India

OPPO launches the first device under its new sub-brand, the Realme 1

The company intends to take on the Redmi Note 5 Pro

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After teasing the device for a few weeks, OPPO has finally launched the Realme 1 in India. Realme is a new sub-brand of OPPO that aims to capture the midrange smartphone market in the country.

OPPO says the Diamond Black finish on the back is one of the many things that helps the device stand out from the crowd. OPPO introduced this design aspect with the recently launched F7, and it sure is refreshing and unique to see when a majority of the phones out there have now become slabs of metal and glass.

The device sports a 6-inch FHD+ LCD with a resolution of 2160 x 1080 pixels and 18:9 aspect ratio. It is powered by a MediaTek Helio P60 processor coupled with up to 6GB of RAM and 128GB of internal storage, which is expandable using a microSD card via the hybrid SIM setup, meaning you can either use two SIMs on this phone or one SIM and one microSD card.

In the camera department, there’s a 13-megapixel rear camera with phase detection autofocus (PDAF) and a 8-megapixel camera on the front for selfies. Just like all other OPPO offerings, the Realme 1 comes with the Android 8.1-based ColorOS 5.0 user interface.

OPPO has also stressed that the device comes with face unlock as its only means of quick authentication. Backing all these internals is a 3410mAh battery that should be more than sufficient to get you through one full day of heavy usage.

It’s clear OPPO intends to take on Xiaomi’s Redmi Note 5 Pro which has been ruling the segment since launch. But Xiaomi hasn’t been able to keep up with the demand and still relies on flash sales to sell the device. ASUS too saw the same opportunity and launched the ZenFone Max Pro M1 especially for India to fill the vacuum.

The 3GB + 32GB and 6GB + 128GB variants will be exclusively available on Amazon.in starting May 25 and will cost INR 8,990 (US$ 130) and INR 13,990 (US$ 205), respectively. There’ll be another 4GB + 64GB version for INR 10,990 (US$ 160), but it’ll only be available some time in June.

India

Apple iPhone XR available for pre-order on October 19

Get ready!

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We’re finally on the cusp of getting a more affordable iPhone. All six colors of the iPhone XR will be available for pre-order starting October 19, 12:01 am (GMT+8) on apple.com/sg and the Apple Store app.

The iPhone XR was launched alongside the iPhone XS and XS Max last month, offering the same flagship features as its high-end brothers have but with a few differences here and there.

The same A12 Bionic chip with next-generation Neural Engine — one of the most powerful chipsets found in a smartphone today — powers the iPhone XR. It allows for better gaming and camera performance, a more immersive AR experience, and more efficient processing resulting in longer battery life compared to previous generations.

Instead of OLED, the iPhone XR’s display will be LCD — a 6.1-inch Liquid Retina display — the most advanced of its kind according to Apple. It’s also an all-glass phone that supports wireless charging, and is wrapped with aluminum around the edges instead of stainless steel. The body is water-resistant with a rating of IP67, and is safe from everyday spills including coffee, tea, and beer. Liquid damage is not covered under Apple’s warranty, however.

In the camera department, the iPhone XR sports the same wide-angle lens found on the iPhone XS and XS Max, but doesn’t come with the 2x telephoto zoom lens. You can still achieve that bokeh effect through Portrait Mode, thanks to internal improvements to the ISP, Neural Engine, and software algorithms. In front, the notch that houses the latest TrueDepth camera system also enables Portrait Mode and Portrait Lighting, plus Face ID for security and authentication.

In Singapore, the iPhone XR will be available in 64GB, 128GB, and 256GB storage models in black, white, blue, yellow, coral, and (PRODUCT)RED starting at SG$ 1,229 (US$ 892) beginning Friday, October 26 at 8:00 am.

It will also be available in more than 50 countries and territories on the same date, including Malaysia, India, Thailand, Saudi Arabia, UAE, Hong Kong, and Taiwan. Other countries in Southeast Asia like Cambodia, Myanmar, and Vietnam will get the iPhone XR starting November 2.

Through Apple GiveBack, customers can trade in their eligible device for an Apple Store Gift Card or a refund of up to SG$ 850 on their purchase. Trade-in values will vary based on the condition and model of your smartphone.

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India

ASUS launches two new pocket-friendly phones in India

Carving a new legacy for the ZenFone series

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ASUS completely revamped its product offering this year and launched a midrange phone, the ZenFone Max Pro. To cover up the budget flagship segment, it later launched the ZenFone 5Z. The two have been selling like hot cakes in developing markets thanks to hostile pricing and periodic offers.

Now, the company intends to take on the budget segment by launching the ZenFone Max and ZenFone Lite in India. Just yesterday, Lenovo also launched the K9 and Xiaomi has been ruling the segment with its Redmi 5A and Redmi 6.

ASUS ZenFone Max

The ZenFone Max is priced at INR 8,999 (US$ 122) and will be available for just INR 7,499 (US$ 101) during the festive season. The ZenFone Lite is an even cheaper option coming in at INR 6,999 (US$ 95) and will be available for INR 5,999 (US$ 82) under the same festive season discount. Jio users will be eligible for further INR 2,200 (US$ 30) cashback along with 50GB of free data. The two will be exclusively available via Flipkart.

The ZenFone Max has a 5.4-inch HD+ display with an aspect ratio of 18:9. It is powered by a Snapdragon 430 SoC along with 3GB RAM and 32GB internal storage. On the back, it has a single 13-megapixel camera while the front sports an 8-megapixel sensor. The cameras support beauty filters, portrait mode, and HDR.

The ZenFone Lite boasts the same display and processor as the Max but has 2GB RAM and 16GB internal storage. The rear has a 13-megapixel camera while the front has a 5-megapixel selfie shooter. The ZenFone Max owns a 4000mAh battery while the Lite sports a smaller 3000mAh battery.

Both the phones come with expandable storage via a microSD card and support authentication via facial recognition. The ZenFone Max also houses a fingerprint scanner on the back. The duo runs on Android Oreo-based ZenUI 5.0 out of the box.

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India

Lenovo is taking on the budget segment by launching the K9

Comes with USB-C!

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Lenovo has been making smartphones for years now, and had captured a considerable market in India. Unfortunately, it couldn’t hold on to its share for a long time and slowly faded away. Even though the company launched a few best-selling devices in the K8 series, it took a step back in terms of marketing and portfolio availability.

The company also owns the Moto brand and has been indirectly launching new devices there. Now, Lenovo is back and has decided to launch the K9 series in India. While the previous K8 phones were under the midrange segment, the new lineup is significantly cheaper and placed in the budget segment.

The K9 is priced at INR 8,999 (US$ 122) and will be available exclusively via Flipkart in black and blue colors. The company also launched an even cheaper A5 that starts at INR 5,999 (US$ 82).

Coming to the specifications, the K9 sports a 5.7-inch HD+ display with an aspect ratio of 18:9. The phone is powered by an octa-core processor along with 4GB RAM and 32GB internal storage. It also has a microSD card slot for storage expansion.

On the rear, it has a 13-megapixel primary sensor and a 5-megapixel secondary sensor that can capture pictures with a bokeh effect. The front also offers the same 13- and 5-megapixel dual-camera setup. A small LED flash is located on the front, as well as on the back.

Powering the K9 is a 3000mAh battery that supports 10W charging via a USB-C port. Lenovo would be among the first to incorporate a USB-C port at this price range. The phone is being marketed as a perfect all-rounder that gets everything right.

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