Laptops
Microsoft bashes MacBook Pro in Surface Pro 7 ad
“Why can’t they just give me a whole touchscreen?”
Though the company is still one of the bestselling smartphone brands in the world, Apple is often at the butt of many jokes over the years. Most recently, Samsung and Xiaomi mocked the latest iPhone 12 for not having a free charging adapter in the box (that is, before the mockers eventually copied Apple’s decision, but that’s another story). Now, Microsoft is joining the Apple mock party in a recent ad for the Surface Pro 7.
In the ad, a young boy compares the many pros of the Surface Pro 7 against the current MacBook Pro’s many cons. First and foremost, he celebrates Microsoft’s free stylus and decries Apple’s “little bar.” You might recognize this tiny feature as the controversial Touch Bar. “Mac gave me this little bar, but why can’t they just give me a whole touchscreen,” the boy asks.
Compared to the Surface Pro 7’s fully touchscreen display, the MacBook Pro only has a thin strip of touchscreen functionality. The feature was so controversially received that Apple is already pondering on a future redesign without the Touch Bar.
Besides the Touch Bar, the ad also praises Microsoft’s detachable keyboard versus Apple’s static keyboard. It also calls the device a “much better gaming device.” (Weird flex, but okay.)
Finally, the ad compares the two’s vastly different price tags: US$ 1,299 for the MacBook Pro and only US$ 890 for the Surface Pro 7.
Laptops
The Googlebook is the next evolution of the Chromebook
Notebooks are coming later this year.
Chromebooks did not become the go-to alternative for laptop users on a budget. Given how the market looks today, it could have been a matter of “right place, wrong time.” Today, Google is trying again with the new Googlebook lineup.
The Googlebook is different from the Chromebook. Though both platforms allow Android apps to run natively, the Googlebook will focus more on building a foundation on Gemini Intelligence.
Of course, the Android ecosystem is still a focal point. The Googlebook can run apps from the ecosystem and can connect seamlessly with Android phones. Specifically, users can access their phone’s apps and files directly from the notebook without waiting for transfers.
As for the Gemini part, the Googlebook starts by reinventing the cursor. The new Magic Pointer brings the wonder of Gemini to your mouse. A wiggle of the cursor wakes the software, which contextualizes anything it’s pointed to. For example, pointing at a date will ask you if you want to schedule a meeting. Pointing at two photos might merge the two into an AI-generated mashup.
Additionally, Create a Widget will allow you to customize software to perfectly tailor to your needs. Using Gemini, the Googlebook can collate everything you need on your dashboard.
Currently, there are no official models set to come out just yet. However, Google has confirmed that Acer, ASUS, Dell, HP, and Lenovo have committed to bringing out the Googlebook this fall. Naturally, each of these brands will have their own take on lineup, but the one thing uniting them will be a unique glowbar to set them apart from other notebooks.
SEE ALSO: Google, on Android adopting Liquid Glass: “Not happening!”
The ASUS Zenbook A16 is one of the most interesting Snapdragon-powered Windows laptops right now, but how does it actually perform?
After two weeks of traveling to Hong Kong, Shenzhen, Manila, Los Angeles and back to New York, here’s THE Michael Josh covering the Zenbook A16’s battery life, performance, OLED display, and real-world use.
This is the first Windows laptop that feels different.
Check further:
Laptops
MacBook Neo already “supply constrained” amid unexpected demand
New purchases are reportedly getting delayed.
It’s been a crazy month for Apple fans on a budget. The debuts of the iPhone 17e and the MacBook Neo have brought the classic Apple experience to a wider market. Though the former is a bright spot on its own, the new MacBook Neo is currently breaking the company’s expectations as new orders are already “supply constrained.”
Last week, Tim Cook held an earnings call (via Six Colors) which includes the latest additions to Apple’s lineup. For the affordable iPhone, Cook gave a special shoutout as “the newest addition to what is already the strongest iPhone lineup we’ve ever had.” However, he was much more appreciative for the MacBook Neo’s role in the company’s notebook lineup.
Responding to a query about the new notebook, Cook says that the company “undercalled the level of enthusiasm” generated by the MacBook Neo. He also cited “tremendous enthusiasm” for the device in his main presentation.
Though he didn’t have the numbers to bolster his claims, he did give anecdotal examples of public schools switching over to Apple from Chromebooks and Windows PCs.
Finally, he says that the MacBook Neo is currently “supply constrained,” meaning new purchases will likely come with a delay before delivery.
Outside of the corporate perspective, there has been a lot of excitement for the notebook. Even if it uses the A18 Pro chip, the MacBook Neo promises a powerful notebook experience as is typical of Apple’s more traditional MacBooks. And to top it all off, it starts at only US$ 599, creating one of the most tempting offers for users who want to dip their toes into the Apple ecosystem.
SEE ALSO: MacBook Neo officially arrives at Power Mac Center
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