News
Cherry Mobile’s smartphone empire is targeting Europe next
Cherry Mobile, the Philippines’ leading smartphone brand, is expanding to European markets later this year, a Cherry Mobile executive told GadgetMatch in a phone conversation. Germany will be the first country to sell Cherry Mobile devices and accessories, starting as early as the third quarter. If all goes according to plan, we might see Cherry Mobiles in retail stores in Spain and Italy by the end of the year.
We’re also told that the company’s initial offering for German consumers will include a good number of feature phones, smartphones, and action cameras, though the lineup is subject to change depending on which models sell quicker. Our money goes to the sub-Php5,000 LTE handsets from the Flare series.
Android One phones, unfortunately, are off the list for the time being, as exporting them overseas requires Google’s approval. Google is — after all — the architect of the Android One program.
Of course, news about Cherry Mobile’s global efforts shouldn’t come as a surprise; the company has extended its reach to Malaysia, Thailand, Laos, Papua New Guinea, and Tunisia in hopes of eventually becoming more like Samsung and Huawei and less like its homegrown rivals.
Germany is about as good a place to build an empire as any other, with smartphone usage climbing rapidly in recent years. Bitkom, a trade association for the technology industry in Germany, said handset shipments in the country rose to 26.2 million units in 2015, up 7.4 percent from the previous year, and that an estimated 74 percent of Germans 14 years old and older — the equivalent of 51 million people — own a smartphone.
Another important thing to note about the German market: Last year’s average price for a smartphone was 395 euros, or roughly 20,000 Philippine pesos. By contrast, Cherry Mobile’s devices retail for a fraction of that cost.
[irp posts=”7115″ name=”Cherry Mobile Flare S5 Power review”]
News
Report: HONOR tops global smartphone shipment growth in 2025
HONOR also improves overall market share
HONOR topped last year’s global smartphone shipment growth, according to an Omdia report. The manufacturer achieved an 11% year-over-year growth, which ranked first among the world’s top 10 smartphone vendors.
Furthermore, as per data from IDC, in the first three quarters of 2025, HONOR also led all top brands in overseas shipment growth across these premium segments:
- Smartphones priced above US$ 300 (premium and upper-mid-tier)
- Tablets in the US$ 300 to US$ 600 price band (upper-mid)
Such growth enabled HONOR to improve their overall market share to 6% in 2025. They’ve already edged Lenovo (5%), HUAWEI (4%), and realme (3%) after a strong calendar year.
Unarguably contributing to their performance are the releases of the flagships HONOR Magic V5 and HONOR Magic7 Pro, as well as mid-rangers like the HONOR 400 series and a handful of HONOR X series devices.
Meanwhile, Transsion, which holds the Infinix, TECNO, and itel brands, have an 8% market share combined, which is the same as OPPO and vivo. Xiaomi is at 13%, while giant players Apple and Samsung both have a 19% market share each.
Building on their growth, HONOR is set to unveil groundbreaking products at MWC 2026 in Barcelona this March.
These include the HONOR Robot Phone and the brand’s latest flagship foldable, the HONOR Magic V6. The impending releases accelerate the momentum of HONOR’s Alpha Plan.
Gaming
Valve is delaying the launch of the Steam Machine
But it’s still scheduled for the first half of 2026.
Overshadowed only by the Nintendo Switch 2, the upcoming Steam Machine was one of the most exciting gaming devices announced last year. Unfortunately, especially if you were waiting intently for the console’s launch, Valve is delaying the device by an undisclosed amount of time.
Initially, Valve anticipated a launch for the Steam Machine sometime in the first half of 2026. However, as the calendar rolls on into the second month of the year, the company has yet to announce either a price or a launch date for the console. Valve says that both should be out by now.
In a recent update, the company confirms that ongoing chip shortages have forced a reevaluation of the Steam Machine’s price and shipping date. This also goes for the Steam Controller and the Steam Frame. Valve is going back to the drawing board to figure out what is feasible for the console market.
On the bright side, Valve is still aiming to launch all three devices in the first half of the year. It’s just a matter of determining when that is.
The Steam Machine is just the latest in a growing line of devices affected by the chip shortage. Today, chipmakers are funneling their supplies to the supposed demand for AI servers. Naturally, more infrastructure means less chips reserved for regular consumers.
Also recently, NVIDIA was rumored to skip this year for a new GPU launch because of the AI “boom”. It’s the first time that this has happened in thirty years.
SEE ALSO: Valve announces its own console called the Steam Machine
Yesterday, AMD made the bold claim that the next-generation Xbox is coming next year. In a world drowning in manufactured hype for AI, hearing about GPUs going back to gaming is refreshing. NVIDIA, however, still has its pipelines clogged with artificial intelligence. According to reports, the company will not release new graphics cards this year.
This is unprecedented. A new graphics card is often a highlight for gamers every year. Even in recent times when prices beggar belief, a newly launched chip still generates hype.
Now, for the first time in thirty years, NVIDIA will not launch a new card in a calendar year (via The Information). Like a lot of things happening this year, AI is the culprit.
Buoyed by the dreams of billionaires, GPU companies are busy dedicating their stock of chips for AI servers. Because these servers artificially blew up the demand for GPUs, everything else that needs such a chip is projected to see a price hike this year. This includes smartphones, gaming consoles, and cars. Regular consumers have been left to deal with the aftermath of the imaginary AI boom.
According to The Information, NVIDIA’s current lineup is only partially composed of chips meant for gaming. Only around 8 percent of its revenue came from that segment in the first nine months of last year. In its defense, AI chips are much more profitable right now, but it’s still a big blow against consumers who just want to play games.
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