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YouTube: Creator economy in Southeast Asia continues to rise

More creators reaching subscriber milestones, driving digital economy in the process

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The YouTube creator ecosystem in Southeast Asia continues to rise. In a recent conference, the video streaming giant cited growing figures that reflect the platform’s immense reach and huge opportunity for brands to engage audiences through creator-led partnerships.

YouTube mentioned that 7,600 creators across Indonesia, Thailand, Singapore, Malaysia, Vietnam, and the Philippines now have more than 1 million subscribers. In addition, over 77,000 channels have at least 100,000 subscribers.

Given that video commerce is significant across the region, YouTube is solidifying its position as the most powerful and effective platform for driving commercial success both online and offline.

According to a Kantar study, one of YouTube’s key strengths over other platforms is trust. The study found out that 85% and 67% of viewers in Thailand and Indonesia, respectively, consider YouTube content trustworthy.

This trust also extends to brands; 60% of Indonesian Gen Zs, in particular, say they trust brands featured on YouTube by creators.

Moreover, citing multiple sources, YouTube mentioned that two in five consumers in Southeast Asia rely on online video for product research. Plus, 20% of all e-commerce revenue have been generated from video formats.

Given these insights, as well as YouTube’s immense reach, the platform continues to offer creators more opportunities to earn.

Earlier in the year, YouTube Shopping was launched in six ASEAN countries in a partnership with ecommerce giant Shopee. This program gives eligible YouTube creators another way to earn income by tagging products in posts.

YouTube on connected TVs

Furthermore, YouTube is also tapping connected TVs (CTVs) as another way for brands to drive conversions.

YouTube on CTVs reaches over 79 million people across Southeast Asia. Content on TV screens includes Shorts, podcasts, and livestreams, alongside sports, sitcoms, and talk shows.

YouTube has recently rolled out features for an evolved ads experience on large screens. These include shopping for products using QR codes, send-to-phone feature, and an Immersive Masthead on CTV.

Enterprise

realme is reportedly going back to being an OPPO sub-brand

All scheduled phones will still launch on time, though.

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A popular story among Chinese smartphone brands is whenever a sub-brand spinning off into its own independent entity. A less common one is when an independent entity suddenly merges back into the main entity. And yet, that’s the story we have today. realme is reportedly going back to being a sub-brand of OPPO.

If you don’t remember realme’s time as a sub-brand, then it’s hardly your fault. It’s been a long while since realme was considered a sub-brand. In 2018, the brand spun off on its own to form one of the most popular names in the Chinese smartphone space.

Today, via Leiphone, realme will return to OPPO as a sub-brand. Current realme CEO Sky Li will still retain his responsibilities heading the brand. Plus, all products on the current release schedule will still come out as planned.

However, starting this year, realme will start reintegrating back into OPPO, particularly through the latter’s after-sales programs. OnePlus will also follow the same structure going forward.

Currently, realme has not officially announced the move. That said, we also don’t know how the brand will address the reported change. It’s possible that the shift is just internal and has no effect on how the brand faces the public. For now, only time will tell.

SEE ALSO: realme C85 with 7000mAh battery, 5G connectivity officially launches

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Samsung warns that tech prices might increase this year

And it’s all because of AI.

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The big story late last year was the skyrocketing prices of chips. Analysts are predicting that the demand for RAM will cause the entire industry to experience hikes this year. Some users, especially in the PC building scene, are already feeling the burn. PCs won’t be the only victims, though. Xiaomi is already expecting hikes across the board. Now, Samsung is adding its voice to the growing list of warnings about price increases.

During CES 2026, Wonjiun Lee, Samsung’s global marketing chief, confirmed that the memory shortages are, in fact, real (via Bloomberg). Moreover, the company is now evaluating whether more price hikes are needed this year for its products. Though Lee expressed regret over pushing the prices to consumers, the state of the industry might force the company’s hand.

Samsung’s opinion has a lot of weight. While other brands have also voiced out their opinions lately, Samsung itself is a producer of chips. If a chip supplier is already warning users of prices affecting them, the effect will likely cascade even more when it comes to device manufacturers.

The ongoing shortage of chips is a result of the overwhelming demand from companies looking to build and bolster AI-based servers. The business-to-business demand is notably different from how regular consumers, who will soon find it hard to buy their own devices, see it.

At the very least, Samsung has not confirmed any price increases yet. However, all eyes are on the next Galaxy Unpacked, when Samsung will launch its newest Galaxy products. Will prices increase or stay the same?

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TikTok finally gets a buyer in the United States

The deal targets a closing date in late January.

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iKKO Mind One

The year started with a ban. A day before Donald Trump started his second term, TikTok went dark, in anticipation of an impending ban. The platform quickly went back online, leading to an ultimatum that saw TikTok hunt for an American buyer to full stave off a definitive ban in the United States. Now, as the year ends, a buyer is finally here.

Via CNBC, TikTok has reportedly inked a deal to finalize a deal in the United States, as stated in an internal memo from CEO Shou Zi Chew. The memo, which was sent just this week, details a plan that will see the deal close by January 26, 2026.

Fifty percent of TikTok’s newly restructured U.S. arm will be held by a collection of American investors including Oracle, Silver Lake, and MGX. Meanwhile, already existing investors of TikTok will hold 30.1 percent. Finally, ByteDance will retain 19.9 percent.

Additionally, TikTok’s algorithm in the United States will be retrained with American data. The American arm will also handle the country’s “data protection, algorithm security, content moderation, and software assurance.” Oracle will be the “trusted security partner” in charge of making sure the company keeps within regulations in the country.

With a deal pushing through, the long-running TikTok saga in the United States might finally come to a close.

SEE ALSO: US, China have supposedly agreed on a TikTok deal

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