Enterprise

Google will contribute $800 million via ads to fight Coronavirus

Here’s why it’s a notable contribution

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Google has committed to donating more than US$ 800 million to support businesses, organizations, and healthcare workers as part of its fight against the Coronavirus pandemic. Breaking it down, it says it’ll give the World Health Organization (WHO) and global government agencies a total of US$ 250 million in ad allowances.

Google CEO, Sundar Pichai, confirmed that another US$ 340 million in ad credits will be provided to small and mediumsized businesses who’ve actively advertised via them over the last year.

Furthermore, the company is establishing a US$ 200 million investment fund to help small businesses get access to capital. Lastly, it’ll be offering US$ 20 million in Google Cloud credits to researchers and academicians to unleash the power of computing on the virus. Research requires an exorbitant amount of computing power since formulas, calculations, and simulation models are supremely complex.

Google may seem like a technology company, but business-wise, it’s the world’s largest advertising company. Everyone who has access to the internet has at some point, used a Google service. This is how the company attracts users via its suite of services and serves them ads. For a behemoth like Google, it’s easy to reach out because of its robust advertising network.

The company not only serves ads on its own services but also exports out ads to other websites via services like AdSense. While it may seem Google isn’t actually giving away money from its profits but from its revenues, it doesn’t matter. The end contribution to the cause is what matters. And the company is leveraging its power to reach out.

These ads can help local authorities across the world fight misinformation about the virus. Moreover, also spread awareness passively while people are indoors in isolation and constantly connected via the internet.

Enterprise

US revoked Huawei’s remaining licenses

Including Intel’s

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Throughout the Trump presidency, Huawei has seesawed between near-extinction and salvation, between bans and temporary pardons. However, in the final days of his reign, Trump is seemingly intent on burning as much bridges as it can. Despite previously granted applications, the U.S. government has revoked Huawei’s remaining licenses, including Intel’s.

Late last year, Intel finally received one of the coveted operating licenses from the government. Amid the expansive ban against Huawei, the chipmaker gained permission to continue doing business with the Chinese company. The company joined a select group which reportedly includes Samsung and Qualcomm. After all, the government promised licenses once companies started applying.

Unfortunately, the government’s sudden turnaround is no surprise. A few days ago, Trump also blacklisted Xiaomi, dumping the company in the same mire as Huawei. Given the events of the past few weeks, the Trump administration is apparently hellbent on causing as much damage as possible.

According to Reuters, eight licenses were revoked from four companies. Besides Intel, memory chip maker Kioxia, formerly known under Toshiba, is reportedly part of the list. Additionally, the government intends to deny several applications in the coming days.

On the bright side, the Trump administration only has a few days left at the time of this writing. Though incoming president Joe Biden’s China-related policies are still an unknown, they will likely be less hostile than Trump’s ongoing policies.

SEE ALSO: Huawei buys 90 patents from BlackBerry

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Enterprise

Qualcomm acquires Nuvia and Apple’s ex-chief architect

A promising future for Qualcomm

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Quite often, it’s a big deal when a big company acquires a smaller company. However, you might not have heard of this new one from Qualcomm. Today, Qualcomm acquires Nuvia, a 2019 startup. If you haven’t heard of it, here’s a short TL;DR on why it’s important: Nuvia’s founder worked on Apple’s A14 processor.

Currently, Nuvia is still in the chipmaking business albeit under its own banner. However, the startup’s credentials are impressive. As mentioned above, Nuvia CEO Gerard Williams III was Apple’s former chief architect for processors between A7 and A14. The company’s senior vice presidents for engineering John Bruno and Manu Gulati were also part of Williams’ team for a while. Before his Apple stint, Williams also worked with ARM for chips in the past.

Now, Nuvia is promising a lot. Last year, the company’s Phoenix chipset boasted superior single-core performance compared to its competitors. According to tests, Phoenix outed almost double the performance of other processors for considerably less power.

With the acquisition, Qualcomm is now on track for a widely successful future. Currently, the company is still the industry’s leader for premium smartphone processors. As for its competitors, Apple launched the M1 processor for laptops and MediaTek recently reached the top spot for overall smartphone sales.

SEE ALSO: Qualcomm has announced a larger and faster fingerprint sensor

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CES 2021

Lenovo unveils the ThinkReality A3, its first smart glasses

That virtual monitor feature is a nice thing to have

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CES 2021 is in full swing with Lenovo joining the party. One of the products the company launched this year is focused solely on the enterprise market — the ThinkReality A3. This is a pair of smart glasses that double as a virtual monitor which could come in handy during these times.

Lenovo is touting the ThinkReality A3 as the most advanced and versatile lightweight smart glass in the enterprise market. With this pair of smart glasses, users can make use of a virtual monitor that extends their workflow. It connects via USB-C for quick and seamless integration with PC or any Motorola smartphone.

The concept of a virtual monitor is particularly useful for people who need extra space to work with. With Lenovo’s smart glasses, users can enjoy a second display that can be customized to their liking.

What’s cool about these smart glasses is that they can follow and adapt to the user’s orientation. This is all thanks to the stereoscopic 1080P display and dual fish-eye cameras for room-scale tracking. Of course, Lenovo is also allowing for further display customization. Users can select the personal office mode or place the virtual monitor anywhere for a much versatile workflow.

Powering the device is the Qualcomm Snapdragon XR1, a chipset designed for wearables. An 8MP RGB camera in the smart glasses inputs 1080P videos for expert use cases. Optional updates include an industrial frame to make the smart glasses more durable and safer to use.

Two editions, two different use cases

The ThinkReality A3 will come in two editions: PC and industrial edition. The former tethers to a laptop or a mobile workstation so users can utilize a virtual monitor and use regular Windows apps. Unlike secondary monitors though, these smart glasses are much more compact and allow for total productivity. Plus, users can also carry a pair like a traditional eyewear.

Meanwhile, the industrial edition hooks to a Motorola smartphone for hands-free AR tasks. Through the ThinkReality software, users can use mixed reality applications and content for their business.

As part of Lenovo’s ThinkReality solutions, the A3 joins other products like the A6 headset in the company’s push towards wearable computing. The ThinkReality A3 will come to select markets worldwide starting mid-2021. Enterprise users may visit Lenovo’s webpage to find out more about it.

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