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HTC’s ‘unexpected surprise’ is surprisingly disappointing

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HTC U Ultra announcement

Last week, HTC Taiwan’s Facebook page teased a new phone launch for March 20. The announcement finally came, but it’s actually something we had known about for the past couple of months.

The logical guess was the arrival of a successor to last year’s flagship HTC 10, which was revealed around this time in 2016. Instead, we’re all being treated to a more expensive version of the underwhelming HTC U Ultra that was unveiled last January.

HTC U Ultra Sapphire

The limited edition version adds a sapphire screen to the already premium smartphone. This raises the introductory price from the $750 of the original to — wait for it — $950 after converting from the New Taiwan dollar price of NT$ 28,900. Oh, boy.

Fortunately, the built-in storage has been upped from 64GB to 128GB, but that still isn’t enough to justify the $200 increase. Sure, sapphire displays are a rarity in smartphones, but tests have shown the more ubiquitous Gorilla Glass to be more than sufficient for daily grinds and occasional drops.

This is such a disappointment for long-time HTC fans. The best phone to come from the manufacturer’s factory in recent memory — the Google Pixel — isn’t even branded as an HTC. The U Ultra with its underpowered specs and outrageous price isn’t enough to stand against the flagships we’re seeing this year.

Care to share your strategy with us, HTC?

SEE ALSO: HTC introduces overly expensive U Ultra and smaller U Play

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News

HONOR Magic8 Pro gets Android 17 Beta 3 support early

Android 17 arrives early

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The HONOR Magic8 Pro is among the first smartphones to support Android 17 Beta 3, giving developers early access to Google’s upcoming mobile platform ahead of its wider release.

According to HONOR, the early beta access allows developers to test app compatibility, optimize performance, and integrate new Android 17 features using the company’s flagship smartphone.

Android 17 Beta 3

Android 17 Beta 3 introduces several new multitasking, customization, camera, and privacy tools. One of its biggest additions is the expansion of Bubbles into a system-wide feature. Apps can now run in floating windows that users can minimize and reopen from anywhere on-screen.

The update also adds support for the RAW14 image format. HONOR says this allows developers to better take advantage of the Magic8 Pro’s AiMAGE camera system for improved image processing, dynamic range, and color accuracy in third-party camera and editing apps.

Android 17 Beta 3 also expands UI customization. Users can now hide app labels for a cleaner home screen layout, while developers can adjust Photo Picker layouts with different aspect ratios including portrait-style 9:16 views.

Other updates include separate Quick Settings toggles for Wi-Fi and mobile data, alongside a redesigned screen recording interface that lets users choose between recording the full display or a specific app.

Privacy and security improvements are also part of the update. Android 17 Beta 3 adds session-only precise location access, blocks local network access by default, and introduces protections against code injection attacks. Google is also preparing Android for future cybersecurity threats through support for Post-Quantum Cryptography (PQC).

The HONOR Magic8 Pro features the Snapdragon 8 Elite Gen 5 Mobile Platform, HONOR’s AiMAGE imaging system, and a 6,270mAh Silicon-carbon Battery. HONOR says its participation in the Android 17 Beta program highlights its continued collaboration with Google ahead of Android 17’s official release.

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Dua Lipa is suing Samsung for $15 million

Samsung allegedly used her image without her consent.

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Samsung has an unlikely rival. Dua Lipa is suing the South Korean company for using her image without her permission.

In the marketing world, brand endorsers are part and parcel of how products are pushed to the market. Famous celebrities are often asked to advertise a product for their potential star power. That said, a company needs the endorser’s consent first.

According to a new suit (via Variety), pop star Dua Lipa is suing Samsung for using her image to endorse TVs without her consent. The South Korean brand is reportedly using Lipa’s photo on the packaging of its TVs. Lipa alleges that the photo’s usage implies that she endorses the TV, which she does not.

The complaint also alleges that Lipa asked Samsung to take down the image last year. However, Samsung’s reply was, to her, “dismissive and callous.” The brand has then continued to use the image in its packaging.

To prove her point, the suit includes anecdotes of Samsung customers who bought the TV specifically because the packaging has Lipa’s image on it. To pay for damages, Lipa is asking for US$ 15 million from the global brand for copyright infringement.

SEE ALSO: These Samsung TVs and sound devices are perfect for summer

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Gaming

The Switch 2 is getting more expensive this year

The price increases will start this month.

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Gone are the days when consoles get cheaper as time goes by. These days, especially because of the RAM crisis, gaming consoles are getting more expensive. Joining this worrying trend, the Nintendo Switch 2 is getting a price hike.

Even upon launch, the Switch 2 was already pricier than its original counterpart. Currently, without the incoming price hikes, the console retails for US$ 449.99. It’s a lot but not completely out of reach.

Last week, Nintendo announced a price hike that might push the console to less than attainable levels. Starting May 25, the Switch 2 will cost JPY 59,980 (up from JPY 49,980) in Japan. The original generation is also getting a hike: JPY 47,980 for the Switch OLED, JPY 43,980 for the base Switch, and JPY 29,980 for the Switch Lite.

Abroad, you can expect price hikes on September 1. The Switch 2 will jump to US$ 499.99, CAN 679.99, or EUR 499.99, depending on where you live. These are the only official hikes announced right now, but Nintendo has confirmed that price revisions will be implemented in other regions, too.

As you might expect, the price increases are due to the ongoing RAM crisis. Though the console is an undeniable hit, the Switch 2 can’t hide behind its popularity against the price shortage dealt by unnecessary data centers. At the very least, users worldwide have time to grab the console in its original pricing before the hikes.

SEE ALSO: Switch 2 now lets you play old games in 1080p

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