News
Cherry Mobile, Samsung remain on top of the Philippine smartphone market
Vivo, OPPO, and Huawei are also on the list
The Philippine smartphone market continues to be competitive and lively with the presence of multiple local and international brands. After having a decline in smartphone shipments last year, the market managed to bounce back.
According to the latest report from the International Data Corporation (IDC), smartphone shipments in the Philippines reached 7.8 million units during the first half of 2018 which is a 5.6 percent growth year-over-year.
The low-end smartphones still had the biggest share of the market. Although, the average selling price grew to US$ 192 or around PhP 10,000 from US$ 127 (≈PhP 6,000) last year.

This shows the willingness of Filipinos to invest in a phone with better specifications and features. In addition, phone usage became heavier. Aside from using the phone for video streaming and as a point-and-shoot camera, consumers were also engaged in mobile gaming.
Flexible financing options played a part in the increase of customer’s purchasing decisions. Card-free installments such as Home Credit allowed Filipinos to purchase more expensive phones with lighter monthly payments.
In the end, Filipinos remain to be price-conscious and want to get the best value. The smartphone trend nowadays not only includes quality cameras, but also bezel-less displays, high-speed processors, AI features, and long battery life.
Among all the smartphone manufacturers present in the Philippines, home-grown brand Cherry Mobile continues to lead the local market. There’s a slight decline year-on-year though, because of price competition and strong marketing of international brands.
In second place is Samsung. The South Korean company remains on top with various offerings from low-end to premium. Celebrity endorsements and maybe even brand loyalty from fans are also factors that keep Samsung strong.
Vivo climbed to third place from fifth in just a year thanks to aggressive marketing efforts and numerous celebrity endorsements. The best-selling models from Vivo include the V9, Y71, and Y85.
OPPO slips into fourth place, but the popular Chinese brand maintains a strong presence with mall ads and active promodisers. The use of popular celebrities also has a high reach among the youth and masses.
Lastly, we have Huawei in fifth place which proves them as a growing name in the industry. The brand’s significant growth is attributed to the similar approach of other Chinese brands: celebrity endorsements, online ads, and in-store retail displays.
SEE ALSO: Huawei and Vivo are fastest-growing smartphone brands in the Philippines
What comes next after the smartphone? For years, brands hunted for an answer. Apple, for example, placed its bet on the Vision Pro, a wager that hasn’t paid off yet. Samsung, on the other hand, is betting on a different horse: augmented reality.
In a new earnings call (via Seeking Alpha), Samsung’s Seong H. Cho, the brand’s head for mobile marketing, confirmed that they will experiment more with “diverse form factors such as next-generation AR glasses.”
Samsung has been teasing a pair of glasses for a while now. However, with an impressive lineup already in the works (including the brand’s first trifold smartphone), it’s understandable that hype for the teased glasses took a bit of a backseat.
But, with an official word now about the wearable, the game is once again on to create an impressive pair of smart glasses.
The only question here is the “next-generation” part. Since Samsung doesn’t really have a pair out in the market right now, it’s a bit difficult to determine what the next generation might mean.
Of course, it could simply be a marketing term that implies smart glasses are the next generation of technology. If it pertains to what’s already out in the market, it could mean a pair that comes with a camera or even a display. Of note, most smart glasses today (or, at least, those accessible to most users) use only audio for its smart functionalities.
SEE ALSO: Samsung teases anti-shoulder surfing privacy feature
Last year, Nothing offered a worthy alternative to the usual flagship brands. Though the Phone (3) edged closer and closer to flagship-level prices, the smartphone is still a decent performer through and through. This year, however, a Phone (4) is not in the works.
Through a new YouTube video, Nothing’s Carl Pei has confirmed that the brand will not release a Phone (4) this year. The Phone (3) will still be the brand’s flagship option throughout 2026.
Pei did not reveal any explicit reason why they couldn’t make a new flagship this year. However, he does say that he wants every upgrade to be meaningful.
Despite the lack of a flagship, Nothing’s work will continue through the (a) series. The brand will release the new Phone (4a), for which Pei is promising a revolution. He says that there will be significant upgrades which will push the series closer to a flagship-like experience. It will also have new designs.
Unfortunately, the new phone might not come cheap. Along with the phone’s announcement, Pei confirmed that prices might increase this year, as a response to spiking RAM prices. It’s unclear how much it’s changing, though.
At the very least, the (a) series is usually priced competitively. However, if the increases affect the entire lineup, the flagship’s prices might go up to even more concerning levels.
SEE ALSO: Nothing will no longer lock screen ads on the Phone (3a) series
Computers
3D printing made accessible: Bambu Lab moves closer to everyday consumers
Empowering consumers to create tangible objects
China-based brand Bambu Lab makes an effort to move closer to everyday consumers in the Philippines with a new retail partner by holding a media and creators roundtable in the Philippines. This was a bid to reshape how consumers perceive and use 3D printing technology.
Established in Shenzhen, China in 2020, Bambu Lab aims to make 3D printing more accessible, practical, and relevant to daily life through printers and other supplies.
The goal is to support practical home use, creative hobbies, product design, and even specialized tools, while putting emphasis on ease of use.
With such optics, Bambu Lab is trying to make consumers feel that there is less deep technical knowledge required and that they can actually create physical objects with 3D printing.
One of their products is the entry-level Bambu Lab A1 mini, which is compact enough to fit on a small desk.
The brand also has more advanced models which are capable of printing multiple colors and materials on a single run.
To complement the hardware ecosystem, Bambu Lab’s open platform MakerWorld lets users browse, select, and print from an extensive library of shared 3D designs directly from their own desktops.
The platform features a wide variety of objects across multiple categories. There’s household items, DIY tools, children’s toys, props, and educational materials.
In the Philippines, Bambu Lab will open its first concept store at One Ayala, Makati City. The concept corner will give mallgoers the opportunity to see the range of 3D printers and consumables firsthand.
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