Lifestyle
HOKA’s new campaign celebrates community and the joy of progress
A love letter to running, community, and the people who help you go the distance.
HOKA just launched its latest global brand campaign “Together, We Fly Higher” in the Philippines. The campaign puts the spotlight on the incredible power of community in the world of running.
It’s a tribute to how runners lift each other up. A glimpse of how shared effort and encouragement can help anyone go farther and faster.
Anchored by a heartfelt anthem film, “Together, We Fly Higher” zooms in on the small but powerful moments that make running meaningful.
Think pre-run rituals, post-run hugs, and those silent nods of support during a long climb. The campaign rolled out with a full-day launch experience in the Philippines.
Kicking off the day was a joint run session led by the HOKA Run Club and Just Show Up. Runners of all levels came together to move with intention and heart.
The celebration continued into the evening with a social gathering that brought the community even closer. DJ beats by CRWN and August Wahh brought a soulful live set.
HOKA also teamed up with Single Origin for in-store takeovers. The cafe served drinks inspired by the HOKA spirit, bringing the campaign into everyday spaces that feel familiar, warm, and connected.
“Together, We Fly Higher” builds on HOKA’s ongoing platform, FLY HUMAN FLY, which invites people from all walks of life to find joy, purpose, and progress in every run.
Where to experience?
In the Philippines, you can find HOKA at their standalone stores in Ayala Malls Manila Bay, SM Aura, One Ayala in Makati, Greenhills Mall, and Acienda Outlet Mall in Cavite.
You’ll also find them at key sports and lifestyle retailers like Commonwealth, Foot Locker, Sole Academy, Planet Sports, Toby’s, Runnr, and R.O.X. Bonifacio High Street.
You can shop online, too, at HOKA.com or follow them on @hoka_philippines.
Entertainment
Project Hail Mary now on Prime Video
One of this year’s highest rated and top grossing movies
Project Hail Mary, one of this year’s highest-rated and highest-grossing films so far, is now available on Prime Video.
It has been just three months since the sci-fi hit was shown on cinemas, and now, viewers have the opportunity to either rewind the movie or witness it for the first time.
Based on Andy Weir’s bestselling novel, the film stars Ryan Gosling, Sandra Hüller, James Ortiz, Lionel Boyce, Ken Leung, Milana Vayntrub, and Priya Kansara.
It is directed by Academy Award winning filmmakers Phil Lord and Christopher Miller, with screenplay by Drew Goddard.
Prime Video subscribers across more than 240 countries and territories have the chance to stream the movie.
Project Hail Mary features science teacher Ryland Grace (Gosling), who wakes up on a spaceship light years from home with no recollection of who he is or how he got there.
As his memory returns, he begins to uncover his mission: solve the riddle of the mysterious substance causing the sun to die out.
He must call on his scientific knowledge and unorthodox ideas to save everything on Earth from extinction. But an unexpected friendship means he may not have to do it alone.
Now Playing: Project Hail Mary
Features
Why I stopped chasing grid-worthy and started eating peso-worthy food
Grab’s 5-Star Eats saved me, and I’ve been ordering smarter ever since
La Union has always held a complicated kind of real estate in my chest. I wrote about it early, before the bagnet boom and before I’m Drunk, I Love You made it a pilgrimage site for broken hearts.
The piece went viral and tourism spiked. I’ve quietly felt a little responsible for that ever since.
Three years ago, I went back to reconcile with someone who had broken mine. We rebuilt things the only way I know how: through food and sunsets, slowly and without any real plan.
It didn’t work out. He was gone two years later. And this year, I drove up again with my friends who’ve seen all fourteen years of me, specifically to replace those memories with better ones.
What I didn’t expect was to need saving from the food. The coffee I used to swear by tasted like warm brown water. A restaurant I’d always loved wouldn’t extend basic hospitality on a quiet, off-peak afternoon.
One of our watermelon shakes had a fly in it, and we genuinely spent a minute debating whether it was tapioca. Even my go-to dish from the place I’d been hyping for years landed completely flat, and I ate it quietly thinking I could cook better than this at home.
It stings when a place you loved starts coasting on its own legend.
When the ratings know better
Halfway through the trip, I gave up on memory and opened Grab. I let the star ratings decide where we’d eat, because I was tired of being let down by places I’d been vouching for.
That’s how we found Grab’s 5-Star Eats, a curated list that runs on real diner reviews, not sponsored placement or algorithm luck. To make the list, a restaurant has to prove itself at volume — a handful of glowing testimonials won’t move the needle.
Service gets weighted too: prep time, order accuracy, whether what arrived actually matched what was ordered. And food quality is measured the most practical way possible, where what the photo promises, the plate has to deliver.
We dined in at one place and ordered delivery to our stay from another. None of them were photogenic, and they certainly weren’t the posh spots making rounds on TikTok and Instagram.
They looked like roadside canteens and family-run eateries, the kind you’d drive past on the way to the beach without a second glance. Every single one was excellent.
After the trip, I reached out to a former mentor who, like me, had spent enough summers in La Union to feel like it belonged to us a little. He said the best restaurants there have always been away from the beach and the hype, and away from the content.
The list I didn’t know I was already following
When I got home to Kapitolyo, I had a quiet revelation that I probably should’ve had a lot sooner. The neighborhood is a well-known food hub, and I’ve been ordering and dining out here on instinct.
When I pulled up the 5-Star Eats list after La Union, I realized that many of the places I already rotate through were already on it. I’d been eating well by accident, and the list had been validating my choices the whole time.
BAC’s Sisig Express, where I get my silog fix on mornings I can’t be bothered to cook, turns out to be one of the top-ranked spots on the local list.
I found that out during the busiest week I’ve had this year, when a sudden shift at work sent everything sideways and I ordered the sisig, the Shanghai rolls, and the tocilog to get through the day. It delivered, as it always does.
And Lao Tai Pei in Kapitolyo, my go-to for dinner dates with the people I actually want to spend time with, the place I’ve been half-gatekeeping because it feels too good to share — it’s on the list too. Ranked exactly where it deserves to be.
I wasn’t surprised. I was glad that more people would finally find their way there through something more reliable than a viral reel.
Peso-worthy over grid-worthy, every time
Here’s what I’ve come to understand about food content: it’s beautiful, and it’s largely useless.
Social media gave small restaurants a real shot at finding an audience, and that part is genuinely good. Somewhere along the way, though, people confused visibility for quality.
Now, every café has a grid, a vibe, and a color palette. You can’t actually tell what’s worth your money until you’re already sitting there, 300 pesos poorer, eating something that looks stunning in natural light and tastes like nothing.
I spent years chasing the aesthetic: the plating and the whole production of a well-styled meal. I still eat with my eyes, but I’ve gotten older, and I’ve learned that the experience has to match what I paid for. That’s not a small thing to ask for.
What I appreciate most about Grab’s 5-Star Eats is that it doesn’t trade in aesthetics. It trades in accountability.
The ratings reflect what diners actually experienced, from the accuracy of the order to the quality of what landed on the table, and the list only holds restaurants that can sustain that standard over time.
Grid-worthy is easy to manufacture. Peso-worthy has to be earned.
Entertainment
The new LG OLED evo AI G6 is trusted by Hollywood professionals
New TV features 12-bit processing, peak brightness, anti-reflective screen
LG Electronics recently hosted an exclusive industry showcase at Los Angeles-based post-production company Picture Shop, giving Hollywood’s top technical minds a first look at the new LG OLED evo AI G6.
The event gathered esteemed cinematic experts, including veteran color scientist Joshua Pines (Blade Runner, The Revenant). He was joined by cinematographer and Johanna Coelho and colorist Tony D’Amore from the award-winning series The Pitt.
Together, the esteemed guests evaluated the consumer display to check whether it truly respects a filmmaker’s original creative intent.
The LG OLED evo AI G6 introduces Hyper Radiant Color Technology, paired with Brightness Booster Ultra.
Together, the features push screen brightness pushing screen brightness up to 3.9 times higher than conventional models.
Additionally, driven by the new α (Alpha) 11 AI Processor Gen3, the television balances these piercing highlights while preserving true blacks and micro-details within deep shadows.
A major talking point for the panel of experts was the G6’s upgraded 12-bit internal video processing pipeline, a significant jump from traditional 10-bit systems.
This architectural upgrade completely eliminates color banding and digital noise across subtle gradations, achieving an image quality profile that reliably mirrors high-end studio reference monitors.
Furthermore, the screen halves ambient light reflection compared to previous generations, earning it an official “Reflection-Free Premium” certification from a global validation body.
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