News

YouTube reaches over 40M Philippine adult viewers

This opens up opportunities for local marketers

Published

September 21, 2020

GadgetMatch

Photo by Kon Karampelas on Unsplash

As marketers in the Philippines received their Brandcast Delivered experience, YouTube’s annual event for brands which pivoted into an online moment this year, the video platform announced that more than 40 million unique viewers in the Philippines are watching on YouTube every month over the past year. Watch time across content genres and the number of channels with more than 100k subscribers continue to grow, bringing opportunities to creators and businesses in the country.

YouTube shared that more than 50% of the 40 million unique local viewers are aged 18-34 years old. Watch time grew by over 50% where Filipinos used the platform to fuel their passion points and expand their knowledge to cope with the extended periods of the quarantine.

Watch time logged for gardening contents grew by more than 4x, while that for art videos doubled. Time spent watching strategy game videos and fitness contents grew by more than thrice respectively. Meanwhile, watch time for knowledge videos saw more than 90% increase.

As the home of Filipino creators, YouTube now has over 1,750 channels that have 100k+ subscribers. Their profile continues to diversify as more creators coming from various backgrounds go to YouTube to share their inspiring stories like: Dwight Tamayo, a NextUp Finalist and a poultry farmer from Masbate, uses YouTube to share his knowledge about his expertise to help his co-farmers and those interested in poultry farming; EduCreator Team Lyqa, who just reached the 1M-subscriber mark, demonstrates the capability of YouTube for learning; and Mimiyuuuh, the most recent YouTube Philippines’ Emerging Creator of the Year, who has been bringing joy to millions of Filipino viewers.

“YouTube continues to bring opportunities for creators and local businesses in the Philippines,” said Bernadette Nacario, Google Philippines Country Director.

“As watch time and audiences on YouTube grow, creators can expand their reach and diversify their content storytelling. Over the last few years, we’ve also launched a number of products such as YouTube Video Builder to help MSMEs, which form the majority of our economy, leverage the power of YouTube as part of their digital strategy. Any small business can use YouTube as long as they have a clear objective, a creative idea, and a target audience to engage.”

Creative effectiveness in the time of COVID-19 with YouTube

Marketers use YouTube to tell great brand stories. With most target audiences consuming content online, brands are crafting authentic, emotional, and insightful videos that offer deep and personal experiences for their consumers.

The most effective brands ads are those that move the emotions of the viewers, making them laugh, cry, or feel inspired. An example is the Ads Leaderboard winner for the month of May–Lactum’s Mother’s Day campaign: Alagang Ramdam ng Bawat Pilipino (A Care that is Felt by Every Filipino).

The video narrates a compelling and relevant story about a mother’s love and highlights the heroic roles that moms, who are also COVID-19 frontliners, are taking on in these challenging times. The ad was successful as it struck a chord with the viewers’ hearts, especially since the Philippines is a family-oriented market.

“On YouTube, we are seeing advertisers that are starting to make ads that anticipate and embrace this new reality. As many businesses continue to think about how to navigate these uncertain times, creatives are experimenting with different storytelling styles,” said Ben Jones, Global Creative Director for Google’s Unskippable Labs.

“From reimagining existing assets, reinvigorating animation to miracles of editing that take our breath away, we are seeing ads that are both effective and distinctive despite the constraints.”

To harness the creative effectiveness of YouTube and deliver a personalized experience, marketers should:

Tap into a growing digital population
Reach out to every category of consumer now that brands can leverage a single platform to reach audiences based on their interests and passions
Explore different content formats as multiple categories grow in popularity
Stay engaged as consumers keep looking for a steady stream of fresh content

This is a press release from YouTube Philippines.

News

Budget smartphone realme C100 Series launches

Long battery life, ruggedness, more

Published

June 18, 2026

GadgetMatch

The realme C100 Series, the brand’s latest rugged essential smartphone in the budget segment, has officially launched in the Philippines.

The series introduces up to an 8,000mAh Titan Battery on the realme C100 model, as well as IP69 Pro certification.

This means the handset has IP66, IP68, IP69, and IP69K dust and water resistance ratings to handle high-pressure water exposure and submersion for up to six meters and 30 minutes.

The C100 also supports 45W SUPERVOOC charging for quick battery top-ups. It even has a 10W reverse charging support to power other small devices.

On the other hand, the realme C100i comes with a 7,000mAh Titan Battery to likewise power all-day use. This model supports a steady 15W charging and 6W reverse charging. It is also rated IP64 for dust and water resistance.

In addition, both models support Rain Touch Mode, making the 6.8-inch 120Hz display optimized for touches even when it is wet. This panel also comes with ArmorShell Glass protection.

Powering the C100 is the MediaTek Helio G92 Max processor while the C100i has as Unisoc T7250 processor. The devices run on realme UI 7.0 (Android 16).

Price, availability

In the Philippines, the realme C100 Series comes in various storage configurations:

C100i (4GB+64GB): PhP 6,313 (SRP: PhP 8,999)
C100i (4GB+128GB): PhP 7,379 (SRP: PhP 11,999)
C100i (4GB+256GB): PhP 8,199 (SRP: PhP 13,999)
C100 (4GB+256GB): PhP 11,195 (SRP: PhP 16,999)
C100 (8GB+256GB): PhP 14,000 (SRP: PhP 19,999)

Limited-time launch offers are available through Lazada, Shopee, and TikTok from June 18 to June 30.

The phones are also available at realme concept stores, kiosks, and partner retailers nationwide. Potential freebies include a TechLife Smart band, extended warranty and screen damage protection, privilege card, or additional cash discount.

News

Did Tim Cook just confirm that iPhone prices are going up?

Once again, it might be because of the RAM crisis.

Published

June 18, 2026

Luigi Leonardo

If there’s one thing you can count on in the smartphone world, it’s the high price of an iPhone. Unfortunately, with the ongoing RAM shortages, things might get worse. Apple’s Tim Cook has essentially confirmed that the brand is about to raise its prices.

Via an interview with The Wall Street Journal, Cook said, “Unfortunately, price increases are unavoidable.” As with other companies, the outgoing CEO is talking about the RAM crisis. With a lot of chips going to AI, consumer-ready silicon is getting scarcer and scarcer. Thankfully, some brands are shielding its users from the increases, but it’s reaching levels that aren’t sustainable for business.

“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” he said.

Cook did not explain how much prices will go up or when. However, with the iPhone 18 series (and a potential iPhone Fold) just on the horizon, it seems nigh.

Apple isn’t the first brand to react to the shortages (nor will it be the last). Now, regardless of whether or not Apple has the capabilities to tank the crisis, the biggest culprit is still AI. Companies today are more than willing to use AI as a scapegoat, real or otherwise, for shady cost-cutting or profit-enhancing practices.

News

Apple might launch an iPhone Air 2 next year

This is despite the iPhone Air’s reportedly low demand.

Published

June 18, 2026

Luigi Leonardo

Is this the most varied that an iPhone lineup has ever been? With an iPhone Fold supposedly coming out later this year, the current lineup includes a base model, two Pro models, an ultra-thin Air model, and the affordable 17e. There’s now an iPhone for everyone. According to a new report, next year won’t be any different. Apple is reportedly launching the iPhone Air 2 early next year.

Among all the current models in the lineup, the iPhone Air does seem like the oddest of the bunch. Whereas the other models already have established niches, the Air is positioned simply as a thinner iPhone, riding on the short-lived ultra-thin phone trend. In fact, recent reports suggest that the Air isn’t as popular as its contemporaries.

Apparently, Apple doesn’t see it that way. According to Bloomberg, the brand is still surging forward with an iPhone Air 2. The upcoming version might even add a second camera and an improved processor.

Despite reports that it isn’t that popular, Apple might still believe in the model’s future. At this point, they should; Apple has always had a problem with the base model’s partner. Years of flip-flopping around what it should be, Apple wants to stay a little bit longer on the Air.