Instagram initially announced the first batch of camera effects on Instagram Stories in June, with filters designed by Ariana Grande, BuzzFeed, and the NBA. You won’t really see any follow-up from the company, unless you’ve been following certain brands and celebrities.
Here we’ve collated the branded filters on Instagram Stories you might want to try. Apologies for the barrage of selfies you’re about to see!
1) Gucci Beauty
Gucci Beauty recently launched its Instagram account and unlike most makeup and cosmetic brands wherein you see flatlays, selfies, or product shots, its initial posts are art pieces featuring women of different ethnicities from different time periods. A full week after, Gucci Beauty rolled out its filters where you can choose from three portrait looks that take after the renaissance and baroque era.
Activate the filter on your Instagram Stories by following @guccibeauty.
2) adidas Originals
This filter will instantly take you back to the 90s the same way adidas Originals has been bringing back iconic silhouettes from the past like the Continental 80 and Falcon. It adds a vaporwave feel to your videos, and raising your eyebrows triggers an old TV-like glitch that also briefly shows a pattern of the adidas Originals logo. It’s perfect for when you want your stories to have that amateur camcorder feel, sans the timestamp.
Activate the filter on your Instagram Stories by following @adidasoriginals.
3) Off-White
Streetwear label Off-White is now a step closer to bringing its runway shows to more people. Designer Virgil Abloh says that it’s always been his challenge to think of more ways to make fashion shows less exclusive. Rolling out the filter before its show at Paris Fashion Week allows users to virtually try on the new sunglasses from its SS19 collection. And yes, the filter also includes Abloh’s signature quotes in Helvetica.
Activate the filter on your Instagram Stories by following @off____white (that’s four underscores).
4) Kylie Cosmetics
Another brand taking advantage of camera effects on Instagram Stories is Kylie Cosmetics, Kylie Jenner’s beauty empire. You can now try seven of her famous lip kits and glosses to see which shade suits your skin tone before buying them — something we wish we could do with any lipstick, really. The filter also adds eyelash extensions, applies concealer and foundation to hide your pores, as well as a bit of blush for a fully made-up look.
Activate the filter on your Instagram Stories by following @kyliejenner (NOT @kyliecosmetics).
TIP: If you don’t feel like following these accounts but want to keep using the filters, you can also permanently add them — until Instagram takes them down completely — by tapping “Try it” whenever they appear on your friends’ Stories.
Do you know of any hidden filter we didn’t include here? Let us know in the comments below.
Apps
Netflix expands its cheaper ad-supported tier to Southeast Asia
This also includes more countries in Europe and South America.
If you don’t care about seeing a deluge of ads on your platforms, you’re an incredibly rare breed these days. That same skill will come in handy for those nicely priced subscription tiers that comes with ads. Netflix, for one, has one of those tiers, and it’s now coming out in more countries.
As is prevalent in other platforms today, an ad-supported subscription tier lowers the price you have to pay every month. The catch, however, is that there will be an occasional sprinkling of ads here and there.
Netflix offers this service, which allows subscribers to get the service for cheap at the expense of their time. Currently, it is limited to only a few major markets in the world. However, the platform is expanding the tier’s reach to more countries in Europe, South America, and Southeast Asia.
Starting in 2027, Netflix’s ad-supported tier will expand to 15 countries: Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand.
Netflix says that the ad-supported tier is a popular option for subscribers. Currently, the tier has around 250 million subscribers worldwide. Since some of the new countries have a more budget-conscious attitude when it comes to purchasing services, this number will likely go up after the expansion in 2027.
SEE ALSO: Netflix does the unthinkable: Mayweather-Pacquiao II set for September
Google One is a monthly subscription that gives you at least 200GB of cloud storage for your files and photos. For most people, a Google One subscription starts when Google inevitably tells them that their free storage space is running out and will soon stop backing up files. Starting today, new users might get that warning sooner rather than later as Google tests a lower limit to free storage.
Historically, Google offers users 15GB of free storage as a start. However, especially these days, 15GB can run out rapidly, prompting a Google One upgrade. Still, despite how “little” it is, Google’s free storage is generous compared to its contemporaries.
Now, Google is reportedly going to be more at par with the rest. As spotted on Reddit (via 9to5Google), new users will receive only 5GB of free storage. Based on Wayback Machine, the company changed its policy sometime between February to March.
Notably, 15GB is still available as an option, but users have to link their phone numbers to their accounts first.
According to Google, the policy change is meant to encourage users to upgrade their security. However, critics will point out that it just enables the company to collect more data about their users. Of note, the platform is already pushy about linking phone numbers before the change, but this adds another layer to entice people.
Also, Google confirms that the new policy is only a regional test for now. They have not announced when (or if) the change comes out for real.
SEE ALSO: Gmail now makes it easy to unsubscribe from all marketing emails
Apps
Instagram takes on Snapchat yet again with new Instants feature
Posts disappear after they’re viewed once.
The popularity of Snapchat’s competitors is as fleeting as their disappearing messages. However, despite how volatile the market is, Instagram wants to try again with a new feature (and app) called Instants.
Pardon me if you’ve heard this premise before. Instants is a feature that lets users share disappearing photos. However, unlike the 24 hours allotted for Stories, Instants will disappear right after a friend views them, but they can still react and reply to them.
The idea of Instants is to trim the excess fat from what Instagram is these days. Instagram’s Adam Mosseri admits as much when he said users want as easier way to shoot content.
As such, users won’t have access to Instagram’s editing tools. They also can’t upload pre-shot content from their camera roll. Like its contemporaries like BeReal, the new Instants feature is about living in the moment and sharing exactly what users see.
Despite disappearing after a single view, Instants will be automatically archived, so they can be reuploaded as normal Stories later on.
It isn’t the Wild West, though. Even if it pares down all the extra features, Instants will still use the safety features available to all of Instagram. Users, especially young ones, can mute and block others’ Instants. Likewise, parents will have control over when and how their young children interact with the feature.
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