News

YouTube reaches over 40M Philippine adult viewers

This opens up opportunities for local marketers

Published

on

Photo by Kon Karampelas on Unsplash

As marketers in the Philippines received their Brandcast Delivered experience, YouTube’s annual event for brands which pivoted into an online moment this year, the video platform announced that more than 40 million unique viewers in the Philippines are watching on YouTube every month over the past year. Watch time across content genres and the number of channels with more than 100k subscribers continue to grow, bringing opportunities to creators and businesses in the country.

YouTube shared that more than 50% of the 40 million unique local viewers are aged 18-34 years old. Watch time grew by over 50% where Filipinos used the platform to fuel their passion points and expand their knowledge to cope with the extended periods of the quarantine.

Watch time logged for gardening contents grew by more than 4x, while that for art videos doubled. Time spent watching strategy game videos and fitness contents grew by more than thrice respectively. Meanwhile, watch time for knowledge videos saw more than 90% increase.

As the home of Filipino creators, YouTube now has over 1,750 channels that have 100k+ subscribers. Their profile continues to diversify as more creators coming from various backgrounds go to YouTube to share their inspiring stories like: Dwight Tamayo, a NextUp Finalist and a poultry farmer from Masbate, uses YouTube to share his knowledge about his expertise to help his co-farmers and those interested in poultry farming; EduCreator Team Lyqa, who just reached the 1M-subscriber mark, demonstrates the capability of YouTube for learning; and Mimiyuuuh, the most recent YouTube Philippines’ Emerging Creator of the Year, who has been bringing joy to millions of Filipino viewers.

“YouTube continues to bring opportunities for creators and local businesses in the Philippines,” said Bernadette Nacario, Google Philippines Country Director.

“As watch time and audiences on YouTube grow, creators can expand their reach and diversify their content storytelling. Over the last few years, we’ve also launched a number of products such as YouTube Video Builder to help MSMEs, which form the majority of our economy, leverage the power of YouTube as part of their digital strategy. Any small business can use YouTube as long as they have a clear objective, a creative idea, and a target audience to engage.”

Creative effectiveness in the time of COVID-19 with YouTube

Marketers use YouTube to tell great brand stories. With most target audiences consuming content online, brands are crafting authentic, emotional, and insightful videos that offer deep and personal experiences for their consumers.

The most effective brands ads are those that move the emotions of the viewers, making them laugh, cry, or feel inspired. An example is the Ads Leaderboard winner for the month of May–Lactum’s Mother’s Day campaign: Alagang Ramdam ng Bawat Pilipino (A Care that is Felt by Every Filipino).

The video narrates a compelling and relevant story about a mother’s love and highlights the heroic roles that moms, who are also COVID-19 frontliners, are taking on in these challenging times.  The ad was successful as it struck a chord with the viewers’ hearts, especially since the Philippines is a family-oriented market.

“On YouTube, we are seeing advertisers that are starting to make ads that anticipate and embrace this new reality. As many businesses continue to think about how to navigate these uncertain times, creatives are experimenting with different storytelling styles,” said Ben Jones, Global Creative Director for Google’s Unskippable Labs.

“From reimagining existing assets, reinvigorating animation to miracles of editing that take our breath away, we are seeing ads that are both effective and distinctive despite the constraints.”

To harness the creative effectiveness of YouTube and deliver a personalized experience, marketers should:

  • Tap into a growing digital population
  • Reach out to every category of consumer now that brands can leverage a single platform to reach audiences based on their interests and passions
  • Explore different content formats as multiple categories grow in popularity
  • Stay engaged as consumers keep looking for a steady stream of fresh content

This is a press release from YouTube Philippines.

News

HUAWEI Pura X View is 2026’s first WIDE slab-type smartphone

2026’s first non-foldable WIDE smartphone makes its surprising debut

Published

on

By

Graphics by Vincenz Lee | GadgetMatch

It seems like the WIDE smartphone craze is getting out of hand.

Surprise, surprise! Out of nowhere, HUAWEI reveals the Pura X View — 2026’s first WIDE smartphone that does not fold at all.

Tied to WIDE

With the massive success of HUAWEI’s Pura X Max as well as the newly-released Samsung Galaxy Z Fold8, it’s hard to ignore the sudden trend behind WIDE smartphones. Let alone, Apple’s much-awaited iPhone foldable (dubbed the “iPhone Ultra”) will be announced in less than a month.

Graphics by Vincenz Lee | GadgetMatch

Opposed to the usual tall and narrow form factor, the Pura X View comes in a wider body with a 16:9.5 aspect ratio. Display bezels are extremely narrow too at just 1.09mm and StB (Screen-to-Body) ratio reaches a whopping 96.1%.

This wider than usual body means better ergonomics with better content consumption — from images, books, documents, all the way to movies and shows, as well as games.

While it has a smaller 6.39-inch display, the Chinese electronics giant says it has greater content area compared to 6.9-inch flagship smartphones.

Other display feats include a 2160Hz PWM Dimming, resolution of 2232 × 1320, and max brightness of up to 6500 nits.

Graphics by Vincenz Lee | GadgetMatch

Despite all these, HUAWEI still managed to put a monstrous 7000mAh battery capacity inside its super slender 6.68mm chassis — which also happens to be lightweight at only 201 grams.

Unfortunately, at the time of this writing, HUAWEI did not reveal every bit of spec on their website.

Pricing and Availability

The HUAWEI Pura X View comes in four colorways: Illusion Dark Night, Zero-degree White, Leap Shadow Red, and Linen Ash.

It’s currently open for pre-orders in China alongside three configurations:

  • 12+256GB
  • 12+512GB
  • 12+1TB

Just like its unrevealed specifications, HUAWEI did not reveal the exact pricing of the Pura X View.

Make GadgetMatch.com your daily habit so you don’t miss out on these updates!

Continue Reading

News

Samsung might launch the Galaxy S26 FE next week

A new event is hinting at the smartphone’s debut.

Published

on

It wasn’t too long ago when Samsung launched the new Galaxy Fold and Flip series. Historically, the brand is done for the year after two major Galaxy Unpacked events. However, if you’re still hankering for a few more morsels of Galaxy devices, Samsung is hosting another event next week, which might mean the debut of the Galaxy S26 FE.

This week, Samsung has just released an official invite for a Galaxy Event on August 27. The invite itself looks like a tray with two glasses of matcha and a coaster in between them. It’s visually similar to a modest camera setup, hinting at a new smartphone coming during the event.

Because Samsung has already filled its usual quota of flagships and foldables, it’s highly likely that the event is meant for the Galaxy S26 FE. The Galaxy FE series is Samsung’s way of extending the life cycle of the current generation of Galaxy phones, while also catering to another segment of the market.

As for what the Galaxy S26 FE might hold, it looks like AI might be a prime focus. Samsung confirms that the invite graphic has AI-generated images. The text accompanying the graphic also indicates that AI will be a part of the event.

It’s only a week left before the August 27 event, so we’ll get to know more about everything soon.

SEE ALSO: Samsung Galaxy Z Fold8 Review

Continue Reading

Gaming

Leaked Grand Theft Auto VI footage surfaces online

The leakers says they are protesting the game’s lack of a physical release.

Published

on

We’re nearing the dreaded date that all game publishers are rightfully fearing: the launch of Grand Theft Auto VI. Since we’re so near, it’s only right that Rockstar Games starts teasing their upcoming game, which is officially happening later this month via a special presentation on Netflix. However, ahead of that highly anticipated date, a leaker has apparently leaked the footage in protest of the game’s lack of a physical release.

Let’s parse that out piecemeal. First up, Rockstar Games is scheduled to release an extended first look at Grand Theft Auto VI through Netflix on August 27. If you don’t have the platform, the publisher will release the same footage on more public outlets six hours later. The footage will represent our biggest peek at the game after months of relative silence.

Secondly, a leaker has released the said footage ahead of time. Now, this isn’t the first time that a major leak spoiled details about the game. Previously, a leak was the first to reveal that the sixth entry in the series is getting two playable protagonists.

Third, the why: The leaker says that they will continue to reveal more information about the game to protest the game’s lack of a physical release. Like new PlayStation games next year, Rockstar Games does not plan to release a disc version of the game.

The footage itself

And, finally, the leak itself. Rockstar Games is currently issuing DMCA notices against anyone posting the leaked footage. It lends credence to the authenticity of the footage but also ensures that we can’t post the leaks themselves.

If anything, there are two reportedly legitimate clips, while others were seemingly generated with AI. The first clip has Jason, one of the two protagonists, playing basketball in his hideout, which gives him a stat boost. The clip confirms the return of minigames you can play in between missions.

The second clip sees Jason fight with a truck driver after a traffic incident. He kills the driver with a wrench, which earns him a two-star wanted level and summons a police chase as the series often does.

There’s not much to glean from these two short clips. In fact, it’s hard to say whether this footage represents the final release or something left over from previous leaks. Thankfully, Rockstar Games is releasing the official extended look soon on August 27.

After that, Grand Theft Auto VI launches on PlayStation 5 and Xbox Series X|S on November 19.

Continue Reading

Trending