Apple lowers its cut from App Store apps made by small businesses

Developers who earn up to US$ 1 million may take advantage of a lower 15% cut



Apple recently launched a new developer program aimed at small businesses and indie developers. The major takeaway from the program is the reduced commission rate which will greatly benefit most developers and act as a band-aid solution to problematic App Store policies.

Through the App Store Small Business Program, Apple would only take 15% of the cut from the total revenue generated from paid apps and in-app purchases. This constitutes a 50% decrease in the standard commission rate of the company.

Apple’s rationale for launching the program is to help small businesses and developers during these difficult times. Tim Cook cited the importance of these businesses to the economy and how the App Store creates new opportunities for them. In Apple’s marketing speak, the program will help spur innovation and support entrepreneurs with their “next big thing”.

That, of course, is one way of putting it. This year, Apple’s commission rate of 30% came under fire from a majority of developers who saw that it is too much. Even big-time developers criticized this 30% cut — think Facebook, Microsoft, and Epic Games.

As such, this new developer program could be seen as a band-aid solution to appease these developers calling for a change to the company’s policies.

Eligibility for the program

Comprehensive details about the program will be made public by early December. However, Apple has already laid out the rules for a developer to be eligible for the program. The rules are as follows:

  • A developer must earn up to US$ 1 million by the end of 2020 for all the paid apps and in-app purchases.
  • Developers who signed-up this 2020 will automatically qualify for the program.
  • The standard commission rate of 30% will apply once a developer’s total revenue exceeds US$ 1 million, good for the remainder of the year.
  • Developers whose revenue falls again in the succeeding year can requalify once again the year after.

The standard 30% cut will still apply to businesses and developers earning above US$ 1 million. According to Apple, 30% is the optimum commission rate since it is the standard across app distribution and gaming platforms.

The new developer program will surely boost the earnings of most developers — particularly indie developers — who rely on paid apps or in-app purchases for their income. It is also a welcome move for Apple, especially when its App Store policies are coming under fire recently.


Dark theme on Google Maps finally available for Android users

What took them so long?



google maps

Dark themes or dark modes have been around for years, and pretty much every major platform has adopted the design element. Google rolled out the option gradually to all its apps, but Maps was yet to get the new treatment.

On its blog, Google has confirmed that dark theme will soon be rolling out to all Google Maps for Android users globally. To check for the new option on your phone, simply head to the Settings tab of the app, tap on Theme and then look for the Always in Dark Theme option.

The dark mode is not just an adaptation of operating systems and apps to protect users. It is already an almost natural way to have an interface that consumes less energy and thus, becomes much more interesting to use. AMOLED displays consume significantly low energy, and the greyscale reduces strain.

Android has been at the forefront of this adoption from the start, and Google has done the same with its apps, albeit more slowly. Google says that all users should get the feature soon, and it may take a couple of days for the rollout to complete. For now, there’s no word on when Google Maps for iOS will get the same feature.

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Race For Water is a virtual race and fundraiser for clean water access

Raise funds when you run, walk, or ride your bike



Clean water is a right, not a privilege. As per United Nations, the average distance African and Asian women walk to collect water is six kilometers, while carrying at least one 20-liter jug.

Waves for Water Philippines, in partnership with Takbo.PH launches Race For Water, in time for Women’s Month and Water Month. The virtual fundraiser is also tribute to World Water Day, addressing the global water crisis we are facing.

Runners and fitness enthusiasts can hit their personal targets through this online event while helping people along the way. This innovative race is designed to ensure social distancing and prioritize safety among participants and beneficiaries.

“I want clean water access for everyone, how do I help?”

Wherever you are in the world, you can join the virtual event, but entitlements and raffle prizes are open to Philippine residents only. To join, you can amp up your support by walking, running, and biking that extra mile.

Sign up at and record your progress using any GPS-tracking app of your choice. For every personal target hit, there’s a monetary equivalent. Waves for Water will convert the accumulated distance traveled by all participants into liters of filtered water.

Proceeds of Race For Water will go towards building a gravity-fed water system for an upland indigenous peoples’ community in Porac, Pampanga. This ensures they have water points within meters of their homes.

“When can I sign up and join the race?”

The Virtual Race starts March 1, 2021, and will be ongoing until April 15, 2021. To know more about Race For Water, visit the fundraising page.

Follow @wavesforwaterphilippines and @race4water on Instagram, for updates on giveaways, premium raffle items, and other side events. The event is organized in partnership with H&M Philippines, Aveda Philippines, The Bouldering Hive, and co-presented by TUMI Philippines, San Miguel Corporation, and Atlas.

For more information, visit Race for Water Virtual Run | Race for Water Virtual Ride.

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BPI Foundation’s Breakthrough app teaches personal finance through a digital board game

Your financial choices can either save you or break you!



BPI Foundation, the social responsibility arm of the Bank of the Philippine Islands, launched its first interactive mobile game. Called Breakthrough: The Financial Choices We Make, the game aims to educate more Filipinos about personal finance in an entertaining manner. For brevity, we’ll be calling the game Breakthrough from hereon.

You can sharpen your financial awareness, understanding, and judgment — from basic to complex financial concepts. Saving, budgeting, insurance, debt management, investments, and retirement planning; your financial choices can either save you or break you.


Breakthrough utilizes a board game set up like Monopoly, but instead of humans, you’re going against AI opponents. Players roll the dice which travels around the digital board landing on a corresponding tile.

Each tile presents common life events where a player’s decision can affect their score. There’s an opportunity to save, go on vacation, invest in stocks, or purchase insurance. You can even experience mishaps beyond your control like getting scammed, phished, or having emergencies such as car breakdown and home damage.

Overall, you can either amass or lose wealth depending on the path you decide to take. Whoever has the most assets, investments, coins, and highest net worth wins the game.

App development

The development of the app is the Foundation’s response to the World Bank’s study recommending the use of edutainment as a form of teaching financial concepts to the public, as stated by BPI Foundation Executive Director Owen Cammayo.

Apart from the board game, the app included a Financial Wellness journal, quizzes, and tips for players. Moving forward, the BPI Foundations plans to use the app in future runs of financial education webinars and other Foundation activities.

Moreover, the game is planning to scale up, further improving and expanding the gameplay. The Foundation, together with its partner Taktyl Studios, is working on allowing multi-player options, too. Breakthrough is now available on the App Store and Google’s Play Store.

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