Automotive

Audi’s Holoride is a VR experience like no other

Back seat car rides will never be the same again

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It had been a long day, but I could still barely contain my excitement as a fancy car whizzed me down the interstate to a race track on the outskirts of Las Vegas, one chilly evening before the start of the 2019 Consumer Electronics Show. 

While the in-seat back massage made me wish the ride was longer, I also couldn’t wait to get there. Tonight would be my first time in an e-Tron, Audi’s new fully electric SUV, and my first taste of what Audi calls the future of mobility, one with entertainment content at its center.

It’s an interesting proposition, one I’m more than willing to chew on. With self-driving vehicles on the horizon, tonight, instead of getting behind the wheel, I take a back seat, put on a VR headset, and trade my current reality for one that promises to be more exhilarating.

Called “Rocket’s Rescue Run,” it’s the first title in a collaboration between Marvel and Disney and Audi’s new spin off venture Holoride, that aims to make VR entertainment a mainstay in cars of the future.

As the e-tron’s driver steps on the accelerator, in my alternate universe my ship surges through space. I’m joined by my sidekick Rocket Raccoon, and together we team up to help Iron Man take down a mob of Thanos’ space goons.

I’ve had many VR experiences before, but none like this. As soon as the SUV pulls away, the whole experience makes perfect sense. Every twist, every sharp turn, every bit of acceleration or sudden brake is matched by the same sensation in the game. For the entire 5-minute ride, my body is tricked into believing this reality. Not an easy feat for an utterly nitpicky tech journalist, I can only begin to imagine how big of a technical challenge it was to pull off.

I wield my laser gun like a pro, take down an evil mothership, and celebrate our victory with fireworks. The experience ends, and the e-tron stops. Reluctantly, I take off my headset. It feels like I’ve just been on a theme park ride, but from the privacy of my own car — well, not really, but I wish — and without standing in an hour-long line. I was pleasantly surprised to find out that during my adventure the e-tron reached speeds of up to 90mph. We’ve navigated plenty of sharp turns, too, but I don’t feel so woozy.

Supposedly matching the car’s movements to the virtual reality experience helps in mitigating nausea. As I get out, I thank my driver, but also can’t help but imagine a world that’s driver-optional.

At CES, we saw Audi’s vision of the future, a concept car called the Aicon, with an interior that resembles more of a lounge than a current automobile. As with Holoride, the development of Aicon represents a shift in the idea of mobility, one that’s ushered in by a focus on passengers instead of drivers. Together, Aicon and Holoride make perfect sense in a future world of fully autonomous vehicles. If no one is driving, what else are we to do?

Anything you want to, apparently. Cars are now seen as multi-purpose spaces, just another room that we occupy as we travel from place to place: be it a relaxation pod, a meeting room, or your own private cinema.

The team behind Holoride is most invested in the latter, creating entertainment experiences that are just long enough to fill the entire duration of your trip. They’re calling it “elastic content,” VR games and adventures that automatically adjust to congestion and shortcuts, so that you’re never left without something to occupy you.

Together, Aicon and Holoride make perfect sense in a future world of fully autonomous vehicles.”

Soon, Holoride plans to open its technology to more car manufacturers, content creators, and game developers. The goal is for a wide range of immersive experiences, customized to events in the real world like traffic jams or stop lights, and for those experiences to be available in more car brands. Apart from games, like the one I played, the company is also planning movies, interactive features, and educational tours. Indeed, the type of content you could enjoy is limited only by the imagination.

A few minutes later, I find myself getting another back massage inside another chauffeured Audi A8, making our way back into downtown Las Vegas. These days, when I do travel by car, the experience is similar to this, albeit less fancy. I’m bored, maybe antsy or impatient, in the back seat, with only my phone and social media to distract me. I hadn’t given it much thought till today, but in a world where one constantly thirsts for something to capture one’s attention, I can certainly see how “content will be a major driving force for the mobility experience of the future.”

The day is almost over and I am exhausted. I recline my chair, close my eyes, and enjoy the back massage for a few minutes more. I dream I am back in the e-tron, and wonder when this future will arrive, what it would be like if the next Avengers movie was interactive, and most importantly, what it would be like to watch it from the back seat of a fully autonomous Audi.

Automotive

Mercedes-Benz celebrates 140th anniversary at the Presidential Car Museum

A generation’s worth of presidential Benz models under one roof

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Last month, Mercedes-Benz Philippines kicked off its 140th -anniversary “Welcome Home” campaign. Designed to celebrate the iconic Chedeng and introduce a new generation to the brand, the campaign attracts old and new customers alike. Now, the brand’s 140th year is also hitting history buffs with a special showcase at the Presidential Car Museum in Quezon City.

Since President Cory Aquino’s term, the official presidential car has been a Benz, offering comfort and protection for the current head of state. It is here where Mercedes-Benz wants to celebrate the legacy of the brand, especially in the annals of Philippine history.

Amid the cars of Presidents Aquino, Ramos, Estrada, and Macapagal-Arroyo, Mercedes-Benz is displaying a replica of the Benz Patent-Motorwagen Replica, which is the world’s first automobile introduced by Karl Benz in 1886. The replica will be on display until December 2026.

Outside the Presidential Car Museum, Mercedes-Benz is running discounts through the end of July. There are also special aftersales services for those who already own a Benz. Finally, the brand will continue to run activations throughout the anniversary, so expect to hear a lot more about the Chedeng throughout the year.

SEE ALSO: Mercedes-Benz holds a Welcome Home campaign to celebrate 140 years

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Automotive

The Kia Carnival Hybrid is a gentle giant

Built for every journey

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Large vehicles are often accompanied by equally large assumptions.

They’re difficult to maneuver. They’re cumbersome in city traffic. They’re intimidating to park. And while they may offer unparalleled comfort and space, they’re usually accompanied by compromises that drivers simply learn to live with.

After spending five days and approximately 834 kilometers with the Kia Carnival Hybrid—through Metro Manila traffic, airport pickups, the narrow streets of Intramuros, an overnight trip to Anilao, a drive through Tagaytay, and eventually a same-day Manila-Baguio-Manila journey–I came away with one overriding thought:

This thing never felt big. That’s the highest compliment I can give the Kia Carnival Hybrid. It is, in every sense of the phrase, a gentle giant.

First impression

The first time I saw the Carnival, my immediate reaction was simple: It’s huge.

Parked beside most SUVs on Philippine roads, it immediately commands attention. Naturally, I expected the learning curve to be equally significant. After all, this isn’t a compact crossover or even a midsize SUV. This is a full-sized MPV designed to transport families, executives, luggage, and everything in between.

The Manila test

Our first real assignment together involved airport pickup duties in Manila. Anyone who’s done NAIA pickups knows that it’s essentially controlled chaos. Stay too long and you risk antagonizing everyone waiting behind you. Move too slowly and suddenly you’re holding up traffic while trying to get passengers and luggage loaded.

Surprisingly, the Carnival made the entire experience feel effortless.

Loading luggage was quick. Getting passengers in and out was seamless. Visibility was excellent. And despite driving a vehicle this size, I never once felt overwhelmed.

That feeling only continued over the next several days.

If there’s one place that reveals a vehicle’s true character, it’s Metro Manila.

Luxury cars are comfortable on highways. Almost anything can cruise down SCTEX or NLEX. But Manila, with its traffic, narrow roads, old parking structures, and unpredictable flow, has a way of exposing weaknesses quickly. Yet the Carnival continued to surprise me.

We drove through downtown Manila, navigated the narrow streets of Intramuros, and, managed my condos’s notoriously narrow parking facility. There were several moments where I genuinely thought, “This should feel more stressful than it actually does.” But it didn’t.

In fact, one of the Carnival’s greatest strengths is its steering.

There’s a confidence and precision to it that completely changes your perception of the vehicle. Rather than feeling like a large van, it feels more like driving a premium sedan or SUV–just one that happens to offer an immense amount of space.

This is exactly why I started calling it a gentle giant.

It possesses all the physical presence of a large luxury people mover, but none of the intimidation that usually comes with one.

Going the distance

With a full tank, we headed south toward Anilao, Batangas, eventually making our way through Tagaytay before returning to Manila. By the end of that journey, we had already covered approximately 311 kilometers.

Despite the mileage, fuel consumption was the last thing on my mind.

The hybrid system deserves tremendous credit here because it never feels like it’s trying to prove that it’s a hybrid. It simply works.

The vehicle seamlessly switches between EV mode, charging mode, and hybrid operation, quietly doing its job in the background while maximizing efficiency. Instead of constantly monitoring fuel consumption figures, I found myself simply driving and letting the car manage everything else.

We decided to push the Carnival even further with a same-day Manila-Baguio-and-back drive and added only a total of PhP 5,000 in fuel, at roughly PhP 93 per liter at the height of the fuel crisis in late April 2026. The fuel top-up was enough to cover another estimated 523 kilometers to our drive.

For a vehicle this size, the fuel economy felt genuinely surprising and reassuring.

In today’s environment, where fuel prices remain unpredictable, there’s a certain peace of mind that comes with knowing your large family vehicle isn’t going to punish you every time you decide to take a road trip.

The highs and lows of Baguio

More than the fuel economy, Baguio was surprising.

If there’s any route capable of exposing a large vehicle’s weaknesses, it’s the climb to Baguio. Zigzag roads demand confidence, braking performance, power delivery, and steering precision. Large vehicles often reveal their size very quickly in these environments. The Carnival didn’t.

By this point, I had already spent five days behind the wheel, and somewhere along the way, I had stopped thinking about its dimensions entirely.

The uphill climbs felt effortless. Overtaking slower vehicles required very little planning. The vehicle remained immensely responsive, and even downhill braking inspired complete confidence. What struck me most was how familiar everything felt. It didn’t feel like I was driving a large MPV through mountain roads. It felt like I was driving in the city.

The zigzag roads of Baguio, which can sometimes make even experienced drivers tense up, became surprisingly comfortable. The Carnival remained composed, predictable, and incredibly easy to place on the road.

Business Class on wheels

Inside, the experience was equally impressive. The best comparison I can think of is business-class travel.

The cabin remains exceptionally quiet whether you’re sitting in Manila traffic, cruising on the expressway, or climbing mountain roads. Conversations happen naturally. Passengers relax. Some simply fall asleep.

Speaking of comfort, the ventilated seats quickly became one of my favorite features. Given how hot Manila has been, they stopped feeling like a luxury feature and started feeling like a necessity.

Then, there’s the space. Passengers consistently remarked on how comfortable and relaxed they felt throughout the journey. The amount of room available changes the entire atmosphere inside the vehicle. People stretch out. They settle in. They stop thinking about the drive and simply enjoy the ride.

The suspension was impressive. Whether we were on provincial roads, rougher pavement, or highways, there was very little harshness transmitted into the cabin. In fact, there were moments when it became genuinely difficult to distinguish between well-paved roads and rougher sections because the Carnival absorbed imperfections so effectively.

Not perfect, but surprisingly close

Of course, no vehicle is perfect.

The Carnival’s size remains its biggest challenge, particularly when navigating older parking facilities with narrower ramps and tighter spaces. There is an adjustment period during the first few days of ownership.

Ironically, however, those moments only reinforced my appreciation for the vehicle’s engineering.

Because despite its dimensions, the Carnival never fought against me. Instead, it consistently worked with me.

After five days, nearly 834 kilometers, city traffic, airport pickups, provincial roads, beaches, mountain passes, and countless opportunities for the Carnival to remind me how large it actually is, I arrived at a surprisingly simple conclusion.

The Kia Carnival Hybrid’s greatest achievement isn’t its luxury, space, or even its impressive fuel efficiency. It’s how naturally it handles almost any driving situation without ever feeling intimidating.

Whether you’re driving it yourself or being driven, navigating through Manila traffic, heading out of town with family and friends, or cruising through the mountains, the Carnival always feels easy to live with. That’s exactly what makes it a gentle giant built for every journey.


Pricing

The Kia Carnival Hybrid is available in the Philippines in two variants:

Kia Carnival 1.6 EX Turbo Hybrid AT – PhP 2,938,000 (approximately US$50,000)
Kia Carnival 1.6 SX+ Turbo Hybrid AT – PhP 3,548,000 (approximately US$60,400)

The Philippine-spec Carnival Hybrid pairs a 1.6-liter turbocharged gasoline engine with an electric motor, delivering a premium people mover that balances strong performance with improved fuel efficiency.

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Automotive

GAC Philippines extends AION UT introductory discount to July 31

Now starts at PhP 998,000!

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GAC Philippines has extended the introductory discount on the AION UT.

The AION UT Elite now starts at PhP 998,000, down from its SRP of PhP 1,068,000, thanks to a PhP 50,000 discount that was set to expire but is now extended until July 31, 2026.

Buyers among the first 400 units sold also get an extra PhP 20,000 off, bringing total potential savings to PhP 70,000.

The AION UT Elite comes in five color options: Champs-Elysees Beige, Emerald Green, Rococo White, Seine Silver, and a two-tone Rococo White and Emerald Green combination, all paired with a black interior and ceiling.

Every unit includes an 8-year or 160,000-km warranty, an 8-year or 200,000-km warranty on the core three-electric system, and two years of free roadside assistance.

Reservations are open at GAC dealerships. The brand backs the offer with its “zero-anxiety” ownership program. This includes a dedicated parts warehouse and aftersales support.

With the deadline pushed back, GAC is betting that a little more time will convert interest into sales before the discount window finally closes.

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