You may have heard about the Big Mac Index, but how about the first fully food-backed global currency called the MacCoin?
The iconic Big Mac celebrates its 50th anniversary in 2018 and McDonald’s marks this milestone by introducing the limited edition MacCoin across the United States and more than 50 other participating countries including China, Indonesia, and South Korea. (Here’s a full list.)
The MacCoin comes in five unique designs, each representing a decade of the Big Mac.
One MacCoin highlighting the 1970s showcases the decade’s Flower Power, and the 1980s token features pop art. Abstract shapes are reserved for the 1990s MacCoin design, and the coin representing the 2000s shows technology that was hip back then. The 2010s MacCoin celebrates the past 10 years and the evolution of modern communication by displaying emoji. Additionally, the seven languages featured across the various designs are Arabic, English, Indonesian, Mandarin, Portuguese, French, and Spanish.
In the US, you can get a MacCoin for every Big Mac meal. If you want to collect all five designs, you better have a big appetite for the Big Mac and a deep wallet, because five Big Mac meals will cost you more than US$ 42 (including tax) and they are going fast! This will also leave you with a bigger belly after more than 5,000 calories — double that if you redeem your MacCoins for free Big Macs before the end of the year.
We’re celebrating 50 years of Big Mac by creating a global currency—MacCoin—each one worth a free Big Mac around the 🌎, with 5 collectible designs for 5 legendary decades. Starting August 2, collect your own MacCoins when you buy a Big Mac while supplies last. #BigMac50 pic.twitter.com/xn8Z9GNLSp
— McDonald’s (@McDonalds) July 29, 2018
The promotion started August 2, which would have been the 100th birthday of the founder of the Big Mac, the late Jim Delligatti. Some countries have different ways for you to get your hands on a MacCoin. In China, for example, you can get a MacCoin by singing the birthday song for the Big Mac starting August 6.
What is the value of the burger currency, you may ask? You can either keep the MacCoin, give it away or trade it in for a free Big Mac until the end of 2018. Redeemed coins won’t be brought back into circulation. Therefore, each coin will be for one-time use only. On the other hand, eBay turned into a flourishing marketplace for the coins, trading as high as $35 per coin and prices will likely go up from here.
So, how has it been hunting for MacCoins in Chicago, the home of the global headquarters of McDonald’s? Four days into it and stores are running out of the coins. It didn’t help that Chicago hosted Lollapalooza — a music festival attended by hundreds of thousands of music fans — from August 2 to 5, and the Big Mac would have made a perfect midnight snack after each day of dancing and partying.
I did manage to get my hands on a couple: the 1990s coin with all its abstract and geometric shapes, and the 2000s coin showing a tech bubble design.

Image credit: Kimmee Rae Pineda
I spent a good 15 minutes walking to the first store (burning maybe two percent of the would be gazillion “Big Mac and Fries” calories I’d eat), lining up along with the lunch-hour crowd and being told they are all out. So, I put my general knowledge of McDonald’s locations in Chicago Loop to good use (I can name the cross streets of each branch without needing a map!) and googled the phone numbers to find the closest store with MacCoins left.
After a few tries, I found one with some left and promptly raced over, placed my order, and patiently waited for my food and coin. I learned that you had to specifically ask for the coin after getting your food, and the branch manager personally hands you your hard-earned — or shall we say digested — MacCoin after checking your receipt. Also, you can’t just order five meals and get all five coins at once. I know, because I tried to save myself the trouble and just throw a Big Mac party for anyone who’s hungry so I get to complete the collection before they run out. We all have to do it the old fashioned way: ballooning with one Big Mac at a time.
All that remains to be said: Happy birthday, Big Mac! You don’t look a day over 50 and are as yummy as you always have been.
Need more burgers in your life? Watch this experimental video:
This article was contributed by Kimmee Rae Pineda.
Entertainment
Street Fighter special look: Blanka vs. Ryu
Jason Momoa, Andrew Koji’s characters face off
Paramount Pictures has released a new special look for Street Fighter featuring Jason Momoa and Andrew Koji.
The short, minute-long clip shows the actors’ respective characters, Blanka and Ryu, in battle.
It opens with a chained prisoner struck by extreme electrical charges, transforming into the green-skinned, electricity-infused Blanka.
He unleashes a fierce roar. Meanwhile, Ryu drops into a fighting stance, but tells Blanka he does not want to fight him.
Forced to defend himself, Ryu then fires a signature Hadouken fireball towards Blanka, as the teaser cuts to the Street Fighter title card.
Street Fighter debuts in cinemas starting October 14. It is directed by Kitao Sakurai and stars an ensemble cast that includes Noah Centineo as Ken Masters, Callina Liang as Chun-Li, Joe “Roman Reigns” Anoai as Akuma, and Curtis “50 Cent” Jackson as Balrog, among others.
The film is set in 1993 when estranged Street Fighters Ryu and Ken Masters are thrown into combat when Chun-Li recruits them for the next World Warrior Tournament.
Lifestyle
Spartan Philippines brings DEKA to local athletes
The global hybrid racing standard touches down in Manila!
Hybrid fitness racing has been picking up steam globally for a while now, and until recently, chasing it meant booking a flight.
That changed on July 28, when Spartan DEKA officially launched at the Grand Atrium of EDSA Shangri-La Plaza in Mandaluyong City. Spartan Philippines has built its name on trails and mud pits, but the fitness world has shifted, and DEKA is where the brand is meeting it.
Athletes here no longer need to travel abroad to test themselves against a global leaderboard in this format. The arena’s home now.
The afternoon opened with a live drumming performance that set the tone, followed by a look at the roadmap through 2026 and 2027, and a full demonstration of all 10 standardized DEKA functional fitness zones.
Three formats, six ambassadors
The launch also introduced the first six DEKA Philippines Ambassadors, two representing each of the sport’s three race formats.
DEKA Strong strips out the running entirely and leaves 10 zones of pure output, represented by Yzah Umlas and Alex Diaz. Meanwhile, DEKA Mile adds a 160-meter run before each zone, represented by Marline Capones and Coach Don Velasco.
DEKA Fit pushes that run to 500 meters, represented by Kaizen Dela Serna and Justin Hernandez. Together, the three formats give the sport a range that fits different kinds of athletes.
Sports tourism gets a boost, too
The launch also carried a partnership with the Department of Tourism’s Office of Special Concerns. Spartan Philippines is rolling out its Love The Philippines APAC Ambassadors program next, aligned with the DOT’s own campaign of the same spirit.
The plan brings in Spartan athletes from Malaysia, Singapore, Thailand, Korea, Japan, Australia, Hong Kong, Taiwan, China, and Cambodia, all of them positioned to encourage international racers to fly in and compete here.
Shangri-La Plaza and Fenix/FITIQAsia backed the launch, with Fenix/FITIQAsia supplying the equipment that made the live zone demo possible.
Mark your calendars
If the launch got you curious, there’s already a lot to look forward to. A DEKA Strong Road Show hits the PhilFit Expo from August 19 to 21, and the first DEKA Fit Arena event follows at Space at One Ayala on October 3 and 4, where organizers expect more than 5,000 runners on course.
Entertainment
Now Playing: Spider-Man: Brand New Day
It’s a must watch for Spidey fans who want to see Peter Parker enter his sad boy era.
The Holland-led Spider-Man trilogy is one of my favorite franchises in the Marvel Cinematic Universe. Compared to other series with admittedly disjointed plots, all of Spidey’s storylines have a clear thread leading from one to the next. Since the fourth entries after trilogies are historically lackluster, I had a lot of trepidation heading into Spider-Man: Brand New Day.
Thankfully, all those worries were unfounded. Brand New Day follows the same throughline as its predecessors, once again reinforcing Spider-Man as the strongest franchise that Marvel offers fans today.
A brand new day indeed
Coming from No Way Home, Brand New Day still has Peter Parker live a new life as a literal nobody where no one remembers who he is. So begins his existence as just Spider-Man with no friends or family.
When a new and unseen threat ravages through New York City, Spidey starts to wish that he still had friends to help him out, which leads him on an inevitable collision course with Ned and MJ. Ironically, it also leads him to other characters in the city, including the Hulk and the Punisher.
A cacophony of villains
When I first saw the trailer, I was worried about the astounding number of villains from the get-go. After all, one of the biggest problems in Sam Raimi’s Spider-Man 3, the most maligned entry in Spider-Man movie history, was the villains. Though far from the movie’s biggest problem, having too many bad guys without a solid plot led to its terrible reception. You can see why Brand New Day’s trailer raises some flags.
If you were thinking the same thing, Brand New Day does indeed have a cohesive plot. Everything flows neatly into one another. Each emotional beat of Peter feeling for his solitude mixes well with the action. In here, fight scenes feel like they have a purpose.
And there is a big bad here. It’s not just a collection of guys that Spidey has to go through. That big bad, who shall not be named at this time, doesn’t feel like just a placeholder for Peter’s internal struggles. They have a character of their own and their own struggles to solve. I wouldn’t say they’re at the level of Loki just yet, but they definitely have a better go at it than most of the MCU’s other villains.
Marvel’s New York City finally debuts
Despite being a prime location since 2012’s Avengers, New York City never really felt like the quintessential city for superheroes in the comics. In the movies, the city was just another city to be ravaged when a new villain comes along.
For the first time, Brand New Day makes the city feel like a lived-in world with a bunch of superheroes living in the neighborhood. And they do pop up.
Does Peter have a scientific problem that only a very specific hero can solve? It’s a good thing Bruce Banner is just around the corner. Does he need some muscle? Well, the Punisher is skulking around somewhere. Plus, there’s even a succinct reason why other superheroes can’t help out.
In this way, Brand New Day presents itself more like a comic book series than a one-off movie. It’s like following the story alone from issue to issue. It’s not the most perfect adaptation of the landmark city, but it goes a long way from just another ravaging of New York.
Peter’s sadness
Everything here hinges on Peter’s loneliness. Despite meeting a trove of characters across the cinematic universe, Peter yearns for time with his loved ones. But they’re gone.
Unlike the past three films where he always had someone to go home to, he has no one here. Tony Stark is dead. Aunt May is gone. Happy has gone to parts unknown. Ned and MJ have no memory of him. Brand New Day has a way of making you feel for his aches, whether the way he still keeps track of MJ or some physiological changes as a result of his predicament.
It also helps that the movie’s big bad has similar motivations. Both serve as perfect mirrors against each other, elevating both their stories effectively. And that’s all I’ll say about that.
Spider-Man: Brand New Day is a few steps behind from being a perfect Marvel movie, but it’s still an extremely strong part of the Spider-Man mythos. The trilogy, now quadrilogy, remains Marvel’s most consistent franchises to date. It’s an absolute must-watch.
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