India

Xiaomi is now locally making Mi TVs in India

Grabbing them should get easier now

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Xiaomi has become a household name in India thanks to the extensive Redmi lineup that has been selling like hot cakes. The company has been focusing on providing maximum value for money in the budget and midrange segments, and the strategy has worked wonders. The Chinese company has managed to turn into the number one company in India in terms of the number of units being sold in a quarter.

But, mobile phones are just one division for Xiaomi. With the launch of the Mi LED TVs in the country, they have taken the market by storm. The pricing is extremely aggressive, and with the recent launch of three new models, the portfolio is slowly expanding. The primary issue for consumers has been the low availability of stocks, hence the company follows a flash sale format.

Thanks to exceedingly high demand, Xiaomi has announced a partnership with Dixon Technologies to locally manufacture its range of Mi LED TVs in India. The manufacturing plant is located in Tirupati, Andhra Pradesh and spread across 32 acres. Xiaomi estimates the plant can produce 100,000 Mi LED TVs per month by Q1 2019.

For now, the Mi TV 4A (32-inch) and Mi TV 4A 180cm (43-inch) are being locally assembled at the plant. The plant was inaugurated by Chief Minister Sri Nara Chandrababu Naidu today. This is Xiaomi’s eighth-overall manufacturing plant in India including six smartphone-manufacturing plants.

Back in 2015, the company had confirmed its plan to start local sourcing of mobile phones in a bid to take advantage of the Make in India program. In association with the Central as well as the State Government, Xiaomi currently has plants in Andhra Pradesh, Tamil Nadu, and Uttar Pradesh.

These minor yet considerable investments confirm the company’s long-term plans in the country. We expect the brand to further expand its product lineup in the coming quarters in a phased manner.

India

Xiaomi has managed to widen its lead over Samsung in India

44 million total smartphones were sold in a quarter

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Xiaomi is a fairly new brand in India but has managed to create unprecedented hype in the market. While Samsung has been around for more than a decade, the newcomer has created an unchallenged segment for itself. This year we witnessed Xiaomi taking the lead in terms of market share, and according to the most recent research report, the gap between the two has increased.

Going by Counterpoint Research’s Q3 2018 report, Xiaomi now has a 27 percent market share in India, a rise of five percent year over year. Samsung remains unmoved at 23 percent, followed by Vivo. Although, this quarter, the most interesting point to note is Micromax’s comeback in the top five club.

The Indian brand now has nine percent market share, three percent up from last year. The report emphasizes a recent contract the company won from the Chattisgarh state government. In partnership with telecom operator Jio, Micromax has supplied five million smartphones to the women and students in the state.

Another interesting takeaway is that buyers are now purchasing more expensive phones on an average with the US$ 150 to 250 (INR 11,000 to 18,000) segment accounting for a third of the volumes in the quarter. At the same time, the premium segment (US$ 400+) continues to be minuscule with just a three percent contribution in terms of volume.

In the premium segment, OnePlus has a foothold of 30 percent, followed by Samsung at 28 percent and Apple at 25 percent. Unfortunately, Huawei, OPPO, and Vivo are yet to make a dent in this division.

For Xiaomi, the recently announced Redmi 6 series and the POCO F1 have been successful in driving sales in both online as well as offline channels. Samsung continues to rely on its evergreen J-series smartphones along with the Android Go-powered J2 Core. Vivo’s V-series has been a hit as well and OPPO has been piggybacking on Realme sales.

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Apple iPhone XR available for pre-order on October 19

Get ready!

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We’re finally on the cusp of getting a more affordable iPhone. All six colors of the iPhone XR will be available for pre-order starting October 19, 12:01 am (GMT+8) on apple.com/sg and the Apple Store app.

The iPhone XR was launched alongside the iPhone XS and XS Max last month, offering the same flagship features as its high-end brothers have but with a few differences here and there.

The same A12 Bionic chip with next-generation Neural Engine — one of the most powerful chipsets found in a smartphone today — powers the iPhone XR. It allows for better gaming and camera performance, a more immersive AR experience, and more efficient processing resulting in longer battery life compared to previous generations.

Instead of OLED, the iPhone XR’s display will be LCD — a 6.1-inch Liquid Retina display — the most advanced of its kind according to Apple. It’s also an all-glass phone that supports wireless charging, and is wrapped with aluminum around the edges instead of stainless steel. The body is water-resistant with a rating of IP67, and is safe from everyday spills including coffee, tea, and beer. Liquid damage is not covered under Apple’s warranty, however.

In the camera department, the iPhone XR sports the same wide-angle lens found on the iPhone XS and XS Max, but doesn’t come with the 2x telephoto zoom lens. You can still achieve that bokeh effect through Portrait Mode, thanks to internal improvements to the ISP, Neural Engine, and software algorithms. In front, the notch that houses the latest TrueDepth camera system also enables Portrait Mode and Portrait Lighting, plus Face ID for security and authentication.

In Singapore, the iPhone XR will be available in 64GB, 128GB, and 256GB storage models in black, white, blue, yellow, coral, and (PRODUCT)RED starting at SG$ 1,229 (US$ 892) beginning Friday, October 26 at 8:00 am.

It will also be available in more than 50 countries and territories on the same date, including Malaysia, India, Thailand, Saudi Arabia, UAE, Hong Kong, and Taiwan. Other countries in Southeast Asia like Cambodia, Myanmar, and Vietnam will get the iPhone XR starting November 2.

Through Apple GiveBack, customers can trade in their eligible device for an Apple Store Gift Card or a refund of up to SG$ 850 on their purchase. Trade-in values will vary based on the condition and model of your smartphone.

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ASUS launches two new pocket-friendly phones in India

Carving a new legacy for the ZenFone series

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ASUS completely revamped its product offering this year and launched a midrange phone, the ZenFone Max Pro. To cover up the budget flagship segment, it later launched the ZenFone 5Z. The two have been selling like hot cakes in developing markets thanks to hostile pricing and periodic offers.

Now, the company intends to take on the budget segment by launching the ZenFone Max and ZenFone Lite in India. Just yesterday, Lenovo also launched the K9 and Xiaomi has been ruling the segment with its Redmi 5A and Redmi 6.

ASUS ZenFone Max

The ZenFone Max is priced at INR 8,999 (US$ 122) and will be available for just INR 7,499 (US$ 101) during the festive season. The ZenFone Lite is an even cheaper option coming in at INR 6,999 (US$ 95) and will be available for INR 5,999 (US$ 82) under the same festive season discount. Jio users will be eligible for further INR 2,200 (US$ 30) cashback along with 50GB of free data. The two will be exclusively available via Flipkart.

The ZenFone Max has a 5.4-inch HD+ display with an aspect ratio of 18:9. It is powered by a Snapdragon 430 SoC along with 3GB RAM and 32GB internal storage. On the back, it has a single 13-megapixel camera while the front sports an 8-megapixel sensor. The cameras support beauty filters, portrait mode, and HDR.

The ZenFone Lite boasts the same display and processor as the Max but has 2GB RAM and 16GB internal storage. The rear has a 13-megapixel camera while the front has a 5-megapixel selfie shooter. The ZenFone Max owns a 4000mAh battery while the Lite sports a smaller 3000mAh battery.

Both the phones come with expandable storage via a microSD card and support authentication via facial recognition. The ZenFone Max also houses a fingerprint scanner on the back. The duo runs on Android Oreo-based ZenUI 5.0 out of the box.

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