News

YouTube reaches over 40M Philippine adult viewers

This opens up opportunities for local marketers

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Photo by Kon Karampelas on Unsplash

As marketers in the Philippines received their Brandcast Delivered experience, YouTube’s annual event for brands which pivoted into an online moment this year, the video platform announced that more than 40 million unique viewers in the Philippines are watching on YouTube every month over the past year. Watch time across content genres and the number of channels with more than 100k subscribers continue to grow, bringing opportunities to creators and businesses in the country.

YouTube shared that more than 50% of the 40 million unique local viewers are aged 18-34 years old. Watch time grew by over 50% where Filipinos used the platform to fuel their passion points and expand their knowledge to cope with the extended periods of the quarantine.

Watch time logged for gardening contents grew by more than 4x, while that for art videos doubled. Time spent watching strategy game videos and fitness contents grew by more than thrice respectively. Meanwhile, watch time for knowledge videos saw more than 90% increase.

As the home of Filipino creators, YouTube now has over 1,750 channels that have 100k+ subscribers. Their profile continues to diversify as more creators coming from various backgrounds go to YouTube to share their inspiring stories like: Dwight Tamayo, a NextUp Finalist and a poultry farmer from Masbate, uses YouTube to share his knowledge about his expertise to help his co-farmers and those interested in poultry farming; EduCreator Team Lyqa, who just reached the 1M-subscriber mark, demonstrates the capability of YouTube for learning; and Mimiyuuuh, the most recent YouTube Philippines’ Emerging Creator of the Year, who has been bringing joy to millions of Filipino viewers.

“YouTube continues to bring opportunities for creators and local businesses in the Philippines,” said Bernadette Nacario, Google Philippines Country Director.

“As watch time and audiences on YouTube grow, creators can expand their reach and diversify their content storytelling. Over the last few years, we’ve also launched a number of products such as YouTube Video Builder to help MSMEs, which form the majority of our economy, leverage the power of YouTube as part of their digital strategy. Any small business can use YouTube as long as they have a clear objective, a creative idea, and a target audience to engage.”

Creative effectiveness in the time of COVID-19 with YouTube

Marketers use YouTube to tell great brand stories. With most target audiences consuming content online, brands are crafting authentic, emotional, and insightful videos that offer deep and personal experiences for their consumers.

The most effective brands ads are those that move the emotions of the viewers, making them laugh, cry, or feel inspired. An example is the Ads Leaderboard winner for the month of May–Lactum’s Mother’s Day campaign: Alagang Ramdam ng Bawat Pilipino (A Care that is Felt by Every Filipino).

The video narrates a compelling and relevant story about a mother’s love and highlights the heroic roles that moms, who are also COVID-19 frontliners, are taking on in these challenging times.  The ad was successful as it struck a chord with the viewers’ hearts, especially since the Philippines is a family-oriented market.

“On YouTube, we are seeing advertisers that are starting to make ads that anticipate and embrace this new reality. As many businesses continue to think about how to navigate these uncertain times, creatives are experimenting with different storytelling styles,” said Ben Jones, Global Creative Director for Google’s Unskippable Labs.

“From reimagining existing assets, reinvigorating animation to miracles of editing that take our breath away, we are seeing ads that are both effective and distinctive despite the constraints.”

To harness the creative effectiveness of YouTube and deliver a personalized experience, marketers should:

  • Tap into a growing digital population
  • Reach out to every category of consumer now that brands can leverage a single platform to reach audiences based on their interests and passions
  • Explore different content formats as multiple categories grow in popularity
  • Stay engaged as consumers keep looking for a steady stream of fresh content

This is a press release from YouTube Philippines.

Convenient Smart Home

LG Eclair QP5: Most compact soundbar yet rolls out in Singapore

Great fit for contemporary homes

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LG Eclair QP5

LG Electronics announced the rollout of the LG Eclair QP5 soundbar, its most compact model to date in Singapore.

The award-winning product is a great fit for contemporary homes with its compact design suited for limited spaces, all while delivering immersive sound.

Superior, immersive audio quality

LG Eclair delivers powerful performance with Dolby Atmos and DTS:X support coupled with low vibration and a power bass subwoofer, which employs Meridian Audio’s tuning and technology.

The Horizon technology up-mixes two channel stereo content into multi-channel audio, delivering a wider soundstage.

LG Eclair also offers an enhanced viewing experience with its 4K-pass through support that allows viewers to enjoy 4K and HDR content on their favorite streaming devices.

Additionally, LG AI Sound Pro analyzes content being played, automatically applying the best sound settings for whichever genre – like news, music, or cinema.

Sophisticated design

Only a third the size of LG’s previously smallest soundbar (SP8YA), the LG Eclair features an oval design and jersey fabric in classic black or white.

Its minimalist design also makes it blend seamlessly with any decor or LG TV.

LG also designed the Eclair with the environment in mind, as it uses polyester jersey fabric made from Global Recycled Standard-certified plastic bottles.

Its outer mesh is also comprised of recycled fabric made from plastic bottles while the internal packaging, previously EPS foam, is now recycled molded pulp.

Full specifications

LG Eclair QP5

To check the full specifications of the LG Eclair (model QP5), visit its product page on the LG official website.

Pricing and availability

The LG Eclair QP5 retails at SG$ 999 and is available from mid-January at official LG KrisShop, LG Lazada, LG Shopee, and all authorized dealers including Audio House, Best Denki, COURTS, Gain City, Harvey Norman, Mega Discount Store, and Parisilk

 

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Enterprise

Facebook faces British privacy lawsuit worth billions

For allegedly selling its users’ data

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The hits just don’t stop coming. Since being called out for alleged manipulation during the 2016 elections (and arguably before that), Facebook has endured hit after hit from privacy pundits, security firms, and global courts. Now, after much deliberation, criticisms and lawsuits against the platform are finally coming to roost. In Britain, for example, Facebook stands to lose billions in a privacy lawsuit from Britain.

As reported by Reuters, Britain’s Financial Conduct Authority senior adviser Liza Lovdahl Gormsen filed the huge lawsuit to represent British citizens who used the platform between 2015 and 2019 — which approximates 44 million people. The suit alleges that Facebook used unfair terms and conditions to force users to give up their rights to their own information. The entire lawsuit is worth GBP 2.3 billion (or approximately US$ 3.15 billion). Though Facebook is worth over US$ 100 billion now, such a lawsuit likely isn’t insignificant to the company.

But, of course, it doesn’t come without precedent. Last year, the company was scrutinized extensively because of whistleblower Frances Haugen’s revelations. According to the former Facebook employee, the platform knowingly creates ruptures in societies everywhere in the world. Besides its effect on mental health and geopolitics, Facebook was also criticized for selling personal data and treating its users as marketable products.

While Britain’s claim is already extensive, it is far from the only country looking to break the company up. The platform is also facing issues in its own home turf for the same charges. The year is just starting, and this likely won’t be Facebook’s last trip to the legal battlefield.

SEE ALSO: Facebook will force at-risk users to use two-factor authentication

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News

All iPhone 14 models will have 120Hz screens, 6GB RAM

Pro will have a better camera, though

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Since the introduction of the four-model iPhone lineup, Apple has thrived under a simple and easy-to-read system. There are two premium Pro variants and two capable-but-not-as-premium non-Pro variants. It’s a tried and tested formula at this point. However, if a new rumor rings true, the upcoming iPhone 14 series might cause more confusion for discerning users.

According to a research note from Haitong International Securities analyst Jeff Pu (via MacRumors), the unannounced flagship series will launch with four models with each sporting the same specs. All four will have a screen with 120Hz refresh rate and 6GB of RAM.

Compared to the rest of the industry, both a 120Hz screen and 6GB of RAM aren’t specs to immediately blow a budget over. However, unifying the entire iPhone 14 lineup with identical specs does create a new zeitgeist for Apple.

The current iPhone 13 lineup maintains a steady delineation between Pro and non-Pro variants. Only the two Pro variants have Apple’s ProMotion (or a 120Hz display), for example. Likewise, only those two have 6GB of RAM. Unifying them might cause some confusion for users — at least in those particular areas.

Though the lineup might lose differentiation in those two aspects, the analyst does say that the Pro variants will get a few more features compared to their non-Pro buddies. Both Pro versions will come with an upgraded 48-megapixel rear camera and will start at 256GB of internal storage.

Right now, it’s still too early to approach the rumor with a substantial amount of credibility. The next iPhone series is still some ways away. Either way, it’s interesting to speculate on what Apple has in store next.

SEE ALSO: iPhone 14 will have a punch-hole camera, rumor says

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