iPhone loyalty reaches an all-time high in the US

91.9 percent of respondents say they would choose an iPhone



2020 could be one of Apple’s most successful years, and sales figures aren’t the only thing to prove it. If SellCell’s latest research is to be believed, iPhone loyalty stands at an all-time high — even more so than its Android competitors.

SellCell’s recent figures reveal that up to 91.9 percent of respondents say they would choose an iPhone again for their next smartphone. Just last 2019, that figure was at 90.5 percent. Only a low 8.1 percent of current iPhone users said that they choose another brand for their next smartphone purchase.

By contrast, loyalty to Samsung smartphones stands at 74 percent — a huge gap indeed. Google, with its Pixel lineup, stands at 65.2 percent which is still a respectable figure. Other Android manufacturers had it worse: LG commands a low 37.4 percent loyalty rate, while Motorola is at 29 percent .

Loyal for a reason

As for reasons behind brand loyalty, almost half of loyal iPhone users responded that they want only the best smartphone they could find. Some respondents said that they are buried deep into the Apple ecosystem. Others responded that they had no prior issues with iPhones, or that switching to other brands is a hassle.

The same reasons also stick with Samsung’s loyal users. Almost half responded that they want only the best, followed by those who wanted to stick around or who find switching to iOS a hassle. A portion also responded that they see no issues with their Samsung devices. Meanwhile, only a mere portion said that they are tied into the Samsung ecosystem.

It’s time to switch

SellCell also asked brand defectors why they are switching to other brands for their next purchase. As for Apple, a large portion responded that they want better technology and more features. Some also responded that they prefer the design of other brands. With that, most iPhone defectors preferred Samsung, followed by Google, and then other brands for their next purchase.

As for Samsung, most brand defectors responded that they want better privacy protections. Those who think that they can get better value elsewhere represent a quarter for reasons behind defection. Only a small portion responded that they are switching for better technology, or for a more feature-packed model. Unsurprisingly, Apple is the most preferred choice followed by Google and then other manufacturers.

The recent figures from SellCell indeed paint a rosy picture for Apple, at least in the US. SellCell’s research included 5,000 respondents aged 18 and older who use an Apple, Samsung, Google, LG, and Motorola device. If taken into account, their research only meant that Apple had a highly successful 2020 due in part to the sales of the iPhone 12 series.

Granted, the scope of research is quite limited and doesn’t include other established brands. Notable exclusions include Sony, Nokia, and OnePlus, which saw a big increase in year-on-year growth last 2020. Chinese manufacturers are also left behind for the research, but this is somewhat acceptable given their rarity in the US.

Of course, SellCell’s research is confined to the US. Brand loyalties would significantly differ in other areas like India and China. Here, other factors for sticking to or switching to a brand could also be at play given the demographics and the dynamics of the smartphone market itself.

Source: CellSell


Nokia G20 now official, promises 3-day battery life

In the budget segment



Nokia G20

Nokia has been focused on releasing budget line phones that offer good value. After announcing the Nokia G10, the company has now unveiled the Nokia G20.

The Nokia G20 features a 6.5-inch teardrop display — plenty of real estate for all sorts of things that you do with your smartphone like watching videos, browsing social, and playing games.

Running Vanilla Android, it comes with Android 11 straight out of the box and promises three years of early and consistent security updates and two years of software upgrades. The three-day battery life promise comes from both having vanilla Android as well as a 5,050mAh battery.

For unlocking, it has both a side fingerprint sensor and face unlock options. It also has a USB-C port and a 3.5mm headphone jack.

Heading over to the cameras. The Nokia G20 sports a 48MP main shooter flanked by 2MP macro and 2MP depth shooters. For selfies, there’s an 8MP front facing camera.

Price and availability

The Nokia G20 retails for US$ 199. It will be available starting June 28 on, in the 4GB+128GB dual SIM variant. Storage is expandable up to 512GB via a MicroSD card slot. It also comes in two colors: Shimmering Night and Cool Glacier.

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Lenovo Go accessories are specially made for remote workplaces

Adjusting to the new normal



Remote working has become a routine now, and companies are increasingly adopting a hybrid work culture. Work-from-home is just one of them, and many are opting for a nomadic life that’s not too far away from the city but far enough from the usual. Lenovo Go-branded accessories are specially designed to fit this hybrid culture.

The broad portfolio of purpose-built PC accessories is conceived to address common productivity pain points such as multitasking on several devices, low battery anxiety, or bad audio quality during calls.

Lenovo Go

The Lenovo Go Wireless Multi-Device Mouse lets you pair up to three devices and connect them effortlessly with a single button. If you’re looking for something different, the Wireless Vertical Mouse offers an optimized angle and curvature that mimicks a natural handshake position. Its accuracy is up to 2400 dots per inch (DPI) and includes six programmable buttons.

There’s also a USB-C Wireless Charging Kit that can charge any 13 to 14-inch laptop. All you need to do is lay the 65W mat and connect the receiver to one of the USB-C ports. The moment you place your laptop on the desk, it’s ready to charge. The Wireless Mobile Power Bank has a capacity of 10,000mAh and can simultaneously charge up to 30W of devices, one via wireless Qi and two via USB-C.

There’s also a Wired Speakerphone that eliminates headset pressure and delivers top-notch sound. It contains two microphones for beamforming and far-field pickup to improve voice clarity.  In case you’re looking for something that’s audio-focused, the Wired ANC Headset and Wireless ANC Headset offer maximum options in terms of connectivity. The latter also supports USB-C connections and dual pairing. Lastly, an In-ear option is also available, which also supports ANC (Active Noise Cancellation).

Tech Accessories Organizer is also available with compression-molded compartments and splash-proof zippers to keep care of all your accessories.

Price and Availability

Lenovo Go Wireless Multi-Device Mouse July 2021 €49 (US$ 58)
Lenovo Go USB-C Wireless Mouse July 2021 €36 (US$ 43)
Lenovo Go Wireless Vertical Mouse Aug 2021 €49 (US$ 59)
Lenovo Go Wireless Split Keyboard Oct 2021 €89 (US$ 106)
Lenovo Go Wireless Numeric Keypad Oct 2021 €49 (US$ 59)
Lenovo Go USB-C Laptop Power Bank (20,000 mAh) July 2021 €80 (US$ 95)
Lenovo Go Wireless Mobile Power Bank (10,000 mAh) Jan 2022 €69 (US$ 82)
Lenovo Go Wireless Charging Kit Oct 2021 €139 (US$ 154)
Lenovo Go Wired ANC Headset Nov 2021 €99 (US$ 120)
Lenovo Go Wireless ANC Headset Nov 2021 €159 (US$ 190)
Lenovo Go ANC In-ear Headphones Nov 2021 €79 (US$ 95)
Lenovo Go Wired Speakerphone Oct 2021 €99 (US$ 120)
Lenovo Go Tech Accessories Organizer Sep 2021 €45 (US$ 54)
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DITO rebranded Globe At Home modem seller arrested

The scammer was caught via a sting operation



Some time last week, there were reports of Globe At Home modems being sold as rebranded DITO modems. Globe then issued a warning and worked with the Philippine National Police to pin down the suspect.

On June 23, 2021, Globe announced that the suspect has been captured. According to the police report, the suspect named Marlou de Paz was captured in a sting operation in Pala-Pala, Brgy. Sampaloc Dasmarinas Cavite. The 33-year old De Paz is under investigation for violating RA 8484, or the Access Devices Regulation Act of 1998.

De Paz was caught illegally selling “openline DITO modems” on various Facebook community groups for Cavite-based residents. In his post, he stated that any telco operator’s SIM may be used for the unit to function. The post also openly claimed that the modems are the Tozed “S10g Home Prepaid WiFi device.”

Globe is currently the only authorized distributor of these Tozed S10G modems in the Philippines. The telco is taking the necessary steps in ensuring that its customers are well-protected from illegal activities concerning its products and devices.


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