The JBL Tour One M3 was recently released in the Philippines, and JBL let us try the latest audio innovation out in true immersive fashion.

JBL’s approach was an experiential launch, letting us break in the over-ear headphones and see — or better yet, hear —for ourselves its advanced features.

Junkets with media members, influencers, and other distinguished guests are nothing new for brands when they introduce something new — be it products or campaigns. It’s just a matter of execution and ensuring everything clicks.

Right from the moment we stepped inside the event ballroom, JBL asked us to wear the Tour One M3. They quickly reminded us that from that point, everything we were about to hear throughout the event would be through the latest product offering.

The author’s vantage point inside the medium-sized ballroom.

It also meant that if you got curious and removed your headphones for a few seconds, you could hear how silent the room was. I personally loved how straightforward the entire activity was.

In a way, it’s a “show, don’t tell” approach. Nothing felt forced. And as someone who just continues to buff up knowledge on audio wearables, it gave a welcoming vibe.

Make no mistake, JBL still touched on some of the Tour One M3’s key advanced features and specs. Informative, but not overdone.

After a brief introduction and a snapshot of the products’ key highlights, we proceeded with the immersive experience.

Film viewing to highlight JBL Spatial 360

The first part featured us watching snippets from various classic flicks. This phase highlighted the JBL Spatial Sound of the JBL Tour One M3.

You could tell where the sound is coming from and it matched the visuals on the projector. The directional sound really takes entertainment to the next level, and you can benefit from this technology for gaming and other scenarios.

Silent concert with Clara Benin, Janine Teñoso

Then, two famous Filipino indie singers in Clara Benin and Janine Teñoso took the stage. For close to an hour, the artists serenaded us with hit songs that we all took in with the Tour One M3.

Throughout, the headphones provided studio level clarity and precision. There were no interruptions whatsoever and you could barely notice the latency from, say, the movement of the singers’ mouths to what you’re able to hear.

You’d hear nothing else except their voices, as well as the various instruments being played. You could also distinguish the different layers of sound quite easily.

For instance, from my spot from the very last row, I could recognize where the sounds where coming from as I glimpsed the guitarists and percussionists.

Smart Tx for Auracast

That’s where you can say the Smart Tx audio transmitter did its work. This small add-on allows Auracast, improving latency, stability, and call quality for various scenarios.

You can also plug the Smart Tx to audio sources like TVs and laptops and just connect and control as there is an interactive touch display on the Smart Tx.

And mind you, there were about 40 of us who enjoyed the silent concert together — all wearing Tour One M3s connected and synced seamlessly.

JBL Adaptive Noise Cancelling 2.0

Another standout feature on the new Tour One M3 is the JBL Adaptive Noise Cancellation 2.0. This lets the already clear and well-defined audio stand out even more.

Although it wasn’t noisy inside the ballroom to begin with, come production staff members were obviously talking in real-time to ensure a seamless program from start to finish.

With ANC 2.0 turned on, you couldn’t hear anything from them even if you could obviously see their mouths moving.

Personalized listening

The JBL Tour One M3, which succeeds the Tour One M2, features JBL’s newly-developed 40mm Mica Dome drivers.

They are precisely tuned to deliver deep bass, balanced mids, and crystal-clear highs from the get-go. But if that’s not enough, further personalization can be done via the JBL Headphones App.

There are six preset sound profiles, but you can add your own custom profile. You can also set up a customized hearing profile with JBL Personi-Fi 3.0.

Events like what JBL carried out make you appreciate what they’re offering as the entire presentation got the message across. And that is, the JBL Tour One M3 is keen on becoming a game-changer in the flagship audio wearable scene.

The new JBL Tour One M3 and JBL Tour One M3 Smart Tx are now available in Black, Latte, and Blue at JBL stores, partner retailers, and the JBL website.

The headphones retail for PhP 19,999 while the variant with a Smart Tx is priced at PhP 26,999.

Customers in the Philippines can also experience the products up close at the JBL Tour One M3 Experience pop-up at SM North EDSA until July 30.