Enterprise

Here’s why Apple failed in 2018, according to Tim Cook

Blames China, cheap battery replacements

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Image source: Apple.com

For most of the year, Apple’s 2018 was one of the most turbulent periods in the company’s recent history. Despite launching three new phones, Apple trudged through a flurry of controversies and feuds with other companies. The company is facing a whirlwind of legal battles in different fronts, including China and Germany. Now, as 2019 gears up for its go, Apple reflects on the ups and downs of 2018.

In a publicly available investor’s note, Apple CEO Tim Cook shared his thoughts on what led to a tumultuous 2018. Among others, he enumerated the company’s troubles in China, the cheapened battery replacement program, and the success of non-iPhone properties.

Of course, Apple’s difficulty in China is well documented. For one, the company is up against more popular Chinese brands like Xiaomi and Huawei. Apple is doing poorly in the country. “In fact, most of our revenue shortfall… occurred in Greater China across iPhone, Mac, and iPad,” Cook said. Besides that, the company’s older models are banned because of Qualcomm.

While China (and other emerging markets) caused most of Apple’s downfall, another sizable chunk comes from the lack of iPhone upgrades. Existing iPhone users have stopped upgrading to the latest models. According to Cook, “some customers [are] taking advantage of significantly reduced pricing for iPhone battery replacements.”

In 2017, the company ran into a planned obsolescence issue. Apple purposely slowed down its older models to supposedly promote upgrading. As a result, the company offered a cheaper battery replacement program to stave off obsolescence. Because of increasing prices, most consumers preferred new batteries over new phones. While the decision was right for consumers, Cook is now mulling over the plan’s side effects.

To Apple’s credit, the company is enjoying success outside of the iconic iPhone. Apple’s services, wearables, MacBook, and iPad offerings “grew almost 19 percent.” Their services, including aftermarket care, generated US$ 10.8 billion in revenue. Wearables grew by 50 percent. At the very least, Apple succeeded in other fronts.

With that, Cook remains hopeful for the company’s future. “Most importantly, we are confident and excited about our pipeline of future products and services,” he concluded.

Of course, Apple’s future depends on more than its head honcho’s high hopes. As 2019 begins, the company is still facing several battles elsewhere. Apple is still undergoing an arduous appeal process to reverse China’s decision to pull out the company’s products. The company’s stock crashed by 38 percent since October. The future is still a blurry mess for the company.

SEE ALSO: Apple: New iPad Pro is ‘tighter than previous generations’

Apps

Grab kickstarts growth of digital economy in the Philippines

Here’s how Grab can help small businesses sell more

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For almost a decade, Grab affixed itself as a staple in Filipinos’ lives. The ride-hailing app’s advent revolutionized mobility in the Philippines, making living in the metro relatively convenient.

In 2020, Grab takes things a step further, launching Small Business Booster Program. Moreover, the company partnered with the Department of Agriculture, Department of Tourism, and the Department of Trade and Industry.

Grab is aiming to support local businesses in their transition to a growing digital economy. It seeks to bridge the gap between MSMEs and consumers relying on digital-based services. Furthermore, it kickstarted initiatives that are accessible to small business owners — particularly mom-and-pops or independent, family-owned businesses.

Transitioning to digital services

“Small, independent businesses are the backbone of our economy,” according to Grab Philippines Brian Cu.

Believing that supporting government initiatives will help these businesses rejuvenate the economy amid the pandemic, the Small Business Booster Program strives to provide digital support to businesses, such as GrabMerchant.

This all-in-one platform helps business owners augment their customer base efficiently. Some features include Insights — providing analytics to a merchant’s sales, marketing campaigns, and its customers’ profile and buying behavior.

There’s also an ads creation tool, which allows merchant-partners to create their own advertisements and track performance in Grab’s platform.

GrabMerchant is available to existing Grab merchant-partners as an app. A web portal is already in the works, which will roll out by the end of August 2020. Currently, there are over 78,000 merchant-partners onboarded in the Grab app across Southeast Asia.

In the Philippines, Grab recorded almost 12,000 merchants between March and June 2020, with small businesses seeing at least 57 percent growth in their online revenues. Interested merchants can sign up through this link.

Photo by Grab Philippines

Free, personalized ads

Aside from GrabMerchant’s Ads creation tool, Grab is committed to supporting Filipino merchants with advertising solutions. Most merchant-partners saw up to 300 percent return on ad spend, after placing an ad on GrabFood’s homepage.

Through its “Homegrown Heroes” initiative, Grab will create personalized ads for over 1,000 merchant-partners, featuring their businesses for five weeks on the most prominent spaces within the app. Costs and resources required to produce materials will be covered by Grab.

An easy way to receive payments

If you’re a social seller, take advantage of Grab’s Offline to Online (O2O) Merchant Support Program. Businesses with no online presence can set up their online stores, and utilize an integrated GrabPay checkout for virtual payments through a landing page on Grab.com.

Since the lockdown, people turned to social selling for sustenance. However, online selling plies with tricky payment methods. Grab aims to ease purchasing and receiving payments through its Remote GrabPay link solution, where sellers can hand out URLs to their customers.

These links will allow customers to make direct payments from their GrabPay Wallet, which sellers receive easily. Access the service through this link.

Connecting rural entrepreneurs

Grab is also leveraging its leadership in technology and innovation to help expand livelihood opportunities to Filipino farmers across the country.

It has been actively working with local governments in helping traditional ecosystems maintain their presence in a growing digital economy. Together with the Department of Agriculture’s Kadiwa ni Ani at Kita program and the Department of Tourism’s Philippine Harvest Initiative, Grab seeks to create an avenue for Filipino farmers to earn through the Grab platform. More importantly, their fresh produce will be delivered to customers across Metro Manila.

To learn more about Grab’s response in the COVID-19 impact, check their social report, Grab for Good through this link.

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Enterprise

Facebook, to boycotters: ‘You’ll be back’

They won’t change any policies

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Between piling privacy issues and moderation controversies, Facebook is facing a reckoning. The company’s own employees have already started to revolt against Mark Zuckerberg’s stances on current issues. Externally, Zuckerberg is also under fire from its huge slate of advertisers. Since last week, the world’s biggest brands have started pulling out of the platform’s advertising opportunities. The list includes Starbucks, Unilever, Coca-Cola, Microsoft, PlayStation, and counting.

As the boycott gains momentum, the ball is on Zuckerberg’s court. Unfortunately, based on a leaked transcript of an internal meeting obtained by The Information, the Facebook boss has no intentions of taking the boycott seriously.

According to Zuckerberg, Facebook will not change any internal policies or strategies “because of a threat to a small percent of [their] revenue.” He assures the company that the boycotting brands don’t make a dent on their bottom line. True enough, Facebook’s revenue stream relies mostly on advertising, wherein millions of companies post ads on the platform.

Further, Zuckerberg claims that “these advertisers will be back on the platform soon enough.” Though ballsy, his statements echo an odd strategy to downplay the effects of the boycott. If anything, he also plans to meet with boycotting brands to develop a compromise for the situation. Of course, whatever the compromise will be, it won’t change anything substantial in the company’s overall policies.

Whether you believe in Zuckerberg’s braggadocio or not, screaming “you’ll be back” at dissatisfied customers is an ill-advised practice in public relations. As of now, the boycott is still full steam ahead. Only time will tell if more advertisers will join the battle.

SEE ALSO:

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Enterprise

US is calling Huawei, ZTE a national security threat

The odds aren’t in China’s favor

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The U.S. Federal Communications Commission (FCC) designated Huawei and ZTE as a national security threat. This doesn’t come as a surprise since the US has been trying to sideline the two Chinese telecom equipment companies for months.

However, with the new designation comes a flood of bad news for the two companies. The action means carriers won’t be able to use money from federal subsidies to buy or maintain equipment from the two companies. While the US has actively tried to reduce its dependence on Huawei or ZTE gear, the latest announcement is an indication of escalation.

FCC Commissioner Geoffrey Starks said on Tuesday that “untrustworthy equipment” continues to remain a part of US telecom infrastructure. He asked Congress to allocate funding to replace the remaining equipment.

Three state-controlled telecom operators — China Telecom Americas, China Unicom Americas, Pacific Networks Corp, are also on the grinding block. FCC is considering termination of its authorization to operate.

Huawei is combatting issues on multiple fronts at the moment. The US has lobbied allied countries to avoid Huawei or ZTE technology. Furthermore, Huawei is barred from transacting with American counterparts like Google. Its consumer smartphone division has come to a startling halt since the phones can’t run the full capabilities of Android via Google Mobile Services.

ZTE too has been out of luck. In 2018, US President Donald Trump had said that of the two vendors, ZTE could continue trading after paying a fine of US$ 1.3 billion, and providing “high-level security guarantees.” However, the latest designation again puts the company in an impossible spot.

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