News
YouTube reaches over 40M Philippine adult viewers
This opens up opportunities for local marketers
As marketers in the Philippines received their Brandcast Delivered experience, YouTube’s annual event for brands which pivoted into an online moment this year, the video platform announced that more than 40 million unique viewers in the Philippines are watching on YouTube every month over the past year. Watch time across content genres and the number of channels with more than 100k subscribers continue to grow, bringing opportunities to creators and businesses in the country.
YouTube shared that more than 50% of the 40 million unique local viewers are aged 18-34 years old. Watch time grew by over 50% where Filipinos used the platform to fuel their passion points and expand their knowledge to cope with the extended periods of the quarantine.
Watch time logged for gardening contents grew by more than 4x, while that for art videos doubled. Time spent watching strategy game videos and fitness contents grew by more than thrice respectively. Meanwhile, watch time for knowledge videos saw more than 90% increase.
As the home of Filipino creators, YouTube now has over 1,750 channels that have 100k+ subscribers. Their profile continues to diversify as more creators coming from various backgrounds go to YouTube to share their inspiring stories like: Dwight Tamayo, a NextUp Finalist and a poultry farmer from Masbate, uses YouTube to share his knowledge about his expertise to help his co-farmers and those interested in poultry farming; EduCreator Team Lyqa, who just reached the 1M-subscriber mark, demonstrates the capability of YouTube for learning; and Mimiyuuuh, the most recent YouTube Philippines’ Emerging Creator of the Year, who has been bringing joy to millions of Filipino viewers.
“YouTube continues to bring opportunities for creators and local businesses in the Philippines,” said Bernadette Nacario, Google Philippines Country Director.
“As watch time and audiences on YouTube grow, creators can expand their reach and diversify their content storytelling. Over the last few years, we’ve also launched a number of products such as YouTube Video Builder to help MSMEs, which form the majority of our economy, leverage the power of YouTube as part of their digital strategy. Any small business can use YouTube as long as they have a clear objective, a creative idea, and a target audience to engage.”
Creative effectiveness in the time of COVID-19 with YouTube
Marketers use YouTube to tell great brand stories. With most target audiences consuming content online, brands are crafting authentic, emotional, and insightful videos that offer deep and personal experiences for their consumers.
The most effective brands ads are those that move the emotions of the viewers, making them laugh, cry, or feel inspired. An example is the Ads Leaderboard winner for the month of May–Lactum’s Mother’s Day campaign: Alagang Ramdam ng Bawat Pilipino (A Care that is Felt by Every Filipino).
The video narrates a compelling and relevant story about a mother’s love and highlights the heroic roles that moms, who are also COVID-19 frontliners, are taking on in these challenging times. The ad was successful as it struck a chord with the viewers’ hearts, especially since the Philippines is a family-oriented market.
“On YouTube, we are seeing advertisers that are starting to make ads that anticipate and embrace this new reality. As many businesses continue to think about how to navigate these uncertain times, creatives are experimenting with different storytelling styles,” said Ben Jones, Global Creative Director for Google’s Unskippable Labs.
“From reimagining existing assets, reinvigorating animation to miracles of editing that take our breath away, we are seeing ads that are both effective and distinctive despite the constraints.”
To harness the creative effectiveness of YouTube and deliver a personalized experience, marketers should:
- Tap into a growing digital population
- Reach out to every category of consumer now that brands can leverage a single platform to reach audiences based on their interests and passions
- Explore different content formats as multiple categories grow in popularity
- Stay engaged as consumers keep looking for a steady stream of fresh content
This is a press release from YouTube Philippines.
News
nubia Neo 5 series launches in the PH, starts below PhP 12K
Built-in cooling fan highlights latest nubia gaming series
nubia has officially launched the nubia Neo 5 series gaming smartphones in the Philippines through a fan activation event at SM Megamall.
The series consists of the nubia Neo 5, nubia Neo 5 Pro, and nubia Neo 5 GT.
Here are the pricing details and storage configurations for each variant:
- nubia Neo 5 (8GB+128GB): PhP 11,999
- nubia Neo 5 Pro (12GB+256GB): PhP 14,999
- nubia Neo 5 GT (8GB+256GB): PhP 17,999
- nubia Neo 5 GT (12GB+512GB): PhP 19,999
In particular, the top-of-the-line nubia Neo 5 GT is available in Phantom Black, Stellar Silver, and Electro Gold.
The entire series builds on the nubia Neo history of gaming-centric features, from the phones’ aesthetic, RGB lighting, OS design, and features.
New to the series is a built-in active cooling fan, and a large VC vapor chamber cooling panel.
This system eliminates the need for an external cooling fan which was among the freebies for the previous series, so users can simply focus on gaming sessions.
The phone has small exhaust vents on both sides. The series retains the shoulder triggers, although the presence of the vents pushes the volume buttons and power button lower on the right-hand side of the phone.
Powering the nubia Neo 5 GT variant is the MediaTek Dimensity 7400 processor for up to 2.6GHz clock speed.
The handset comes with up to 12GB of base RAM (plus 12GB expansion), and up to 512GB of internal storage. It also supports Wi-Fi 6 for fast and stable connectivity.
Inside is a 6,210mAh battery with support for 80W fast charging, as well as charge separation to directly charge the phone while bypassing the battery for extended sessions.
In front is a 6.8-inch 1.5K OLED display with up to 144Hz refresh rate and 4,500 nits peak brightness. This screen also has a 439ppi pixel density for sharp visuals. It is also complemented by DTS:X Ultra surround sound technology.
For its camera, the Neo 5 GT has a 50MP main camera, plus a 16MP front camera.
Drones
DJI officially launches the Avata 360 with 8K immersive imaging
The new flagship drone introduces 1-inch sensors and 360-degree capture to the FPV world.
DJI just redefined the “single take.”
The new DJI Avata 360 combines the raw thrill of FPV flight with a flagship 8K 360° camera system. It effectively gives creators a flying virtual camera that sees everything at once.
This means you no longer have to worry about pointing a gimbal while flying at high speeds. You can simply record the entire environment and choose your favorite angles later in post-production.
Brilliant imaging, post-flight freedom
The headline feature is the imaging, which utilizes dual 1-inch-equivalent sensors capable of 8K/60fps HDR video and 120MP stills.
These massive 2.4 μm pixels handle low light and high dynamic range like a pro, ensuring light and shadow are captured with exquisite clarity.
If you prefer a more traditional look, you can switch to Single Lens mode to capture classic Avata-style cinematic lines in 4K/60fps.
Because the drone records in a full sphere, the Virtual Gimbal feature allows for infinite rotation and tilt during editing.
You can fly in one direction while digitally rotating the horizon or shifting the perspective to look directly behind the drone without ever changing your actual flight path.
Flagship transmission, smarter safety
DJI didn’t just slap a new camera on the old frame. They beefed up the internals to ensure the flight experience is as stable as the footage.
The drone leverages the flagship O4+ video transmission system to deliver crystal-clear 1080p/60fps feeds with a massive 20 km range and strong anti-interference capabilities.
Safety has also seen a major upgrade with Nightscape omnidirectional obstacle sensing. This makes sunset and low-light flights significantly less stressful.
Plus, the front lens element now features a user-replaceable design. If you push a gap a little too hard and scratch the glass, you can swap it out yourself instead of shipping the whole unit back for repairs.
Intelligent tracking, high-speed workflow
The magic continues once the drone is back on the ground through the DJI Fly and Studio apps.
Features like ActiveTrack 360° and Spotlight Free allow the drone to lock onto subjects and replicate sophisticated camera movements that usually require a professional dual-operator setup.
With 42GB of internal storage and high-speed Wi-Fi 6 transfer, you can capture 30 minutes of 8K footage without an SD card and beam it to your phone at up to 100 MB/s.
Price, availability
The DJI Avata 360 is compatible with DJI Goggles, the RC Motion 3, and standard RC 2 controllers, with pre-orders live today and shipping starting in April 2026.
- DJI Avata 360 (DJI RC 2): PhP 38,290
- DJI Avata 360 Fly More Combo (DJI RC 2): PhP 47,890
- DJI Avata 360 Motion Fly More Combo (Goggles N3): PhP 47,890
Automotive
The Changan Eado Plus officially lands in the Philippines
Its aggressive launch pricing challenges the compact sedan status quo.
Inchcape Philippines is officially shaking up the compact sedan segment.
The Changan Eado Plus has arrived on local shores, and it’s gunning for the top spot in your driveway.
Available in two trims — Luxe and Lite — the Eado Plus offers the Filipino driver a car that looks like a million bucks without the massive price tag.
Modern aesthetic inside and out
On the outside, the Eado Plus makes a bold statement with its prominent three-dimensional grille and streamlined body lines.
This polished, premium look relies on LED lighting to command a strong presence on the road. Inside, a meticulously curated cabin handles the daily grind with ease.
The Luxe variant carries a massive 10-inch touchscreen equipped with Wireless Apple CarPlay and Android Auto. Meanwhile, the Lite variant keeps you connected with a 7-inch display.
To beat the local climate, Changan included a PM2.5 air filter to keep the cabin air clean, alongside a 10.25-inch digital instrument cluster that puts all your vital driving data front and center.
Performance and safety without compromise
Under the hood, a 1.5L Bluecore gasoline engine powers both variants. This engine works with a 7-speed wet-type dual-clutch transmission (WDCT) to deliver a stable, responsive ride.
For those who want more control, the Luxe variant offers selectable Eco and Normal driving modes to match your mood or the traffic conditions.
Safety remains a top priority, as the Eado Plus houses a comprehensive suite of protection. Beyond the standard Anti-lock Braking System (ABS) and Electronic Stability Program (ESP), the car packs in practical features like rear parking sensors, tire pressure monitoring, and ISOFIX tethers for families.
Pricing, availability
To celebrate the launch, Changan offers the Eado Plus with aggressive introductory pricing through April 30, 2026.
During this period, the 1.5 Luxe DCT costs only PhP 749,999, while the 1.5 Lite DCT goes for just PhP 699,000. These rates offer a significant discount from the standard prices of PhP 799,999 and PhP 750,000, respectively.
Drivers can choose from four colors: White, Black, Andean Gray, and Titanium Silver Gray (via special order).
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