Enterprise

Google will contribute $800 million via ads to fight Coronavirus

Here’s why it’s a notable contribution

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Google has committed to donating more than US$ 800 million to support businesses, organizations, and healthcare workers as part of its fight against the Coronavirus pandemic. Breaking it down, it says it’ll give the World Health Organization (WHO) and global government agencies a total of US$ 250 million in ad allowances.

Google CEO, Sundar Pichai, confirmed that another US$ 340 million in ad credits will be provided to small and mediumsized businesses who’ve actively advertised via them over the last year.

Furthermore, the company is establishing a US$ 200 million investment fund to help small businesses get access to capital. Lastly, it’ll be offering US$ 20 million in Google Cloud credits to researchers and academicians to unleash the power of computing on the virus. Research requires an exorbitant amount of computing power since formulas, calculations, and simulation models are supremely complex.

Google may seem like a technology company, but business-wise, it’s the world’s largest advertising company. Everyone who has access to the internet has at some point, used a Google service. This is how the company attracts users via its suite of services and serves them ads. For a behemoth like Google, it’s easy to reach out because of its robust advertising network.

The company not only serves ads on its own services but also exports out ads to other websites via services like AdSense. While it may seem Google isn’t actually giving away money from its profits but from its revenues, it doesn’t matter. The end contribution to the cause is what matters. And the company is leveraging its power to reach out.

These ads can help local authorities across the world fight misinformation about the virus. Moreover, also spread awareness passively while people are indoors in isolation and constantly connected via the internet.

Enterprise

OPPO wants to build its own chipsets, hires talent from MediaTek

Also trying to tap Qualcomm and Huawei talent

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In the last few years, the US war against Huawei has ramped up considerably with no end in sight. However, though the crackdown was against only a few Chinese companies, other seemingly innocent companies have found themselves just as affected as Huawei. For one, American companies, like Google and Qualcomm, have to deal with the loss of a valued client. On the other side of the Pacific, other Chinese companies are also feeling the heat from Huawei’s troubles.

For example, OPPO has started developing its own processors in the wake of Huawei’s chip problem. Last year, the Chinese company filed a new trademark — named the OPPO M1 — through the European Union Intellectual Property Office, according to LetsGoDigital. Presumably, the new property corresponded to an upcoming in-house processor. However, the M1 has since faded into oblivion.

Today, according to Nikkei Asian Review, OPPO has not abandoned its processor project. In fact, the company has started ramping up its efforts for an in-house chip. “OPPO has been aggressively recruiting chip talent since last year as they realized that owning the chip design capability will give it more control over its supply chain,” Nikkei’s source said.

OPPO has reportedly acquired high-ranking executives from MediaTek including a former executive for Xiaomi. Further, the company has tried tapping developers from Qualcomm and Huawei’s HiSilicon.

Much like Huawei’s efforts, OPPO’s aggressive hiring aims to build a team for in-house development. Currently, OPPO still relies on third-party suppliers to build its phones like Qualcomm and MediaTek. With Huawei being attacked on all fronts, OPPO is in as much risk if the US implements a wider ban against Chinese companies. Recently, the US wants to take away Huawei’s ability to make its own in-house chips.

SEE ALSO: OPPO Reno4, Reno4 Pro specs and official renders leaked

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Enterprise

iPhone 12 series will get almost all its OLED screens from Samsung

Around 80 percent!

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By now, it’s no surprise that Apple sources some of its components from its competitors. Notably, the company obtains a portion of its screens from Samsung, one of the world’s most prominent screen suppliers. However, an upcoming report predicts a larger ratio than expected.

As reported by MacRumors, Apple will supposedly source around 80 percent of its OLED supply for the upcoming iPhone 12 series from Samsung. Meanwhile, the remaining 20 percent will come from LG and BOE. According to previous rumors, Apple was already talking with Samsung and LG prior to the report.

Of course, this isn’t the first time Samsung took a majority of the iPhone’s main supply line. Notably, the iPhone X obtained all of its OLED screens from Samsung Display. The iPhone X was the company’s first OLED smartphone.

Previously, rumors predicted five new iPhone models coming this year. Earlier this year, Apple launched the first model, the new iPhone SE. Naturally, because of the model’s budget-friendly positioning, the iPhone SE only had an LCD screen.

Hence, after the iPhone SE, Apple is still slated to launch four more models this year — presumably from the entire iPhone 12 series. According to more rumors, Samsung will provide the screens for three of these models, leaving the final model for LG and BOE.

If no further delays hamper Apple, the iPhone 12 series will still launch later this year.

SEE ALSO: Apple moving its AirPods assembly line to Vietnam

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Enterprise

Philippines wants to tax Netflix, Spotify to increase coronavirus relief funds

Might add 12 percent to current prices

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After two months of community lockdowns, the Philippines’s response to the pandemic remains controversial at best. At the time of publishing, the country has 14,035 confirmed cases of COVID-19 and 868 deaths.

Recently, Congressman Joey Salceda, currently chairing the Committee on Ways and Means, has proposed a new tax aimed against the country’s biggest social media and entertainment platforms: Facebook, Google, Netflix, YouTube, and Spotify.

Currently, the globally recognized companies are not taxed for putting up ads for goods on online marketplaces in the Philippines. Meanwhile, other entities still pay the 12 percent value-added tax.

As reported by Reuters, the proposed tax will siphon more funds into the country’s pandemic response, including a “national broadband project and digital learning [programs].” However, the bill’s provisions are not available to the public yet.

According to the Philippine Daily Inquirer, the tax is against both currently untaxed advertising and services. For merchants selling goods and advertising online, “only 50 percent… pay VAT.” Further, Salceda proposes that digital advertising, especially those done by foreign companies, must course through an official country representative.

For services, Salceda suggest an additional 12-percent tax on entertainment subscriptions. However, a big question lies on who will ultimately carry the blow of the new tax. Is it the company itself or the consumers through higher subscription fees? Right now, Netflix and Spotify subscriptions are slightly lower than their American counterparts. Netflix Philippines has declined to comment.

However, as a bill is still just a bill, no one knows if and when the new tax will push through.

SEE ALSO: Netflix is raising $1 billion to create more original content

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