Features

Qualcomm wants to improve the AI experience, while Microsoft doubts its value

Cynicism or optimism?

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In 2024, AI aggressively pushed itself to all facets of our lives, invoking the consternation of users worldwide. Today, the industry is entering a period of reckoning. Is the AI now installed on most of new devices today actually worth the price of admission? For two of the biggest proponents of AI today, the answer varies. Within the span of a single week, Microsoft and Qualcomm punched in two conflicting answers.

Microsoft doubts the value of AI today

In case you missed the memo, Microsoft is currently on a campaign to introduce its AI software, Copilot, to more users. The all-in-one suite formerly called Microsoft Office appended the AI moniker recently. Office users have been suddenly ushered into Microsoft 365 Copilot. Even users who don’t use the software are now forced to interface with Copilot in some way by default.

Contrary to the ongoing campaign, Microsoft CEO Satya Nadella recently took to the airwaves to express some doubt on the current state of the AI industry. Speaking to podcaster Dwarkesh Patel, Nadella decried how the industry is too obsessed with breaking benchmarks too arcane for ordinary users.

Today’s NPUs (or neural processing units) are measured by tera operations per second, which is more colloquially referred to as TOPS. Bluntly, it’s a measure of how powerful an NPU is in a single second. Over the past year, manufacturers have pushed TOPS as the quintessential way to determine the value of AI. Most users today still look at the metric with confusion.

According to Nadella, the current obsession of continuously maximizing TOPS underscores AI’s lack of value today. He calls it “nonsensical benchmark hacking.”

In lieu of using metrics to dictate AI’s usefulness, the CEO proposes that AI should have a more tangible effect on the world in what he proclaims as an “Industrial Revolution type of growth.” He says, “the real benchmark is: the world growing at ten percent… and the economy is growing at a faster rate.”

TOPS is not that benchmark. Currently, the metric is forcing the entire market to learn a new term which might not affect their daily life at all. After all, how does higher TOPS translate to a tangible effect for the end user?

Qualcomm believes in the power of AI

This week, Qualcomm hosted the Snapdragon Southeast Asia Summit, and we were there. Though we didn’t see any new chipsets, the chipmaker firmly showcased how today’s AI-based Snapdragon X processors can turn into real-world implications for certain users. On the exhibition floor, they demonstrated how live musicians use AI as no-latency pedals, how audio technicians can isolate elements of a song in real time, and, as you can find in all AI showcases, how generative imagery can turn rough sketches into artworks.

It was evident that Qualcomm still believes in mainstream AI. The keynote presentations even made a bold (albeit educated) prediction that the world will reach trillions of AI-based devices by 2030, buoyed by the initial features introduced today. Further, we saw Microsoft, ASUS, Dell, HP, and Lenovo commit to increasing their portfolios in the AI space. AI shows no signs of stopping.

In a more intimate roundtable session, Qualcomm VP of Product Management Nitin Kumar revealed a more comprehensive vision for the AI industry. He firmly believes in 45 TOPS as the ideal standard for AI devices today. While research and development will continue to push that benchmark further, Kumar says that devices capable of 45 TOPS should translate into effects felt by the general user.

Despite the optimism towards an ethereal benchmark, Kumar is synchronous with Nadella about how the market can use AI. It’s not just about the number of cores. Instead, Kumar says that the questions of AI development should be: “Where will we take the experience? How could it help the end user?”

The Pandora’s box of AI

All of technology, controversial or otherwise, fits inside the Pandora’s box analogy. Once you unleash a new technology out into the world, it’s impossible to bottle it up again.

At its current state, AI technology is far, far away from the heights (or lows) of science fiction. Despite the promises of marketing, regular customers still hardly clamor for a device’s AI capabilities. Regardless, the industry has painted itself into a corner. Companies have invested so much into artificial intelligence. It seems too late to backtrack.

But do they need to backtrack? Both Microsoft and Qualcomm have started to acknowledge that widespread adoption of AI should rely on the palpable value it contributes to society, rather than pure benchmarking. Actual usefulness should come before “benchmark hacking.”

Right now, the most useful feature that on-device AI can provide is — arguably — the optimized performance and power efficiency. Having AI inside a device does make it perform better. However, the quest is still on for a truly essential generative AI feature. As end users, we can scarcely do anything but wait and see.

At the very least, AI-driven devices are becoming more accessible. Qualcomm, explained during the roundtable discussion, wants to push the proclaimed ideal of 45 TOPS to the 600-dollar range, placing the industry at a much more palatable level. When the batch of AI PCs came out, they came with a price tag just as high as their contemporaries with much more powerful CPUs and GPUs. Qualcomm’s promise, when it comes true, will bring more AI to more people.

Now, when on-device AI creeps its way into a PC near you, will you fall more towards Microsoft’s cynicism or Qualcomm’s optimism?

Buyer's Guide

2026 MacBook Neo vs Air vs Pro: Buyer’s Guide

Which MacBook Should You Buy in 2026?

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Apple’s MacBook lineup has never offered more choice.

From the $599 MacBook Neo to the ultra-powerful MacBook Pro, there’s now a MacBook for almost every kind of user.

But, are you overwhelmed and torn buying between the MacBook Air, MacBook Pro and the all-new MacBook Neo?

Watch our 2026 MacBook Buyer’s Guide to find your GadgetMatch!

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Accessories

11 must-have accessories for your next tropical escape this summer

What to pack for your next vacation!

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Summer isn’t merely a date on a calendar; it’s a visceral, shimmering feeling.

It’s the specific scent of high-end SPF mingling with saltwater, the warmth of the sun on your shoulders as you step off a private jetty in Palawan, and that delicious, light-headed euphoria that comes from knowing you have absolutely nowhere to be, except precisely where you are.

But darlings, a mood this perfect requires maintenance. To navigate this season, one must view accessories not as mere purchases, but as strategic assets.

After all, if an item is bought specifically to prevent a holiday disaster or to match a turquoise horizon, it isn’t “spending” but a self-funded insurance policy. (And we all know insurance is the most adult, responsible thing one can have.)

Here is your definitive guide to the “investments” that will define your summer.

For the high-octane adventurer

If you are the type of person who can trip over a flat surface, the last thing you need on an island-hopping trip is a “phone-overboard” disaster.

The RHINOSHIELD Solid X in Blue is your first line of defense this season. Imagine the scene: you’re trying to capture a 360-degree sunset transition for your followers on a speedboat, the boat hits a wake, and your phone takes a terrifying tumble toward the deck.

While a lesser case would result in a mid-holiday meltdown, the Solid X absorbs the impact well. Its premium matte finish feels like silk against the palm, even in 90% humidity, ensuring your grip never wavers while you’re reaching for that third mango daiquiri.

It’s the “sensible” purchase that allows you to be reckless with your adventures. Technically, it’s peace of mind wrapped in a shade of blue so vibrant it makes the horizon look dull.

Since it saves you from the cost of an emergency replacement, it’s practically paying for itself with every drop.

For the unstoppable power player

For the high-functioning professional who simply cannot leave the “office” behind, having a foldable like the Samsung Galaxy Z Fold 7 means having a portable command center for those mandatory luxury resort check-ins.

But… it deserves better than a bulky, uninspired shell. You need the Pitaka Blue Aramid Fiber case. It’s so thin it feels like the phone is practically naked, yet it’s crafted from material used in fighter jets.

When you unfold that screen to check the exchange rate at a boutique in Bangkok or Gaysorn Village, the sleek, woven texture tells the world you value precision over bulk. It’s “Quiet Luxury” for the tech-obsessed — understated and impossibly chic.

For the hands-free curator

Forget fumbling with a camera while trying to balance a coconut in one hand and a designer clutch in the other.

These Ray-Ban Meta sunglasses in Shiny Jeans Transparent are the secret weapon for the Balinese spiritual retreat.

They allow you to record your walk through the bustling morning markets or the lush Monkey Forest in Ubud completely hands-free.

The transparent frames capture the light of the tropical sun perfectly, giving you that “Creative Director on a sabbatical” look.

This is a camera that lets you capture your POV documentary without missing a single moment of the scenery.

For the seamless traveler

Even if you’re only flying from Singapore to Phuket, your bag should look like you’re embarking on a grand tour of the continent.

The new TUMI Mediterranean collection in Peach and Sky Blue is the only way to travel. The colors are reminiscent of sunrise, and the organization inside is so meticulous. It’s the kind of bag that ensures you are never “that person” frantically digging for a passport at the check-in counter.

You’re the person who glides through the terminal with a peach-hued aura of total control, knowing that even if your flight is delayed, your aesthetic is right on time.

For the sophisticated urbanite

As the sun dips below the skyline and you transition from the infinity pool to a rooftop bar in Ho Chi Minh City or a five-star dinner in Makati, your tech needs a change of attire.

Enter the RHINOSHIELD Air X in Black. If the Solid X is your rugged adventurer, the Air X is your “Little Black Dress” of tech protection. This case is for the moments when you want your phone to disappear into your aesthetic rather than scream for attention. It’s impossibly slim, sliding into a tailored trouser pocket or a tiny evening bag without creating an unsightly bulge.

But don’t let the “Air” moniker fool you; the protection is still world-class. The MagSafe ring on the back is a masterclass in geometric minimalism, allowing you to snap on a battery pack during those long nights of “networking” (read: dancing) without missing a beat.

Since it works with every outfit you own, the “cost-per-wear” is essentially zero, which makes it a fiscal masterstroke.

For the beach club connoisseur

No summer is complete without a basket bag, and the CELINE Classic Panier is the gold standard for any respectable beach club, especially in Bali. It’s the “everything” bag that’s large enough to hold your sunscreen, your secrets, and a spare pair of sandals for when the humidity makes your heels unbearable.

The leather logo is a subtle nod to those who know, making it the perfect companion for a casual lunch at La Brisa that inevitably turns into a three-course affair.

For the private villa host

One cannot rely on the tinny speakers of a hotel room. You need the Marshall Willen.

It looks like a vintage piece of equipment but packs enough punch to fill a private villa with the sounds of Bossa Nova.

The cream finish is “Quiet Luxury” personified, blending into your sand-and-linen aesthetic perfectly. It’s dust-proof and water-resistant, meaning it can handle a little sea spray while you lounge on a catamaran or by the pool.

For the street-style visionary

For those days spent exploring the “hidden” cafes of Seoul-inspired districts in Jakarta or Manila, your iPhone needs the CASETiFY Matin Kim case.

Denim is having a massive moment in street style, and this case allows your phone to join the movement. It’s tactile, it’s trendy, and it adds a touch of “effortless cool” to your mirror selfies. It’s like a tiny pair of designer jeans for your most precious possession, and we all know you can never have too much denim.

For the globetrotter

If your iPhone could talk, it would probably ask for a vacation.

This CASETiFY AirTags case is a whimsical tribute to the lifestyle, covered in a vibrant print of AirTag-style passport stamps.

It serves as a constant reminder of where you’ve been and where you’re going next. It’s the perfect conversation starter when you’re waiting for your next flight to Denpasar or Koh Samui. It essentially acts as a visual manifestation of your future travels. (And manifesting is free!)

For the high-society ironist

When you finally make it to the powdery white sands of Boracay, you need a statement piece that speaks to your high-society sensibilities.

Laying out the Hermès Traffic Jam towel on Station Zero is a stroke of genius. There you are, surrounded by crystal-clear turquoise waters and zero honking horns, reclining on a literal “traffic jam.”

It is a flex; a cheeky nod to the city disarray you’ve successfully escaped. The plush cotton is exactly what your skin deserves after a dip in the ocean.

For the stressed-but-stylish Optimist

Finally, for those moments when the heat gets to you and the “Out of Office” reply isn’t working fast enough, you need the CASETiFY Care Bears Shake-Shake Case.

There is something deeply meditative about watching tiny glittery bears tumble around through a transparent shell. It’s a bit of childhood whimsy for those who refuses to take life — or their accessories — too seriously. Don’t think of it as yet another smartphone case. It’s a portable stress-relief tool for the modern jet-setter who needs a little magic in their day.


A message from the editor: Perhaps, this is an extensive list. But it’s also a collection of absolute necessities for a definitive summer. Each item is a strategic “investment” so go forth, look fabulous, and don’t let the humidity ruin your glow.

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Unfiltered

When your fiber Internet connection is treated like a disposable slot

Converge turned me into an evicted subscriber after a year of service.

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In the Philippines, we’ve been trained to treat a stable internet connection like a miracle.

We pay our bills on time, hoping the “fiber-fast” gods smile upon us so we can work and study, or even stay connected from the comfort of our homes.

But as I found out in the past two weeks after I came from vacation, Converge ICT Solutions doesn’t see you as a loyal customer with a guaranteed service.

To them, you might just be a “slot” in a box; one that can be unplugged the moment it’s convenient for the system.

On May 1, at 11:30 AM, my internet just… died. There were no outage. Just that dreaded blinking red LOS (Loss of Signal) light.

We’ve all been there, right? You restart the modem, you wait, you use your mobile data, and you hope it’s just a temporary glitch. I didn’t know then that I hadn’t just lost my connection. I had been replaced.

Port-snatchers in the telephone room

The next morning, a repair crew showed up at my condominium. After checking the lines inside my unit, we went out to the hallway to check the telephone room where the NAP box is located.

This is the central hub for our floor, and I’ve been plugged into it for over a year now. I was there first. But when the technicians opened that box, they told me something so ridiculous I thought it was a prank.

My fiber line had been pulled out of its assigned slot. In its place, a newer subscriber — someone who had likely just signed up — was plugged in. I dreaded the fact that my connection wasn’t broken. It was manually removed.

It’s like paying for a reserved parking space in your own building for a year, only to come home and find the building manager gave it to a new tenant because they didn’t want to find a new spot.

In the world of Converge, your seniority and your contract mean nothing if there’s a new installation to be finished.

The “QA” trap where logic dies

This is where it gets truly frustrating. A second repair team came by a few days later and confirmed the situation. They saw the problem, and they knew exactly how to fix it by simply swapping the wires back.

They actually tried to help. But then came the “QA” (Quality Assurance) roadblock. The team told me they couldn’t leave me connected because they needed to “investigate” first.

Even though everyone knew my line was removed to make room for someone else, the “process” became more important than the customer.

It was a total circus. The technicians knew what was wrong but weren’t allowed to fix it. Meanwhile, the office claimed they were investigating while I sat in the dark. To top it off, the automated system kept closing my tickets because I wasn’t “responding” to their automated messages, even though the only response I wanted was a working connection.

I wasn’t a resident in their eyes. I was just an inconvenience in their workflow.

Scary reality of the empty slot

After I started talking about this, I realized I wasn’t alone. I heard stories from other people who had their lines “reassigned” or “swapped” just to get a new installation done quickly.

It’s a scary thought: if a NAP box is full, it seems easier for a technician to just unplug an old client to hook up a new one. It makes the company’s “new activations” look great on paper, while those of us who have been paying for years are suddenly erased from the system.

The most frightening part? As I write this, I am still offline. Despite the technicians seeing with their own eyes that my port was taken, the red light is still blinking.

To add insult to injury, the system already closed my ticket through an automated notice, even though the problem is very much unresolved. I am still waiting for “QA” to finish an investigation into a problem that has an obvious physical fix.

Even with continuous attempts to escalate the issue properly, they were still unable to address the issue.

It makes you realize how powerless you are once you’re stuck inside their machine. We’re not really paying for data. We’re paying for a commitment that seems as thin as a fiber wire.

Next time your LOS light starts blinking red, ask yourself: Is my line actually broken, or did they just give my slot to someone else?

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