International Data Corporation (IDC) has finally released its Asia/Pacific Quarterly Mobile Phone Tracker report for the Philippines. According to it, four million smartphones were shipped to the country during the second quarter of 2017, but with a year-on-year decline of 10 percent.
The decline is due weakening presence of local brands, except for the two major vendors that were able to stand up against the competition from Chinese makers. However, the standing of local brands is still influential compared to neighboring countries.
Still on top, Cherry Mobile continued to make waves with their affordable devices. Even with strong marketing competition against Chinese brands, the Filipino phone maker was still able to maintain its lead with the help of airtime on popular local shows.
Samsung came in second in the Philippines, unlike in other countries where they always lead. The majority of shipments for Samsung is their budget Galaxy J series. According to the report, Samsung laid its focus on marketing and incentives for promoters to compete with the rise of Chinese brands.
OPPO took the third spot, and if you haven’t been to malls, you’re missing out on their aggressive approach in marketing. Their partnership with Home Credit allowed Filipinos to afford devices with zero percent interest installment.
Cloudfone landed in fourth place in the Philippine smartphone scene. Like OPPO, Cloudfone has partnered with sports events like the NBA to promote their devices to the masses and fans. Cheap phones were their selling points for the quarter.
And in fifth place was Vivo with their 66 percent quarter-to-quarter growth. The Chinese sister of OPPO has focused its efforts in marketing with NBA superstar Stephen Curry as its endorser, plenty of roadshows, and overwhelming ads in major malls.
The forecast for the third quarter is restrained due to a number of factors including component prices, Peso exchange rates, and imminent exits of some smartphone brands in the local market. But, as the Christmas season comes, numbers will surely rise up as Filipinos spend more during this quarter.
[irp posts=”18399″ name=”Samsung, Xiaomi remain on top of smartphone race in India”]
God of War Ragnarok is Sony’s best-selling exclusive
Based only on its first week
November is a great month for gamers. Because of a few major titles coming out, there are a lot of ways to scratch that gaming itch. A lot of players are happy. None more so than Sony right now. Only a few weeks since its release, God of War Ragnarok has broken Sony’s record for fastest-selling first-party title launch.
Officially confirmed by Sony through its Twitter account, God of War Ragnarok has sold 5.1 million copies only through its first week. With such an impressive showing, the title rushes past Sony’s acclaimed gallery of heavy hitters like Marvel’s Spider-Man, The Last of Us Part II, and even the title’s 2018 predecessor. That’s not a list of who’s who to shrug off.
— PlayStation (@PlayStation) November 23, 2022
Additionally, the sequel is now the best-selling title in its franchise. The series has come a long way since its roots in Greek mythology. Mere weeks since the release, it is already in the conversation for several Game of the Year awards alongside other heavy hitters like Elden Ring.
Not without reason, of course. From our review of the title, the sequel to 2018’s classic is a narrative masterpiece in its own right, deserving of its spot in the oeuvre of Sony’s greatest hits.
SEE ALSO: God of War Ragnarok Review
Netflix is working on its first PC game
It’s a AAA title
Though off to a relatively slow start, Netflix is now a gaming company as well. As of late, the platform included a variety of mobile games in its catalog of content. Every Netflix subscriber can play any of the games. Now, Netflix is working on something else entirely: a game for the PC.
Spotted by Mobilegamer.biz, Netflix has recently posted new job openings for a game director, an art director, and a technical director. All three listings describe a “brand-new AAA PC game” as a project. One listing even describes “one of Netflix’s first generation of internally developed original games.”
Currently, Netflix taps into other game studios to produce titles for them. Aside from a few independent developers, the platform even partnered with Ubisoft for mobile titles. (One of which will be based on the Assassin’s Creed franchise.)
With the listings in place, the company is expanding its efforts to developing its own titles. Right now, the unnamed project doesn’t feature a lot of details. While the project is still looking for a creative director, it’s likely that the plot isn’t finalized either.
Throughout the past year, the company has bled for subscribers. Since then, they have tried various strategies, including potential punishments for account sharing and cheaper subscription tiers.
TikTok is now under investigation by the European Union
For transferring data to China
TikTok has now found its way under the microscope of the European Union. The collective is now investigating the platform for allegedly shipping off its citizens’ data to Chinese servers.
In a letter shared by FCC commissioner Brendan Carr (via Engadget), the current president of the European Commission Ursula von der Leyen has confirmed ongoing investigations concerning TikTok in several countries in the European Union.
For one, Ireland is currently investigating how the platform transfers data to China and how it processes the data of minors. The Netherlands is also investigating the same data transfers and TikTok’s advertising towards minors.
NEW: The President of the European Commission, Ursula von der Leyen, confirms that #TikTok’s data transfers are under investigation & object of several ongoing proceedings.
— Brendan Carr (@BrendanCarrFCC) November 22, 2022
For a while now, the European Union has persistently investigated various tech companies to review their compliance with the continent’s General Data Protection Regulation, which presents a stricter view on data privacy. Various companies have already found themselves on the receiving end of penalties brought down by EU courts.
An investigation on TikTok has been a long time coming. For years, the United States has doggedly hounded TikTok for the same violation of shipping user data to Chinese servers. The company continues to face threats of a ban on foreign soil.
Though an investigation in Europe is just another fight the company must face, it’s nothing to shrug off. Lately, the European Union’s ruling on charging standards is forcing Apple to finally ship their devices with USB-C, instead of the proprietary Lightning cable. The Union, especially when completely united across all the included countries, can very well make an impact on the tech industry.
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