TCL Philippines has officially launched its smart solutions into Automatic Centre’s Sheridan Mandaluyong branch. The atmosphere at the Sheridan branch was electric as guests explored how global tech fits into a local lifestyle.

Every corner showed how TCL’s innovations are designed to elevate the everyday. The launch drew a crowd eager to see the visionaries behind the brands.

Key leaders from both sides — including TCL Sales Director Cyd Montebo and Automatic Centre Store Head Ms. Sheena Mangahas — gathered to witness this new chapter.

But the celebration belongs to the customers. To mark the occasion, TCL is launching a limited-time sale from March 25 to April 5.

It’s an invitation to upgrade your lifestyle with global technology at a discounted cost at your nearest Automatic Centre.

At CES 2026, ASUS unveiled an exciting lineup of notebooks headed for launch throughout the year. Earlier this month, the brand finally launched the latest Zenbooks built for maximum portability. Now, ASUS has released the new Zenbook S16 and S14, plus the new Zenbook DUO, in the Philippines.

Zenbook S16, S14

Much like its predecessor, the latest Zenbook S16 is designed for ultra portability. In terms of thinness, the notebook measures only 1.1 centimeters. Plus, it weighs only 1.5 kilograms, making it a perfect addition to your daily kit. The Zenbook S14, on the other hand, weighs only 1.1 kilograms.

As is always expected from the Zenbook S lineup, both laptops will have a tactile Ceraluminum lid, bolstered by an EasyLift hinge for ease of use. It will also have an ErgoSense keyboard with dished keycaps.

The 16- and 14-inch 3K ASUS Lumina OLED screen has touchscreen capabilities and a refresh rate of 120Hz. For audio, the S16 has a six-speaker Dolby Atmos system, including four front-firing tweeters and dual woofers. The S14 has four speakers.

Under the hood, the Zenbook S16 will sport an AMD Ryzen AI 9 465 chipset, while the Zenbook S14 has an Intel Core Ultra 9 Series 3 processor.

For battery, the S16 will have an 83 Wh battery, which can reportedly last over 21 hours, and the S14 has a 77 Wh battery.

Zenbook DUO

If portability isn’t your main focus, the new Zenbook DUO packs in two screens in one device. Though it packs a bit more punch the Zenbook S series, the dual-screen notebook still weighs only 1.65 kilograms.

The Zenbook DUO features the newest Intel Core Ultra 9 Series 3 processor, up to 32GB of memory, and up to 1TB of internal storage. This time, both screens have anti-reflective coating for a better viewing experience.

As with the previous generations of the DUO, this iteration comes with a detachable keyboard and a four different use cases including dual screen, laptop, desktop, and sharing modes.

Powering the beast is a huge 99Wh battery. ASUS says that this is the most they can pack inside without getting users in trouble at the airport.

Zenbook 14

To be clear, this is different from the Zenbook S14, but it bears a striking resemblance to that previous notebook, both in terms of design and hardware. For one, the new Zenbook 14 is 14.9mm thin and only 1.2kg light.

The 14-inch screen carries a WUXGA ASUS Lumina OLED display, putting out images in a 16:10 aspect ratio. The notebook also has an Ergosense keyboard and touchpad for more comfortable typing and more precise controls.

Under the hood, the Zenbook 14 trades the S14’s Intel chip for an AMD Ryzen AI 7 445 processor, capable of up to 50 TOPS. It will also have 16GB of RAM and 1TB of storage.

For battery, the notebook will have a 75 Wh battery, reportedly capable of lasting over 15 hours of unplugged use.

Zenbook A16

Embodying the spirit of “if it ain’t broke, don’t fix it,” the brand is also introducing a modest upgrade to the Zenbook A series.

The new Zenbook A16 is only 1.2 kilograms in weight. Plus, with a 70Wh battery, the notebook can remain unplugged and outside for an entire day. The A16 comes with a 16-inch 3K 120Hz OLED screen and the Snapdragon X2 Elite Extreme.

Price, availability in the Philippines

The Zenbook S16 comes in Scandinavian White and starts at PhP 134,995. Meanwhile, the Zenbook S14 comes in Antrim Gray and sells for PhP 129,995.

The Zenbook DUO comes in Moher Gray and starts at PhP 179,995.

Meanwhile, the Zenbook 14 comes in Jade Black and sells for PhP 79,995.

Finally, the Zenbook A16 is coming soon.

There’s a certain kind of listener this is built for. The kind who wants music on, but not the world off.

That’s exactly where the new Shokz OpenFit Pro steps in. Now officially available at Power Mac Center, the latest from Shokz pushes open-ear audio further with a feature that feels almost contradictory at first: noise reduction—without shutting you out.

It’s a balancing act. And from what we’ve seen at the launch, it’s one Shokz is leaning into hard.

Open-ear, but with focus when you need it

The headline feature here is Open-Ear Noise Reduction—a first for Shokz.

Instead of sealing your ears like traditional ANC earbuds, the OpenFit Pro keeps its signature open design. You still hear your surroundings, but now you can dial in a “focus mode” when things get too noisy.

It works through a triple-mic system paired with an ear-adaptive algorithm, which predicts in-ear noise and counters it with reverse sound waves. The result isn’t total silence, but a cleaner listening experience in places like offices, gyms, or busy streets.

It’s not about isolation. It’s about control.

Bigger sound, richer detail

Shokz is also going after better sound this time.

The OpenFit Pro uses a new Shokz SuperBoost™ dual-diaphragm driver, designed to deliver deeper bass and more detailed highs while keeping distortion low. The 11 × 20 mm driver performs like a larger speaker, giving it more room to breathe compared to typical open-ear buds.

There’s also Dolby Atmos support with head tracking, adding a more immersive layer—especially for supported content.

Built to stay on, all day

Comfort is still a big part of the pitch.

The earbuds use Ultra-Soft Silicone 2.0 and a flexible nickel-titanium ear hook that adapts to different ear shapes. They’re designed to stay secure whether you’re working out, walking, or just going through your day.

The build leans premium too, with an ultra-slim aluminum unibody design that keeps things lightweight and clean.

Calls, battery, and everyday extras

On the practical side, the OpenFit Pro checks a lot of boxes:

• AI-powered triple-mic system for clearer calls (with wind resistance up to 25 km/h)
• Up to 50 hours total battery with the case
• Up to 12 hours listening time (6 hours with noise reduction on)
• 10-minute quick charge = up to 4 hours playback
• Qi wireless charging support
• Multipoint pairing, smart wear detection, and Bluetooth 6.1

It’s also IP55-rated, making it suitable for workouts and light rain.

A different take on listening

Open-ear audio has always been about awareness and comfort.

With the OpenFit Pro, Shokz is trying to add a third layer: focus on demand.

It doesn’t replace traditional noise-cancelling earbuds. It doesn’t try to. Instead, it gives you the option to stay present—while still tuning the noise down when it matters. And for a lot of people, that might be the better everyday choice.

Price and availability

The Shokz OpenFit Pro retails for Php 14,990 or PhP 2498.33/mo for six months with select credit cards. It’s available in Power Mac Center locations nationwide.