News

LG lets you live ‘Life in Details’ in the new normal

Home entertainment has never been this good

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Focusing on ‘Life in Details’, LG collaborated with influencers and from all walks of life to discuss how LG’s latest home entertainment options are the perfect upgrade as you stay at home.

Half a year into the pandemic, staying at home has become the new normal. Most of the activities you’ll engage in, whether for work or for leisure, will be confined to the four corners of your home.

However, just because you can’t go outside doesn’t mean you have to compromise. Working from home, or relaxing after a long day, doesn’t have to be a drag. In the new normal, having access to technology that won’t let you down is important.

Every detail, no matter how small, contributes in uplifting experience and enjoyment. To show just how enjoyable staying home can be, LG Philippines recently held an online event to showcase its newest home entertainment system offerings.

Detail for every lifestyle

Actor Mikael Daez delved into how LG UltraGear gaming monitors leveled up his gameplay and how the UltraWide monitor helped in working-from-home.

Acclaimed film director Mik Red gushed about the unrivaled cinematic experience offered by LG OLED TV.

PBA All-Star LA Tenorio shared his observations on how self-lit pixels excel in sports.

Beauty queen Megan Young admired the fast response time the OLED TV offers.

Tatler Homes Editor, Stephanie Zubiri discussed how LG OLED fits perfectly inside a smart home thanks to its AI technology.

Long-time LG brand ambassador James Deakin went into detail about pure colors of LG Real 8K NanoCell TVs.

LG OLED GX TV

Headlining LG’s home entertainment event was the LG OLED GX TV. LG OLED screen technology uses self-lit pixels, meaning they work independently to emit their own light. This allows for perfect black levels, outstanding colors, infinite contrast, and the sharpest details which ultimately uncovers all the detai4ls in darker scenes.

LG’s OLED technology is a perfect fit for any lifestyle and any interest. Whether your TV use caters more to Cinematic, Sports, Gaming, or Lifestyle, LG OLED TV provides the best experience possible.

Another heavyweight in LG’s lineup of TVs is the NanoCell Real 8K TV. By offering accurate, lifelike color, one is able to experience unparalleled realism at home. LG NanoCell technology produces pure colors by applying about 1nm-sized nanoparticles to filter out dull color and enhance color purity, giving you vivid and accurate hues.

Speakers for every occasion

Perfectly complementing the LG OLED and LG NanoCell 8K are two new speakers — the XBoom Go PL5 and PL7. These are portable Bluetooth speakers that give any room, big or small, an immersive surround sound experience. To bring their XBOOM speakers to the next level, LG collaborated with Meridian — the British pioneers and one of the pillars of High-Resolution audio.

For gamers and would-be streamers, LG showcased two of its newest monitors. LG UltraGear monitors are the perfect way to get started with esports and gaming. this is thanks to their versatility in performing other tasks without losing a step.

Plug it in, play a game, and immerse yourself. LG UltraWide monitors are the perfect working-from-home companion. It gives you a wide screen area to multi-task and boost your productivity.

LG Managing Director Inkwun Heo spoke about the role that home entertainment plays in the new normal. “With the extended amount of time we’re now spending at home and in the foreseeable future, we really get to see Life in Details. We learn to appreciate how technology makes our life better. As staying at home becomes the ‘new normal’, I assure you, with our new Home Entertainment System, you would want to stay at home.”

LG products are available in Lazmall and other authorized online sellers and dealers nationwide. For a complete list of retailers, please visit www.lg.com/ph


This is a slightly modified press release from LG Philippines

News

Jordan Brand launches first store in Manila

#JordanManila

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Hoop-heads now have a new store they can frequent — with proper social distancing protocols, of course — as  Jordan Brand announces the launch of its first store in the Manila, Philippines.

The store is located in Bonifacio Global City and will open its doors starting December 3, 2020. The Manila Jordan Brand Store introduces a new retail design concept inspired by Michael Jordan’s legacy authentically grounded in basketball culture.

The design aesthetic across the store’s 4,500 square feet is rooted in the game and community of basketball. It leads with a design palette that is authentically connected to the heart and soul of the brand. The new store will be home to the best from Jordan Brand in terms of products, premium product services and experiences.

To help highlight the vibrant Filipino culture and flavor throughout the store, art from some of Manila’s most exciting artists will be showcased throughout the space. Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz, AJ Dimarucot bring together the local voice and basketball street elements from the nation’s true obsession  through their art.

The store also boasts the largest assortment for Jordan apparel across men’s, women’s and kids in South East Asia. Consumers can access exclusive features like one-on-one styling services or  ‘Custom 23’ to customize Jordan products to help curate their on and off-court looks.

At launch, designs from eight globally acclaimed artists will be used to customize laces, dubraes, aglets and tees.

A special rooftop court

The rooftop of the store features a basketball court with a stunning mural designed by renowned NYC artist Kimou Meyer (@groteskito). Through the design, Kimou captures the energy and ethos of the Jordan Brand by showcasing two figures intertwined in a 1:1 game. The space will be used for community games, events, activations, clinics, and special guest appearances.

Exclusively for the launch of the first Jordan store, 150 pairs of the limited Air Jordan 4 Retro ‘Manila’ edition will drop starting December 3.

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Health

From zero to export, here’s how India ramped up PPE making

US and China are its biggest trade partners

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With a 1.3 billion population, India is a highly dense country. The imposition of a sudden lockdown meant critical equipment like PPE (Personal Protection Equipment), masks, and other medical equipment were in low supply. Due to the global outbreak, imports were also difficult to find since the demand was too high.

The initial cases of Coronavirus were detected in the Chinese city of Wuhan in November 2019. While the outbreak was limited initially, it gradually spread across China, followed by other countries, and reached a critical stage in March.

Many countries implemented a strict lockdown to curb the spread of the virus. While these curfews helped reduce the spread of the virus, it also handicapped industries because the normal flow of goods and production was adversely affected. Adding to this, developing countries were worse hit because their healthcare system is weak and under-equipped.

India rising to the occasion

However, India was able to find a home-grown solution. The country went on to start exporting Coronavirus goods within a few months. California-based financing company Drip Capital released a detailed report that gives us an insight into India’s production response to the Coronavirus pandemic.

The report considered 14 categories of medical-related products that were shipped between January and July of 2020. The data is directly compiled from India’s Directorate-General of Foreign Trade (DGFT). These categories include textiles, disinfectants, test kits, soap, rubber, gloves, footwear, and other medical equipment.

In a nutshell, the industry clocked a growth of US$ 150 million when compared to the same period last year. The country was in a lockdown state for almost two months. PPE demand among medical workers, contact tracers, and other essential workers was extremely high. The textile category alone contributed to the growth of US$ 40 million, followed by test kits at US$ 26 million, disinfectants at US$ 28 million, and soap at US$ 12 million.

PPE production in full swing

What’s even more interesting is, India had zero domestic manufacturing capacity for PPEs in January. A few restrictions were placed on exports in January due to a shortage of inventory, and a complete ban was placed in March. The government released massive tenders to encourage domestic production, and the country was making 700,000 to 800,000 PPE kits a day by June.

Once domestic demand was fulfilled, the government opened up exports, and a milestone was reached in October when India delivered 1.8 million N95 masks to the US. The effect is quite easily visible as the country exported goods worth US$ 539 million in the first seven months of 2020.

In comparison, India exported goods worth US$ 532 million in the whole of 2019. Hence it’s safe to assume this year’s exports shall be almost twice that of last year.

70 percent of all exported goods originated from Gujarat, Maharashtra, Tamil Nadu, and Karnataka. On the other hand, India’s top trade partners were spread across the globe. The US single-handedly imported goods worth US$ 98 million, followed by China at US$ 37 million, Germany at US$ 30 million, and the Netherlands at US$ 22 million.

Indian goods were in high demand in smaller countries like the UAE, Singapore, Thailand, Sri Lanka, Vietnam, and Hong Kong. A natural edge that Indian goods have is their pricing. Being a developing economy with a substantial population engaged in agriculture and textile, PPE was a perfect commodity that helped grow small scale industries.

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Deals

iPhone 12 series coming to Smart, Globe via Postpaid plans

The latest handset made more accessible!

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Merry holidays! The most-awaited iPhone 12 series is coming to the Philippines officially via postpaid offerings from Smart and Globe.

Both telcos teased their subscribers through an announcement posted on their social media platforms.

In a tweet, Smart confirmed the iPhone 12 Mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max will be available soon with Smart Signature Plans. We can only assume that it will still be available in Plan S 999 with a huge one-time cashout.

For Globe, the iPhone 12 series will be offered via ThePlan and ThePLATINUM PLAN. We’re also expecting Globe to offer the handset as low as ThePlan 999 albeit with a huge one-time cashout same as Smart.

Currently, the price for the latest iPhones start from PhP 43,990 for the iPhone 12 Mini (64GB); PhP 49,990 for the iPhone 12 (64GB); PhP 62,990 for the iPhone 12 Pro (128GB); and PhP 68,990 for the iPhone 12 Pro Max (128GB). For the full price list, check here.

iPhone 12 Mini review

iPhone 12 review

iPhone 12 Pro review

iPhone 12 Pro Max review

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