Realme X is the phone that half of India has been talking about. The other half? They’re preoccupied with its competitor, Xiaomi’s Redmi K20, but that’s a topic for another day.
This phone from Realme is a lot of things. It’s the most premium smartphone they’ve made so far. There’s an OLED notchless 6.53” FullHD+ display, with a popup selfie cam tucked into the top frame. There’s also an in-display fingerprint sensor, a 48MP camera on the back, and more premium specs that are usually well out of this price range.
Despite its plastic back and frame, the Realme X is gorgeous. It’s not a small phone but it’s still pretty compact and comfortable enough to hold, though there’s no way you’ll be able to reach all corners of that gorgeous screen one-handed.
It comes also in two colors: Space Blue and Polar White, which is the same color as the limited Spider-Man edition we unboxed.
It’s one of the nicest displays in this price range, both outdoors and indoors. Because it’s an OLED screen, it boasts deep blacks with punchy saturated colors and as you’d expect, you can tweak it to be warmer or colder in the settings menu.
There is a bit of a chin but it’s not something that would bother anyone. It does help with an area to rest your thumb, with a slightly higher point to initiate those navigation gestures. So while it’s not truly bezel-less, it is still pretty darn gorgeous.
The back panel makes an S-shape reflection depending on how light hits it, similar to what we’ve seen on higher-end OPPO phones. This little detail helps it look way more expensive a device than it actually is.
High end features for not much money
The Realme X an under-display optical fingerprint scanner. It works and it’s fast. The scanner is placed a comfortable distance above the bottom of the display, and there’s a “lift to activate” feature that works well enough that the sensor is always ready for you when you pick up the phone. The phone unlocks quick enough, so no complaints here.
It’s worth mentioning that you can also set up face unlock instead of the fingerprint scanning, but I would advise against this. It’s fast but that would mean the pop-up selfie camera will have to keep popping up. The screen lights up to help in dim conditions, and you can set it to require your eyes to be open for the phone to unlock.
The pop-up camera module used to be exclusive to more expensive smartphones so it’s refreshing to see this feature in a phone of this price range. The module pops up whenever you open the camera app or trigger face unlock, and it is promised to be good for at least 200,000 actuation. Realme says the selfie camera is covered with sapphire glass as well for better durability.
The entire module will automatically retract when a fall is detected or if it senses you’re trying to manually push it in.
The Realme X has a much-appreciated headphone jack, next to a USB-C port, a speaker grill for the loudspeaker, and a microphone. The down-firing speaker sounds decent but just as any phone with a similar placement you have to be careful not to block it when holding the phone. Sound output out of the headphone jack is also actually really, really good.
The Realme X is powered by a Qualcomm Snapdragon 710, and comes in either 4GB, 6GB, or 8GB RAM variants, with either 64GB or 128GB of storage. For those who need more than that, there is, unfortunately, no microSD card slot.
The Realme X runs OPPO’s latest ColorOS 6.0 on top of Android 9.0 Pie. There are a few pre-installed apps out of the box, but you can uninstall them all if you don’t need them.
ColorOS 6.0 is similar to a lot of other skins we’ve seen, with an ever-changing magazine-type lock screen, that you can disable to a normal lock screen instead. Unlike previous versions, it also has a much-appreciated app drawer. The split-screen multitasking also gets an update: you can now swipe in from the side, and hold to switch between your two recently opened apps, which is a cool new gesture.
Realme X’s 3765 mAh battery can survive a day’s worth of medium-to-heavy usage. It also supports 20W VOOC 3.0, which charges the phone up to 50 percent in 30 minutes, or full in about an hour and 20.
Pretty good cameras
The main camera of the Realme X gives you a bunch of shooting modes to choose from. There’s an expert mode which consists of manual settings, as well as slo-mo, nightscape for low light shots, timelapse, and pano, for panoramic shots.
Nightscape works pretty well and is a long-exposure handheld mode for night photos, similar to Pixel’s Night Sight.
The phone shoots photos at 12MP by default, but you can switch to 48MP in the settings menu. This will give you finer details, but I’d only advise doing this in good lighting.
There’s also AI scene recognition, which adjusts camera settings depending on what you’re taking a photo of — blue skies get bluer, plants and trees get greener.
Realme also gives you the option to toggle 2x zoom, but this essentially crops your photo since there’s no telephoto lens on the phone.
Another thing to note is the Chroma Boost toggle on one end of the viewfinder, next to flash and HDR settings. It’s an advanced HDR mode that takes a combination of images and offers further improvements in dynamic range and color reproduction.
Daytime photos taken with the Realme X can do no wrong, with a nice wide dynamic range, vivid colors, and high contrasts as well. Images retain a lot of detail, but I mostly left Chroma Boost and HDR modes switched off. The AI mode also does a good job detecting scenes and adjusting settings.
Take a look at these samples:
I wish I could say the same thing when it comes to low light performance. The phone tends to underexpose images every so often, but with nightscape, highlights and shadows become more manageable. This is, of course, understandable for a phone in this price range.
Portrait mode, however, is a different story. Realme X takes excellent portraits. Subject detection is one of the best in the price range, with subjects isolated with great precision, for very pleasing and impressive results overall.
Selfies taken on the Realme X are pretty good, although dimmer lighting results to a drop in sharpness and aggressive noise reduction. Even though the selfie camera has no depth sensor like the rear setup, it still does a good job isolating the subject and blurring the background.
Is this your GadgetMatch?
Its competition includes the Vivo V15 Pro which has an ultrawide angle camera but costs more. And then there’s Xiaomi’s Redmi K20, but that phone has pros and cons of its own and is also priced a little higher than the Realme X. Realme also recently announced the Realme XT, which is equally equipped at the same price.
There are a lot of reasons the Realme X is one of the most talked-about phones this year — a really nice notch-less display, solid battery life, and good cameras. The USB-C and audio ports are definitely a plus, too. With very little compromises starting at INR 16,999, this is simply one of the best value-for-money phones you can buy today.
Phone makers want India to declare smartphones as ‘essential’ services
India’s smartphone market has come to a grinding halt
India is on a 21-day lockdown until 15 April due to the Coronavirus pandemic and the government is allowing movement of only “essential” commodities. The complete closure means there are no smartphone retail stores open for business and online marketplaces too can’t ship smartphones.
In response, an apex industry body of the mobile and electronics industry in the country called India Cellular and Electronics Association (ICEA) has written to the government. It’s urging the authorities to allow online sales of mobile phones, laptops, computers and tablet PCs. Furthermore, it wants servicing and maintenance of these products to also be categorized as “essential”.
The letter has been addressed to Prime Minister Narendra Modi, requesting him to relax the definition of essential. It’s evident that smartphone makers have taken a huge hit since they’re unable to sell a single phone for a period of at least 21 days.
According to CounterPoint research’s latest Q4 2019 report, the country saw shipments of 158 million smartphone units. India is the world’s second-largest smartphone market. So it’s natural that a 21-day lockdown would drastically affect brands who are now used to launching a new phone every other month.
India’s appetite for smartphones is unmatchable. Even supply-chain masters like Xiaomi struggle to keep up with the demand and their now-independent brand POCO had to rely on a flash sale model to ship the POCO X2. The demand is unprecedented. Backed by the cheapest data availability in the world.
ICEA, however, clarified that it does support the lockdown to prevent the spread of Coronavirus. Moreover, it’s asking for permission to start online sales in Tier 1 and 2 cities, while allowing the opening of stores, with safety measures, in Tier 3 and 4 cities.
What’s the current definition of “essential”?
Considering the government notification, essential services include goods like groceries, vegetables, and medicines. These commodities can continue moving around like they used to. The lockdown means citizens are expected to stay indoors all the time, companies have been told to vacate offices and completely shift to “work from home” model.
Only a few personnel are allowed to leave and venture outside. This includes law enforcement personnel, municipal workers, healthcare professionals, and banking or financial services staff to ensure the backbone of the country isn’t shut down.
Xiaomi to donate N95 masks, protective suits to fight Coronavirus
We’re all in this together
Smartphone maker Xiaomi has announced it’ll donate N95 masks and protective suits to state governments, hospitals, and police forces this week in India. Coronavirus has spread like wildfire across the globe and institutions are rushing to counter the fatal virus.
The N95 masks will be distributed with Karnataka, Punjab and Delhi governments, respectively. While hazardous materials suits will be given to a few government hospitals like AIIMS and St. Johns in the wake of the novel coronavirus outbreak.
Manu Kumar Jain, the Global Vice President of Xiaomi and Managing Director of Xiaomi India said they’re closing working with authorities to distribute these resources. The smartphone and television maker has become a household brand in the country and has been at the forefront of fighting the crisis.
Further, the company has also canceled business travels, external meetings, and even asked their office employees to work from home and maintain social distancing. I’ve personally been to the Xiaomi HQ in Bengaluru recently and can confirm that their standards of precaution are extremely high. Instead of shaking hands, we now do a traditional Indian “namaste” to great each other.
— Manu Kumar Jain (@manukumarjain) March 12, 2020
All Xiaomi authorized service centers are ensuring that there are not more than 4 customers at any given time through an online token system. Additionally, all Mi Home staff also wears masks at all times and keeps their hands sanitized for walk-in customers.
A couple of weeks ago, Jain urged India’s corporates to divert advertising and marketing funds to fight the crisis. India’s popular cricket tournament IPL (Indian Premier League) has been canceled and companies are known for spending hundreds of millions on sponsorships. He urged companies to do the right thing.
Xiaomi has a 28 percent market share in India’s smartphone market and has been leading the segment for almost two years now. They’ve canceled all launch events to avoid social gathering and even the Redmi Note 9 Pro series was launched via a live stream.
As general rules, the CDC or The Centers for Disease Control and Prevention listed these to help with preventing the spread of COVID-19:
- Stay home when sick
- Cover coughs and sneezes
- Frequently wash hands with soap and water
- Clean frequently touched surfaces
Here’s how India is trying to be China in the smartphone game
The world’s second-largest smartphone market has more to offer
China is practically the world’s production powerhouse. And India wants to follow the same path. India’s Central government has approved three schemes to enable large scale electronics manufacturing and attract fresh investments worth almost INR 50,000 crore (US$ 6.3 billion) in the sector.
The government aims to provide companies a production-linked incentive of 4 percent to 6 percent on incremental sales for locally made goods over a period of five years. This not only includes mobile phone manufacturing but also assembly, testing, marking and packaging.
The other policy offers a 25 percent financial incentive for capital expenditure that goes towards “the manufacturing of goods that constitute the supply chain of an electronic product”. With these incentives, the government is optimistic that companies will come to India, contribute to progressing infrastructure, and make export-quality goods.
According to their estimates, domestic value addition for mobile phones is expected to witness 35 to 40 percent jump by 2025, from the current 20-25 percent.
So far, companies have focused on assembling equipment like smartphones in India. A huge chunk of the components are still imported. These policy changes could act as a stimulant to locally source electrical components, semiconductors, as well as develop production clusters.
Bangalore and Hyderabad are infamous for their IT Tech Parks that house thousands of employees from IT service firms like TCS, Infosys, Accenture, and many more. Similarly, the government wants to create production clusters that can develop an eco-system of their own. These clusters can create a seamless supply chain when paired with proper land, air, and shipment infrastructure.
The timing of the announcement is what matters the most. China is embroiled in a trade war with the US for quite some time and we’ve seen how a giant like Huawei got caught in the cross-fire. Companies are skeptical about depending too much on China for production and sourcing. Hence, countries like Vietnam have witnessed a huge inflow of foreign investment from the likes of Nintendo, Foxconn, and even Samsung.
India is very much like Vietnam. A developing economy that’s on the look-out for foreign investment and enhances local production capabilities. This not only helps the government increase its tax revenue via taxation, but also provides employment. Considering the current Coronavirus crisis, it’s obvious that these plans may not materialize soon. But, as soon as the storm is gone, companies would want to find an alternative to China.
It’s reported that the alleged low-cost iPhone from Apple has been delayed due to the pandemic. Irrespective of the current health crisis, Apple has been trying to ramp up its local production in India and has done so, cautiously. India is the world’s second-largest smartphone market and every brand wants a piece of the cake. Realme and Xiaomi have been intensely fighting for supremacy, Samsung continues to lead via the offline market, and OPPO and Vivo have flooded all commercial banners with their products.
Xiaomi currently has seven plants in India, major ones being at Sri City and Sriperumbedur. It also makes its televisions in Tirupathi. Manu Kumar Jain, Vice President, Xiaomi, and Managing Director, Xiaomi India said that 95 percent of Xiaomi’s phones are made in India with 65 percent of a phone’s value being sourced locally. The government has been successful in compelling companies to make in India because it consistently kept on raising import duty on smartphones.
Samsung already has the world’s largest mobile phone factory in India that assembles top-tier variants, ready for export. We don’t know the volume it churns out right now, but their long-term investment is a precedent for other brands to take the market seriously. OnePlus has a research facility in Hyderabad where it makes software products intended for the Indian market.
According to industry ICEA, the NOIDA region (a part of Delhi NCR) has close to 80 mobile manufacturing factories that provide employment to approximately 50,000 people. It’s normal today to see companies release press notes announcing new facilities across the country that’ll employ thousands of people.
Prime Minister Narendra Modi kickstarted the “Make in India” campaign five years ago to encourage foreign companies to invest and build in India. While its effects are debatable in a few industries, there’s no doubt that the mobile industry has picked up exponentially. State governments of Karnataka, Andhra Pradesh, Telangana, Uttar Pradesh, and Tamil Nadu have played a major role in establishing these clusters that symbolize progress.
Engineers are widely available in India, the country has developed multiple ports under the private-public model, and numerous airports are under construction. India is already the world’s second-largest smartphone maker, but the gap is huge. It’s about briding this. Obviously, the scale at which China produces is unmatchable. But that cannot undermine India’s efforts to be more relevant on the global stage. From a purely consumption-based economy, it’s slowly trying to turning into a production backed state.
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