Enterprise

‘We don’t want to be an elitist company,’ Apple exec says

They know iPhones are too expensive

Published

February 26, 2019

Luigi Leonardo

Undoubtedly, Apple has the industry’s most expensive price tags. For example, upon launch, the iPhone X carried one of the market’s only prices hovering around US$ 1,000. Even then, the company attributes its success to the supposedly strategic pricing scheme.

Apple’s sales records, however, paint a different story. Last year, the company sold considerably fewer units than the previous year. Yet, they still refuse to fix this problematic scheme.

At the very least, an Apple executive has confirmed the company’s awareness of the issue. At Elon University in North Carolina, Apple COO Jeff Williams gave a rare speech to students. During his presentation, Williams described his twenty-year tenure at the company. He waxed romantic on Apple’s ups and downs.

At the event’s conclusion, several participants asked some questions for the COO. A hardy student challenged Apple’s pricing schemes, asking if Williams will fix the company’s shady profit margins. Currently, Apple’s prices handily exceed the company’s production costs.

To this, Williams shrugs off the accusation. “Analysts don’t really understand the cost of what we do and how much care we put into making our products,” he said.

However, he confirms that Apple already knows of the issue. “It’s something we’re very aware of. We do not want to be an elitist company. That’s not — we want to be an egalitarian company, and we’ve got a lot of work going on in developing markets,” he said.

Besides the statement’s already ironic nature, Apple’s officials once again mention the issue with “developing markets.” Previously, Tim Cook also blamed emerging markets for the company’s woes. Amidst all the finger-wagging, Apple still hasn’t addressed the elephant in the room — a new iPhone is still too expensive!

Enterprise

ACMobility Launches ChargeFleet: Seamless solution for businesses

B2B solution for corporate fleets and transport groups

Published

February 18, 2026

GadgetMatch

Ayala Group’s ACMobility has launched ChargeFleet, a new B2B digital solution for corporate fleets and transport groups.

The new service introduces a shareable digital wallet that streamlines charging expenses, reduces manual tracking, and improves cost control.

As more organizations explore electrifying their mobility operations, many continue to face operational challenges — including fragmented payment systems, reimbursement delays, and limited visibility over charging usage.

ChargeFleet addresses these gaps by introducing a centralized, shareable digital wallet. Here, fleet managers can allocate and monitor charging credits across multiple drivers across a single platform.

The system is a seamless process designed for long-term usage and easy deployment across any organization.

Once integrated, ACMobility assigns charging credits to the client’s fleet manager. The manager then can distribute these to multiple drivers. Meanwhile, the latter will be able to see and use their assigned credits via the Evro app.

ChargeFleet is available as a prepaid product through the ChargeFleet Store. Users can buy offers via GCash or credit card. No application process is required.

Looking ahead, ACMobility will continue to enhance the ChargeFleet experience with exclusive value-added perks integrated through Evro and Power on Wheels.

The upcoming features highlight ACMobility’s ongoing push to provide a future-proof support system for the evolving needs of their customers’ businesses.

Enterprise

Sony teams up with 13 companies for sustainable global supply chain

Sustainability through introduction of renewable plastics

Published

February 9, 2026

GadgetMatch

Sony, along with several companies, have established the world’s first global supply chain for the production of renewable plastics that can be used in Sony’s high-performance audiovisual products.

The supply chain consists of 14 companies across five countries and regions. The various plastic materials manufacture through this supply are slated for use in Sony’s products that will launch worldwide.

High-performance products such as audiovisual equipment involve a wide variety of plastics. The result is a complex supply chain that makes it difficult to visualize and manage the entire flow.

Additionally, plastic components that require high performance in terms of flame resistance and optical properties cannot be fully replaced with plastics from material recycling.

To address these challenges, these 14 companies have collaborated to visualize the existing supply chain for Sony’s products:

Sony Corporation
Mitsubishi Corporation
ADEKA CORPORATION
CHIMEI Corporation
ENEOS Corporation
Formosa Chemicals & Fibre Corporation
Hanwha Impact Corporation
Idemitsu Kosan Co., Ltd.
Mitsui Chemicals, Inc.
Neste Corporation
Qingdao Haier New Material Development Co.
Ltd., SK Geo Centric Co., Ltd.
Toray Industries, Inc.
Toray Advanced Materials Korea Inc.

Sustainability through renewable plastics

The new supply chain created will enable the production of multiple types of renewable plastics from biomass resources with a mass balance approach.

This allows Sony to proactively source raw materials for its products with quality, as well as properties equivalent to virgin fossil-based plastics.

Defining the supply chain also helps the companies track and document GHG (Greenhouse Gas) emissions data in a verifiable way.

This allows participating companies to leverage the data to advance efforts to reduce their carbon footprint going forward.

Sony’s initiative with a wide range of global partners is part of the “Creating NEW from reNEWable materials” jointly launched by the electronics giant and Mitsubishi.

It aims to achieve zero usage of virgin fossil-based plastics through the introduction of renewable plastics.

Enterprise

realme is reportedly going back to being an OPPO sub-brand

All scheduled phones will still launch on time, though.

Published

January 9, 2026

Luigi Leonardo

A popular story among Chinese smartphone brands is whenever a sub-brand spinning off into its own independent entity. A less common one is when an independent entity suddenly merges back into the main entity. And yet, that’s the story we have today. realme is reportedly going back to being a sub-brand of OPPO.

If you don’t remember realme’s time as a sub-brand, then it’s hardly your fault. It’s been a long while since realme was considered a sub-brand. In 2018, the brand spun off on its own to form one of the most popular names in the Chinese smartphone space.

Today, via Leiphone, realme will return to OPPO as a sub-brand. Current realme CEO Sky Li will still retain his responsibilities heading the brand. Plus, all products on the current release schedule will still come out as planned.

However, starting this year, realme will start reintegrating back into OPPO, particularly through the latter’s after-sales programs. OnePlus will also follow the same structure going forward.

Currently, realme has not officially announced the move. That said, we also don’t know how the brand will address the reported change. It’s possible that the shift is just internal and has no effect on how the brand faces the public. For now, only time will tell.