Enterprise
realme unveils new mascot, realmeow
He’s an alien with superpowers
Love them or hate them, OPPO and vivo’s mascot war has brought unexpected joy and countless memes over the years. Have you seen the literal fisticuffs that both got into, for example? Now, a third mascot is joining the fight. realme just unveiled its own mascot, realmeow.
Today, the Chinese company’s design team presented the cat-like mascot (and officially realme’s Chief Trend Officer) as a sign of things to come. The mascot will usher in the company’s newest branding push towards the Gen Z market.
Besides his design, realmeow also has his own background and accompanying cinematic. (He sounds like Paddington, but maybe that’s just me.) Apparently, he comes from the trendsetting planet M58-2018828-S and comes to Earth as an emissary for new trends.
realmeow is an anthropomorphic yellow cat with shorts and shoes a la SpongeBob couture. He also has eyewear that looks like a mix between X-Men’s Cyclops and a VR headset.
Oh, and he has superpowers. His “ultra-sensory ear” can understand “all galactic Gen-Z languages.” His Cyclops-like Laser Eyes can infuse any object with attitude and explosive energy. He has a mechanical body that comes with “Wind Wings.” He has treasure pockets filled with “cosmic limited editions.”
If he sounds… too weird to be true, you’d better believe it. realme partnered with renowned Pixar animator Mark Walsh for the concept. Previously, Walsh worked on Finding Nemo and Monsters, Inc.
According to realme, realmeow will affect all future designs going forward. Now, as far as mascots go, he looks creative enough for the mascot wars. I’ll be rooting for him against OPPO’s and vivo’s mascots.
SEE ALSO: Foray into Android: Living with realme’s latest devices
Enterprise
Sony teams up with 13 companies for sustainable global supply chain
Sustainability through introduction of renewable plastics
Sony, along with several companies, have established the world’s first global supply chain for the production of renewable plastics that can be used in Sony’s high-performance audiovisual products.
The supply chain consists of 14 companies across five countries and regions. The various plastic materials manufacture through this supply are slated for use in Sony’s products that will launch worldwide.
High-performance products such as audiovisual equipment involve a wide variety of plastics. The result is a complex supply chain that makes it difficult to visualize and manage the entire flow.
Additionally, plastic components that require high performance in terms of flame resistance and optical properties cannot be fully replaced with plastics from material recycling.
To address these challenges, these 14 companies have collaborated to visualize the existing supply chain for Sony’s products:
- Sony Corporation
- Mitsubishi Corporation
- ADEKA CORPORATION
- CHIMEI Corporation
- ENEOS Corporation
- Formosa Chemicals & Fibre Corporation
- Hanwha Impact Corporation
- Idemitsu Kosan Co., Ltd.
- Mitsui Chemicals, Inc.
- Neste Corporation
- Qingdao Haier New Material Development Co.
- Ltd., SK Geo Centric Co., Ltd.
- Toray Industries, Inc.
- Toray Advanced Materials Korea Inc.
Sustainability through renewable plastics
The new supply chain created will enable the production of multiple types of renewable plastics from biomass resources with a mass balance approach.
This allows Sony to proactively source raw materials for its products with quality, as well as properties equivalent to virgin fossil-based plastics.
Defining the supply chain also helps the companies track and document GHG (Greenhouse Gas) emissions data in a verifiable way.
This allows participating companies to leverage the data to advance efforts to reduce their carbon footprint going forward.
Sony’s initiative with a wide range of global partners is part of the “Creating NEW from reNEWable materials” jointly launched by the electronics giant and Mitsubishi.
It aims to achieve zero usage of virgin fossil-based plastics through the introduction of renewable plastics.
Enterprise
realme is reportedly going back to being an OPPO sub-brand
All scheduled phones will still launch on time, though.
A popular story among Chinese smartphone brands is whenever a sub-brand spinning off into its own independent entity. A less common one is when an independent entity suddenly merges back into the main entity. And yet, that’s the story we have today. realme is reportedly going back to being a sub-brand of OPPO.
If you don’t remember realme’s time as a sub-brand, then it’s hardly your fault. It’s been a long while since realme was considered a sub-brand. In 2018, the brand spun off on its own to form one of the most popular names in the Chinese smartphone space.
Today, via Leiphone, realme will return to OPPO as a sub-brand. Current realme CEO Sky Li will still retain his responsibilities heading the brand. Plus, all products on the current release schedule will still come out as planned.
However, starting this year, realme will start reintegrating back into OPPO, particularly through the latter’s after-sales programs. OnePlus will also follow the same structure going forward.
Currently, realme has not officially announced the move. That said, we also don’t know how the brand will address the reported change. It’s possible that the shift is just internal and has no effect on how the brand faces the public. For now, only time will tell.
SEE ALSO: realme C85 with 7000mAh battery, 5G connectivity officially launches
The big story late last year was the skyrocketing prices of chips. Analysts are predicting that the demand for RAM will cause the entire industry to experience hikes this year. Some users, especially in the PC building scene, are already feeling the burn. PCs won’t be the only victims, though. Xiaomi is already expecting hikes across the board. Now, Samsung is adding its voice to the growing list of warnings about price increases.
During CES 2026, Wonjiun Lee, Samsung’s global marketing chief, confirmed that the memory shortages are, in fact, real (via Bloomberg). Moreover, the company is now evaluating whether more price hikes are needed this year for its products. Though Lee expressed regret over pushing the prices to consumers, the state of the industry might force the company’s hand.
Samsung’s opinion has a lot of weight. While other brands have also voiced out their opinions lately, Samsung itself is a producer of chips. If a chip supplier is already warning users of prices affecting them, the effect will likely cascade even more when it comes to device manufacturers.
The ongoing shortage of chips is a result of the overwhelming demand from companies looking to build and bolster AI-based servers. The business-to-business demand is notably different from how regular consumers, who will soon find it hard to buy their own devices, see it.
At the very least, Samsung has not confirmed any price increases yet. However, all eyes are on the next Galaxy Unpacked, when Samsung will launch its newest Galaxy products. Will prices increase or stay the same?
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