News
McDonald’s, Wingstop will sell virtual food in the metaverse
Virtual Big Macs are on the menu
The metaverse is changing the world. Though some of the changes are arguably beneficial, some are problematic head-scratchers. Love it or hate it, the metaverse asks a lot of questions. For example, how can everyday necessities translate to the virtual world? Well, some fast-food chains, like McDonald’s and Wingstop, have a plan. Both companies have filed trademarks to effectively sell food inside the metaverse.
Both filed in February, McDonald’s and Wingstop are working on systems to sell a strange menu of products in the metaverse, as spotted by Insider. Though the list does include standard thoroughfare like NFTs and digital assets, the obvious headliner is food, virtual and real.
Naturally, there are a lot of questions about virtual food in the metaverse. Are these just bits of code that your avatar can eat?
Wingstop’s iteration of the technology speaks of tokens that will allow users to have discounts for real-world purchases. On the other hand, McDonald’s offers a clearer picture. The chain’s trademark includes a system wherein users can purchase virtual food which will be delivered to them in the real world as well.
As the metaverse (or even just the idea of it) grows, a lot of companies want to cash in on the opportunity early before it passes them by. Of course, the questions can then arise: How addicting will the metaverse be that you can’t be bothered to order from a restaurant in the real world? McDonald’s and Wingstop won’t be the last companies to buy into the trend, but their respective trademarks raise some interesting questions for the future of virtual reality.
SEE ALSO: Samsung created a metaverse filled with its products
Computex 2026
GIGABYTE to focus on end-to-end AI infrastructure, deployment at COMPUTEX 2026
Showcase to highlight how production AI is implemented, used on real-world scenarios
GIGABYTE has announced its showcase for COMPUTEX 2026, centering on the theme “Future Landing.”
Moving away from conceptual AI training models, the company’s exhibit next month will focus strictly on the immediate implementation, scaling, and real-world operation of production AI infrastructure.
According to the company, the exhibit addresses a major industry shift: the transition of AI from development phases into large-scale inference and physical operation.
Visitors can expect an interactive breakdown of the AI infrastructure lifecycle, structured into three distinct zones: Ready, Deployable, and Happening.
The “Ready” phase highlights fully validated systems simulated at GAIFA (GIGABYTE AI Factory Accelerator), the company’s dedicated facility in Taiwan.
To demonstrate rapid scalability, the “Deployable” section will feature modular, prefabricated infrastructure units that integrate compute, cooling, and power, all managed via the proprietary GIGABYTE Pod Manager (GPM) software.
Lastly, the “Happening” zone will showcase live, practical applications of physical AI and localized healthcare inference. Attendees can observe a live “real-to-sim-to-real” automation pipeline showing how AI models move from virtual simulation into active robotic systems.
GIGABYTE will also demonstrate point-of-care medical AI running locally, including real-time polyp detection and bone marrow analysis.
In addition to the primary enterprise infrastructure booth (first floor), GIGABYTE will operate a secondary exhibit on the fourth floor.
This dedicated space will showcase edge and end-user applications, specifically highlighting its AI TOP series. This demonstrates how the company’s hardware scales down from massive data center architectures to deskside deployments.
The GIGABYTE booths can be visited from June 2 to 5, 2026 at the Taipei Nangang Exhibition Center (Hall 1):
- 1F K0802 (Enterprise)
- 4F M0520 (Consumer)
News
Lenovo launches global campaign with David Beckham
“Maximum David” global campaign to roll out across markets
Lenovo has officially launched “Maximum David”, its latest global campaign featuring football icon David Beckham. Just two months ago, the electronics month announced its partnership with the Inter Miami CF co-owner.
The campaign showcases AI-driven technology, and how it elevates the creativity, performance, and impact of one of the most influential figures in sports and entertainment.
The timing couldn’t have been better, as it is just one month before the FIFA World Cup 2026. Lenovo, of course, is also the Official Technology Partner of both the men’s World Cup this year and the FIFA Women’s World Cup 2027.
The campaign will roll out across global markets in a mix of film, digital, social, retail, experiential, and event-based activations.
It will show how Lenovo technology supports Beckham’s initiatives across sport, business, travel, creativity, and everyday productivity.
Those stories will also be connected to the broader impact of AI across consumers, small businesses, enterprises, creators, and gamers.
Xiaomi has officially launched its Mi.com online store in the Philippines. This standalone website offers a more direct and centralized shopping experience, as Xiaomi has shifted away from third-party marketplaces.
The dedicated platform serves as a one-stop destination for the entire Xiaomi ecosystem. This includes the brand’s smartphones, smart home devices, and even the POCO lineup.
For instance, there’s the REDMI Note 15 Pro 5G, Xiaomi Smart Band 10, and Xiaomi Sound Party, among others.
The move marks a significant transition for Xiaomi’s consumers in the market. The brand mentioned wanting to deliver a smarter, more rewarding digital shopping experience tailored for Filipino consumers.
Moreover, customers do not have to worry about the presence of discount vouchers or a reward system, as the Mi.com website has these integrated. That way, customers will still find a great value for direct purchases.
Here’s a quick rundown of Xiaomi’s exclusive offers to celebrate the announcement of a standalone site:
- Launch-Exclusive Vouchers: 10% off coupons on selected inventory, tiered discounts based on total purchase value
- Daily Flash Sales: Two high-traffic windows are scheduled daily from 10:00 AM to 12:00 NN and 6:00 PM to 8:00 PM
- Enhanced Loyalty Rewards: new Xiaomi Account sign-ups receive 50 Mi Points (1 Mi Point = PhP 1); during launch window, all purchases earn double points, which can be redeemed for future cashbacks
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