Features

Apple isn’t even trying to sell the new iPhones in India

The phones cost 50 percent more than the global pricing

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Apple launched the iPhone XS, XS Max, and XR this week and we’re definitely excited to get our hands on them. The phones now make the edge-to-edge display and Face ID from last year’s iPhone X a standard feature. Display and battery size are the only differences between the XS and XS Max, while the XR is a slightly cheaper option that cuts corners for the camera and body.

The iPhone XS takes over the reign from iPhone X, and for the first time, Apple has discontinued the previous year’s iPhone. The iPhone XS costs the same as the X, starting at US$ 999 and the XS Max starts at US$ 1,099. The iPhone XR is quite cheaper, starting at US$ 749.

But while the prices listed above make sense for the American market, Apple has completely lost it in India. The iPhone XS starts at INR 99,900 (US$ 1,385) while the XS Max starts at INR 109,900 (US$ 1,525). The 512GB iPhone XS Max goes up all the way up to INR 144,900 (US$ 2,000). Fortunately, the original iPhone X hasn’t been totally discontinued yet; it will continue to sell until stocks last.

Let’s compare the pricing of the new iPhones with competing Android devices; Samsung’s Galaxy Note 9 is priced at INR 67,900 (US$ 940), the Google Pixel 2 starts at INR 61,000 (US$ 845), the LG G7+ ThinQ costs INR 39,900 (US$ 550), and lastly, the OnePlus 6 starts at INR 34,999 (US$ 485).

The difference is huge, and to establish a smoke screen, Apple has cut down prices of the previous-generation iPhones like the 6S, 7, and 8. Even after the rates are slashed, a four-year-old iPhone 6S starts at INR 29,900 (US$ 415). Why would someone want to buy an iPhone when so many alternatives are available?

Apple has been showing off the dual-SIM feature of the new XS and XS Max, but in reality, this addition is definitely not convenient for the end user. Instead of providing an actual dual-SIM tray, Apple is using an eSIM for the other connection. In India, only two carriers, Airtel and Jio, support eSIM, and the process to acquire one is tedious and exceedingly vague.

For years the Cupertino-based company has been saying it’s serious about the Indian market and wants to play a bigger role. Yes, the market is huge and the demand has been on a steady uphill for years. But, one major thing Apple forgets is the market is developing, meaning a majority of the sales happen in the budget and midrange segments.

Why are the iPhone prices in India almost 50 percent higher than their American counterparts? Firstly because India levies 20 percent import duty on mobile phones. In addition, Apple only makes the iPhone SE and 6 in India; all other models are imported from China. Secondly, the Indian rupee has consistently been falling against the US dollar for the last few months.

But even after adjusting the import duty and a weak currency, the price leaves at least a 20 percent premium margin. Keep in mind that while the US$ 999 price in the US already has a premium margin, Apple wants even more from the Indian market. The most plausible reason being the company isn’t able to scale its operations in India, and hence wants to rely on a lower volume of sales that has a higher profit margin.

I could’ve accepted this strategy from a small or medium scale company that is new to the country, but a trillion-dollar behemoth like Apple should be ready to take a hit on the pocket in the beginning. If companies like Xiaomi and OnePlus can rule the game within a few quarters, it’s no rocket science for Apple.

Features

Why this AI-powered eye health exam is the only reading you need this season

Forget astrology and scary clinics; the future of preventive health is waiting for you in a Vision Express branch!

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They say the eyes are the windows to your soul. They never lie.

You can always tell when someone is truly thriving because their eyes radiate a certain spark. A glimmer that suggests they are actually winning at life.

But a doctor I once dated (briefly, for research purposes, mostly) told me that eyes are also a sneak peek into your physical survival. A quick check-up can reveal underlying illnesses before they even knock on your door.

The problem is that hospitals and clinics feel intimidating. Most of us avoid check-ups because we’re terrified of what we might find. Ignorance feels like bliss until reality finally catches up.

When I heard Vision Express (VEX) was reimagining eye care through AI, my inner “orange cat” curiosity took over. I dressed up, booked a ride, and headed to Greenbelt 5 in Makati City to see if technology could make health feel less like a chore and more like… well, a treat.

Sanctuary for my senses

The VEX branch in Greenbelt 5 feels less like an eyewear store and more like a prestige lounge. Even with brands like Dior, Gucci, and Cartier shouting from the shelves, the atmosphere remained inviting.

It lacked that “peasant-profiling” energy you sometimes get in luxury boutiques. I just walked in and gasped at the aesthetic. I’d say I immediately felt at home.

While I waited for the Vision7 program, I detoured to the AI Styling Studio. If we’re being honest, shopping for frames is a high-pressure exercise in self-doubt.

You’re constantly asking, “Does this make my face look too round?” or “Is this too much?”

This AI tool acts like a personal shopper with an objective eye. It’s like ordering McDonald’s at a kiosk, but instead of a chicken sandwich, you get a face shape analysis.

The machine measured my jawline, temple, and the gaps between my eyes with the precision of a fitting for a modeling gig. It concluded I have a round face — or oval, if I tuck my bangs away.

The AI suggested square or rectangular frames. Since I’ve spent years badgering friends to tell me if my sunglasses look okay, having a non-judgmental computer give me the green light was a massive relief.

Seeing the bigger picture

Currently, you can access the full Vision7 program for free. I started by filling out my history on a tablet, feeling very much like an official patient (but a fashionable one).

Dr. Daniel, the optometrist, guided me through the process. As a self-proclaimed “professional yapper,” I quickly learned he was VEX’s top doctor for 2025. His expertise (and, let’s be real, his charm) made the technical bits go down smoothly.

We moved through Objective and Subjective Refraction using their state-of-the-art autorefractometer to check for current eye-grade errors. Thankfully, my vision is still perfect after I stopped wearing correction glasses in 2024.

The three-minute miracle

The real magic happened during the Binocular Vision assessment with VisionPlus. In just three minutes, the system used retinal imaging and machine learning to generate a clinical health report.

I’ll admit, I was nervous. Despite my “perfect” vision, family history is a ghost that haunts your medical charts.

I watched as the AI screened for systemic conditions: hypertension, diabetes, and even early signs of cognitive decline or cardiovascular risks.

Surprisingly, the results came and showed I am “Low Risk” across the board. The system even tagged me as “Very Low Risk” for things as serious as cardiac arrest, provided I maintain my current lifestyle.

The report, which landed instantly in my inbox, gave me tailored advice on diet and sports. It turned out my athletic lifestyle and love for good food weren’t just fun: they were working.

Redefining the retail visit

Unlike traditional checks that only care about your lens prescription, this experience felt like a preventive-health intervention hidden inside a shopping trip.

It proved that an eye exam can be a powerful window into your total health, made easy through clinical-grade AI.

In a world where AI can feel cold or intimidating, this is its most human use case: giving us the clarity to live our lives without fear.

I walked out with a clean bill of health, a clear mind, and yes, I might have lingered just a second longer at the Gucci frames on my way out. After all, I needed to celebrate my health in style.


Try out VisionPlus at Vision Express’s branches at SM Cebu, SM City Cebu, Ayala Cebu, Ayala Glorietta 2, Ayala Greenbelt 5, Ayala One Bonifacio High Street, Ayala Alabang Town Center, SM Mall of Asia, SM North EDSA – The Block, The Podium, and Ortigas Greenhills Mall.

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Why the OPPO Reno15 5G series is a creator’s essential

4K Ultra-Steady, 50MP groufies, and AI edits in one device.

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There are two kinds of travel essentials: the ones you pack because you have to, and the ones you pack because they make the story better.

Often, we feel forced to choose between traveling light and bringing the bulky gear necessary to document the trip properly.

On your next trip, the OPPO Reno15 5G Series eliminates that compromise. With a thoughtful mix of hardware and software, it becomes your pocket-sized production crew, ready to capture life as it unfolds.

The crew in your pocket

The first rule of travel is to keep things light, but for a creator, “light” cannot mean lower quality.

Whether you are navigating crowded night markets or chasing the golden hour on a steep, adventurous rooftop, the 4K Ultra Steady feature ensures your footage looks composed even when the environment is chaotic.

 

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This stabilization changes the energy of a travel vlog, turning handheld montages into polished, cinematic clips that are ready for a Reel the moment you hit save.

 

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Capturing everything and everyone

Travel stories are built on shared memories, but too often, the person behind the lens is left out.

Group shots often become a messy scramble to squeeze everyone into a tight frame. The 50MP Selfie Camera changes that outcome with its 0.6x ultra-wide-angle mode

It captures the entire group with sharp detail across the frame, ensuring no one is relegated to the blurry edges.

Even if you need to crop the image later for a specific social media layout, faces remain clear and the background stays defined.

The result is a “groufie” that feels complete and professional

Scroll-stopping memories

We often summarize our trips through collages: layered photos that tell a single story.

The AI Motion Photo Popout tool brings a new dimension to these memories. With a few taps in the Gallery, the subject separates from the background to create a sophisticated, layered effect.

These edits serve as the perfect foundation for Instagram Story covers, Reel thumbnails, or high-quality personal wallpapers.

It’s a subtle digital adjustment that makes a visible difference in how your audience experiences your journey.

Reliability for the modern creator.

A smartphone is no longer just a gadget; it is a creative partner. The OPPO Reno15 Series 5G features a sleek design that looks at home beside a passport or a boarding pass.

It’s light enough for long days of exploration but polished enough for high-end city trips. The reliable battery life supports early flights, full-day itineraries, and even late-night uploads.

You’ll spend less time searching for an outlet and more time capturing the moments that matter.

Which OPPO Reno15 Series 5G is your GadgetMatch?

The series offers variants designed to fit your specific creative style.

Pick the OPPO Reno15 5G if you want a balanced everyday companion, and if you want flexibility and reliability without overcomplicating the process.

There’s the OPPO Reno15 Pro; the choice for creators where photography and videography are the main event, offering enhanced tools in a compact form.

But if you’re a value-conscious traveler who wants a practical entry point that provides core camera and AI features, then the OPPO Reno15 F 5G is your GadgetMatch.

Whichever you choose, the series proves that a travel accessory can do more than complement an outfit. It preserves your stories because it doubles as a content creator’s must-have tool.

The OPPO Reno15 Series 5G is now available in OPPO stores nationwide and the OPPO Online Store.

SEE MORE: The art of being in and behind the frameOPPO Reno15 Pro: Camera Review

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Features

Galaxy AI on the Samsung Galaxy S26 Ultra

So you can focus more on what matters

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Galaxy S26 Ultra
@gadgetmatch A phone that does more… so you can focus more on the moments that matter. The Galaxy S26 Ultra lets Galaxy AI handle the small stuff so you can stay present for the moments that matter. Also great for the occasional KPop concert video. Pre-order until March 17 and get double storage worth up to PhP 14,000. https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/ #GalaxyS26Ultra #EverydaywithGalaxyAI @samsungph ♬ original sound – GadgetMatch


Here’s the dream: a phone that helps you stay on top of things, so you can focus more on what matters.

That’s basically the idea behind Galaxy AI on the Samsung Galaxy S26 Ultra.

Instead of adding more things to do, the phone helps take care of the small stuff for you. Things like reminding you what’s next, or surfacing the information you need right when you need it.

So you spend less time digging through apps and more time actually doing the things you planned to do.

Editing photos is easier too. With Photo Assist, you can just describe the change you want… and Galaxy AI fills in the rest.

And if you’re cleaning up a video, Audio Eraser can reduce background noise — even from clips on third-party apps like Instagram or YouTube.

The point isn’t to make your phone the center of attention. It’s to make it helpful enough that you can forget about it for a while. Until something worth capturing happens.

And when things get a little chaotic — like concerts, street performances, or just life moving fast — Super Steady Video helps keep your shots level.

That’s definitely coming with me to the next K-pop concert.

The Galaxy S26 Ultra. Smarter phone. Slightly less stressed me.
Pre-orders are open now — with double storage for early buyers, plus additional discounts and installment offers from participating banks.

Which is great… because apparently I shoot way too many videos.

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