Google: Digitizing businesses key to P5 trillion value by 2030

Google to play big part in PH economy



Image by Genevieve Catapangan

The digital transformation of businesses could create up to PhP5 trillion in annual economic value by 2030, a new Google Philippines-commissioned report finds.

Of this value, PhP3.5 trillion could come from technologies that help businesses mitigate the economic impacts of the COVID-19 pandemic and future similar events.

Key findings from the report include:

  • Businesses derive 363.4 billion pesos in annual benefits from Google tools and services, through increased revenues, millions of connections with customers and greater efficiencies, saving time and money;
  • App developers in the Philippines earn 384 million pesos in annual revenue through Google Play, reaching over one billion users globally;
  • Consumers receive 214.5 billion pesos in annual benefits by experiencing greater convenience, access to information, and enhanced productivity. Search saves users almost five days a year; and
  • By enabling businesses to unlock new revenue streams and expand their businesses through the use of Google Ads, AdSense, and YouTube, Google indirectly supports over 110,000 jobs in the Philippines

This could be a game-changer for the Philippine economy, as the country is still hard-struck by the global health situation and has lagged far behind other nations.

Prepared by economists at AlphaBeta, the report explores eight transformative technologies and the robust economic potential they bring to Philippine industries.

This includes Artificial Intelligence (AI) which can be used to drive data-based public health interventions, mobile internet to help digitize retail distribution channels, and the Internet of Things (IoT) for use in supply chain tracking.

Digitizing MSMEs

To fully realize and unlock the opportunities presented by digital transformation, the report has identified three main pillars of action the Philippines could take: enhancing digital skills training and education, accelerating digital adoption and innovation, and promoting digital trade opportunities.

There exists a huge potential for the Philippines, and a lot of positive work has already been done in this area within the last year.

The Department of Trade and Industry (DTI), through its secretary Ramon Lopez is wary of the important role digital transformation plays when it comes to the country’s economic recovery post-pandemic.

Which is why Google and the DTI have been digitizing small businesses through its Micro, Small and Medium Enterprises (MSME) Caravan campaign for the past two years, being able to train more than 46,000 MSME business owners and employees.

In fact, Google’s tools and services are already helping the Philippine digital economy, as local business, consumers and the wider society derive over 578 billion pesos in annual benefits through increased revenues and millions of connections online.

Increasing sales

One of the businesses that benefited from the digital training workshop is Germano’s Chilli which continues to thrive until today.

Germano’s Chilli started in 2008 to recreate the experience of eating chili garlic from restaurants to people’s homes. The concept was fairly new at that time and the business struggled with brand awareness.

Owner Gerome Panlilio then took a Google Philippines-hosted seminar in 2018 to get himself acquainted with features such as Business Profile (formerly Google My Business) on Google Search and Maps, as well as vital knowledge and tools.

This enabled his products to be searchable online, which led to more revenue. Before the pandemic, Germano’s Chilli’s online sales only peaked at 3 percent, but in the past year and a half, it increased to 15 percent.

Digitizing is the way to go

Google Philippines is aiming to aid more businesses like Germano’s Chilli, creating a world that supports digital freelancing and accelerates the shift towards digital payments to let go of disruptions to business operations.

Providing business such access to global markets and equipping them with the necessary digital capabilities to expand reach, business will be able to manage the long-term economic implications of the COVID-19 pandemic.


Apple working on an in-house modem

Saying goodbye to Qualcomm



In-house components are on the rise. Instead of relying on other component makers, a few brands have started creating their own parts for their devices. For example, Google recently launched the Pixel 6 series with its own Tensor chipset, the company’s first in-house processor. Apple is reportedly joining the bandwagon, potentially launching an in-house modem for future iPhones.

According to Nikkei, Apple is partnering with Taiwan Semiconductor Manufacturing Co. (or TSMC) for the latter’s 4-nanometer chip technology. With the partnership, Apple is on its way to building its own 5G modems for iPhones. Apple will also work on a battery management system built for the upcoming modem.

Prior to the announcement, Apple sourced its modems from Qualcomm. Ever since 5G became a ubiquitous feature, Qualcomm helped provide modems for most smartphones. Now, almost the entire market has 5G connectivity. The company has even stopped attaching the “5G” name to its chipsets with the assumption that every forthcoming product already has the feature attached.

Though Qualcomm is still a leader in the industry, numerous brands have already started ditching Qualcomm for their own components. As such, a huge chunk of the industry reduced their reliance on the semiconductor giant. For its part, Apple has already moved away from a lot of components, especially after its current chipsets.

SEE ALSO: Apple’s Self Service Repair will let you fix your broken iPhone on your own

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Samsung teases that sliding, rolling displays are coming

Officially teased



Since the debut of the Galaxy Fold a few years ago, Samsung has dominated the foldable smartphone market with nary a competitor to hinder its success. Of course, folding screens aren’t the only ways to revolutionize display technology. Other brands, like LG, have developed sliding and rolling displays. Now, officially announced by the company, Samsung is officially trying its hand at other form factors.

Teased on their official site, Samsung Display has teased “a new era” with Samsung OLED. The company has released a few teaser images depicting a rollable and sliding display for the future. They will be called the Rollable Flex and the Slidable Flex, respectively.

However, though the form factor is officially coming now, Samsung has not announced where the new displays will launch. Though both are certainly staples of the television market, it’s within the realm of possibility that the new form factors will also come to Samsung’s smartphone lineup.

Back in May, Samsung patented the Z Rollable branding, potentially hinting at a future smartphone with the form factor. It might take a while for sliding and rolling displays to make their debut, though. Samsung still leads the foldable industry, but the market arguably hasn’t taken the industry by storm just yet, especially because of the form factor’s price tags.

SEE ALSO: Samsung launches 1000-inch TV display

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Qualcomm Snapdragon is getting a rebranding

It’s a new era for Snapdragon



In terms of processors, Qualcomm Snapdragon is one of the most iconic barometers of a device’s capabilities. However, new followers of the smartphone industry might find it difficult to follow all the different numbering systems. Sensing the same difficulties, Qualcomm has announced that they are rebranding (and simplifying) the chipset series’ branding.

Officially announced by Qualcomm, the new era of Snapdragon is coming. For one, Snapdragon is officially dropping Qualcomm from its name. Instead of peddling its wares as Qualcomm Snapdragon 888, for example, the company’s chips will just be known as Snapdragon [insert number scheme here].

Speaking of its number scheme, the Snapdragon rebrand will also simplify the sometimes-arcane numbering system. Going forward, Qualcomm is trading in its triple-digit scheme for a single-digit one. The Snapdragon 888 (and its contemporaries) might end up being known as the Snapdragon 8 series now.

Finally, a small change that means all the difference: Snapdragon will no longer add in “5G” in the name of its future chipsets. When 5G was a novel feature, Qualcomm added “5G’ to its naming schemes to indicate that their products came with the feature. Now that 5G is ubiquitous now, Snapdragon will drop the scheme; instead, all future chipsets will come with the assumption that they are 5G-compatible.

However, despite Qualcomm’s announcement, we still don’t know how the new branding will look like exactly. We don’t have a concrete example yet. Qualcomm usually launches the next generation near the end of the year, so we might not have to wait long for an example.

SEE ALSO: Qualcomm promises zero carbon emissions by 2040

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