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Cherry Mobile maintains its lead in the Philippines

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International Data Corporation (IDC) has finally released its Asia/Pacific Quarterly Mobile Phone Tracker report for the Philippines. According to it, four million smartphones were shipped to the country during the second quarter of 2017, but with a year-on-year decline of 10 percent.

The decline is due weakening presence of local brands, except for the two major vendors that were able to stand up against the competition from Chinese makers. However, the standing of local brands is still influential compared to neighboring countries.

Still on top, Cherry Mobile continued to make waves with their affordable devices. Even with strong marketing competition against Chinese brands, the Filipino phone maker was still able to maintain its lead with the help of airtime on popular local shows.

Samsung came in second in the Philippines, unlike in other countries where they always lead. The majority of shipments for Samsung is their budget Galaxy J series. According to the report, Samsung laid its focus on marketing and incentives for promoters to compete with the rise of Chinese brands.

OPPO took the third spot, and if you haven’t been to malls, you’re missing out on their aggressive approach in marketing. Their partnership with Home Credit allowed Filipinos to afford devices with zero percent interest installment.

Cloudfone landed in fourth place in the Philippine smartphone scene. Like OPPO, Cloudfone has partnered with sports events like the NBA to promote their devices to the masses and fans. Cheap phones were their selling points for the quarter.

And in fifth place was Vivo with their 66 percent quarter-to-quarter growth. The Chinese sister of OPPO has focused its efforts in marketing with NBA superstar Stephen Curry as its endorser, plenty of roadshows, and overwhelming ads in major malls.

The forecast for the third quarter is restrained due to a number of factors including component prices, Peso exchange rates, and imminent exits of some smartphone brands in the local market. But, as the Christmas season comes, numbers will surely rise up as Filipinos spend more during this quarter.

SEE ALSO: Samsung, Xiaomi remain on top of smartphone race in India

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Vivo V15 Pro is a midrange phone trying to redefine mobile photography

Can it actually replace a DSLR?

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Vivo launched a lot of phones last year, each having a unique feature like a pop-up camera or in-display fingerprint scanner. While the industry usually tried to avoid moving parts in a phone, Vivo turned it around into a feature. With the V15 Pro, the brand wants to establish supremacy in the midrange segment by offering flagship innovation at a competitive price.

The phone has been launched in India today and retails for INR 28,990 or roughly US$ 410. It is available via all major retailers and online sellers starting today.

On the front, the V15 Pro has a 6.4-inch Full HD+ AMOLED display. Thanks to the elimination of a notch, it has a 91.6 percent screen-to-body ratio and smaller bezels. The front camera is located in an elevating module that pops up automatically when required.

The rear gets a gradient design and a massive triple camera array. The array includes a 48-megapixel primary lens, 8-megapixel wide-angle lens, and a 5-megapixel depth sensor. The primary sensor can capture an insane amount of detail and to improve performance further, four pixels can be merged into one, creating a 12-megapixel high-quality picture.

The elevating module houses a 32-megapixel selfie camera. Vivo has added a ton of new filters in the camera app and modes like AI Beauty, AI Portrait, and AI Super Night to ensure better output. For authentication, the phone uses a combination of face unlock and an in-display fingerprint scanner.

Powering the phone is a Snapdragon 675 processor coupled with 8GB of memory and 128GB of internal storage. It has a 3700mAh battery which supports Dual Engine fast charging. The V15 Pro also has a dedicated button to summon smart assistants like Google Assistant and Vivo’s Jovi.

Lastly, the phone ships with Android 9 Pie-based Funtouch OS and includes new features like Game Mode 5.0.

SEE ALSO: Vivo now has its own smartphone sub-brand named iQOO

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Qualcomm is testing a new chip series for Android Go phones

Coming soon to budget phones near you!

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Since the birth of the smartphone industry, processors have always fought in an unending arms race. It’s all about power. In this industry, the fastest processor wins.

Recently, the industry properly established market segmentation. Now, processors have leaders in flagship, midrange, and budget segments. However, the industry was still in the arms race, regardless of segmentation.

Despite this trend, Qualcomm has announced a surprising decision. Instead of pursuing the fastest, the chip maker will instead focus on the bottom of the barrel.

Currently, the Snapdragon 200 series populates the company’s entry-level market. However, fiercer competition has edged out the series in this segment. Right now, MediaTek has captured more entry-level phones than Qualcomm.

With this, Qualcomm is testing a new series outside of the iconic Snapdragon lineup. The Qualcomm QM215 will focus on smartphones within the Android Go program. As such, the new chip will offer incredibly budget-friendly options for consumers.

According to a German source, the planned product is a 1.3GHz quad-core chipset, coupled with a 650MHz GPU. Prototype devices are touting LCD screens (1440 x 720 resolution), up to 2GB of LPDDR3 memory, and up to 16GB of internal storage. According to the same source, a “well-known smartphone maker” is already developing a device with the new chip. Likewise, component makers have already created fingerprint readers tailored for the chip. With its currently rumored specs, the chipset matches performance from the Snapdragon 400 series.

Right now, the product is likely in its early stages. The Qualcomm QM215 might even ultimately add to the Snapdragon 200 series after all. If anything, expect a lot more movement from Qualcomm in the entry-level market in the future.

SEE ALSO: Qualcomm Snapdragon 8cx is first-ever 7nm chip in a PC

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Huawei P30 series will officially be revealed on March 26

In Paris once again

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On March 26, Huawei plans to “rewrite the rules.”

That’s because that’ll be the date for the flagship P30’s launch, which is happening exactly one year after the Huawei P20’s unveiling. Paris, France will once again be the venue.

Here’s the short teaser being spread on social media:

Little is known about the P30 and what it’s going to offer. Early leaks say that the Pro model might have four cameras on the rear as an upgrade to the predecessor’s three.

Other reports suggest that the P30 lineup will sport a notch with a curved display, similar to what the Mate 20 Pro has. All we can say for sure is that the primary P30 variants will utilize the high-end Kirin 980 chipset.

With Mobile World Congress happening soon, it’ll be up to Huawei to sustain the smartphone market’s hype come March.

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