Lifestyle

HOKA’s new campaign celebrates community and the joy of progress

A love letter to running, community, and the people who help you go the distance.

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HOKA just launched its latest global brand campaign “Together, We Fly Higher” in the Philippines. The campaign puts the spotlight on the incredible power of community in the world of running.

It’s a tribute to how runners lift each other up. A glimpse of how shared effort and encouragement can help anyone go farther and faster.

Anchored by a heartfelt anthem film, “Together, We Fly Higher” zooms in on the small but powerful moments that make running meaningful.

Think pre-run rituals, post-run hugs, and those silent nods of support during a long climb. The campaign rolled out with a full-day launch experience in the Philippines.

Kicking off the day was a joint run session led by the HOKA Run Club and Just Show Up. Runners of all levels came together to move with intention and heart.

The celebration continued into the evening with a social gathering that brought the community even closer. DJ beats by CRWN and August Wahh brought a soulful live set.

HOKA also teamed up with Single Origin for in-store takeovers. The cafe served drinks inspired by the HOKA spirit, bringing the campaign into everyday spaces that feel familiar, warm, and connected.

“Together, We Fly Higher” builds on HOKA’s ongoing platform, FLY HUMAN FLY, which invites people from all walks of life to find joy, purpose, and progress in every run.

Where to experience?

In the Philippines, you can find HOKA at their standalone stores in Ayala Malls Manila Bay, SM Aura, One Ayala in Makati, Greenhills Mall, and Acienda Outlet Mall in Cavite.

You’ll also find them at key sports and lifestyle retailers like Commonwealth, Foot Locker, Sole Academy, Planet Sports, Toby’s, Runnr, and R.O.X. Bonifacio High Street.

You can shop online, too, at HOKA.com or follow them on @hoka_philippines.

Accessories

JBL marks 80th anniversary with AI-powered audio ecosystem

Entering a new era with real-time vocal removal technology and marathon battery life across its latest 2026 lineup.

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For 80 years, JBL hasn’t just been part of the music scene; they’ve been the heartbeat of it. From the massive stages of Woodstock to the speakers in your pocket, they’ve defined what “loud and clear” sounds like since 1946.

Marking its 80th year, the brand is entering a new chapter that isn’t about nostalgia, but about how sound fits into the messy, beautiful, and mobile way we live right now.

No more waiting for instrumentals

If there is one thing that defines a good gathering, it’s a spontaneous karaoke session.

JBL is leaning hard into this with their new EasySing ecosystem. The star of the show is the JBL EasySing Mic Mini Duo.

It’s pocket-sized, but it features real-time AI Vocal Removal, allowing you to strip the vocals by 25%, 50%, or completely from any streaming track with a single press.

You no longer have to wait for an official “karaoke version” of a new hit to drop on YouTube. You just press a button and start your solo.

These mics offer six hours of playtime, AI noise suppression, and a natural reverb that makes even shower singers sound like pros.

For those who want the full stage experience, the new PartyBox Encore 2 Plus and PartyBox On-The-Go 2 Plus have this AI tech built directly into the speakers, turning any living room into a concert hall.

Portable power from the shower to the shore

JBL’s portable lineup has received a serious glow-up designed to survive your next adventure.

The JBL Go 5 remains the king of “throw it in your bag” audio, but it now features AirTouch technology.

If you want a wider soundstage, you just tap two Go 5s together to pair them instantly. For those who need more muscle, the JBL Xtreme 5 delivers detailed sound with AI Sound Boost to prevent distortion at high volumes.

It even doubles as a power bank and lasts for 28 hours, which is longer than most of us can stay awake.

If you’re planning a full-scale bash, the PartyBox 130 introduces a sleek new hexagonal profile and 15 hours of battery life, ensuring the lights and bass keep going until the neighbors finally complain.

Your personal sound bubble

The personal audio side of the family has been completely redesigned with a lifestyle-first lens.

The JBL Live Series, including the Live 680NC and 780NC, features a more polished finish with metallic accents and soft-touch materials.

The Live 780NC is particularly impressive, offering a staggering 80 hours of battery life — enough to fly around the world twice without needing a charger.

For a more tailored fit, the Live 4 series comes in Buds, Beam, and Flex styles to suit your ear shape.

Meanwhile, the everyday Tune Series has been updated with the 680NC and 780NC models now featuring Adaptive Noise Cancelling and Spatial Sound, bringing premium features to the daily commute.

Leveling up your gameplay

Gamers haven’t been left out of the 80th-anniversary celebration.

The new Quantum 250, 650, and flagship 950 headsets are engineered for precise spatial audio, but the real win is the modularity.

JBL has designed these so that the microphone, ear cushions, and cables are easily replaceable. It’s a refreshing move toward longevity since you don’t have to toss the whole headset just because your gear has seen some heavy use.

With customizable software and a redesigned “hammock” headband, these are built for marathon sessions where comfort is just as important as the kill-death ratio.

Price, availability

Most of this new gear is available now, while a few highly anticipated items are just around the corner.

For the karaoke enthusiasts, the EasySing Mic Mini Duo is priced at PhP 12,999, the Mic Mini at PhP 8,999, and the standard EasySing Mic at PhP 10,999.

In the portable category, the Go 5 is an easy win at PhP 2,899, while the Xtreme 5 sits at PhP 21,299. Party-goers can grab the PartyBox 130 for PhP 23,999, the Encore 2 Plus for PhP 26,999, or the On-The-Go 2 Plus for PhP 24,999.

On the personal audio front, the Live 780NC is PhP 11,999 and the Live 680NC is PhP 7,999. The Live 4 series (Beam, Buds, and Flex) are all priced at PhP 12,499.

The Tune series ranges from the 530BT at PhP 3,499 up to the 780NC at PhP 7,999. Finally, for the gamers, the Quantum series starts at PhP 3,999 for the 250, PhP 9,199 for the 650, and PhP 21,999 for the flagship 950.

JBL is 80 years old, but by mixing AI innovation with rugged portability, they’ve ensured they will remain the loudest, coolest brand in the room for another eight decades.

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Drones

HOVERAir AQUA: Meet the world’s first 100% waterproof self-flying drone

Meet the first-ever self-flying drone that floats, flies, and films in 4K.

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Zero Zero Robotics has finally answered the call of the modern traveler with the HOVERAir AQUA, a self-flying camera that is as much a piece of high-end kit as it is a 100% waterproof marvel.

Designed for those who find their best selves on the open sea, this device offers a perspective that is as limitless as the horizon itself.

Award-winning design

Weighing in at under 250 grams, this compact powerhouse has the hidden strength to navigate Level 7 winds and reach spirited speeds of 55 km/h.

In photo: HOVERAir AQUA | Image by MJ Jucutan

This peerless innovation secured the prestigious Red Dot Award, a testament to its triumph of form and function. While traditional drones are famously hydrophobic, the AQUA was built specifically for the elements.

It’s fully waterproof with an IP67 rating, ensuring reliability in both mirror-still freshwater lakes and salt-laden coastal air.

What’s truly clever is its positive buoyancy; the AQUA floats gracefully upon the surface and is capable of taking off or landing directly on the water.

In photo: Controller for the HOVERAir AQUA | Image by MJ Jucutan

Every frame remains crystal clear thanks to a hydrophobic lens and anti-fog technology, so you never have to worry about sea spray or humidity ruining the shot.

Crystal-clear shots

Under the hood, you’ll find a 1/1.28-inch CMOS sensor capable of recording breathtaking 4K video at 100fps. This allow for the creation of cinematic, slow-motion sequences that render every wake and wave in exquisite detail.

With over 15 intelligent flight modes — including specialized settings for surfing, kayaking, and paddling — the AQUA essentially acts as your own personal, invisible cinematographer.

Its SmoothCapture stabilization system keeps your footage as steady as a calm horizon, even in choppy conditions.

For professional wakeboarders and surfers, the AQUA completely removes the need for a follow-cam crew. Now, athletes can head out on the water and capture epic, professional-grade footage entirely on their own.


The HOVERAir AQUA Basic Combo is now available through select luxury retailers and online boutiques in the Philippines, priced at PhP 87,990

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Entertainment

Now Playing: The Mandalorian and Grogu

This is the way

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The Mandalorian and Grogu
Image from StarWars.com

It’s been a while since a Star Wars movie made me walk out of a cinema feeling genuinely pumped. Not necessarily emotional nor mind-blown. And not even scrambling to re-evaluate the entire franchise. Just… pumped.

The Mandalorian and Grogu feels like a proper Star Wars blockbuster again. The kind built for crowded cinemas, loud reactions, and collective gasps during action sequences. More importantly, it feels approachable in a way the franchise hasn’t always managed to be lately.

As someone whose interest in Star Wars slowly waned after The Rise of Skywalker, this movie felt oddly refreshing.

I watched the film alongside occasional GadgetMatch contributor Dawn, whose relationship with Star Wars sits somewhere adjacent to mine. Familiar with the Skywalker Saga and select spin-offs, but not necessarily deep into every corner of the lore either. Not because it reinvented the wheel. Quite the opposite, actually. It understood exactly what kind of movie it wanted to be.

I came into the film fairly blind. No rewatches, just a little prep work, and no “required viewing” marathons beforehand. And somehow, none of that really mattered.

Even without context from multiple seasons of Disney+ shows, Din Djarin and Grogu’s bond clicks almost immediately. You don’t need a detailed explanation for why these two care deeply about each other. The movie trusts viewers enough to simply accept their connection and move forward.

Grogu also remains ABSOLUTELY THE CUTEST. No further notes.

Well, maybe one more note.

That little guy carries an absurd amount of emotional weight throughout the movie. Whether he’s unintentionally causing chaos, silently reacting to situations, or simply existing onscreen, he consistently draws laughs and reactions from the audience.

There’s one sequence in particular where Grogu takes care of Din that managed to get a few giggles. It’s a small moment, but one that perfectly captures why this duo works. They don’t feel manufactured. They just feel natural.

Safe storytelling done right

One thing we kept coming back to after the screening was how easy the movie was to watch. Not “easy” in a dismissive way. More accessible and comfortable.

It’s the kind of blockbuster that lets you settle into the experience without requiring homework beforehand.

One observation that stood out during our post-movie discussion was describing the film as a “palate cleanser spin-off.” Despite growing up with the Skywalker Saga and several Star Wars spin-offs herself, she appreciated how welcoming the film felt.

“It’s interesting enough to lure you back into the lore and fall back into love with the franchise,” she said.

That really captures the movie’s biggest strength.

The Mandalorian and Grogu doesn’t spend its runtime obsessing over lore density or trying to prove how important it is within the larger Star Wars timeline. Instead, it focuses on delivering a straightforward adventure with familiar emotional beats.

Sometimes, that traditional recipe is enough.

There are definitely moments where the story feels predictable. We found ourselves correctly guessing certain developments well before they happened. But surprisingly, that never hurt the experience.

If anything, the predictability made the movie feel oddly comforting.

The film knows when to slow down for tender scenes, when to ramp things up with explosive action, and when to simply let viewers breathe inside its world. There’s also very little visual fatigue throughout the runtime. The pacing stays clean and the movie rarely overstays its welcome.

One of my favorite sequences involved Rotta the Hutt in a gladiator-like setting that weirdly reminded me of Thor: Ragnarok. It was chaotic, funny, and surprisingly entertaining.

Also, I need it on record that I identified with Rotta look-wise.

That comparison was apparently questionable according to my companion for the screening.

A low-friction way back into Star Wars

More than anything else, The Mandalorian and Grogu reminded me why people fell in love with Star Wars in the first place.

Not through endless callbacks or franchise homework. But through companionship, adventure, and a healthy helping of heart.

Underneath all the sci-fi spectacle and action sequences is a story about choosing to care for people even when it might not be the smartest thing to do in the moment. Din and Grogu’s relationship may often get described online as father-and-son, but honestly, they felt more like disproportionately-sized bros constantly looking out for each other.

And somehow, that dynamic works incredibly well.

By the end of the movie, we arrived at almost the same conclusion. We wanted more.

Not necessarily because this was the greatest Star Wars story ever told. It isn’t trying to be. But it successfully reignited interest in a franchise that can sometimes feel daunting from the outside looking in.

One immediate effect of the movie was successfully convincing my co-viewer to finally start The Mandalorian Season 1 once schedules calm down a bit. In the meantime, Grogu doomscrolling on Instagram will apparently suffice.

Meanwhile, I’m suddenly considering diving back into Star Wars shows I skipped over the years. I might check out The Acolyte. Maybe Obi-Wan Kenobi. Maybe even tap into gaming with the adventures of Cal Kestis if time and workload permit.

That’s probably the biggest compliment I can give this movie. It made me want to care again.

For longtime fans, The Mandalorian and Grogu delivers good, clean Star Wars fun with heart and hype.

For newcomers, it offers a surprisingly low-friction entry point into a universe that can otherwise feel overwhelming.

That might be exactly what Star Wars needed right now.

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