Months ahead of the much-awaited foldable from Apple, HUAWEI has decided to get in the way of the Cupertino-based company by announcing the world’s first wide foldable.

The HUAWEI Pura X Max is the earliest and biggest clapback to Apple’s upcoming iPhone Fold and Samsung’s rumored “Galaxy Z Wide Fold.”

World’s first wide foldable

HUAWEI’s Pura X Max isn’t a direct successor to last year’s Pura X.

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Last year’s offering only had a measly 3.5-inch cover screen. This time, it has a full 5.4-inch wide display outside. Unfolding it reveals a 7.7-inch foldable display instead of Pura X’s smartphone-like 6.3 incher.

Both are LTPO 2.0 OLED displays with an adaptive 1~120Hz refresh rate. They are not compromised with support for 1.07 Billion Colors as well as DCI-P3 Wide Color Gamut.

This new form factor solves the biggest issue seen among standard foldables — especially when consuming content or playing games.

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Stylus support is also expected with HUAWEI’s M-Pen 3 Mini stylus — best for jotting down, scribbling, doodling, drawing, or even just for navigation.

Supporting this foldable screen is HUAWEI’s so-called “basalt water droplet hinge” with core components made of steel.

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As for the cover glass, it uses second gen Kunlun glass. And while we’re already at it, the Pura X Max supports IP58 and IP59 ratings for durability.

Maxed out fold

What runs this wide foldable is HUAWEI’s very own Kirin 9030 Pro chipset. The super brand promises up to 30% performance improvements.

Gaming should not be compromised thanks to its extra large VC Graphene Heat Dissipation System. Battery capacity is rated at 5300mAh with 66W wired and 50W wireless SuperCharge speeds.

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HUAWEI’s latest HarmonyOS 6.1 not only brings in that translucent trend, they have also adapted to the user’s needs through Immersion Layout.

When used, the app’s controls automatically adjusts if you are left- or right-handed — no matter how you hold them.

Much like most smartphones, HarmonyOS also relies on its AI tools to make things easier.

Last but definitely not the least, it’s camera system.

The HUAWEI Pura X Max boasts a 50MP main (wide) camera with a variable aperture of f/1.4 ~ f.4.0 — quite similar to last year’s Pura 80 Ultra.

It also has another 50MP f/2.2 3.5x periscope telephoto camera that can also take optical-quality 7x shots and as far as 100x digital zoom.

Lastly, the ultra-wide camera is capped at 12.5MP with an aperture of f/2.2. All these cameras are based from HUAWEI’s RYYB image sensor.

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Additionally, there’s a spectral sensor called “Red Maple camera” in its second iteration.

Selfie cameras inside and out are 8MP f/2.4.

Pricing and Availability

HUAWEI’s Pura X Max will be available in five colorways: Olive Gold, Phantom Night Black, Starblue, Vibrant Orange, and Zero Degree White.

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Pricing does not come cheap. The HUAWEI Pura X Max are divided into two editions with four configurations in total:

Regular Edition

• 12+256GB = CNY 10,999 (US$ 1615 / EUR 1370 / GBP 1190 / SG$ 2050 / MYR 6370 / PhP 96,850 / INR 149,650)
• 12+512GB = CNY 11,999 (US$ 1760 / EUR 1490 / GBP 1300 / SG$ 2240 / MYR 6950 / PhP 105,650 / INR 163,260)

Collector’s Edition

• 16+512GB = CNY 12,999 (US$ 1905 / EUR 1615 / GBP 1410 / SG$ 2425 / MYR 7530 / PhP 114,460 / INR 176,860)
• 16+1TB = CNY 13,999 (US$ 2050 / EUR 1740 / GBP 1520 / SG$ 2610 / MYR 8110 / PhP 123,260 / INR 190,465)

* These are only rough price conversion estimates

Collector’s Edition supports China’s Beidou Satellite Services that the Regular Edition models don’t have.

It’s currently open for pre-orders in their home turf while global availability remains bleak. ICYMI, Last year’s Pura X was not released outside China.

vivo has officially announced the global launch of the X300 Ultra, marking the first international debut of its top-tier imaging flagship.

The device introduces the ZEISS Master Lenses Collection, featuring triple prime focal lengths at 14mm, 35mm, and 85mm. It supports up to 200MP output across key focal lengths and can extend reach to 200mm and 400mm using optional telephoto extenders.

A 200MP 85mm telephoto camera with gimbal-level stabilization and 60fps AF tracking enables detailed long-range shots. Meanwhile, the 35mm camera uses a large Sony LYTIA sensor for natural perspective and improved low-light performance.

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For video, the X300 Ultra supports multi-focal 4K 120fps recording in both 10-bit Log and Dolby Vision formats. It also introduces Pro Video mode with LUT support and compatibility with ACES workflows for advanced color grading.

The phone runs on Snapdragon 8 Elite Gen 5, paired with a dedicated imaging chip. It packs a 6600mAh battery with 100W wired and 40W wireless charging.

Other features include a 2K ZEISS Master Color Display, quad-mic audio recording system, IP68/IP69 durability, and up to five years of OS updates.

vivo has announced the vivo X300 FE, a compact flagship built around pro-grade imaging, long battery life, and extended software support.

The device features a ZEISS co-engineered camera system, led by a 50MP Super Telephoto camera with up to 200mm equivalent focal length via the all-new Telephoto Extender Gen 2. It also includes a 50MP main camera alongside a 110° ultra-wide lens.

This camera system is designed for flexible shooting across travel, concerts, and street photography.

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AI imaging powers much of the experience, with features like AI True Clarity Engine, Stage Mode for low-light concerts, and AI editing tools such as AI Erase and AI Image Expander. Video capabilities go up to 8K at 30fps and 4K at 120fps.

The X300 FE adopts a compact flat design with a 6.31-inch display, weighing 191g and measuring 7.99mm thin. It comes in Mist Purple, Glow White, Luxe Black, and Urban Olive colorways.

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Powering the device is the Snapdragon 8 Gen 5. You should not confuse it though with the more superior Snapdragon 8 Elite Gen 5.

Moreover, it has a 6500mAh battery paired with 90W wired charging plus 40W wireless charging that the newer V70 series lacks.. It also features a vapor chamber cooling system for sustained performance.

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The phone runs OriginOS 6 with cross-device features and promises five years of OS updates, seven years of security patches, and long-term smooth performance.

The vivo X300 FE also carries IP68 and IP69 ratings for dust and water resistance.

Pricing and availability will depend on the region.