Apps

Ride-sharing app uses Tinder to market its new promo

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Tinder has been a staple of dating in the time of social media. Like any self-respecting single millennial who grew up on Disney fairy tales and now on the lookout for a happily ever after, I swipe through the app every now and then.*

As I was merrily not swiping one evening, I was alerted by a friend to a weird Tinder experience he had.

So, I decided to investigate.

Now, imagine my surprise when, contrary to my Tinder preference set, a bunch of pretty girls popped up on the app as possible matches.

Because I was investigating, I swiped right. Lo and behold: a match!

This new Tinder match then sent me a message about possibly winning an outing with her through booking a ride with ride-sharing app Grab:

And it happened again:

There were, all in all, five pretty ladies I matched with who told me the exact same thing, despite my (clearly) hetero preference.

Since I was not one to give up, I swiped until I matched with a boy (like I said, I was investigating). At that point, my inbox was looking like this:

 

Grab’s Instagram page has since confirmed that this is, indeed, a marketing promo. Said app is not a stranger to “matchmaking” gimmicks. Last February, the brand delivered #GrabBaes to unsuspecting riders on Valentines day.

Last I checked, the Grab promo Tinder profiles have been properly labeled — and rightly so. Boys now mostly inhabit my roster of possible matches as per my personal settings, but then again, they’re not all real men — literally (but also figuratively).

Last 2015, Tinder announced the release of Tinder Plus, a paid version of the popular dating app. However, this is the first we’re hearing of an actual marketing campaign in Asia conducted on the app itself.

In this day and age, it seems that love isn’t the only thing cashing on on the swipes!

SEE ALSO: Tinder pro tips for men by women

[irp posts=”11094" name=”Tinder pro tips for men by women”]

*or on a regular basis.

Apps

Google is under investigation for abusing Android

Dominating the market comes with a price

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Google has often been accused of monopolizing the smartphone market with the use of Android. While Android as an operating system is open source and anyone is free to make or use the system however they wish, Google’s push of its apps is a bigger problem.

Android is maintained by the search engine giant and the code is available for everyone’s use. But, Google pushes its range of apps in stock Android like Gmail, Maps, Play Music, YouTube, and more. Many accuse the company of forcing itself upon users and blocking the competition from a fair chance.

India’s Competition Commission of India (CCI) has been reviewing Google’s case for the last six months. The enforcement agency is currently at a preliminary stage and no official release has been made. Google, as well as CCI, have declined to comment.

The European Commission found Google guilty of dominating the market since 2011 and it’s abusing its standard practice of installing Google apps. The investigation led to a US$ 5 billion fine from the antitrust agency.

Google and CCI have met in recent months and the complaint was filled by a “group of individuals.” The agency has a track record of taking years to finish or conclude a case and we never know when a verdict might actually come.

Although, the CCI did impose a US$ 19 million fine on Google for “search bias” and abuse of its dominant position.

Android has a massive 85 percent market share and almost every Android phone ships with Google’s suite of apps. These apps, in return, help the search engine push ads to the user and generate revenue for the company.

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EA is looking into making a mobile version of Apex Legends

To battle with Fortnite

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Image credit: EA

EA‘s battle royale game is a certified hit. Apex Legends, which was developed by Titanfall makers Respawn, has no fewer than 25 million registered players in just one week. The game is playable for free on multiple platforms (PC, PS4, and Xbox One), but why not make it available on mobile as well?

Early reports don’t indicate mobile plans for the game, although during the Electronic Arts Q3 2019 earnings call, EA Games CEO said that they are looking into bringing Apex Legends to mobile devices.

Fortnite‘s userbase ballooned when it became available on Android and iOS, so it’s a no brainer than EA also wants mobile gamers to join the fun.

“We are looking at how to take the game to mobile and cross-play over time, and I also expect that this game will have tremendous value in Asia, and we’re in conversations about that,” EA Games CEO Andrew Wilson said during the conference call.

There’s no definite timeline for the release of Apex Legends on mobile, but it’s certainly on the drawing board. For now, EA plans to introduce direct purchase options for players to buy items and new legends or heroes. They will also offer the so-called Apex Packs or simply loot boxes for more random items.

Apex Legends is not a pay-to-win game, so these items are purely cosmetic and can be used to customize your hero’s looks in the game.

SEE ALSO: Apex Legends hits 25 million players after one week

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Apps

Introducing Bumble’s Spotlight: Pay to get to the top of the page

For just two Bumble coins!

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You can’t buy your way to true love but you can now buy a top spot on Bumble’s swipe page.

You heard that right. Bumble just announced their new feature and they’re calling it Spotlight. For two Bumble coins, which is around US$ 2, you can get your own profile to the top of the swipe page — the most conducive spot for swiping. Your profile stays there for 30 minutes and people won’t even know you paid for the extra airtime.

Similar to Tinder Boost, this new feature allows for a bigger shot at better swiping results. It basically bumps you up in the queue. Remember, though, that you can only pay for being more visible on the app, but the swiping is still left to the other party.

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