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YouTube reaches over 40M Philippine adult viewers

This opens up opportunities for local marketers

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Photo by Kon Karampelas on Unsplash

As marketers in the Philippines received their Brandcast Delivered experience, YouTube’s annual event for brands which pivoted into an online moment this year, the video platform announced that more than 40 million unique viewers in the Philippines are watching on YouTube every month over the past year. Watch time across content genres and the number of channels with more than 100k subscribers continue to grow, bringing opportunities to creators and businesses in the country.

YouTube shared that more than 50% of the 40 million unique local viewers are aged 18-34 years old. Watch time grew by over 50% where Filipinos used the platform to fuel their passion points and expand their knowledge to cope with the extended periods of the quarantine.

Watch time logged for gardening contents grew by more than 4x, while that for art videos doubled. Time spent watching strategy game videos and fitness contents grew by more than thrice respectively. Meanwhile, watch time for knowledge videos saw more than 90% increase.

As the home of Filipino creators, YouTube now has over 1,750 channels that have 100k+ subscribers. Their profile continues to diversify as more creators coming from various backgrounds go to YouTube to share their inspiring stories like: Dwight Tamayo, a NextUp Finalist and a poultry farmer from Masbate, uses YouTube to share his knowledge about his expertise to help his co-farmers and those interested in poultry farming; EduCreator Team Lyqa, who just reached the 1M-subscriber mark, demonstrates the capability of YouTube for learning; and Mimiyuuuh, the most recent YouTube Philippines’ Emerging Creator of the Year, who has been bringing joy to millions of Filipino viewers.

“YouTube continues to bring opportunities for creators and local businesses in the Philippines,” said Bernadette Nacario, Google Philippines Country Director.

“As watch time and audiences on YouTube grow, creators can expand their reach and diversify their content storytelling. Over the last few years, we’ve also launched a number of products such as YouTube Video Builder to help MSMEs, which form the majority of our economy, leverage the power of YouTube as part of their digital strategy. Any small business can use YouTube as long as they have a clear objective, a creative idea, and a target audience to engage.”

Creative effectiveness in the time of COVID-19 with YouTube

Marketers use YouTube to tell great brand stories. With most target audiences consuming content online, brands are crafting authentic, emotional, and insightful videos that offer deep and personal experiences for their consumers.

The most effective brands ads are those that move the emotions of the viewers, making them laugh, cry, or feel inspired. An example is the Ads Leaderboard winner for the month of May–Lactum’s Mother’s Day campaign: Alagang Ramdam ng Bawat Pilipino (A Care that is Felt by Every Filipino).

The video narrates a compelling and relevant story about a mother’s love and highlights the heroic roles that moms, who are also COVID-19 frontliners, are taking on in these challenging times.  The ad was successful as it struck a chord with the viewers’ hearts, especially since the Philippines is a family-oriented market.

“On YouTube, we are seeing advertisers that are starting to make ads that anticipate and embrace this new reality. As many businesses continue to think about how to navigate these uncertain times, creatives are experimenting with different storytelling styles,” said Ben Jones, Global Creative Director for Google’s Unskippable Labs.

“From reimagining existing assets, reinvigorating animation to miracles of editing that take our breath away, we are seeing ads that are both effective and distinctive despite the constraints.”

To harness the creative effectiveness of YouTube and deliver a personalized experience, marketers should:

  • Tap into a growing digital population
  • Reach out to every category of consumer now that brands can leverage a single platform to reach audiences based on their interests and passions
  • Explore different content formats as multiple categories grow in popularity
  • Stay engaged as consumers keep looking for a steady stream of fresh content

This is a press release from YouTube Philippines.

Gaming

Lenovo Legion Phone Duel price and availability in Malaysia

Pricing right around what you expected?

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Legion Phone Duel

They took their time, but Lenovo has bravely jumped into the mobile gaming market with the Legion Phone Duel. The phone is now making its way to Malaysia.

It’s powered by the Qualcomm Snapdragong 865 Plus SoC — the best in the business at the moment. It also comes with up to 16GB LPDRR5 RAM and a 512GB UFS 3.1 internal storage. It has a 6.65-inch AMOLED display with 144Hz refresh rate with a 240Hz sampling rate that should bode well for all your mobile gaming needs.

The Legion Phone Duel supports 90W Turbo Power Charging. This can take you from 0 to 50 percent in just 10 minutes and straight up to 100 percent in only half an hour. You can charge the phone on either USB-C ports. Yes, there are two. One in the usual bottom of the phone, the other on its side — a perfect spot for charging while you’re gaming.

Read our Lenovo Legion Phone Duel review for a more comprehensive look at the phone.

Pricing and availability

The Lenovo Legion Phone Duel comes in only two variants. Color, configuration, and pricing are as follows:

  • Blazing Blue (16GB+512GB) — MYR 3,999
  • Vengeance Red (12GB+256GB) — MYR 3,399

h/t: IGN SEA

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Globe launches KonekTayo School Bus WiFi campaign

Currently operating in the city of Manila

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KonekTayo

Philippine Telco Globe is helping address the need for connectivity with the launch of the KonekTayo School Bus WiFi in the country’s capital — Manila.

The company deployed school buses equipped with special antennas that will broadcast WiFi signal from 7AM to 7PM (GMT+8) from Monday to Sunday in covered areas:

  • Pasaje del Carmen St.
  • Remigio St.
  • 853 Gonzalo Gil Puyat St.
  • 924 Bilibid Viejo St.
  • Tomas Mapua St.
  • Alfonso Mendoza St.
  • Dalupan St.
  • Oroqueta St.
  • Basco St. in Manila.

The KonekTayo WiFI service is free for the first hour for public school students and teachers in Manila. Globe provided the aforementioned with 289,000 SIM cards. However, use of the service is not limited to Globe users. It’s open to all mobile networks for PhP 15 per day.

The service is formerly called KapitWifi. It’s a community WiFi service that aims to provide households with affordable internet. The School Bus WiFi campaign not only extends connectivity to users, it also extends support to school bus operators whose main source of livelihood was put at stake by the pandemic.

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Huawei launches GENTLE MONSTER Eyewear II

With updated smart functions

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Last year, Huawei showcased a one-of-a-kind smart eyeglasses designed for fashion-conscious consumers, the GENTLE MONSTER Eyewear. Now, the company is back at it again with a second-gen version of the eyeglasses, now featuring a much-streamlined design and smarter functions.

A more comfortable and immersive wearing experience

The temples of GENTLE MONSTER Eyewear II is made of plastic titanium for lower density and lighter weight. This should guarantee a more comfortable wearing experience for the user. Meanwhile, Huawei constructed the temple hinges out of titanium elastic to increase the eyewear’s holding strength.

The eyewear also comes with a 20-degree curved earpiece angle, which is a huge improvement from its predecessor’s 12-degree angle.

Users will also feel a noticeable difference in the sound quality of the eyewear. The large-amplitude loudspeaker inside is bigger and slimmer.  Such improvements translate to a much-wider soundstage, allowing for an immersive experience than ever before.

Like before, the smart eyewear still includes a unique acoustic design that adapts to the user and their environment. Two semi-open speakers on both sides of the temples transmit sound directly through a directional chamber, reducing leakage and providing a stereo-like listening experience. To further reduce sound leakage, the temple features a leakage hole design that offset sound waves.

The eyewear also has an adaptive volume technology that can lower or raise the speaker volume accordingly depending on the surrounding noise.

Smarter eyewear features

The Gentle Monster Eyewear II also features updated gesture controls. Pairing the eyewear is much simpler now, with users only needing to pinch the left temple to start the process. Meanwhile, double-tapping on the left temple activates the eyewear’s voice assistant.

Swipe gestures are also included in the eyewear. A few swipes on the temples either play the next/previous song or raises/lower the eyewear’s volume.

The eyewear also intelligently detects its wear status. For instance, it automatically pauses any playing music when a user takes it off. It also displays a battery status window on the companion smartphone if a user puts it on after a long period of inactivity. Tapping on the window opens the eyewear’s settings so users can check and tweak it further. Furthermore, the eyewear also greets the user when they put it on the first time each day.

Huawei rates the GENTLE MONSTER Eyewear II for five hours of continuous music playback. The eyewear improved upon its predecessor by bundling a new NFC wireless charging technology allowing quick and hassle-free charging anytime, anywhere.

Pricing and availability

The eyewear now retails in Singapore for SG$ 638 in select Huawei concept stores. This price applies to both the Myma and Havana model. Buyers can also purchase the eyewear at authorized resellers like Best Denki, Challenger & Hachi.tech, COURTS, Harvey Norman, as well as online stores such as Lazada and Shopee.

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