I fell in love with photography when I was around 10. There was a different kind of glee whenever my hands carried a compact camera. My younger self would capture photos that I find beautiful, even things with little to no significance like walls, sidewalks, and ugly buildings. It’s probably the reason why I pursued photography and made a career out of it. I just love photography so much.
Soon after joining GadgetMatch, I found myself using my camera less and less. I started leaning towards smartphone cameras, taking snaps to be uploaded on social media and sample photos for our smartphone reviews and camera shootouts. Everything became for work and I forgot why I love photography.
When I got my hands on Fujifilm’s latest camera, the X-T30, there was a yearning inside me — to go around, to see places, to take on an adventure. And I did.
An ode to my love for photography
The Fujifilm X-T30 made me remember why I fell in love with photography. It was like the days when I was 10 years old, carrying a compact camera innocently. The X-T30 felt like an invitation to try photography, once again.
Its vintage look is like a trip down memory lane. It brims with nostalgia and takes you to the wonders of your humble beginnings. No wonder I felt like a kid again, curious about the world and ready to explore.
But despite the classic approach, the Fujifilm X-T30 still has a modern and sleek feel to it. It’s something that youngsters would love to use during their travels; something that will let them flaunt their love of photography without appearing like a professional photographer.
Going back to where it first started
The X-T30 made me want to use cameras again instead of smartphones during my travels. When I went on an adventure, I kept my smartphone in my bag and focused on taking photographs. The X-T30 is lightweight at 383g and was made with portability in mind. Even though I have thin, fragile arms, I can carry the camera with just one hand.
Despite using a Fujifilm camera in my earlier trips, I found it confusing to navigate Fujifilm’s dials and other functions. It’s because I’ve been using Sony’s mirrorless cameras for more than two years already that I’ve grown accustomed to its design.
Nonetheless, you don’t have to be a quick learner to figure out Fujifilm’s cameras, especially the X-T30. Once you start getting the hang of it, you’ll be unstoppable in taking lots of photographs. It packs a lot of camera modes, complemented by easily accessible controls to suit different situations.
It’s also easier to grip and hold, with ample space for your hand beside the controls. It has a tiltable touchscreen LCD monitor too, so you can take amazing low and high angle shots.
With this camera, you will truly love to fall in love with photography again. I repeat: Photography, not mobile photography. There’s a difference.
Reminding you of your potential
Just like every mirrorless camera out there, the Fujifilm X-T30 can provide my photography needs. But what sets this camera apart from its competitors is its ability to be a beast in photography, despite being small. Some dubbed it a “Little Giant,” and I couldn’t agree more.
The X-T30 sports an even better sensor and processor, the latest X-Trans CMOS 4 and X-Processor 4, respectively. With the combination of these two, it’s easier to take photos quickly with outstanding quality. Your photos will look rich in colors and tones and you can now track a moving subject faster with its improved face- and eye-detection AF. It’s even more accurate as it can let you select faces and focus on them.
Additionally, you can take photos swiftly, too! The mechanical shutter will let you shoot continuously at up to 8.0fps in full resolution, while the electronic shutter allows a high-speed continuous shooting of up to 30fps. Oh, you can take 4K/30P videos too!
This camera just reminded me of my potential when I was just starting, and the potential that I can still achieve. How one can dream big and believe in itself that it can do a lot of things. Despite being small and compact, the Fujifilm X-T30 is one powerful camera.
To put my heart on my sleeve once again
In this age, photographs are meant to be shared. However, taking photographs with the X-T30 didn’t feel like I want to brag about my shots. Yes, I’m happy (and proud) that I didn’t lose my skill and passion, but the photographs I took felt too personal. It’s as if an array of emotions linger in every photo, and personal stuff makes me shy away from the spotlight since it makes me vulnerable.
It’s just like falling in love with someone. We’re afraid of showing off our emotions (or works, in this scenario) that we tend to avoid confronting these mixed feelings — ranging from joy, fear, bliss, and frustration.
Using the Fujifilm X-T30 made me take photos for my own consumption and keep it to myself — just like what I do when I love someone.
On another note, taking photographs with the X-T30 made it less about me and more about the world around me. When I was using a smartphone, I’ve always taken selfies and asked people to take my photo so I can post it on Instagram. This time around, it’s just me, the camera, and the moments waiting to be captured during my adventures.
Even our producer Vincenz focused more on his surrounding during his travels. Here’s an example of the night shot he perfected by being in tune with the world around him:
Knows how to match you (and your aesthetic)
What I love about Fujifilm is its unique Film Simulation modes. It lets me use a certain film as a preset to be applied to the photo I’m taking. For instance, my favorite is ETERNA, which subdues the color as if it’s a still from a movie. Take a look at the example below:
While it’s better to apply our favorite presets and our own editing style during the post-processing, Fujifilm’s Film Simulation modes made me feel like it knows me, my taste, preference, and aesthetics. And even though I have a particular set of style that I like, there are still a lot of films to choose from. I think what I’m saying is we all deserve something (or someone) that offers more than what else you want — and the X-T30 has that.
Some of the film simulations are Fujifilm’s very own photographic films: PROVIA, which delivers radiant colors exactly as you remember them, and Velvia, which provides high saturation and vivid colors.
There are also ASTIA offering soft tones for outdoor portraits, CLASSIC CHROME for creating subtle colors and muted tones, ACROS for a monochromatic shot that is rich in texture and deep blacks. Furthermore, PRO Neg. Hi and PRO Neg. Std both offers natural skin tones with the former creating high-contrast portraits while the latter produces realistic and softer tones in portraits.
There are stories that we can keep in our hearts forever
While on the boat looking out on the horizon, it dawned on me that I haven’t checked my smartphone in a while. I started living in the moment. One second, I’ll be stunned by the gorgeous landscapes we encountered along the way. Another second, I’m out shooting these vivid sceneries.
I’m astounded with how Fujifilm made me focus on capturing these wonders. It’s also amazing how it lets me keep these stories and it hit me: We can store these memories in different ways — it can be uploaded on social media, saved on our smartphones’ clouds and galleries, or for old souls, printed on a scrapbook and kept in a photo album.
Photographs, for me, are forms of moments translated into something tangible. Fujifilm lets you decide how to keep these memories. It remains modern in a way that it lets you transfer your photographs to your smartphone through its Camera Remote app and Bluetooth connectivity. It also has a micro USB cable for you to connect it to your laptop or PCs, since I’m sure some of you would opt to print your photographs the old-fashion way.
Is the Fujifilm X-T30 your GadgetMatch?
If you’re looking for a travel companion or getting back into photography as a hobby, the Fujifilm X-T30 is the right match for you. It’s basically a down-sized X-T3 complete with style and power.
The Fujifilm X-T30 starts at a retail price of PhP 52,990 (US$ 1,012) for its body only and PhP 75,990 (US$ 1,452) for the 18-55mm lens kit bundle. It’s now available in stores nationwide.
The instax Mini 9 comes with a retro craft bundle for the holiday season
For all your scrapbooking dreams
The holiday season is here!
If you’re still struggling in coming up with a gift idea, Team Instax might have just curated one for you. Fujifilm partnered with Craft Easy to create the instax Mini 9 Craft Kit.
The craft kit comes with a unique, retro tin box that comes in five colors — each with an accompanying message and particular design. Inside you get a Mini 9 camera, a pack of film, as well as crafting materials including wooden clips, washi tapes, and a set of fun stickers. This special bundle could be a great gift for only PhP 4,499 (US$ 89).
instax Mini 9
The instax Mini 9 is an instant camera that lets you take better selfies that you can print thanks to the built-in selfie mirror placed next to its lens. There’s also a close-up lens attachment if you want to photograph your subjects closer. Lighting can easily be adjusted, too, with its brightness adjustment dial. To operate the camera, you only need two AA size alkaline batteries. Happiness is just one click away!
The Mini 9 is available in Flamingo Pink, Ice Blue, Lime Green, Cobalt Blue, and Smoky White. The camera retails for PhP 3,999. It’s available at Fujifilm authorized dealers nationwide.
Best of 2019: Our favorite cameras
Carefully curated for your camera needs
Just like any other consumer product, asking for the best product of all time is a lot. Various products were made to cater to the needs of different people. Even though smartphone cameras are fast-evolving, cameras are slower to develop but are far from being obsolete.
Here’s a list to help you decide the next best camera for you.
Best cameras for vlogging
Portability and flip screens — two among the many features that vloggers and content creators want to have in a camera.
Sony RX100 VII
If you want to have the lightest and most compact camera for vlogging, the RX100 VII is your best pick. Unlike other cameras in the list, it doesn’t feature interchangeable lens. Don’t worry, it’s equivalent to a 24-200mm f/2.8-f/4.5 lens, giving you the flexibility to shoot photos and videos on-the-go. It features real-time eye AF and tracking, a 180-degree flip screen, and 4K 30fps video shooting, as well as 960fps slow-mo shooting.
If you’re already invested with Sony’s E-mount lenses, this new camera is for you. It’s one of the few cameras from Sony with interchangeable lenses that also has a flippy screen. It features a 24-megapixel APS-C sensor, higher ISO expandability at 102,800, and even a weather-sealed body.
Canon EOS M6 Mark II
Successor to the EOS M6, Canon brings the M6 Mark II to the table with a larger 32.5-megapixel APS-C sensor, faster shutter speed (together with the electronic shutter), higher ISO sensitivity range, and more AF points. It now features 4K 30fps/1080p 120fps shooting, a huge bump up from the old video resolution settings. Forget the lack of optical viewfinder! The 3-inch tilting LCD is helpful enough to make it an ideal vlogging companion.
Sony A9 II launches, improves speed and durability
Still made for sports photographers
Sports photographers looking to upgrade their gear have something to look forward to with the announcement of the Sony A9 II.
This second generation camera builds upon the legacy of its predecessor. It maintains high speed performance which include blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking, 60 times per second AF/AE calculations.
The more significant updates are faster connectivity and file delivery, continuous shooting at up to 10 FPS with mechanical shutter, evolved AF performance with newly optimized algorithms, and a re-designed build to enhance durability.
The dust and moisture resistant design has been upgraded to meet the needs of professionals in the most challenging outdoor conditions.Stronger sealing provided at all body seams as well as the battery compartment cover and media slot. There’s also Improved grip configuration for better comfort and a sure hold. It’s compatible with the Sony VG-C4EM vertical grip.
Other features include an upgraded BIONZ X™ image processing engine gains maximum benefit from the sensor’s fast readout speed. Processor works with front-end LSI to enhance speed in AF/AE detection, image processing and, face detection and accuracy.
The Sony Alpha 9 II will be available in selected countries in Asia Pacific starting October 2019. Pricing will be announced at a later time.
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