Enterprise
A closer look at Apex Guard and the world behind OPPO’s quality promise
I went inside Binhai Bay to see how OPPO is building its next chapter of smartphone quality.
OPPO introduced Apex Guard, a full technology suite designed to protect the user experience with stronger hardware and smarter software.
The new concept shows how OPPO is redefining smartphone quality by focusing on long-term reliability and dependability, and a user journey that stays smooth for years.
I saw this vision firsthand during an exclusive behind-the-scenes visit to the Binhai Bay Campus, OPPO’s global headquarters and R&D hub.
The moment I stepped inside, I understood how deeply this company values the idea of quality. Every corner of the campus felt intentional. Engineers tested materials behind glass panels and the machines ran stress simulations.
Rooms were dedicated to design exploration and long-term validation. Walking through its corridors felt like moving through the inner workings of a promise.
OPPO builds quality into a device long before it becomes a device.
OPPO’s next step toward elevated quality
Apex Guard reflects OPPO’s goal of addressing real user needs with an end-to-end system that strengthens every part of a smartphone.
It reaches across all product lines and raises quality across three dimensions. OPPO focused on durability that protects users in unpredictable moments.
Through breakthroughs in materials and design, OPPO developed Ultra High Strength Steel and AM04 aerospace-grade aluminum alloy to withstand daily wear and heavier stress.
Armour Shield structural reinforcement adds another layer of protection that stays reliable even in unexpected situations like sudden drops or water exposure.
“The goal is simple: a device should feel solid in every scenario.”
Beyond the product lifespan
Apex Guard supports long-term reliability. One of the key innovations is the OPPO Silicon Carbon Battery with its customized spherical silicon-carbon material.
It improves long-lasting safety while extending battery life by up to 400 additional cycles. With this technology, OPPO devices stay closer to their original performance for a longer period, even after years of use.
OPPO also works with international testing organizations like TÜV Rheinland, TÜV SÜD, and SGS, and follows standards that exceed typical industry requirements.
Devices pass through multiple rounds of strict testing, including more than 180 assessments that begin before R&D and continue until the end of the product lifecycle. Even after-sales services follow a higher standard to ensure users feel supported beyond the purchase.
Rethinking quality through next-level software smoothness
Since smoothness is one of the most noticeable indicators of smartphone quality, OPPO made software a major part of Apex Guard.
In ColorOS 16, the All-New Luminous Rendering Engine brings the first Unified Animation Architecture on Android, creating consistent movement across the entire system.
Chip-Level Dynamic Frame Sync Technology helps the device react faster when multitasking, while Sensor Offload shifts critical sensor tasks to the SoC to reduce power consumption, especially when recording 4K 60fps video.
ColorOS 16 also introduces Instant Refresh to help reduce data fragmentation on entry-level devices. OPPO performs 48-, 60-, and 72-month aging tests to ensure long-term responsiveness.
The company developed new systems to measure smoothness more accurately, including the OPPO Smoothness Baseline Test and the industry-first Parallel Animation Standard 6 Zero, which evaluates lag, latency, flicker, crashes, mislaunches, and freezes.
These standards apply across the entire lineup, from A Series to Find Series.
At the home of OPPO quality
OPPO continues to expand the Binhai Bay Campus to support its vision for the future.
The campus brings together more advanced equipment, centralized teams, and specialized laboratories designed to test quality from every angle.
The Materials Lab studies long-term durability while the Intelligent Terminal Testing Lab pushes devices through real-world challenges.
Meanwhile, the Power Consumption Intelligent Lab evaluates energy efficiency, and the Communication Lab ensures strong connectivity.
Standing inside these spaces and watching the process unfold made the idea of next-level quality feel more real.
It is not a statement but a system built into every decision and test. Apex Guard is simply the name OPPO has given to the work it has been doing all along.
Enterprise
realme is reportedly going back to being an OPPO sub-brand
All scheduled phones will still launch on time, though.
A popular story among Chinese smartphone brands is whenever a sub-brand spinning off into its own independent entity. A less common one is when an independent entity suddenly merges back into the main entity. And yet, that’s the story we have today. realme is reportedly going back to being a sub-brand of OPPO.
If you don’t remember realme’s time as a sub-brand, then it’s hardly your fault. It’s been a long while since realme was considered a sub-brand. In 2018, the brand spun off on its own to form one of the most popular names in the Chinese smartphone space.
Today, via Leiphone, realme will return to OPPO as a sub-brand. Current realme CEO Sky Li will still retain his responsibilities heading the brand. Plus, all products on the current release schedule will still come out as planned.
However, starting this year, realme will start reintegrating back into OPPO, particularly through the latter’s after-sales programs. OnePlus will also follow the same structure going forward.
Currently, realme has not officially announced the move. That said, we also don’t know how the brand will address the reported change. It’s possible that the shift is just internal and has no effect on how the brand faces the public. For now, only time will tell.
SEE ALSO: realme C85 with 7000mAh battery, 5G connectivity officially launches
The big story late last year was the skyrocketing prices of chips. Analysts are predicting that the demand for RAM will cause the entire industry to experience hikes this year. Some users, especially in the PC building scene, are already feeling the burn. PCs won’t be the only victims, though. Xiaomi is already expecting hikes across the board. Now, Samsung is adding its voice to the growing list of warnings about price increases.
During CES 2026, Wonjiun Lee, Samsung’s global marketing chief, confirmed that the memory shortages are, in fact, real (via Bloomberg). Moreover, the company is now evaluating whether more price hikes are needed this year for its products. Though Lee expressed regret over pushing the prices to consumers, the state of the industry might force the company’s hand.
Samsung’s opinion has a lot of weight. While other brands have also voiced out their opinions lately, Samsung itself is a producer of chips. If a chip supplier is already warning users of prices affecting them, the effect will likely cascade even more when it comes to device manufacturers.
The ongoing shortage of chips is a result of the overwhelming demand from companies looking to build and bolster AI-based servers. The business-to-business demand is notably different from how regular consumers, who will soon find it hard to buy their own devices, see it.
At the very least, Samsung has not confirmed any price increases yet. However, all eyes are on the next Galaxy Unpacked, when Samsung will launch its newest Galaxy products. Will prices increase or stay the same?
Enterprise
TikTok finally gets a buyer in the United States
The deal targets a closing date in late January.
The year started with a ban. A day before Donald Trump started his second term, TikTok went dark, in anticipation of an impending ban. The platform quickly went back online, leading to an ultimatum that saw TikTok hunt for an American buyer to full stave off a definitive ban in the United States. Now, as the year ends, a buyer is finally here.
Via CNBC, TikTok has reportedly inked a deal to finalize a deal in the United States, as stated in an internal memo from CEO Shou Zi Chew. The memo, which was sent just this week, details a plan that will see the deal close by January 26, 2026.
Fifty percent of TikTok’s newly restructured U.S. arm will be held by a collection of American investors including Oracle, Silver Lake, and MGX. Meanwhile, already existing investors of TikTok will hold 30.1 percent. Finally, ByteDance will retain 19.9 percent.
Additionally, TikTok’s algorithm in the United States will be retrained with American data. The American arm will also handle the country’s “data protection, algorithm security, content moderation, and software assurance.” Oracle will be the “trusted security partner” in charge of making sure the company keeps within regulations in the country.
With a deal pushing through, the long-running TikTok saga in the United States might finally come to a close.
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