Gaming
World’s 1st SEGA official store to open in Shanghai
Original goods, unique experience, SEGA-themed content
SEGA announced that it will open its first ever official store inside the Bailian ZX shopping mall in Shanghai, China on May 1, 2025.
The pop-up store that was set up two months ago will eventually be making a comeback. Only, it will become a renewed permanent establishment inside of Bailian ZX. This shall give mallgoers an immersive in-store experience curated by SEGA and ATLUS.
The store shall feature original local merchandise, a game demo section, and a host of upcoming events. Moreover, there shall be SEGA-themed content, designed with local flair.
This is also SEGA’s way of making its content more accessible to fans around the world. It could also mean that more SEGA physical stores are on their way in more locations.
China is an interesting location to open the first SEGA official store. According to the World Economic Forum, the Asian economic powerhouse ranks first in terms of estimated video games revenue.
Naturally, Japan remains its most vital market by default, but key markets like the United States and countries in Europe are likewise of importance.
In terms of digital game distribution, among SEGA’s biggest markets are Asia, North America, and Europe.
Gaming
Horizon Hunters Gathering is an upcoming co-op roguelite spinoff
If you liked Nightreign, you might like this.
Like Valve, the PlayStation’s tentpole franchises are allergic to the number 3. The Last of Us, the ongoing God of War arc, Spider-Man, and Horizon all don’t have a third game yet. These franchises, however, have all gotten rumors of spinoffs. Now, Horizon is getting more than just a rumor; an official co-op spinoff is happening. Say hello to Horizon Hunters Gathering!
Today, Guerilla unveiled Horizon Hunters Gathering, an official co-op roguelite set in the Horizon universe. The game will feature multiple players working to take down difficult enemies, bosses, and dungeons.
The title shares similarities with Elden Ring Nightreign. For one, players can choose between six characters with different roles. The main mode, called Machine Incursion, takes players to a wide map with powerups and roaming monsters. The map then has a shrinking ring that… well, you know what a shrinking ring does.
Horizon Hunters Gathering also has a different game mode called Cauldron Descent. Compared to the Nightreign type of gameplay, Cauldron Descent is a more traditional roguelite mode. Players enter a dangerous dungeon and choose alternate paths that vary in challenges.
Both game modes will be available through an upcoming closed playtest through the PlayStation Beta Program.
Because this is from Guerilla themselves, this is an official game. But it’s far from the only spinoff for the universe. Previously, NCSoft, a South Korean gaming studio, announced Horizon Steel Frontiers, an MMO set in the Horizon universe. Like Horizon Hunters Gathering, Steel Frontiers has an unknown launch date.
SEE ALSO: Horizon Steel Frontiers is an MMO set in the Horizon universe
Gaming
Valve is delaying the launch of the Steam Machine
But it’s still scheduled for the first half of 2026.
Overshadowed only by the Nintendo Switch 2, the upcoming Steam Machine was one of the most exciting gaming devices announced last year. Unfortunately, especially if you were waiting intently for the console’s launch, Valve is delaying the device by an undisclosed amount of time.
Initially, Valve anticipated a launch for the Steam Machine sometime in the first half of 2026. However, as the calendar rolls on into the second month of the year, the company has yet to announce either a price or a launch date for the console. Valve says that both should be out by now.
In a recent update, the company confirms that ongoing chip shortages have forced a reevaluation of the Steam Machine’s price and shipping date. This also goes for the Steam Controller and the Steam Frame. Valve is going back to the drawing board to figure out what is feasible for the console market.
On the bright side, Valve is still aiming to launch all three devices in the first half of the year. It’s just a matter of determining when that is.
The Steam Machine is just the latest in a growing line of devices affected by the chip shortage. Today, chipmakers are funneling their supplies to the supposed demand for AI servers. Naturally, more infrastructure means less chips reserved for regular consumers.
Also recently, NVIDIA was rumored to skip this year for a new GPU launch because of the AI “boom”. It’s the first time that this has happened in thirty years.
SEE ALSO: Valve announces its own console called the Steam Machine
Yesterday, AMD made the bold claim that the next-generation Xbox is coming next year. In a world drowning in manufactured hype for AI, hearing about GPUs going back to gaming is refreshing. NVIDIA, however, still has its pipelines clogged with artificial intelligence. According to reports, the company will not release new graphics cards this year.
This is unprecedented. A new graphics card is often a highlight for gamers every year. Even in recent times when prices beggar belief, a newly launched chip still generates hype.
Now, for the first time in thirty years, NVIDIA will not launch a new card in a calendar year (via The Information). Like a lot of things happening this year, AI is the culprit.
Buoyed by the dreams of billionaires, GPU companies are busy dedicating their stock of chips for AI servers. Because these servers artificially blew up the demand for GPUs, everything else that needs such a chip is projected to see a price hike this year. This includes smartphones, gaming consoles, and cars. Regular consumers have been left to deal with the aftermath of the imaginary AI boom.
According to The Information, NVIDIA’s current lineup is only partially composed of chips meant for gaming. Only around 8 percent of its revenue came from that segment in the first nine months of last year. In its defense, AI chips are much more profitable right now, but it’s still a big blow against consumers who just want to play games.
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