Looking for cosmetics brands inside a Watsons store? Nowadays, the chances are you’d come across some Logitech products too.

Logitech, a brand known for its tech devices such as headphones, keyboards, and mice, has partnered with Watsons — yes, the popular beauty and health retailer.

The interesting development means all 28 Watsons locations in Singapore, as well as the shop’s online store, will have Logitech’s various products on display and ready to be purchased.

According to Logitech’s Bernard Chow, the Head of Cluster for Singapore, Malaysia, and the Philippines, the move tries to cement the brand’s identity as not only a “tech” brand but also a “lifestyle” brand.

Among the products to be sold in Watsons stores are the following:

• K380 multi-device Bluetooth keyboard: SG$ 59
• Pebble wireless mouse M350: SG$ 45
• Lift vertical ergonomic mouse: SG$ 119
• POP wireless mouse: SG$ 54
• BRIO 500: SG$ 199
• Zone Vibe 100 wireless over-the-ear headphones: SG$ 159

On the part of the Watsons, making tech devices available on its stores’ shelves also allows the brand to expand outside of beauty and health products, integrating such products to cater to an even broader customer demographics.