If you’ve been waiting for a full-frame camera that’s easy to carry around then this latest from Sony was made just for you. The Sony Alpha 7C is the world’s smallest and lightest full-frame camera.
The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop6 wide dynamic range and high-speed image data processing.
At 124.0mm x 71.1mm x 59.7mm and weighing just 509g , the Alpha 7C is a similar size and weight to an APS-C camera. Sony achieves this build through upgraded 5-axis in-body stabilization and shutter units, and the utilization of monocoque construction, which is often used in the bodies of cars and aircrafts.
Full-frame image quality, Advanced Autofocus
Standard ISO extends up to 51,200 and is expandable to ISO 50-204,80012 for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output13 for natural gradations.
The Sony Alpha 7C is also equipped with Sony’s vaunted autofocus tech. It has the Real-time Eye AF for both humans and animals feature. In addition, “Tracking On + AF-On” is now assignable to a custom key. It can be activated at once while the AF-ON button is pressed.
It locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93% of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.
The Alpha 7C also features continuous shooting at up to 10 fps with AF/AE and it’s also possible to shoot continuously at up to 8 fps17 in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion.
Shoot 4K video
Full-frame full-pixel readout without the need for pixel binning makes it possible to capture
more than twice20 the amount of data required for 4K video (QFHD: 3840 x 2160). It’s then oversampled to produce high quality 4K footage with exceptional detail and depth.
In addition, the Alpha 7C supports HDR (HLG21) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps3 and other advanced video features which offer exceptional video capabilities to capture high quality video footage.
The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The Movie button has been placed on the top of the camera making it easier to operate while recording in selfie mode.
A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit to be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings.
New lens perfect for the Sony Alpha 7C
Launching alongside the Alpha 7C are the FE 28-60mm F4-5.6 and the HVL-F28RM.
The new FE 28-60mm F4-5.6 offers the world’s smallest and lightest form factor in a standard zoom lens. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments.
The FE 28-60mm F4-5.6 is dust and moisture resistant and accepts a variety of 40.5mm filters.
The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.
Pricing and availability
The new Alpha 7C compact full-frame camera will retail for US$ 1799.99 (body only)/ US$ 2,099.99 (with kit lens) and will be available at selected retail shops and online stores from October 2020.
The FE 28-60mm F4-5.6 zoom lens will retail for US$ 499.99 and will be available at selected retail shops and online stores from January 2021.
The HVL-F28RM flash will retail for US$ 249.99 and will be available at selected retail shops and online stores from November 2020.
The Polaroid Go is the smallest analog instant camera in the world
With this camera, the sky’s the limit and not the size
Polaroid has a new, cute camera and we want it. There, I said it.
Polaroid Go is the newest, tiniest member of the Polaroid family. Dubbed as the smallest analog instant camera in the world, it only measures 4.1-inches long, 3.3-inches wide, and 2.4-inches tall. What an exciting change to Polaroid’s decade-old form factor, right?
Designed as a creative companion, the Polaroid Go sports a portable, wearable look and feel. The newest camera is available in a classic white colorway, following Polaroid’s iconic design retained in a new format apt for the new generation.
The Polaroid Go, despite its tiny size, packs mighty features. This includes a newly-developed selfie mirror, self-timer, longer-lasting battery, dynamic flash, double exposure, and travel-friendly accessories.
There’s also a Go film that reimagines Polaroid’s classic square format, to suit the newest and smallest analog instant camera.
Price and availability
Polaroid Go retails for US$ 100 while the Polaroid Go Film Double Pack costs US$ 20. The Polaroid Go will be available for purchase on April 27 at polaroid.com/go.
Fujifilm’s retro-style Instax Mini 40 comes with Selfie Mode
And a new instant film sheet!
Fujifilm decks out its newest, classic-looking instant camera, the instax mini 40. Amplifying its retro style, the instant camera comes with a high-quality texture cover adorned with premium silver accents.
Additionally, its small figure lets you fit it into a pouch, a fanny pack, or a small bag. On another note, it has an uncanny resemblance to the instax Mini 90 Neo Classic, albeit packed with modern features.
The instax Mini 40 hosts a plethora of features that instant-camera lovers will adore. There’s an automatic exposure function that casually adjusts the camera’s shutter speed and flashes, depending on the surrounding brightness.
There’s also a selfie mode, making it easier to take solo and group photos. All you have to do is press the power button to extend the lens, then pull out the lens to switch to Selfie Mode, with a “Selfie On” mark to signify that the camera is ready to take your selfie. Lastly, don’t forget to check your framing using the mirror.
The Fujifilm instax Mini 40 has a suggested retail price of US$ 100.
Furthermore, Fujifilm introduces Contact Sheet — a mini-format instax film featuring orange text printed over a black frame. This design simulates the contact sheet — through bromide sheets — of the past used in films that let you check individual images.
The Instax Mini Contact Sheet instant film will retail for US$ 15. It will be globally released on April 21, 2021, alongside the Fujifilm instax Mini 40.
Razer’s new webcam: the Kiyo Pro
For work and play
With Razer showing off their dedication to workers and gamers staying safe and indoors, they’ve announced the new Razer Kiyo Pro.
The Kiyo Pro is a USB camera with a high-performance Adaptive Light Sensor to deliver sharp video quality even in low-light conditions. Combined with an ultra-sensitive Type 1/2.8 CMOS sensor with STARVIS technology, the Kiyo Pro boasts professional-level image quality to video conferencing and streaming.
In this day and age, it’s no surprise that Razer is bringing new webcams especially with work-from-home and new digital communications. Working from home has really become an integral part of professional life today.
However, sometimes built-in laptop cameras lack the resolution and framerates for professional-looking conference calls or streams. They often struggle to cope with low-light and deliver blurry images and that’s where the Kiyo Pro comes in.
The Kiyo Pro is capable of uncompressed full HD 1080p 60FPS. Razer says this will not only ramp up dynamic range but also, correct under- or overexposed areas on the fly, eliminating silhouetting if the subject is lit from behind.
Making sure it’s ideal for video conferencing or streaming, the wide-angle lens on the Kiyo Pro gives you a choice of three fields of view: 103°, 90° or 80°. The 103° view lets everyone fit in a group video call or allow streamers viewers to show off their set up. But, if you’re just looking for a perfect headshot view for meetings or streams, the 80° view will suffice.
The Kiyo Pro has a range of extra features with flexible mounting options to perfectly set it up. And, its omnidirectional stereo microphone array ensures your voice is properly picked up wherever you’ve mounted it. A separate cover is included to protect the lens and assure your privacy when not in use.
Razer Kiyo Pro Specs:
- Connection type: USB3.0
- Image resolution: 2.1 Megapixels
- Video Resolution: 1080p @ 60/30/24FPS / 720p @ 60FPS / 480p @ 30FPS / 360p @ 30FPS
- Video encoding: H.264 codec
- Still Image Resolution: 1920×1080
- Image Quality Settings Customization: Yes
- Diagonal Field of View (FOV): 103°, 90°, 80°
- Focus Type: Auto
- Mounting Options: L-shape joint and Tripod (Not included)
- Cable Length: 1.5 meters braided cable
- Channels: Stereo
- Audio Codec: 16bit 48KHz
- Polar patterns: Omni-directional
- Sensitivity: -38dB
- PC with a free USB port
- Windows® 8 (or higher)
- Internet connection
- 500 MB of free hard disk space
- Compatible with Open Broadcaster Software and Xsplit
The Razer Kiyo Pro is already available on Razer’s website with the price tag of USD$199.99 or EUR€ 209.99
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