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Huawei and Vivo are fastest-growing smartphone brands in the Philippines

While Samsung and Apple take a hit

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Certain smartphone brands are doing incredibly well in the Philippines this year — at the expense of competing manufacturers, of course.

Counterpoint Research released its latest market share data for the Philippines, specifically for the second quarter of 2018. Smartphone shipments saw a growth of nine percent compared to the same period last year, and it’s thanks mostly to the surge of Chinese brands.

Tarun Pathak, Associate Director of Counterpoint, said, “The Philippines smartphone market increased primarily due to the aggressive approach by Chinese OEMs as well as seasonality factors.”

The numbers definitely speak for themselves:

Samsung still has the top spot with one-fifth of the smartphone market thanks to strong sales from its Galaxy J series, which contribute to over 68 percent of Samsung’s total shipments. Cherry Mobile, which is the only Philippine-based brand in the top five, is maintaining its second place quite well with a market share of 17 percent.

However, Vivo, OPPO, and Huawei are quickly gaining ground with a combined 42 percent. While OPPO experienced a one percent increase in market share, it’s Huawei and Vivo that truly shined during this quarter. They increased their market share by nine and eight percent, respectively, solidifying their spots in the top five.

This is the first time Huawei has appeared on this list rather than with the “others,” which consists of a mix of international and local brands. Apple, in particular, took a big dive with a two percent market share after its five percent showing from the same period last year. MyPhone and Cloudfone also experienced sinking sales.

Research Analyst Hanish Bhatia mentions that “The sub-US$ 200 price band captured nearly 75 percent of the smartphone market during Q2 2018. This is the sweet spot for the market and key focus of leading brands. Local players such as Cherry Mobile and MyPhone are now solely targeting the sub-US$ 99 price segment, primarily due to the aggressive approach of Chinese OEMs in the mid-tier price segments.”

Another statistic worth noting is the number of feature phones still being shipped in the Philippines. They account for 24 percent of all handset sales, meaning one out of every four phones isn’t an Android or iOS device.

Cameras

The instax Mini 9 comes with a retro craft bundle for the holiday season

For all your scrapbooking dreams

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The holiday season is here!

If you’re still struggling in coming up with a gift idea, Team Instax might have just curated one for you. Fujifilm partnered with Craft Easy to create the instax Mini 9 Craft Kit.

The craft kit comes with a unique, retro tin box that comes in five colors — each with an accompanying message and particular design. Inside you get a Mini 9 camera, a pack of film, as well as crafting materials including wooden clips, washi tapes, and a set of fun stickers. This special bundle could be a great gift for only PhP 4,499 (US$ 89).

instax Mini 9

The instax Mini 9 is an instant camera that lets you take better selfies that you can print thanks to the built-in selfie mirror placed next to its lens. There’s also a close-up lens attachment if you want to photograph your subjects closer. Lighting can easily be adjusted, too, with its brightness adjustment dial. To operate the camera, you only need two AA size alkaline batteries. Happiness is just one click away!

The Mini 9 is available in Flamingo Pink, Ice Blue, Lime Green, Cobalt Blue, and Smoky White. The camera retails for PhP 3,999. It’s available at Fujifilm authorized dealers nationwide.

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OPPO Reno2 F now available in Nebula Green

More color options for the discerning buyer

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OPPO is investing more and more on its Reno lineup. Last October, it unveiled the Reno2 F in the Philippines, essentially replacing the F series. Now, the phone is available in a new color option: Nebula Green.

Still priced at PhP 19,990 for the 8GB + 128GB configuration, OPPO is offering a PhP 500 discount for its Enco Q1 earphones when you buy this color option. To get the new variant, visit any OPPO stores nationwide or their online stores on Lazada, Shopee, Akulaku, Argomall, Abenson, and MemoXpress.

Pay Day Treats promo

To entice more customers, OPPO is also rolling out their Pay Day Treat promo from November 16 to 17. Buyers of any Reno models or the A9 2020 receive free vouchers from Zomato, Grab, Viu, and iWant.

To know more about the promo, visit their Facebook page or their website.

The OPPO Reno 2F is a more affordable variant of the Reno 2 with a focus on great camera experience. It has a quad-camera setup, a nice 6.5-inch AMOLED display, and a Helio P70 processor. Powering the device is a 4,000 mAh battery with support for VOOC Flash Charge 3.0. Additionally, it has a headphone jack and a MicroSD card slot which are rare finds these days.

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Xiaomi and Realme are Lazada’s best tech brands in 11.11 sale

The competition is getting intense

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The competition between Xiaomi and Realme is heating up. Realme, a relatively new brand in the market, is going toe-to-toe with Xiaomi for value smartphones in the Philippines. And if Lazada’s 11.11 sale is an indicator, the two are competing for the best in the country.

Xiaomi is still king

In the recently held 11.11 sale on Lazada, Xiaomi reigned supreme as the best-selling tech brand in the mobile phone and tablet category. The company’s best-selling products are the Mi Smart Scale and the recently launched Redmi Note 8 and Note 8 Pro.

Both midrange phones are priced competitively while offering quad cameras, decent performance, and huge battery life. In particular, the Redmi Note 8 has a Snapdragon 665 processor, 6.5″ HD display, a 4,500mAh battery, and a quad-camera setup. It is priced at PhP 7,990 for the base 3 + 32GB model.

…but Realme is catching up

However, Xiaomi’s reign might be short-lived if Realme continues its strong, fast growth in the country. It placed no. 2 under the mobile phone and tablet category during its first Lazada 11.11 sale. The company witnessed a 966% growth from its September 9 sale.

Realme 5 took the spot for the best-selling smartphone, with competitive specifications of a Snapdragon 665 Processor, 6.5” HD display, 5,000mAh battery, quad-camera setup, and a price of PhP 7,990.

The Realme 5 makes a good alternative to the Redmi Note 8, which has almost the same specs and pricing. However, Realme 5 takes the edge slightly with bigger battery capacity and higher storage for the base variant at 64GB.

It is no wonder that Xiaomi’s intention behind the Redmi Note 8 and Note 8 Pro is to offer competitive phones that match Realme’s offering. Surely, their rivalry is in full swing in the country. But Realme has a lot to go before beating Xiaomi globally — it’s the “sales volume king” in China’s Singles’ Day sales event.

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