Enterprise
MediaTek overtakes Qualcomm as world’s largest chip seller
For Q3 2020
Because of the still-ongoing pandemic, the tech industry has gone through a wave of reshuffling. Formerly long-standing institutions found themselves on the defensive in the wake of logistics delays and mounting geopolitical issues. One of those institutions, the chipmaking industry, was already up in arms even before COVID-19 hit. Now, because of 2020, the industry’s hierarchy has shifted. For the first time ever, MediaTek overtakes Qualcomm as the world’s largest chip seller.
According to Counterpoint Research, the Taiwanese chipmaker nabbed 31 percent of the market share in Q3 2020. Qualcomm, the former top dog, fell to 29 percent in the same quarter. Meanwhile, Huawei’s HiSilicon, Samsung, and Apple all trail behind at 12 percent market share apiece.
For reference, Qualcomm formerly enjoyed 31 percent market share back in Q3 2019. MediaTek only had 26 percent then.
Put under the microscope, MediaTek’s growth trend is no surprise. The company owes its success to a burgeoning midrange and budget segment in China and India. MediaTek upped its stake in the 5G industry, outing several models compatible with the new networks. Additionally, Huawei, suffering from the fallout of the American ban, stockpiled MediaTek chips for a tenuous survival strategy.
On the other hand, Qualcomm still has an iron grip on the premium segment, further bolstered by the recently launched Snapdragon 888 series. Despite MediaTek’s unbridled growth, Qualcomm remain the brand of choice for flagships (5G-capable or not) out in the market.
Though MediaTek is the clear leader for the third quarter, Counterpoint Research still foresees Qualcomm potentially regaining the lead for the last quarter this year.
The ongoing trade war between the United States and China is putting a lot of companies out of business in one country. While all eyes are currently on America’s crusade against TikTok, China has launched a salvo of its own. The country has started banning AMD and Intel, starting with government devices.
Recently, as reported by the Financial Times, China has introduced a new rule that bans American chipsets and servers from government agencies. The new ban includes AMD, Intel, and Microsoft Windows.
In lieu of the now-banned brands, Chinese government agencies must use approved brands from a list of 18 Chinese manufacturers. Unsurprisingly, the list includes Huawei, another brand involved in the ongoing trade war. (Huawei is still banned on American soil.)
As with bans from America, China’s latest rules stem from a desire to implement national security. Both countries allege that using brands from the opposing side will open a potential avenue for transferring classified information.
Currently, the ban against the American chipsets are only affecting government devices. However, if it follows the same trajectory as Huawei and TikTok in the United States, a government-only ban might soon lead to an all-out ban on consumer devices. As TikTok is currently hanging in the balance, it’s unlikely that the trade wars will cool down anytime soon.
So far, Apple’s greatest enemy has been the European Union. Months and months of claiming that the company engages in anti-competitive practices, the region has successfully caused Apple to drastically change a lot of things about the iPhone including the Lightning cable. Now, a new challenger wants Apple to answer for its supposed grip on the industry: the United States government.
Today, the Department of Justice is officially suing Apple for supposedly monopolizing the smartphone industry and stifling competition. The lawsuit alleges that Apple’s lineup of products prevent users from trying out other brands. For example, Apple limits how well a third-party smartwatch works on an iPhone, pushing users to go for an Apple Watch instead.
The lawsuit also includes an important pain point in Apple’s fight in Europe. It says that the company makes it difficult for iPhone users to communicate with Android users (and vice versa). Late last year, the company already committed to supporting RCS as a messaging standard, finally easing communication between the two systems. Their adoption has yet to arrive, though.
Though not as stringent as Europe, the American government is no slouch when it comes to questioning its own companies for pursuing anti-competitive practices. In the past, it went through Google and Spotify to protect the interests of its citizens. The lawsuit against Apple is no different, gathering signatures from sixteen states.
For Apple’s part, the company aims to get the case dismissed, alleging the lawsuit’s unfair scope of just the American people when it targets the entire world.
SEE ALSO: Apple opens first Developer Center in Southeast Asia
With how technology is these days, it’s no surprise that the next big thing is always just over the horizon. However, these developments often happen year after year. Today, artificial intelligence is strapping a rocket to this already fast trend. Only a few months since the launch of Gemini, Google has already launched its successor, Gemini 1.5.
Launched only recently, Gemini is a marvel in itself. Prior to the model, Google was already a force in the AI world with Bard. Gemini takes the former model and improves an already impressive service. Currently, users — both in business and for personal use — can subscribe to the service.
Today, Google has confirmed that Gemini 1.5 is official. The company is touting how much more impressive the new version is, compared to its predecessor. For one, Gemini 1.5 Pro is just as powerful as the current Gemini Ultra, beating the latter on 87 percent of tests. The new version is reportedly more efficient in allocating only the necessary resources for queries, rather than the entire model.
Despite allocating resources, Gemini 1.5 can handle a million tokens at a time. For reference, Gemini Pro can only handle 32,000 tokens at a time. Basically, the new version can parse through a humungous chunk of data all at once without batting a digital eye. (Google is claiming that capabilities for 10 million tokens is nearing, too.)
If you want to see what a million tokens in the palm of your hand feels like, Gemini 1.5 is already available for developers and business users. However, a wider rollout is still coming soon.
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