News
McDonald’s, Wingstop will sell virtual food in the metaverse
Virtual Big Macs are on the menu
The metaverse is changing the world. Though some of the changes are arguably beneficial, some are problematic head-scratchers. Love it or hate it, the metaverse asks a lot of questions. For example, how can everyday necessities translate to the virtual world? Well, some fast-food chains, like McDonald’s and Wingstop, have a plan. Both companies have filed trademarks to effectively sell food inside the metaverse.
Both filed in February, McDonald’s and Wingstop are working on systems to sell a strange menu of products in the metaverse, as spotted by Insider. Though the list does include standard thoroughfare like NFTs and digital assets, the obvious headliner is food, virtual and real.
Naturally, there are a lot of questions about virtual food in the metaverse. Are these just bits of code that your avatar can eat?
Wingstop’s iteration of the technology speaks of tokens that will allow users to have discounts for real-world purchases. On the other hand, McDonald’s offers a clearer picture. The chain’s trademark includes a system wherein users can purchase virtual food which will be delivered to them in the real world as well.
As the metaverse (or even just the idea of it) grows, a lot of companies want to cash in on the opportunity early before it passes them by. Of course, the questions can then arise: How addicting will the metaverse be that you can’t be bothered to order from a restaurant in the real world? McDonald’s and Wingstop won’t be the last companies to buy into the trend, but their respective trademarks raise some interesting questions for the future of virtual reality.
SEE ALSO: Samsung created a metaverse filled with its products
Enterprise
Google ordered to pay EUR 4.1 billion in fines
The EU alleges that Google uses its apps to establish an unfair dominance.
European fines have unintentionally become a normal part of doing business in the American technology space. For too long have American companies paid paltry fines to prevent harsher regulation in the European Union. Now, for the first time, Google is about to pay a record-breaking fine that goes beyond “paltry.”
Today, via CNBC, Google has been ordered to pay an astonishing EUR 4.1 billion (or approximately US$ 4.67 billion) in fines. The fine is in response to an anti-competition case.
This has been a long time coming for Google. The original case started in 2018. At the time, the European Union accused the brand of using anti-competitive practices to ensure its dominance in the smartphone market. According to the courts, the company’s bundling of first-party apps for every Android smartphone gives them an unfair advantage in the market and lessens the user’s choice in selecting apps.
For years, Google has fought the fine to seemingly no avail. Now, the company has lost its final attempt, which means that the fine still stands. On the bright side, they did get it reduced from the original EUR 4.34 billion fine.
The European Union is the scourge of every American tech company (and a godsend to consumers). Most notably, the continent’s government forced Apple to adopt USB-C, leading to a more universal experience across brands.
Google’s hefty fine aims to do the same. And it is quite hefty. Whereas previous fines were in the millions (and hence, negligible for most companies), a fine in the billions is more tangible.
Gaming
Xbox might get rid of physical discs too
The experimental disc-to-digital feature will digitize your physical library.
Sony and Microsoft are seemingly locked in a farcical battle to sink their own ship first. Just today, the PlayStation fired its most damaging salvo yet by cancelling physical games starting 2028. Not to be outdone, the Xbox is going pound-for-pound through an experimental disc-to-digital feature to digitize physical games.
According to The Verge, Microsoft is currently testing a feature which will allow users to completely digitize their collection of physical games on the Xbox One and the Series X. Upon inserting the disc, the Xbox will create a digital copy attached to the physical disc.
Being attached to the disc means that the digital copy can move from console to console. Once the disc is inserted to another console, the digital copy transfers with it.
The feature will prevent more than a single person from using the disc at the same time. It sounds similar to Nintendo’s Virtual Game Card but without the ability to lend games out to friends and family.
It’s still an experimental feature, so there’s no schedule for a global rollout yet. Still, the disc-to-digital feature sounds like an eerie prelude to Microsoft similarly eliminating physical discs for the future. If it’s any consolation (but it’s probably not), Nintendo already got the ball rolling by introducing the Virtual Game Card feature, but the Switch 2 mercifully hasn’t removed physical cartridges.
SEE ALSO: Xbox CEO admits Game Pass is too expensive right now
The ASUS ExpertBook Ultra is now available in the Philippines. It is ASUS’ latest AI-powered business laptop for professionals who want a lightweight machine without sacrificing performance.
Positioned as the flagship of the ASUS ExpertBook lineup, it combines a sub-1kg chassis with Intel Core Ultra processors, enterprise-grade security, and AI features. ASUS is targeting executives, business users, and creators with the new laptop.
Built for portability and performance
The ASUS ExpertBook Ultra weighs as little as 0.99kg. It measures just 10.9mm thick. The laptop uses an aerospace-grade magnesium-aluminum chassis with ASUS Nano Ceramic Technology. ASUS says the finish delivers five times greater scratch resistance than the industry standard.
Despite its slim profile, the laptop packs a 70Wh battery. ASUS rates it for up to 26 hours of battery life.
Power comes from Intel Core Ultra Series 3 processors. The lineup is topped by the Intel Core Ultra X9-388H. Buyers can configure the laptop with up to 64GB of LPDDR5X memory running at 9600 MT/s and up to a 2TB PCIe Gen 5 SSD.
ASUS also highlights its ExpertCool Pro thermal system. It allows the processor to sustain up to 50W of CPU performance while keeping fan noise low.
Tandem OLED display and premium hardware
The ExpertBook Ultra features a 14-inch 3K Tandem OLED touchscreen. It offers a 120Hz refresh rate and up to 1,400 nits of HDR brightness. Corning Gorilla Glass Matte helps reduce reflections while preserving image quality.
Other hardware highlights include:
- 1.5mm travel spill-resistant keyboard
- Edge-to-edge haptic touchpad
- Six-speaker Dolby Atmos audio system
- Dual Thunderbolt 4 ports
- Two USB-A ports
- HDMI 2.1
- 3.5mm audio jack
AI and enterprise security
As a Copilot+ PC, the ASUS ExpertBook Ultra includes AI-powered tools through the MyExpert suite. These include AI ExpertMeet and a local Knowledge Hub.
The laptop also focuses on enterprise security. Features include dual biometric authentication, a physical webcam shutter, self-healing BIOS, TPM 2.0, Microsoft Pluton, and compliance with the NIST SP 800-193 firmware security standard.
Price and availability
The ASUS ExpertBook Ultra is now available through ASUS authorized stores and select retailers nationwide.
Pricing starts at PhP 129,995. Higher-end configurations go up to PhP 215,995.
ASUS is also offering an Early Bird Bundle until July 31, 2026. Eligible purchases include an ASUS 100W GaN charger and PhP 10,000 worth of SSI gift vouchers.
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