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Xiaomi expands the Mi 11 series with Mi 11 Ultra, Lite

And many other products

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Xiaomi just went all out. In a massive global launch, the company unveiled a whole batch of new devices that we can all look forward to. The devices are (*take a deep breath) the Mi 11 Ultra, Mi 11i, Mi 11 Lite 5G, Mi 11 Lite, Mi Smart Band 6, and Mi Smart Projector 2 Pro.

That’s… a lot. Here’s a quick look at each one.

Mi 11 Ultra

The Mi 11 Ultra is the absolute best that the company has to offer right now in terms of smartphones. It’s powered by a Qualcomm Snapdragon 888 chipset with a 6.81-inch WHQD+ AMOLED Quad-curved display. It also has a 120Hz refresh rate, HDR10+, DCI-P3, and is reinforced by Gorillas Glass Victus.

On the front is a 20MP f/2.2 selfie camera. Flip it over and you’ll spot the main camera module that houses the 50MP f/1.85 main camera, 48MP f/2.2 ultra-wide angle lens, and a 48MP f/4.1 telephoto lens that can go 5x optical zoom, 10x hybrid zoom, and 120x digital zoom.

Unique to this model is the 1.1-inch AMOLED rear display that can function as a notification window, preview screen for selfies, and always-on display.

The device has a 5,000mAh battery with support for 67W Turbo charging, wireless turbo charging, and 10W reverse wireless charging. It’s available in a 12GB +256GB variant. It retails for EUR 1,199.

Mi 11i

If you’re not into curved screens, then this is the one for you. It features a 6.67-inch flat AMOLED DotDisplay but with all the bells and whistles of the Mi 11. They share a similar battery capacity with the Mi 11i packing 4,520mAh with support for 33W fast charging.

They share a similar camera setup — 108MP main, 5MP telemacro, 20MP selfie — with the only difference being the ultra-wide angle lens. The Mi 11 has 13MP while the Mi 11i has 8MP.

It still carries the Snapdragon 888 chip so you don’t have to worry about performance and it will come in 8GB+128GB (EUR 649) and 8GB+256GB (EUR 699) variants.

Mi 11 Lite 5G and Mi 11 Lite

You can think of the Mi 11 Lite as the younger sibling of the group. Both phones have a 4,250mAh battery with 33W fast charging, and a 6.55-inch FHD+ AMOLED DotDisplay with a 90Hz refresh rate and HDR10.

They also have the same camera setup: 64MP f/1.79 Wide. 8MP f/2.2 UWA, 5MP f/2.4 Telemacro, and 16MP selfie camera.

The Mi 11 Lite 5G is powered by Snapdragon 780G and comes in the 6GB+128GB and 8GB+128GB variants starting at EUR 369. Meanwhile, the Mi 11 Lite is powered by Snapdragon 732G and comes in the 6GB+64GB and 6GB+128GB variants starting at EUR 299.

Mi Smart Band 6

Xiaomi’s most popular wearable line gets a refresh. It now sports a 1.56″ fullscreen AMOLED display. That’s 50 percent more screen than its predecessor. It has 30 workout types and has auto-detection for six common fitness activities.

Naturally, it also has health tracking functions like SpO2 measurement, heart rate monitoring, and sleep tracking. It retails for EUR 44.99.

Mi Smart Projector 2 Pro

Probably the odd one in the bunch, the Mi Smart Projector 2 Pro offers a new way to experience entertainment. It offers 1080p HD picture quality, up to 13000 ANSI lumens high brightness, and HDR support.

The Projector also has built-in 10W speakers with DTS-HD and Dolby Audio. It runs on the Android TV system and has functions like Chromecast and Google Assistant. It retails for EUR 999.

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Xiaomi is making it easier for customers in the PH to shop

Xiaomi launches Mi.com online store

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Xiaomi has officially launched its Mi.com online store in the Philippines. This standalone website offers a more direct and centralized shopping experience, as Xiaomi has shifted away from third-party marketplaces.

The dedicated platform serves as a one-stop destination for the entire Xiaomi ecosystem. This includes the brand’s smartphones, smart home devices, and even the POCO lineup.

For instance, there’s the REDMI Note 15 Pro 5G, Xiaomi Smart Band 10, and Xiaomi Sound Party, among others.

The move marks a significant transition for Xiaomi’s consumers in the market. The brand mentioned wanting to deliver a smarter, more rewarding digital shopping experience tailored for Filipino consumers.

Moreover, customers do not have to worry about the presence of discount vouchers or a reward system, as the Mi.com website has these integrated. That way, customers will still find a great value for direct purchases.

Here’s a quick rundown of Xiaomi’s exclusive offers to celebrate the announcement of a standalone site:

  • Launch-Exclusive Vouchers: 10% off coupons on selected inventory, tiered discounts based on total purchase value
  • Daily Flash Sales: Two high-traffic windows are scheduled daily from 10:00 AM to 12:00 NN and 6:00 PM to 8:00 PM
  • Enhanced Loyalty Rewards: new Xiaomi Account sign-ups receive 50 Mi Points (1 Mi Point = PhP 1); during launch window, all purchases earn double points, which can be redeemed for future cashbacks
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Netflix expands its cheaper ad-supported tier to Southeast Asia

This also includes more countries in Europe and South America.

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If you don’t care about seeing a deluge of ads on your platforms, you’re an incredibly rare breed these days. That same skill will come in handy for those nicely priced subscription tiers that comes with ads. Netflix, for one, has one of those tiers, and it’s now coming out in more countries.

As is prevalent in other platforms today, an ad-supported subscription tier lowers the price you have to pay every month. The catch, however, is that there will be an occasional sprinkling of ads here and there.

Netflix offers this service, which allows subscribers to get the service for cheap at the expense of their time. Currently, it is limited to only a few major markets in the world. However, the platform is expanding the tier’s reach to more countries in Europe, South America, and Southeast Asia.

Starting in 2027, Netflix’s ad-supported tier will expand to 15 countries: Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand.

Netflix says that the ad-supported tier is a popular option for subscribers. Currently, the tier has around 250 million subscribers worldwide. Since some of the new countries have a more budget-conscious attitude when it comes to purchasing services, this number will likely go up after the expansion in 2027.

SEE ALSO: Netflix does the unthinkable: Mayweather-Pacquiao II set for September

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Apps

Google might limit free storage to only 5GB

The change will affect new users.

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Google One is a monthly subscription that gives you at least 200GB of cloud storage for your files and photos. For most people, a Google One subscription starts when Google inevitably tells them that their free storage space is running out and will soon stop backing up files. Starting today, new users might get that warning sooner rather than later as Google tests a lower limit to free storage.

Historically, Google offers users 15GB of free storage as a start. However, especially these days, 15GB can run out rapidly, prompting a Google One upgrade. Still, despite how “little” it is, Google’s free storage is generous compared to its contemporaries.

Now, Google is reportedly going to be more at par with the rest. As spotted on Reddit (via 9to5Google), new users will receive only 5GB of free storage. Based on Wayback Machine, the company changed its policy sometime between February to March.

Notably, 15GB is still available as an option, but users have to link their phone numbers to their accounts first.

According to Google, the policy change is meant to encourage users to upgrade their security. However, critics will point out that it just enables the company to collect more data about their users. Of note, the platform is already pushy about linking phone numbers before the change, but this adds another layer to entice people.

Also, Google confirms that the new policy is only a regional test for now. They have not announced when (or if) the change comes out for real.

SEE ALSO: Gmail now makes it easy to unsubscribe from all marketing emails

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