Reviews

TECNO PHANTOM V Flip2 review: Flippin’tastic!

Two full months with TECNO’s second flip phone

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We’ve seen a sudden storm of flippables this 2024 — from Xiaomi and HONOR’s first ever flagship flips, to wallet-friendly yet worthy flip phones by ZTE, HUAWEI, and motorola. Of course, the trendsetter won’t miss their chance with the latest Samsung Galaxy Z Flip6.

But we’re here for TECNO’s freshest flip. I’ve spent two good months with the brand’s second flip to see what it’s really capable of — and what it also lacks.

One Fine Flip

Appearance-wise, TECNO’s PHANTOM V Flip2 already shows a massive transformation compared to its predecessor.

It now looks more stylish and mature compared to last year’s cutesy and chic aesthetics.

Folding the V Flip2 in half reveals its Double Helix Star Track Water Droplet Hinge. TECNO says this new hinge mechanism promises up to 400,000 folds.

Although two months isn’t enough to fully support that claim, folding and unfolding the device never felt cheap. It has enough resistance like other premium flip phones do — which is also a huge improvement versus the first iteration with its tacky hinge.

Turning to its back, I love how it doesn’t attract smudges or fingerprints. The texture is close to a fine sand. And even with the less flashy color, it still shows shimmer and glimmer all-around.

Looking closer, it now shows an engraved “Designed by PHANTOM” branding on it.

Also, that distinct PHANTOM logo adds an overall premium touch especially when hit by faint light.

Its shiny frame also looks premium like any other modern flagship.

At 196 grams, it’s not the lightest clamshell flip out there. But, that amount of heft makes it comfortable to hold.

It’s also not the thinnest flip, but its adequate thickness of 16mm makes it grippy enough even in one-handed use.

Samsung Galaxy Z Flip6 vs TECNO PHANTOM V Flip2

And for comparison’s sake, here’s what it looks like compared to Samsung Galaxy Z Flip6’s 14.9mm folded body with a matte frame. I can barely see the thickness difference.

Cherish that cover screen

Although that iconic circular cover screen will be missed from its predecessor, I just love how TECNO decided to just jump into the bandwagon.

TECNO Phantom V Flip 5G

TECNO PHANTOM V Flip | 2023

Not that it’s a bad thing. For myself, I want a cover screen that’s usable too. After all, a bigger screen comes with greater overall usability.

The new cover display accounts for better customization features — including quirky frames like this fluffy orange cat that I love.

There are five pets to pick including an alpaca, hamster, rabbit, dolphin, and falcon.

You can easily swipe through your cover lock screen styles by swiping left and right

I just wish TECNO would allow videos to be set as cover screen wallpaper. The only workaround for now is to select one of the built-in photo frames and pick the video wallpaper you desire.

In my case, I searched for the capybara live wallpaper found on Xiaomi’s MIX Flip — just because I love capybaras more than anything else.

That bigger outer display not only gives you access over control center toggles and notifications…

…it also allows you to open apps and even reply to messages in full-screen keyboard without opening the flip itself.

It’s not just limited to YouTube; Netflix is also accessible in that dwarfed cover screen.

Even scrolling and liking posts and reels on Instagram is such a breeze!

My not-so-favorite music app also works here. I just wish Apple Music would also be supported in the near future.

Here’s a breakdown of some apps you can fully utilize on PHANTOM V Flip2’s large cover screen without actually flipping open the phone itself.

@gadgetmatch Can your flip phone’s cover screen do all of these? 🤔 #TECNOPhantomVFlip2 #foryou #fyp ♬ original sound – GadgetMatch

TECNO’s larger 3.64-inch cover screen is very beneficial. Even the latest iteration of Samsung’s flip cannot run most of these apps due to its smaller folder-shaped outer display (at 3.4 inches) and restrictive software.

Unleash the inner beauty

The moment you unflip the V Flip2, its 6.9-inch foldable LTPO AMOLED flexible display will greet you with its superior screen quality.

Looking by just numbers, it’s a big display. But personally, it’s not as big as it seems — maybe because it has a narrower 22:9 aspect ratio.

The moment I opened the device for the first time, it barely showed any crease. Refer to my unboxing below:

@gadgetmatch Unwrapping TECNO’s freshest flip 😌 #PhantomVFlip2 #Tecno #fyp #foryou #unboxing #unboxingvideo ♬ MILLION DOLLAR BABY (VHS) – Tommy Richman

But as expected, after two months of usage, the crease is there. Although, it’s not as prominent as I thought it would be.

I barely felt it’s presence as I’m so hooked to the content I’m viewing.

Although TECNO didn’t specifically state the maximum brightness level of its inner display, it looked bright even for outdoor usage.

Despite the small and foldable form factor, TECNO has managed to fit in some loud stereo speakers that doesn’t sound tinny nor cracked.

And to make the experience fuller, TECNO’s latest flip also has Dolby Atmos support. This ensures a great sound quality especially when I listen to songs that support it.

Tolerable Performer

The PHANTOM V Flip2 runs MediaTek’s Dimensity 8020 8-core SoC based on a 6nm process — and it’s actually one of the rarest chipsets used in the smartphone world.

For reference, it has already powered their sister brand’s midrange device last year, the Infinix ZERO 30 5G.

As we all expect, most of the basic tasks run fine — socials, messaging, calls, tools, among others.

But when it comes to hardcore gaming, it’s far from being flawless.

Most graphics-intensive titles will still run but with occasional stutters.

For instance, Zenless Zone Zero runs in the lowest graphics by default.

Activating Performance Mode in High Boost enhances the gameplay but at the expense of the battery life.

Meanwhile, games such as CoDM (Call of Duty: Mobile)…

Pokémon Unite…

Asphalt Legends Unite

and even the very underrated Bus Simulator Ultimate should all run fine with medium settings ticked.

Heat is a by-product of continuous smartphone usage — and that’s when it prompted me to unfold the phone as it was already suffering from severe overheating.

To be fair, this only happened once during a very hot and humid afternoon outdoors.

One worthy thing to note is how responsive its side-mounted fingerprint scanner is.

Originally, it had some bugs such as unwanted stutter and sluggishness especially when I just try to access the phone folded (via its cover screen).

TECNO thankfully resolved this with a software update. Unlocking has never been this responsive in cover screen mode.

However, it’s also worthy to point out that the PHANTOM V Flip2 doesn’t have any IP rating unlike the Galaxy Z Flip6’s IP48 rating.

Power-packed on paper

TECNO has an outstanding 4720mAh battery on paper. Unfortunately, the choice of the mid-class chipset might be the culprit on why the PHANTOM V Flip2 lasts only around 4 to 6 hours of onscreen usage.

But, giving the benefit of the doubt, using only the phone’s outer display and/or enabling battery saver mode can extend its overall endurance.

Fortunately, charging speeds got bumped up: from last year’s 45W to a speedier 70W fast charging — and it’s the fastest in any Flip as of this writing.

Already shown in the unboxing above, its 70W charging adapter and proprietary USB-C to USB-A cable are all bundled in the box.

Without further ado, here’s my definitive GadgetMatch Charge Test results:

1st Attempt 2nd Attempt
START TIME (From 0%) 11:22PM 3:30PM
3 minutes 12% 11%
5 minutes 20%  18%
10 minutes 27% 26%
15 minutes 36% 35%
20 minutes 43% 42%
30 minutes 57% 57%
40 minutes 73% 71%
45 minutes 79% 78%
50 minutes 87% 85%
55 minutes 96% 92%
1 hour 98%
END TIME 12:21AM
59 minutes
4:32PM
1 hour 2 minutes

It’s very clear that you need at least an hour for you to fully-charge the Flip from its dead state.

Surprisingly competitive cameras

Just like any other 2024 flip phone, the TECNO PHANTOM V Flip2 is equipped with THE essential camera combo.

To be very precise, it features a dual 50MP layout for both its wide and ultra-wide angle lenses.

Wide 50MP
1/1.57” sensor
Ultra-Wide 50MP
114º Field of View (FoV)
Selfie 32MP f/2.45

But the proof is in the pudding. I have plenty of photo samples just for you to see that the PHANTOM V Flip2 is a very capable shooter despite its size and price.

In for a triple treat

Much like its recent CAMON 30 series cousin, the PHANTOM V Flip2 also features its trio of built-in camera color profiles: Standard, Bright, and PHANTOM.

Standard, from the term itself, gives the default look that’s both pleasing to viewers’ eyes and to devices’ screens alike.

Bright, on the other hand, gives that ✨ pop ✨  to dull-looking subjects.

Lastly, the PHANTOM profile gives an understated look with less saturation, shadows, and contrast altogether. It’s perfect if you want your shots to be more dramatic yet subdued.

If my explanation isn’t enough, I’ll let these GIFs do the talking.

Taking pride in wide

As what I already expect, regular 1x (wide) camera takes stunning shots.

No matter what subject it is whether moving or unanimated, the PHANTOM V Flip2 can capture it clearly for you.

There’s no going overboard — whether that’s exposure, highlights, shadows, contrast, and sharpness.

Curious about low-light performance? TECNO’s AI algorithms at night took this shot without absurdity.

The wider, the better?

Honestly, I favor having this camera pairing more instead of the polarizing wide and 2x telephoto lenses found on both the Xiaomi MIX Flip as well as the motorola razr 50 Ultra (or razr+ 2024).

Although there’s no word about the actual aperture and sensor used, its ultra-wide camera is a good shooter as well.

And if you’re wondering, quality is overall consistent in both modes.

Macro Madness

Surprisingly, the PHANTOM V Flip2 was also able to take these incredible close-up / macro shots — as close as 5 to 10cm.

Whether it’s the middle part of this yellow flower consisting of its pistils and stamens…

…tiny rain drops on tiny leaves plus a chubby moth with its pretty wings…

…and even a dragonfly that’s weirdly attracted to a flower, the PHANTOM V Flip2 was able to document all of that with some few shutter presses.

No room for zoom?

Hardware-wise, the PHANTOM V Flip2 doesn’t have a dedicated telephoto zoom lens. Instead, it relies on its main 50MP camera when taking zoomed shots.

Remarkably, lossless 2x photos looked great as well.

It’s even beneficial when taking portraits with a sufficient amount of Depth of Field (DoF).

Freer than ever

While already on the topic, the camera feature I enjoyed the most while using the PHANTOM V Flip2 is none other than its FreeCam System.

This basically lets you fold the phone in half. Prop it on any smooth and stable surface and it will instantly turn into your portable shooter. The new hinge mechanism simply makes the experience better and more secure.

Enable the cover mode from the main flexible screen, et voilà! You can frame yourself and/or everyone else with no frills.

From there, you have two options to shoot. First is setting up a timer and toggle the camera by using hand gestures or voice commands. These were the results.

As fortunate as it seems, the pole, floor, staircase, and even the dumpster bin where I placed the V Flip2 were all stable to capture great memories without awkwardly asking a stranger to take a photo of us.

I have realized its full potential and how beneficial this Flip was when I had my trip to South Korea by myself.

Being in an introvert, I am afraid to ask people to take a photo of me.

Luckily, I bought and brought a monopod with a detachable Bluetooth remote control. I was then more confident when taking self-portraits — especially with the large cover screen and flexible camera system of the PHANTOM V Flip2.

All modes work regardless if it’s 1x wide, ultra-wide, or even 2x digital zoom.

Night mode also works like a charm!

It was almost pitch dark in Namsan Tower but the V Flip2 still managed to snap this

However, it’s not 100% perfect. If there’s one loophole, it would be the inability of the camera app to activate cover screen mode from the lock screen shortcut.

The only way to get it is to start from scratch — unflip and unlock the phone, then open the camera app from the main screen.

From there, you will see the cover screen icon at the upper left of the camera UI.

I still believe this can be fixed by TECNO through a future software update — much like how I am still eagerly waiting for a fix in its bigger brother, the V Fold2.

Trick or Treat?

Certain software features are what makes each Android smartphone manufacturer different from one another. In TECNO’s case, they’ve created HiOS with familiar features in mind.

IYKYK: TECNO has implemented a Dynamic Island-like functionality called “Dynamic Port”. It’s applicable to certain apps such as music (regardless if third-party app), countdown timer, face unlock, call status, charging indication, and more.

On the cover screen, it doesn’t do the same function. It only stays there as an indicator.

There are also AI-powered tools such as AI Smart Erase where you can erase unwanted people/objects out of a photo you just snapped or Intelligent Cut-Outs that outlines a subject you long-pressed.

Also, AI Drawing Board for the V Flip2 to AI-generated imagery based on certain art styles.

There’s also Ella — TECNO’s voice slash virtual AI assistant in one.

Not only it can search things for you, you can also ask for certain queries such as summarization of a long article, finding something in a document, and more.

And while already in the topic, the V Flip2 can also help with your writing woes with Text Generator, Rewrite, and even Proofread.

Is the TECNO PHANTOM V Flip2 your GadgetMatch?

The TECNO PHANTOM V Flip2 has a retail price of just US$ 699 (around EUR 645 / GBP 539 / SG$ 919 / PhP 40,425 / INR 58,765). This makes it one of the pocket-friendly 2024 flips out there — literally and figuratively.

UPDATE: TECNO has recently launched this in the Philippines for a special TikTok Shop-exclusive price of just PhP 27,999. It also includes freebies such as the PHANTOM Digital Video Case (PhP 1,999) plus a Limited Edition PHANTOM Luggage and Pin worth PhP 2,999.

After December 8, 2024, it goes back to its SRP of PhP 34,999 — which is still a lot less than its converted pricing above.

In line with GadgetMatch’s a la dating app concept of matching gadgets based on one’s wants and/or needs, we’re here to make it easier for you with just a series of swipes.

Swipe Left if you’re looking for a flip smartphone with a powerful processing power that can handle your triple A titles.

Swipe Right if you want that flip experience without having to sacrifice much of your savings.

As for me, I’m Super Swiping the TECNO PHANTOM V Flip2 as no other flip phone can match the great features it has for such value.

Flip or Flop?

If maximum performance is in your priority list, you’d know by now how the PHANTOM V Flip2 has flopped.

But, even though its MID-iaTek chip *pun intended* is the biggest compromise (and also the biggest factor for cost-cutting), it’s still hard to deny how irresistible and compelling this flippable is in 2024’s sea of flips.

Looking at the competition, the Xiaomi MIX Flip, HONOR Magic V Flip, Samsung Galaxy Z Flip6, and motorola razr 50 Ultra are all more powerful in overall performance. But the thing is, one will cost you a fortune.

Meanwhile, in the lower-end of the spectrum is where the HUAWEI nova flip and ZTE nubia flip both sit. They already have their fair share of downsides such as the smaller outer displays. Design neither an exception.

IMHO, its direct rival is none other than the motorola razr 50.

While they share similarities (and some differences) such as having the same cover screen size (minus V Flip2’s 120Hz display), quite similar dual camera setup (except for the razr 50’s measly 13MP UWA lens), the razr 50 is more packed with its 4nm Dimensity 7300X chipset.

Still, both phones are packed in the most modern flip design in mind.

That said, if you’ve been wanting to switch and try out the flip-erience without having to sacrifice much of your savings, the PHANTOM V Flip2 is the sign you’ve been waiting for.

You couldn’t get much of these features and prowess in other brands. Not even the Galaxy Z Flip6 could run most of the apps without flipping open the device itself.

Cameras are for another story. If you’ll ask me, it probably deserves a piece of its own just by how amazing the shots were thanks to both V Flip2’s camera hardware and TECNO’s AI camera algorithm combined.

Without a doubt, TECNO’s PHANTOM V Flip2 deserves the GadgetMatch Seal of Approval.

Gaming

My Hero Academia: All’s Justice: A familiar Final War, made playable

Reliving the Final War

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My Hero Academia: All's Justice

There’s a certain expectation that comes with a My Hero Academia game, especially one billed as the “final chapter.” You expect big emotions, loud battles, and characters pushed to their limits. After spending time with My Hero Academia: All’s Justice, it’s clear Bandai Namco isn’t trying to reinvent the arena fighter formula. Instead, it’s refining what fans already know and framing it around the series’ most climactic arc.

Early on, the game feels immediately familiar. If you’ve played previous My Hero Academia console titles, you’ll know exactly what you’re getting into. Combat rhythms, camera angles, and overall pacing don’t drastically change. For casual fighting game players like myself, the differences feel more granular than transformative, but that familiarity makes the game easy to settle into.

My Hero Academia: All's Justice

One notable addition is the dual control scheme: “Normal” and “Manual.” Normal mode smooths out inputs, lowering the skill floor, while Manual mode is the classic arena fighter setup. Normal works but reduces player agency in ways that feel unusual. Outside of combat, the game also replaces a standard menu with a city-like hub. Playing as Deku, you pull up a smartphone-style menu to access modes, subtly increasing immersion.

Combat and battle system

Combat feels largely unchanged in speed but leans more aerial than expected. Characters spend a lot of time in the air, creating distance and forcing you to think about positioning. Aggressive players may struggle, as patience and smart movement are rewarded more than constant pressure.

Quirks are intuitive, even for newcomers to 3D arena fighters. Visual indicators clearly communicate cooldowns and power states. Some Quirks are tuned for balance, but they still feel faithful to the anime. Ultimate and cinematic moves are satisfying and feel earned, never spammy.

Character variety is a standout. Deku, Bakugo, and Shoto share similar combat prompts, but their Quirks dictate unique movement, attack patterns, and space control. Deku, in particular, feels beginner-friendly, making him a natural starting point.

Roster and character balance

The roster feels large without overwhelming the player. Final-form characters aren’t instantly dominant; the true power spike comes when a character enters a “Rising” state after being the last fighter, gaining buffs across damage and abilities. Villains are just as enjoyable as heroes, with Dabi proving particularly fun to play. Story mode also presents moments of genuine challenge, such as facing multiple opponents at once.

While it’s early to speak on balance issues, the game seems thoughtfully tuned so far. Beginner-friendly characters include Deku, Bakugo, and Shoto, while other fighters may require more experience to master.

Team Up Missions

My Hero Academia: All's Justice

Team Up Missions offer shorter, varied challenges that feel like playable mini OVAs. While not essential to the main story, they unlock legacy battles and extra content for fans.

AI allies are competent and punish reckless play, which makes team composition matter more than cosmetic choices. While these missions don’t dramatically expand the fantasy of teamwork, they add fun replayable content for single-player fans.

Story and cinematic presentation

My Hero Academia: All's Justice

Story mode is where All’s Justice shines. Experiencing the Final War interactively delivers the same giddy excitement as watching those moments unfold in the anime. It evokes memories of the Naruto Ninja Storm series, balancing spectacle and fan service. Transitions between gameplay and cutscenes are serviceable—neither jarring nor groundbreaking. 

The game assumes familiarity with the story, so newcomers may feel lost without prior anime knowledge. Battles often carry emotional weight, effectively allowing players to relive key moments of the Final War.

Visuals, performance, and audio

My Hero Academia: All's Justice

The game runs smoothly on PS5, even during effects-heavy fights. Character models are adequate, though not as sharp as hoped, while facial animations during story moments are expressive and well-done. The UI does enough to keep combat readable without distracting from the action.

Audio stands out. Voice acting delivers intensity, hit sounds feel impactful, and music consistently elevates big moments. The game is loud, but in a way that matches the over-the-top energy of the series.

Should you play My Hero Academia: All’s Justice

My Hero Academia: All's Justice

My Hero Academia: All’s Justice feels like a proper final chapter. It doesn’t overreach but delivers where it matters most. Competitive players will find depth, while anime fans can relive beloved battles interactively.

 It may not redefine the genre, but it understands exactly what kind of game it wants to be—and it delivers that confidently. 

The combination of familiar combat, a large and varied roster, cinematic story moments, and thoughtful extras like Team Up Missions makes it a satisfying experience for anyone looking to step into the shoes of their favorite heroes and villains.

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Reviews

nubia V80 Max: Long battery, marginal upgrades, casual budget phone

Upgrades here and there, but is the price increase worth it?

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The nubia V80 Max arrived in the Philippines with a noticeable price jump: PhP 6,499, up from the V70 Max’s PhP 4,799.

For it’s intended market — the budget-conscious users who are trying to make ends meet daily — those extra pesos matter a ton.

That’s why I’ve been torn on giving it a pass or no. I still am until now.

The V80 Max does tout durability upgrades and AI add-ons. The refreshed design also looks a bit more premium, ditching the circular camera island.

But all these improvements feel incremental or marginal. In the end, budget users need their phone to work as they try to survive each day too. From the get-go, using this device somewhat felt… non-enjoyable.

Performance: A bit unsteady

The nubia V80 Max is powered by a Unisoc T7250 processor with up to 1.8GHz clock speed. It can handle typing, messaging, and other light tasks.

However, just tapping on apps, loading them, and switching between them generally looked sluggish.

There’s also been slowdowns that weren’t experienced too much with the V70 Max, which my nephew even entrusted for PUBG.

I type quite fast, and to its credit, the nubia V80 Max has kept up. At least you can use this for endless chatting with friends and keeping loved ones updated.

But everywhere else, patience is required. Even just simulating a delivery rider’s routine and having navigation turned on was already pushed the phone past its comfort zone.

For gaming, I’ve played both Mobile Legends: Bang Bang and Need for Speed No Limits on the handset.

They are playable, although the overall experience may not be enjoyable due to sporadic connectivity issues and bare-minimum graphics.

Display: Bright but basic

In front, the nubia V80 Max has a large 6.9-inch IPS display that is similar to the V70 Max’s panel.

A notable improvement is 780 nits peak brightness. That’s a welcome upgrade for outdoor visibility.

However, the resolution maxes out at 720p for YouTube videos and other scenarios. That and a low pixel density make the display most specially underwhelming even for just photos of food.

They look a lot unappetizing and just makes you scroll down instead.

The thick bezels and black bars also lessen the audiovisual experience. Speaking of audio, the sound quality is just par for its segment. It’s not totally flat but far from a premium soundscape too.

Battery: Long-lasting, enough for light work

With a 6,000mAh battery like its predecessor, the nubia V80 Max can deliver a full day of light use. Besides, there’s not much “demanding” tasks you can do on it smoothly.

For basic communication all day, plus browsing and light gaming in between, you’ll surely have enough power left.

The only downside is that it takes about two hours to fully replenish back to full. That’s unlike other budget phones with 33W to 45W charging at the very least.

A nice surprise is Bypass Charging to power gaming and extended use.

Durability, water and dust resistance: For assurance

As nubia has previously mentioned, the V80 Max is practically the brand’s own entry to the “rugged budget phone” meta.

On paper, it has an IP64 rating and up to a 1.8-meter drop resistance. It’s always good to have these as extra insurance for parents handing phones to kids or workers in tough environments.

At the same time, it plays a part in the higher asking price. A cheap case and a lanyard should do the same without a price bump.

Cameras: Decent, with caveats

Lighting will always be your friend with a camera system like the V80 Max’s. The device comes with a 50MP main camera for decent detail and a 16MP counterpart in front.

It works, but your patience will definitely be tested. The results are fair to a point that the camera can be used for beyond documentation.

There was even one time I zoomed to 3X (in daylight) and the detail still looks amenable.

But forget quick captures. It takes time for the capture button to process your press. The camera demands stillness even after the snap.

To be fair, the colors are also decent — not washed out and totally dull. But in some cases, the color accuracy is off, especially for food and other red-hued subjects.

For good shots, just give them some post-processing, and they’re usable for social media.

One the other hand, low-light and night shots from both front and back shooters are predictably grainy and noisy.Selfies are also lighting-dependent for quality.

The camera UI could also use some upgrades. My palm also sometimes accidentally taps the right-hand side of the screen when holding the phone.

Design

As mentioned, nubia has ditched the familiar Android top-middle-of-the-back camera island in favor of this setup:

The three shooters protrude and are lined up vertically. You’ve definitely seen this arrangement from other Android brands, most notably Samsung’s previous offerings.

But it’s a new touch for nubia, while the power button being in red reflects their signature flair.

There are five colors, and mine was in Aurellia Gold which looks more of a light yellowish cream. The backside is smooth although the side frames provide enough friction for a good grip.

I’m pleased that the device didn’t come with bloatware out of the box.

Also, there are AI features here that are somewhat actually useful. The AI Scam Alert is worth utilizing so you can avoid getting disturbed.

Is this your BudgetMatch?

It’s an easy Swipe Left for me. Plain and simple, the phone is usable but unenjoyable.

There are some commendable aspects but the performance lags, the display underwhelms, and the price hike doesn’t feel justified.

Throw in a few more bucks, and you’ve got some better-balanced options and budget gaming phones. There’s also better camera systems and displays on other budget handsets.

I would say it’s still for consideration for those who really just need a communication tool. Students, entry-level workers, stay-at-home adults, and more.

But in the end, the upgrades do not outweigh the compromises. By now, even the most affordable phones should offer more than just survive drops. They must be able to at least keep up with users’ lives.

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Apps

Breaking up with Adobe Photoshop after 20 years

Wedding planning and Apple Creator Studio made me realize it was time

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Planning a wedding, even a small and intimate one, has a way of sharpening your sense of priorities. Right as my fiancé and I were making decisions for our city hall wedding here in New York City, Apple announced Creator Studio.

Creator Studio is a subscription service that gets you access to eight creative pro and productivity apps for US$12.99 a month, or US$2.99 if you’re a student or educator. The design app included in the subscription, Pixelmator Pro, is also available as a standalone purchase for US$49.99. Adobe Photoshop, my design software of choice for over two decades costs me US$22.99 a month.

Seeing those numbers next to each other made me pause. It’s not that I was unhappy with Photoshop. I was just suddenly made aware how expensive it is. I’d been paying more for a single tool than I could for an entire creative ecosystem.

Adobe Photoshop was my first foray into the world of graphic design

Creative Studio’s lower price point, along with the free trial, made me consider switching to Pixelmator Pro altogether. That’s something I never thought I would do. Photoshop was how I got into graphic design. It was my first love, and up until recently, I truly thought it would be my ride or die.

Getting to know Pixelmator Pro

If you’re not familiar, Apple’s Pixelmator Pro is a graphic design and image editing app that’s similar to Adobe Photoshop. In practice, it covers a huge amount of the same ground but with a very different philosophy around usability and design.

I tried Pixelmator Pro, mostly as a challenge because we were doing a YouTube video on Apple Creator Studio. Personally, I was lowkey excited to try something new.

The first time I loaded the app, I recreated our YouTube thumbnail template — all within 10 minutes — and I haven’t looked back since.

Familiar enough to feel effortless

One of the biggest reasons my transition to Pixelmator Pro was so easy is muscle memory. Many shortcuts behave the same way: cmd+T for transform, cmd+R to show rulers, cmd+J to duplicate layers, just to name a few.

Having used Photoshop since high school, it felt familiar and intuitive — the complete opposite of how it felt to try and switch to Adobe Illustrator many years ago.

Photoshop is how I got into graphic design. It was my first love, and up until recently, I truly thought it would be my ride or die.

Later, I learned that you can import PSD (Photoshop) files directly to Pixelmator Pro. Apparently I didn’t even need to recreate the GadgetMatch assets. It does a good job of converting and preserving layers.

Photoshop now feels archaic

After using Pixelmator Pro for a few days, going back to Photoshop felt jarring. The sharp edges of the UI felt cold and rigid. Everything was layered with popups, panels, and tiny interruptions.

Pixelmator Pro, in comparison feels warm, smooth and frictionless. Its user interface is very Apple-like — rounded edges, softer icons and buttons. The Creator Studio version also gets the new Liquid Design touch, with transparent menus and elements that feel dynamic.

I especially love the little things. Color adjustments live in one simple panel instead of being scattered across different windows. There’s an eyedropper tool beside every color picker with a magnifier built-in.

When you hover over tools, it shows you the shortcut (e.g. “R” for Repair). There are also subtle animations, like when you use the Color Fill tool to change your canvas color.

Pixelmator Pro’s UI is warm, snappy, and approachable

The differences in user experience are stark. Photoshop’s animations either don’t exist or are too abrupt for one to notice.

Smart tools without the noise

Photoshop has one clear advantage over Pixelmator Pro: Generative AI. It’s great and powerful especially when you need to save time.

I personally used it a couple of times before to save time on cloning, erasing, or expanding elements. Am I going to miss it with this switch? Something tells me I won’t.

Pixelmator Pro’s clone and repair tools, though seemingly so simple, work like a charm. And for how I usually manipulate images, those two are more than enough.

From digital to physical

If Pixelmator Pro was going to replace Photoshop in my workflow, wedding prep was the perfect time to give it a real world test — and it more than held its own. Its ease of use gave me permission to think outside the box, because I knew I had a reliable tool that can help me make it happen.

On the left, a Kufic-inspired wedding logo designed on Pixelmator Pro; on the right, 3D printed stamps

Since my fiancé is half-Iranian, I designed a logo combining our names, inspired by Kufic calligraphy, and I did it entirely in Pixelmator Pro. I developed that same logo further and designed a save the date, with color, also inspired by Kufic calligraphy. I went through a few iterations to come up with the final designs, which were made easier by the Shape tool and grid overlays.

My fiancé then took the logo I designed in Pixelmator Pro, converted it to 3D on Revit, and printed it into stamps in different sizes. One way we’re using it is to deboss the handmade pottery he’s making as one of our party favors.

There are a few more wedding pieces I’m designing on Pixelmator Pro in the coming weeks: our final invitation, and the custom stationery for the dinner that follows the ceremony.

Through this whole process, Pixelmator Pro never felt like it got in the way, or that it was limited. On the contrary, it feels like that enabler friend who says yes to every idea I have, and can actually help make them real.

Powerful, but approachable

The best way I can describe what using Pixelmator Pro is like is this: it’s a mix of Photoshop’s professional tools, Canva’s free library of assets, and Apple’s UI sensibility.

Shortly after Apple announced Creator Studio, Adobe rolled out significant Creative Cloud discounts. Are they threatened? They better be.

That makes it great for beginners, small business owners, and casual creators. Like Canva, it comes with some beautiful templates to help someone with zero experience come up with something good.

But unlike Canva, it still feels like a serious design tool. I can do so much of what I need using Pixelmator Pro but with UI that’s so much more approachable compared to Photoshop.

As the great philosopher Ariana Grande once said, “Thank U, Next”

I remember meeting Canva’s founders before launch and not fully understanding their mission to make graphic design accessible to everyone. Now I do.

It was never about replacing Adobe products and pro designers. What Canva did was fill a huge void we didn’t know existed. They democratized something that used to be reserved only for the privileged few.

Pixelmator Pro comes with free templates, assets, and mockups like this MacBook Pro and coffee packaging

Pixelmator Pro’s lower barrier to entry has potential to make a significant impact. My hope is it opens doors for people who were previously shut out of the graphic design world, and that it becomes something they can grow with, just as I did with Photoshop.

Adobe is still the industry standard

Switching to Pixelmator Pro wasn’t about rejecting Adobe, in the same way that Canva’s success did not kill Photoshop.

It’s worth noting that Adobe products are still the standard in the industry. A lot of companies rely on them, and most schools teach them. In a traditional design or agency environment, Photoshop and Illustrator are still the default language.

Even on Apple’s own Design Resources site for developers, the official design templates are built for Adobe Photoshop and Illustrator, not Pixelmator Pro. That says a lot about how embedded Adobe is in professional workflows.

Competition makes the space better

Apple Creator Studio, and tools like Pixelmator Pro, challenge Adobe’s near-monopoly in a really healthy way.

It’s not lost on me that trading Photoshop with Apple software actually keeps me locked into one ecosystem. But having more pro creatives try Pixelmator Pro can put pressure on the industry. A strong alternative that’s more cost effective can force titans and dinosaurs to evolve in a way the likes of Corel was never able to do.

Ideally, that means better products and fairer pricing for everyone. Shortly after Apple announced Creator Studio, Adobe rolled out significant Creative Cloud discounts. Are they threatened? They better be.

Pixelmator Pro’s intuitive UI makes switching from Photoshop easy peasy

Access matters, and at the end of the day, with a healthy competition in the market, it’s consumers that win. Canva is a great example of this. It made design tools accessible to those who aren’t professionals. It didn’t make everyone a great designer, just as a novice who tries Final Cut Pro today won’t become a pro video editor tomorrow. Design is still a craft you develop over time with practice.

Is Pixelmator Pro my GadgetMatch?

Photoshop still has its place. But for my everyday work, and occasional personal projects, Pixelmator Pro can do  everything that I need to accomplish, at a fraction of the cost.

It feels faster, lighter, and more alive. Honestly learning my way around new software has been so enjoyable — so much so that I feel a renewed sense of eagerness to try other design software like Blender and Figma.

Pixelmator Pro never felt like it got in the way, or that it was limited. On the contrary, it feels like that enabler friend who says yes to every idea I have, and can actually help make them real.

Wedding planning and Apple Creator Studio didn’t just make me switch to a new software. They also made me question how much I’ve been missing out on. How much of what I do is simply due to inertia?

Ending my longest relationship doesn’t mean it failed. I’m grateful for what Photoshop taught me. It helped shape the creative professional that I am today.

But alas, this is one area where my practicality wins over loyalty. Relationships — with people or with tools — only work when both parties keep showing up. There’s no room for complacency, despite the history.

Walking away from something that taught me so much feels bittersweet, but Pixelmator Pro fits the way I work now, and I hope it grows with me as I turn the next page.

Watch our review of Apple Creator Studio

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