By now, you’ve probably heard of Apple’s and Google’s irreverent advertising campaigns. For example, Apple used to claim that the iPhone is much more secure than an Android. Google, on the other hand, made fun of Apple for adopting new features way behind the curve. Now, a new challenger has entered the battlefield. Nothing has officially confirmed the Phone (4a) by essentially jumping on the hype for the next Apple event.

Recently, Apple released a very interesting invite for an unexpected event on March 4. It was interesting because of its unconventional timing and the recent rumor of a new entry-level MacBook. Naturally, there’s a lot of hype heading into March.

Apropos the brand’s usual marketing strategies, Nothing has released an invite of its own, confirming the launch of the launch of the Phone (4a) on March 5, a day after Apple’s event.

Of course, we’ve known about the Phone (4a) for a while now, thanks to Carl Pei’s own words last month. The more interesting bit is the invite itself.

Rather than bringing out its usual fashion-oriented aesthetics, Nothing just used Apple’s invite and literally spray-painted “Nothing” and “5 March” in neon pink letters.

It’s definitely an unconventional way to hype an event. Then again, everyone’s already excited for Apple, anyway. So it’s a case of “work smarter, not harder,” albeit straddling the fine line of ethical considerations.

SEE ALSO: Nothing opens first India store in Bengaluru

This week, Apple announced a major event to start March off on the right foot. Because of the odd timing, there’s a lot riding on the upcoming event. However, Google wants to a share in the spotlight. Not to be outdone, the company has just announced when the next Google I/O is happening.

As is tradition, Google has released puzzles to tease the date of the annual conference. This time, the company teased the conference with a series of Gemini-powered minigames. They had a golf minigame and a nonogram puzzle, among others. Once you’ve solved the puzzle, you would have known the date of Google I/O ahead of the official announcement.

Well, now that a lot of people got the chance to try the games for themselves, Google officially let the cat out of the bag. The official invite is out, and you don’t need to solve a puzzle to see it. Sundar Pichai has confirmed that this year’s Google I/O is happening from May 19 to 20.

Most announcements, especially the most major keynote one, will be available to watch online for free. The company will likely share what’s coming to Android. Also, because the gamified announcements were heavily based on Gemini, we’ll likely get a healthy dose of Gemini announcements, too.

SEE ALSO: Google pushes AI tools to help Filipinos stay safe online

The vivo V70 is set to release in the Philippines on February 28 with a Pop Mart ZSIGA Golden Hour colorway as part of a high-profile collaboration.

vivo says the exclusive design is inspired by warmth, self-expression, and modern lifestyle aesthetics. It draws inspiration from the glow of the setting sun while also aligning with ZSIGA’s “Under The Sun” series.

This collaboration explores the intersection of fashion, imaging, and personal identity. The partnership aims to connect the younger generation by blending creative storytelling with cutting-edge smartphone design.

vivo’s latest midrange device under the V series comes with a completely refreshed design. The manufacturer says the look balances elegance and durability, with an aerospace-grade aluminum alloy frame.

In addition, the camera module is crafted from metal material to elevate the phone’s premium feel. A matte black panel uses high-end glass as well for resistance to fingerprints and stains.

In front, the vivo V70’s display will feature just 1.25mm bezels for a more immersive viewing experience.

Joining the Golden Hour colorway is Alpine Gray for those who want another option. The vivo V70 x Pop Mart ZSIGA collab drops on February 28 at 5:00 PM via the vivo Philippines Facebook page.