This isn’t just a picture frame. It’s a TV.

Looks cool, right? Launched in Paris back in 2017, Samsung’s The Frame finally makes its way to the Philippine archipelago.

Countless times, we’ve found it difficult to arrange and decorate our spaces due to humongous televisions that seem like a huge block of a black panel. This picture-frame looking TV innovates one of the centerpieces of every home.

The Frame — with its elegant and modern frame — blends smoothly into your wall, just like an art decor. This looks astonishing when you surround yourself with paintings and other artworks. It also has interchangeable bezels that you can customize into different colored frames, depending on your liking.

You can hang it on your wall with its no-gap mounts and hide the cables with One Invisible Connection, or you can put it on a TV stand to match your style and interior.

Art Mode

The Frame prides itself with Art Mode, a feature where it previews artwork or personal photographs when the TV is not in use. It curates your favorite art pieces, easily learning what you like, and hands out recommendations. Samsung rolls out software updates, so expect new artwork releases.

Through this feature, you can create a personalized gallery of your favorite artworks, or exhibit your photographs and family portrait. This can easily be done using your phone or a USB flash drive.

Art Mode allows you to use seven different types of layout and a palette of ten different colors. The Frame ensures your artwork and photographs will look great, wherever it is placed.

Smart features that are really smart

The Frame promises to be a smart TV that complements your lifestyle. It houses nifty and smart features that will make your watching experience stellar and immersive. For starters, it has Brightness Sensor which optimizes the screen depending on the lighting condition.

There’s also Motion Sensor which detects your presence and showcases artworks when you’re not watching. When you leave, it automatically turns off, thus, saving energy.

Samsung’s popular Ambient Mode comes to The Frame, as well. You can set it up so you decide what you see on-screen, or you can make The Frame match your walls to virtually blend in. No more big, black panels!

The Frame also analyzes your room’s lighting, the video’s content and audio, as well as the surrounding noise in your area. The Frame then adjusts your audio-visual experience to make it natural.

Samsung makes it easy to connect with The Frame, too. You can mirror content by pairing your phone, or by tapping it on The Frame. You can also connect your Galaxy phone, and split The Frame’s screen, allowing you to watch on TV and check your mobile device on one screen. No more looking away!

Furthermore, The Frame comes with Samsung’s QLED 4K technology, providing users an immersive experience that’s incredibly realistic and rich in detail and texture.

Price and availability

Samsung is bringing The Frame to the Philippines — together with the new QLED 8K TV — as part of Samsung’s 2020 TV lineup. The Frame will come in three sizes: 32-inch (PhP 31,999), 55-inch (PhP 79,999), and 65-inch (PhP 109,999). Starting July 1, The Frame will be available in Samsung Authorized Dealer stores. Every purchase will come with one free Frame Bezel, redeemable through Samsung’s Redemption website.

The Art Store also comes with one-month free trial, giving you access to classic and contemporary art. If you opt for the full subscription, you can choose from thousands of artworks from international galleries, such as Royal Collection Trust, Art Space, Saatchi Art, and Lumas.

The Frame is one of the three lifestyle TVs Samsung offers. It’s still unsure whether The Serif or The Sero will come to the Philippines.

SEE ALSO: Samsung’s The Sero is a quirky rotating TV

Editor’s Note: This story was published on April 17, 2020. It has been edited to reflect Samsung’s official pricing and availability for The Frame in the Philippines.