CES has always been about showing what’s possible with technology. At Samsung’s First Look session for CES 2026, the company leaned into that idea—not by unveiling a single hero product, but by showing how its entire ecosystem can work as one.

Samsung showcased plenty of familiar hardware. Robot vacuums. Washer-dryer combos. The Frame TVs. Even the attention-grabbing Galaxy Z Trifold made an appearance. But the real focus wasn’t any one device.

It was how all of these products connect end-to-end—and how easily they can be controlled through a Samsung Galaxy phone or watch.

This is what Samsung now calls its vision of being a “companion to AI living,” and at CES 2026, it was less about futuristic promises and more about everyday flow.

AI as an ecosystem, not a feature

At The First Look, Samsung framed AI not as a checkbox feature, but as a foundation that runs across mobile, displays, home appliances, and services. The idea is simple: devices shouldn’t feel like separate tools. They should behave like one system that understands routines, preferences, and context.

That theme carried across the exhibition floor, where displays showed how TVs talk to kitchen appliances, how wearables feed into home routines, and how SmartThings quietly connects it all in the background.

Samsung executives positioned this scale as the company’s advantage. With hundreds of millions of connected SmartThings users worldwide, the ecosystem has enough real-world data to move AI from reactive to assistive—and, eventually, proactive.

The TV becomes an active companion

On the display side, Samsung’s vision pushes TVs beyond passive viewing. The company introduced Vision AI Companion, a system designed to guide what you watch, listen to, and even eat—based on what’s on screen and what’s happening around you.

At the center of the showcase was the massive 130-inch Micro RGB display, a statement piece that set the tone for Samsung’s 2026 TV lineup. But more interesting than its size or picture quality was how Samsung wants users to interact with their screens.

From adjusting sound levels during sports broadcasts to pulling up recipes inspired by a cooking show, the TV becomes a hub for lifestyle decisions. Those recommendations can then be sent directly to other devices—like kitchen appliances or mobile screens—without breaking the flow.

Samsung also confirmed that its 2026 TVs will support seven years of Tizen OS upgrades, positioning the TV as a long-term platform rather than a disposable display.

When appliances start doing the thinking

In the home, Samsung’s AI push focused on reducing friction in daily chores. The upgraded Family Hub refrigerator now uses AI Vision powered by Google Gemini to better track food items as they go in and out, making meal planning more automatic.

Features like “What’s for Today?” turn the fridge into a decision-maker, suggesting meals based on what’s available—or offering something random when you’re tired of choosing. Those recipes can then be sent to connected cooking appliances, creating a surprisingly smooth loop from planning to execution.

Laundry and cleaning also got similar treatment. The Bespoke AI Laundry Combo removes the need to transfer loads, while the AirDresser tackles wrinkles with minimal effort. Even the robot vacuum now doubles as a home monitor, capable of recognizing spills, navigating intelligently, and responding to conversational voice commands.

It’s all designed to make the background tasks of daily life fade into the background even more.

From reactive care to proactive wellness

Samsung also outlined a longer-term vision for health, where phones, wearables, and home devices work together to spot patterns before they become problems.

The company highlighted future plans around personalized exercise and sleep coaching, nutrition suggestions tied to what’s in your fridge, and early detection of potential health concerns. If something looks off, the system could alert users and connect them with healthcare providers through integrated platforms.

It’s an ambitious shift—from reacting to health issues to preventing them—and one that leans heavily on trust, data security, and accuracy.

Security as the quiet backbone

Underpinning the entire ecosystem is Samsung Knox and Knox Matrix, which the company positions as essential to making AI feel personal without feeling invasive. As AI models evolve, Samsung says its security systems are evolving alongside them, focusing on protecting data not just in use, but also during training and processing.

It’s a necessary reassurance, especially as AI becomes more embedded in private spaces like homes, kitchens, and bedrooms.

Tech, culture, and the Samsung brand

Ahn Hyo Seop at Samsung’s First Look event for CES 2026

The event also leaned into culture as part of the experience. Actor Ahn Hyo Seop (KPop Demon Hunters, Business Proposal) appeared as Samsung’s TV ambassador, while K-pop elements were woven throughout the exhibition. Several displays featured the Studio Choom performance of IVE’s “XOXZ.” One of their members — Jang Wonyoung — is a long-time Samsung Galaxy ambassador.

It was a reminder that Samsung’s vision of AI living isn’t just about efficiency—it’s also about entertainment, identity, and how technology fits into modern lifestyles.

A quieter, more confident CES message

At CES 2026, Samsung didn’t try to win attention with one loud announcement. Instead, it presented a calmer, more cohesive idea: that the future of AI isn’t a single breakthrough device, but a network of products that understand each other—and, ideally, you.

If Samsung can make that ecosystem feel as seamless in real homes as it did on the CES floor, “AI living” might finally start to feel less like a buzzword and more like a daily convenience.

TCL was among the exhibitors at the recently-concluded IFA 2025 in Berlin, Germany, and its innovative FreshIN 3.0 fresh air conditioner was among the electronics giant’s proud highlights.

The smart AC was honored with the “AI Energy-saving Technology Gold Award” at the IFA Global Product Technology Innovation Awards. This is a testament to the product’s groundbreaking advancements.

Among the smart features on the FreshIN 3.0 are its Offline Voice Control, QuadruPuri Filters for a four-stage filtration process, and Intelligent Lifespan Reminder. The inverter AC also features a T-AI energy-saving technology, making it more economical for homeowners.

Aside from the TCL FreshIN 3.0 AC, some of TCL’s offerings that were present at IFA 2025 include the FreshIN C7, VoxIN voice-vontrolled AC, SaveIN, Free Match multi-split systems, and Unitary ACs.

Key updates

In terms of research and development, TCL has utilized AI in crafting its next-generation ACs. There are three major product lines: AI health, AI voice control, and AI energy-saving.

In addition, TCL has established 11 production bases in Zhongshan (Guangdong), Wuhan (Hubei), Jiujiang (Jiangxi), Nansha (Guangzhou), Indonesia, and Brazil. These contribute to an annual production capacity of over 38 million AC units.

Elsewhere, TCL announced back in August that freestyle skier Eileen Gu has been appointed global brand endorser.

The development makes her part of the company’s “Inspire Greatness” roster of athletes. It also aligns on a bigger scale with TCL’s sports collaborations.

Dyson surely knows how to make an entrance.

At IFA 2025 in Berlin, James Dyson himself arrived in a vintage Mini before pulling the cover off a lineup of new and re-engineered gadgets.

From supercharged hair tools to whisper-quiet purifiers, these are the pieces that prove Dyson is still the gold standard in making everyday life feel smarter and sleeker.

Dyson Airwrap Coanda 2x

Meet your new vanity essential. The Airwrap Coanda 2x takes the cult-favorite multi-styler and cranks it up with Dyson’s fastest hair care motor yet.

With 6-in-1 versatility through drying, curling, waving, straightening, smoothing, and volumizing, it’s like having an entire glam team tucked into one sleek wand, minus the heat damage.

Dyson Supersonic r

Smaller, lighter, and even stronger, the Supersonic r is Dyson’s most powerful hair dryer to date.

Its chic 38mm body is a statement in itself, but the real magic is how it dries fast while keeping strands shiny and smooth.

Attachments automatically adjust airflow and heat, so your at-home blowout feels like a salon moment every time.

Dyson V8 Cyclone

The vacuum that started a movement just got an upgrade!

The V8 Cyclone cordless vacuum now has more suction, more runtime, and a hot-swappable battery so cleaning marathons feel less like a workout.

Add a new triggerless button and three easy modes, and you’ve got a machine that’s as efficient as it is effortless.

Dyson V16 Piston Animal

Think of this as the heavyweight champ of vacuums. The V16 Piston Animal deep cleans every corner, picks up long hair without tangling, and even washes floors with its upgraded Submarine roller.

With a bin that holds up to 30 days of dust, it’s built for those who want their home to sparkle without constant emptying.

Dyson HushJet Purifier Compact

Who knew purifiers could be powerful and quiet? The HushJet is engineered to deliver whole-room purification while staying whisper soft, down to 24 dB in Sleep mode!

Small but mighty, it’s perfect for bedrooms, work-from-home nooks, or anywhere you crave fresh air without the fan noise.

Dyson Spot+Scrub AI robot

This is not your average robot vacuum. The Spot+Scrub uses AI stain detection to go back over stubborn marks until they’re spotless, plus it vacuums and washes floors at the same time.

It even cleans itself as it goes! Consider it your tireless little roommate who insists on tidiness.

Dyson Clean+Wash Hygiene

Wet cleaning, but make it hygienic. This lightweight cleaner ditches dirty filters in favor of a roller that refreshes with every pass, leaving floors streak-free and fresh. With a self-cleaning cycle, it’s as low-maintenance as it is effective.

Dyson PencilVac

Slimmer than your favorite tumbler at just 38mm, the PencilVac is Dyson’s most minimalist vacuum yet. It glides under low furniture, tackles mess in every direction, and still flexes laser dust detection. Proof that cleaning tools can double as design objects.

Dyson Cool CF1 and Dyson Hot+Cool HF1

Dyson’s bladeless icons are back with smart new tricks.

The Cool CF1 fan brings app-connected cooling with refined oscillation, while the Hot+Cool HF1 heats rooms faster and quieter than ever. These bring comfort and control, all from your phone.

Dyson Omega Nourishing Range

Yes, Dyson is doing haircare and it’s dreamy.

The Omega range blends seven omega-rich oils (including sunflower oil from Dyson’s own farms) into a hydrating hair oil and leave-in spray. It’s glossy, healthy hair bottled up, powered by a mix of science and sustainability.