Apps

Ride-sharing app uses Tinder to market its new promo

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Tinder has been a staple of dating in the time of social media. Like any self-respecting single millennial who grew up on Disney fairy tales and now on the lookout for a happily ever after, I swipe through the app every now and then.*

As I was merrily not swiping one evening, I was alerted by a friend to a weird Tinder experience he had.

So, I decided to investigate.

Now, imagine my surprise when, contrary to my Tinder preference set, a bunch of pretty girls popped up on the app as possible matches.

Because I was investigating, I swiped right. Lo and behold: a match!

This new Tinder match then sent me a message about possibly winning an outing with her through booking a ride with ride-sharing app Grab:

And it happened again:

There were, all in all, five pretty ladies I matched with who told me the exact same thing, despite my (clearly) hetero preference.

Since I was not one to give up, I swiped until I matched with a boy (like I said, I was investigating). At that point, my inbox was looking like this:

 

Grab’s Instagram page has since confirmed that this is, indeed, a marketing promo. Said app is not a stranger to “matchmaking” gimmicks. Last February, the brand delivered #GrabBaes to unsuspecting riders on Valentines day.

Last I checked, the Grab promo Tinder profiles have been properly labeled — and rightly so. Boys now mostly inhabit my roster of possible matches as per my personal settings, but then again, they’re not all real men — literally (but also figuratively).

Last 2015, Tinder announced the release of Tinder Plus, a paid version of the popular dating app. However, this is the first we’re hearing of an actual marketing campaign in Asia conducted on the app itself.

In this day and age, it seems that love isn’t the only thing cashing on on the swipes!

SEE ALSO: Tinder pro tips for men by women

*or on a regular basis.

Apps

Uber plans to sell Southeast Asian arm to Grab

In exchange for Grab’s stakes

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A massive deal is brewing in Southeast Asia. After a rocky 2017, Uber is gearing up to sell its Southeast Asia operations to Singapore’s Grab.

Despite posting a whopping US$ 7.5 billion in sales last year, Uber reported an even more surprising US$ 4.5 billion in losses. Uber’s worldwide demand couldn’t offset the costs that it incurred throughout the previous year.

This makes the rumored deal between the two ride-sharing apps a timely one. Further, reports indicate that Uber is also preparing for an eventual IPO sometime next year.

Should it happen, Uber will receive a substantial stake in Grab’s company. Currently, Uber hasn’t finalized the deal yet. Reports don’t include a timeline on when (or if) this deal will conclude.

The strategic move works in favor of Uber as a business. However, it remains unclear how this will affect commuters.

Southeast Asian commuters heavily prefer the convenience of Uber and Grab, compared to the bustle of traditional public transportation. The two apps share similar popularity ratings across the region.

For its popularity, Uber is pummeled with more controversies than Grab. The earlier has already suffered from multiple cases of drivers raping passengers, taxi protests, and a recent attempt to stifle autonomous driving. The company’s long-standing CEO Travis Kalanick also resigned last year.

Despite the mounting scandals, Uber remains one of the world’s preferred ride-sharing service. Regardless of whether the proposed sale will push through, Uber continues to be a watchword in today’s transportation economy.

SEE ALSO: Five Uber app alternatives for your daily commute

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Sky: A new jaw-dropping mobile game coming out soon!

From the same developers of Journey!

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Thatgamecompany released a teaser trailer for their new mobile game titled, Sky. They are the studio behind the award-winning 2012 indie hit Journey. If you thought Journey was a lovely game, you’ll need to check out their upcoming teaser for what they’re releasing next:

It’s a tease, alright. But, here’s a catch: It’s not going to be released on consoles just yet. It’s going to be a mobile game. They wrote:

“It’s been a very busy summer in the studio as the team has continued to push forward on iterating design concepts, multiplayer dynamics and starting to add artistic and audio polish to the game. The day has finally come for us to start sharing our next project to the world… and we do so with more than a few butterflies in our stomachs and plenty of joy. Today, we announce our next game — Sky — a social adventure game that will be coming first to iPhone, iPad, and Apple TV.”

Journey was released exclusively on the PlayStation and rightfully earned BAFTA awards for its score, art, and audio design. There had long been hope for a follow-up release and the decision to release a mobile game may be a surprise to fans; but, Jenova Chen, game designer and co-founder of Thatgamecompany, appropriately explains saying:

“Well, the biggest feedback we got from Journey was that a lot of people play the game and loved it so much they shared it with their family. People would say how this was the first game they finished on a console and the most often thing I heard was ‘can you make this so I can play with my family together?'”

The gameplay, design, and score sticks to thatgamecompany’s prior releases, but the key difference is in the game’s social aspect. Sky was announced last year with the iPhone X launch and the game will be available soon! Sign up for early access here.

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Apps

Google launches lightweight Gmail Go

Available only on Go phones

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Google has added another member to its “Go” family of apps. Gmail Go joins YouTube Go, Chrome Go, Files Go, and Assistant Go in Google’s push towards lower-end, budget-friendly smartphones.

The lightweight app shares similarities with the standard Gmail app. Gmail Go is still compatible with multiple accounts, conversation view, and message categorization. Using Gmail Go feels the same as its regular counterpart.

However, like other Go apps, Gmail Go takes up less space on your phone and uses much less bandwidth. To do this, it foregoes several features from the original.

The most obvious change is the less frequent syncing; Gmail Go won’t download images automatically; and the intervals between automatic message syncing are also longer.

Similarly, the app only takes up 25MB on your phone, compared to Gmail’s 47MB on regular phones. Accounts on Gmail Go also have access to 15GB of free storage.

If you want to try Gmail Go on your flagship, you’re out of luck. The lightweight version is available only on phones compatible with Android Go — or those that come pre-installed with Gmail Go. Unqualified phones won’t find the app on the Google Play Store.

On the other hand, compatible phones can have both versions of Gmail installed on the same phone.

Android Go is Google’s initiative to attract more users from the budget phone category. Coupled with a slew of lightweight apps, the new OS efficiently uses the phones’ limited resources for optimal performance. Gmail Go and the other Go apps are available for download on Google Play through Go-compatible phones.

SEE ALSO: Google rolls out Android Oreo (Go edition) for budget phones

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