Dell has announced its refreshed lineup of commercial laptops, headlined by the much-improved Latitude roster and the latest versions of the Precision, OptiPlex, and Optimizer devices.

The Latitude and Precision lineups are both been upgraded with the latest 13th Gen Intel Core processors, and come with significant boosts to performance.

Latitude: Most collaborative PCs

Topping the Latitude line is the ultra-premium Latitude 9440, which is dubbed as the “world’s most collaborative commercial PC”, thanks to its advanced audio and video collaboration features.

At just 14 inches, the 2-in-1 laptop packs a lot of performance capabilities with its up to Intel Core i7 vPro processors, along with Intel Evo graphics, up to 64GB DDR5 memory, and up to 2TB SSD storage.

The Latitude 9940 features a haptic collaboration touchpad which allows quick controls for mic, camera, share screen, chats, and more during online meetings right from the touchpad.

Design-wise, it sports wider, curved keys without gaps called zero-lattice for improved tactile response. The keyboard likewise has mini-LED backlit technology which reduces the power usage to extend the PC’s overall battery life.

The screen is a 14-inch InfinityEdge QHD+ IPS touch display with up to 500nits of peak brightness, anti-reflective and anti-smudge, and Active Pen support.

Following the Latitude 9440 are the Latitude 7000 series laptops — the Latitude 7340 and 7440 Ultralights which both come in thin form factors, 5G connectivity, and the latest Intel Core processors and NVIDIA RTX Ada Generation GPUs.

Precision series improved

Meanwhile, the Precision 5480 and Precision 5680 workstations have been improved, promising more power and a more immersive experience for creators and engineers.

Users will be able to enjoy up to Intel Core i9 processors, RTX 5000 Ada graphics, 64GB of DDR5 memories, UHD+ InfinityEdge displays, and haptic trackpads when working with the latest iterations of the Precision 5000 series.

The series also comes with Dual Opposite Outlet fan technology for the entire system to be able to handle complex workflows and intensive applications.

Aside from the Precision 5000, the entry-level Precision 3000 and most powerful Precision 7000 series have been updated.

Price, availability

Local pricing and availability shall be announced at a later time.

Already out in the market are the Latitude 5000 and 7000 and the Precision 3000 series. Other Precision devices will be released one by one throughout April, with the Precision 5680 set to become available starting on May 18.

The Latitude 9440, meanwhile, is set to become available in the next months with an official release date yet to be named.

ROG has released its upgraded line of gaming laptops which now all have 13th Gen Intel Core processors and a slew of significant updates on their graphics, chassis, cooling design, and displays.

These are the Zephyrus M16, Strix series, and TUF Gaming F15 laptops, available via ASUS and ROG concept stores nationwide. Purchases made will also have corresponding freebies, such as backpacks, gaming mice, and adapters.

Zephyrus M16

Redesigned for a more refined feel and performance, the Zephyrus M16 has a new chassis design that allows for more efficient cooling when paired with ROG’s Tri-Fan Technology.

The laptop sports up to an Intel Core i9-13900H processor and NVIDIA GeForce RTX 4090 GPU.

It has a 16-inch Nebula HDR display capable of QHD resolution at up to 240Hz, along with a Mini LED backlight. The Zephyrus M16 is only the second laptop ever to have ROG’s iconic AniMe Matrix Display.

Price

• 16GB (*2)+ 1TB – PhP 169,999
• 16GB (*2) + 2TB – PhP 249,999
• 32GB (*2) + 2TB – PhP 339,999
• Strix series

Meanwhile, the Strix and SCAR lineups has been powered by the latest chips from Intel and NVIDIA, with up to an Intel Core i9-13980HX CPU and a GeForce RTX 4090 GPU.

Along with its MUX Switch and NVIDIA Advanced Optimus, the Strix SCAR 18 ensures optimal frame rates when plugged in.

The Strix G16 and Strix G18 are likewise powered by the same processors, with up to GeForce RTX 4070 graphics. They, too, support MUX Switch and Advanced Optimus, while Dynamic Boost gives them extra power.

When it comes to displays, all support Dolby Vision. The 18-inch SCAR has up to a WQXGA 240Hz display while the G16 and G18 have WUXGA 165Hz screens.

Price

• Strix SCAR 18 (16GB*2 + 1TB) – PhP 294,995
• Strix G18 (8GB*2 + 1TB) – PhP 149,995
• Strix G16 (8GB*2 + 1TB; RTX 4060 6GB) – PhP 109,995
• Strix G16 (8GB*2 + 1TB; RTX 4060 8GB) – PhP 119,995

TUF Gaming F15

Lastly, the 2023 iteration of the TUF Gaming F15 laptop has up to a 13th Gen Intel Core i7-13700H processor, along with the latest GeForce RTX 40 series GPUS which support G-SYNC and Dynamic Boost.

Like the Strix series, a new feature for the TUF Gaming F15 are the MUX Switch and Advanced Optimus for reduced latency and next-level performance.

When it comes to its cooling system, the device is equipped with a pair of 84-blade Arc Flow Fans which offer 13% more airflow than its predecessor and is quieter than the previous design.

Price

• TUF Gaming F15 (8GB + 512GB) – PhP 89,995

MSI recently unveiled its latest set of laptops that are up the date with the latest 13th Gen Intel Core HX processors and RTX 40 series graphics.

These include the following models:

• Stealth 16
• Katana 15
• Cyborg 15
• Raider GE78 HX
• Titan GT77 HX

Such Intel Core HX processors with 24 cores deliver up to 5.6GHz of processing speed, a big jump which shall be felt by users when it comes to gaming performance, creative applications, and programs requiring the heavy workload.

In the graphics department, the NVIDIA RTX 40 series cards are more efficient and feature Ada Lovelace architecture to take gaming to the next level.

Early bird, review bonuses

To spice things up, MSI is offering US$ 50 Steam wallet codes for customers who will pre-order any of the participating 2023 MSI RTX 40 series models until April 30.

Likewise, customers who post a review of any of the eligible models will also receive a free US$ 50 Steam wallet code as part of the Shout Out for MSI program.

Redemption will be until May 14. To check the full mechanics, click here.