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ASUS ZenFone 4 launches with Pro, Selfie, and Max models

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ASUS hasn’t shied away from teasing its next-generation ZenFone 4 lineup for the past few weeks, but all that build-up ends now. The ZenFone 4 series is finally here, bringing with it several variants for all sorts of markets.

We’re currently looking at a total of six officially named ZenFone 4 models: the midrange ZenFone 4, a high-end ZenFone 4 Pro, two selfie-centric phones in the ZenFone 4 Selfie and Selfie Pro, the ZenFone 4 Max that was quietly launched in Russia last month, and an additional ZenFone 4 Max Pro.

Those don’t include the minor variations some of these models possess. Already confused? Let’s break them down:

ASUS ZenFone 4

Despite being the torch bearer of the new lineup, the ZenFone 4 is in fact a midrange smartphone. That’s because it makes use of one of Qualcomm’s new efficiency-first processors — either the Snapdragon 660 or 630. So yes, there are two versions under its name, but the one equipped with the Snapdragon 660 will be slightly faster.

The rest of the specifications are what you’d expect from a phone of this caliber: a 5.5-inch Full HD LCD, up to 6GB of memory and 64GB of storage, and 3300mAh battery. What makes this special compared to the ZenFone 3 is its dual-camera system, wherein in the secondary 8-megapixel sensor delivers wider-angled shots compared to the primary’s 12-megapixel shooter. There’s another, single 8-megapixel camera on the front.

Pricing starts at US$ 399.

ASUS ZenFone 4 Pro

As the top-of-the-line model, the ZenFone 4 Pro has something the others don’t: Qualcomm’s best processor to date, the Snapdragon 835. That’s a big deal, because that puts this phone in line with the likes of the Sony Xperia XZ Premium, HTC U11, and OnePlus 5 — that’s seriously good company to be associated with.

Another special feature is the 16-megapixel secondary camera at the back that’s capable of 2X optical zoom. Combined with the optically stabilized 12-megapixel shooter and 8-megapixel selfie cam, we’ve got all bases covered. Sealing the deal are the 5.5-inch Full HD AMOLED, 6GB of memory, 128GB of storage, and 3600mAh battery.

As expected, it’s the costliest of the bunch. We’re looking at a price tag of US$ 599.

ASUS ZenFone 4 Selfie

ASUS has finally brought its Selfie series back after total absence from the ZenFone 3 line. Like the aforementioned models, the 5.5-inch ZenFone 4 Selfie has a pair of side-by-side cameras — except this time, they’re in front.

The main selfie shooter offers a large 20-megapixel resolution, while the secondary lens provides wide 120-degree photos to fit more people into a shot. There’s a front-facing LED flash, as well, and its 16-megapixel rear camera is on its own, but should be enough for daily grinds. A lower-end Snapdragon 430 chip powers the phone, along with 4GB of memory, 64GB of storage, and a 3000mAh battery.

You can purchase one for US$ 279.

ASUS ZenFone 4 Selfie Pro

If the ZenFone 4 Selfie isn’t enough to satisfy your vanity, you may opt for the more capable 5.5-inch Selfie Pro. It has a faster Snapdragon 625 processor and DuoPixel front-facing camera technology that combines two 12-megapixel images into a higher-resolution 24-megapixel photo. Wide-angled selfies with the second camera are also possible, and beside it is another LED flash.

Other than that, the Selfie Pro is similar to its non-Pro counterpart. You get the same 16-megapixel rear camera, 4GB of memory, 64GB storage, and 3000mAh battery. In addition, there’ll be a bright red color option available, while the ZenFone 4 Selfie will settle for more basic pink and teal choices.

It’ll retail for US$ 379.

ASUS ZenFone 4 Max and Max Pro

Finally, we have the most budget-friendly of the set, the ZenFone 4 Max. Like its super-popular predecessor, the ZenFone 3 Max, the newer model prioritizes battery life with a 5000mAh capacity. Different this time, however, is the inclusion of a dual-camera setup at the back, which is rare at this price point.

One rear camera is 13 megapixels, while the other handles 120-degree wide-angle shots. The front-facing camera is less special with a single 8-megapixel shooter, but interestingly, there’s a LED flash beside it, as well. Keeping the electronics going is a Snapdragon 430 chipset with 3GB of memory and 32GB of storage under a 5.5-inch HD 720p LCD.

Take note that there’s also a ZenFone 4 Max Pro with a slightly higher-resolution 16-megapixel rear camera. Aside from that, it’s nearly identical to the regular ZenFone 4 Max.

Pricing and availability for all handsets will be added as soon as we get them.

SEE ALSO: ASUS ZenFone AR review

[irp posts=”15440″ name=”ASUS ZenFone AR review”]

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Qualcomm announces Snapdragon 8 Plus Gen 1

And Snapdragon 7 Plus Gen 1

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The second half of this year’s smartphones are coming. Naturally, each smartphone needs a capable processor to make itself more special among today’s crop of devices. Signaling the start of the next slate of devices, Qualcomm has announced the Snapdragon 8 Plus Gen 1.

A lot of current lineups have already launched for the year. However, we’re still missing some of the more premium offerings today. The new Snapdragon 8 Plus Gen 1 will power the next generation for the year. And, according to Qualcomm, the chipset will deliver 10 percent faster CPU and GPU performance. It will also use 15 percent less power, squeezing out an extra hour of usage.

The chipset will focus more on performance. Even if the smartphone heats up from all the gaming, the processor can keep up with delivering sustained performance.

Though the list of confirmed devices is still a bit sparse today, companies have already promised to use the Snapdragon 8 Plus Gen 1. These include Honor, iQOO, Lenovo, Motorola, OnePlus, OPPO, realme, vivo, Xiaomi, and ZTE. As expected, gaming brands are also signing up like ASUS’s Republic of Gamers and Black Shark.

Ironically, that’s not even the gaming processor, according to Qualcomm. The company also released the Snapdragon 7 Plus Gen 1, which reportedly touts a 20 percent boost to GPU performance. Honor, OPPO, and Xiaomi are already making phones with the chipset.

SEE ALSO: Snapdragon 8 Gen 1 beats Apple A15 Bionic in early tests

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Netflix is losing a lot of long-term subscribers

People are switching

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The Netflix revolution was indeed televised. However, after enjoying years of success as the streaming platform of choice, a lot of users are now leaving Netflix for greener pastures. Over the past few months, the company has struggled to patch its failures. A recently released data report does confirm that the platform has a right to worry. More and more long-term subscribers are reportedly cutting their subscriptions short.

According to The Information, around 13 percent of Netflix cancelers in the past quarter are from accounts that have been with the platform for over three years. The data, which was reportedly obtained from Antenna, pegs cancelations at around 3.6 million Americans, a big increase from the 2.5 million of the past five quarters.

Though 13 percent isn’t exactly a giant figure, it’s still a blow to Netflix’s empire. While streaming platform rightly focus on gaining new subscribers, losing the loyalty of long-term users isn’t something to shrug off.

Since announcing lost expectations, Netflix announced ways to save on costs and retain its subscribers. Other methods include canceling projects, opening a games division, and potentially charging users more for account sharing. Naturally, not every plan hits users the same way.

In the meantime, other platforms — like Disney+, HBO, and Hulu — are attracting more users with more varied and exclusive content. Regardless, Netflix is skidding down a slope. Only time will tell whether its latest strategies will stave off more losses.

SEE ALSO: Netflix is experimenting with livestreaming content

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IFA 2022 gets greenlit for in-person event

A stunning return

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The COVID-19 pandemic has rightly locked the tech industry into a standstill. It was vastly unsafe to congregate in groups for fear of contracting the virus. However, with vaccines and better healthcare, the world is slowly going back to normal. Events which were once canceled are now returning to the big stage. Joining that roster, IFA 2022 has now received the greenlight for an official event this year.

It’s been two years since the last IFA event. While 2020 was the height of the pandemic, the event’s organizers also canceled a return last year amid the resurgence of other variants. Now, all obstacles are gone.

IFA Berlin has officially confirmed that IFA 2022 will take place between September 2 through 6. Super-early-bird tickets are already available for EUR 35 if you happen to be in the area.

More importantly, the organizers are also confirming that two-thirds of the event’s exhibitors are going back to the event for presentations. Likewise, retail groups will make a return to Berlin.

Berlin isn’t the only major event making a return this year. Computex has also announced an in-person event this year between May 24 to 27. Likewise, MWC 2022 happened earlier this year, spotlighting major players in the industry.

SEE ALSO: GadgetMatch Awards: Best of IFA 2019

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