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Apple could launch affordable Apple Watch SE alongside iPhone 12

It’ll be available in two sizes

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Apple Watch SE

If you’re looking for a not-so-expensive smartwatch, it could be worth waiting a few more weeks. According to leaker Jon Prosser, Apple intends to launch a lower-priced Apple Watch SE at its virtual event on September 15.

Furthermore, Prosser says the lineup could get a slight name change and the other wearables may be called Apple Watch and Apple Watch Pro. The new nomenclature goes along with other products in the Apple ecosystem like the iPhone SE or the iPad Pro.

Coming back to the Apple Watch SE, Prosser claims it’ll be available in two sizes — 40mm and 44mm. The sizes will further have two variants, one with GPS and the other one with cellular connectivity. However, details about the Apple Watch Pro remain uncertain.

 

The Apple Watch SE will look similar to the Apple Watch Series 4, but won’t have an always-on display. The affordable wearable will also miss out on ECG functionality. The new watch will replace the Apple Watch Series 3, which currently serves as a lower-cost option.

Please remember, these are pre-launch leaks and should be taken with a pinch of salt. Apple could change the name, the product can differ, or it may not even materialize. The suspense behind these products is what makes a launch event successful.

If Apple does launch a lower-cost option, it could do wonders for the brand in developing markets. The iPhone SE has proven to be a strong contender despite raging competition from brands like OnePlus and Samsung.

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realme launches narzo 20 Pro with Helio G95, 65W fast charging

Xiaomi should be worried

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realme started the narzo series earlier this year and it’s all set to launch a successor. The narzo 20 series consists of the narzo 20A, narzo 20, and narzo 20 Pro. These phones are made for the affordable segment and will be directly competing against the Redmi Note 9 series and POCO X2.

The phone features a reflective design that creates a multi-layer downward arrow pattern. Continuing realme’s design language, it features a vertical quad-camera setup with the narzo branding in focus. The fingerprint scanner is located on the side.

On the front is a 6.5-inch LCD display with Full HD+ resolution, 90Hz refresh rate, Gorilla Glass protection, and a punch-hole cut-out for the front camera.

Powering the phone is an octa-core MediaTek Helio G95 processor with Mali-G76 MC4 GPU. Storage is expandable via a dedicated microSD card slot. It has a new carbon fiber cooling system that ensures consistent performance during extended usage.

The rear features a quad-camera setup consisting of a 48-megapixel primary sensor, an 8-megapixel wide-angle lens, a 2-megapixel macro lens, and a 2-megapixel depth sensor. On the front is a 16-megapixel camera for selfies. The software supports night filters, AI enhancement, and improved low-light performance.

Backing these internal is a 4500mAh battery that supports 65W fast charging. realme claims it can fully charge the battery in 38 minutes. Lastly, the phone ships with realme IU out-of-the-box.

The narzo 20 Pro costs INR 14,999 for 6GB+64GB and INR 16,999 for 8GB+128GB. It’ll be available in Black Ninja and White Knight color options and shall go on sale from September 25 via Flipkart, realme.com, and offline stores.

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YouTube reaches over 40M Philippine adult viewers

This opens up opportunities for local marketers

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Photo by Kon Karampelas on Unsplash

As marketers in the Philippines received their Brandcast Delivered experience, YouTube’s annual event for brands which pivoted into an online moment this year, the video platform announced that more than 40 million unique viewers in the Philippines are watching on YouTube every month over the past year. Watch time across content genres and the number of channels with more than 100k subscribers continue to grow, bringing opportunities to creators and businesses in the country.

YouTube shared that more than 50% of the 40 million unique local viewers are aged 18-34 years old. Watch time grew by over 50% where Filipinos used the platform to fuel their passion points and expand their knowledge to cope with the extended periods of the quarantine.

Watch time logged for gardening contents grew by more than 4x, while that for art videos doubled. Time spent watching strategy game videos and fitness contents grew by more than thrice respectively. Meanwhile, watch time for knowledge videos saw more than 90% increase.

As the home of Filipino creators, YouTube now has over 1,750 channels that have 100k+ subscribers. Their profile continues to diversify as more creators coming from various backgrounds go to YouTube to share their inspiring stories like: Dwight Tamayo, a NextUp Finalist and a poultry farmer from Masbate, uses YouTube to share his knowledge about his expertise to help his co-farmers and those interested in poultry farming; EduCreator Team Lyqa, who just reached the 1M-subscriber mark, demonstrates the capability of YouTube for learning; and Mimiyuuuh, the most recent YouTube Philippines’ Emerging Creator of the Year, who has been bringing joy to millions of Filipino viewers.

“YouTube continues to bring opportunities for creators and local businesses in the Philippines,” said Bernadette Nacario, Google Philippines Country Director.

“As watch time and audiences on YouTube grow, creators can expand their reach and diversify their content storytelling. Over the last few years, we’ve also launched a number of products such as YouTube Video Builder to help MSMEs, which form the majority of our economy, leverage the power of YouTube as part of their digital strategy. Any small business can use YouTube as long as they have a clear objective, a creative idea, and a target audience to engage.”

Creative effectiveness in the time of COVID-19 with YouTube

Marketers use YouTube to tell great brand stories. With most target audiences consuming content online, brands are crafting authentic, emotional, and insightful videos that offer deep and personal experiences for their consumers.

The most effective brands ads are those that move the emotions of the viewers, making them laugh, cry, or feel inspired. An example is the Ads Leaderboard winner for the month of May–Lactum’s Mother’s Day campaign: Alagang Ramdam ng Bawat Pilipino (A Care that is Felt by Every Filipino).

The video narrates a compelling and relevant story about a mother’s love and highlights the heroic roles that moms, who are also COVID-19 frontliners, are taking on in these challenging times.  The ad was successful as it struck a chord with the viewers’ hearts, especially since the Philippines is a family-oriented market.

“On YouTube, we are seeing advertisers that are starting to make ads that anticipate and embrace this new reality. As many businesses continue to think about how to navigate these uncertain times, creatives are experimenting with different storytelling styles,” said Ben Jones, Global Creative Director for Google’s Unskippable Labs.

“From reimagining existing assets, reinvigorating animation to miracles of editing that take our breath away, we are seeing ads that are both effective and distinctive despite the constraints.”

To harness the creative effectiveness of YouTube and deliver a personalized experience, marketers should:

  • Tap into a growing digital population
  • Reach out to every category of consumer now that brands can leverage a single platform to reach audiences based on their interests and passions
  • Explore different content formats as multiple categories grow in popularity
  • Stay engaged as consumers keep looking for a steady stream of fresh content

This is a press release from YouTube Philippines.

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OPPO Reno 4 SE launches with Dimensity 720 SoC, triple rear cameras

OPPO going the Apple way

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OPPO has successfully established itself in the midrange segment with the help of the Reno lineup. Further expanding the portfolio, the brand has now launched a new phone dubbed the OPPO Reno 4 SE.

It follows the Reno 4 series design language and has a reflective back. The rear camera bump has an iPhone-like aura, but it has four circular bumps for the sensor and flashlight. In line with all Reno phones, it features extremely fast charging, powerful cameras, and a premium design.

Going by its name, OPPO has taken some inspiration from Apple’s lineup, and the phone complements the existing family consisting of the Reno 4 and Reno 4 Pro. It serves as an affordable midrange option.

On the front is a 6.4-inch Full HD+ AMOLED display with a high screen-to-body ratio of more than 90 percent and a punch-hole cut-out for the front camera. Powering the phone is an octa-core MediaTek Dimensity 720 processor that supports 5G connectivity and 8GB RAM. Storage is not expandable via a microSD card.

The rear sports a triple rear camera setup consisting of a 48-megapixel primary sensor, an 8-megapixel wide-angle lens, and a 2-megapixel macro sensor. For selfies, the punch-hole cut-out houses a 32-megapixel camera.

Backing these internals is a 4300mAh battery that supports 65W fast charging. For authentication, an in-display fingerprint scanner is provided and the phone ships with ColorOS out-of-the-box.

The OPPO Reno 4 SE starts at CNY 2,499 (US$ 369) for 8GB+128GB option and CNY 2,799 (US$ 413) for the 8GB+256GB variant. The phone will be available in Super Flash Black, Super Flash Blue, and Super Flash White and goes on sale from September 25. The launch is limited to China for now and there’s no update on international availability yet.

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