If you’ve been waiting for a full-frame camera that’s easy to carry around then this latest from Sony was made just for you. The Sony Alpha 7C is the world’s smallest and lightest full-frame camera.
The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop6 wide dynamic range and high-speed image data processing.
At 124.0mm x 71.1mm x 59.7mm and weighing just 509g , the Alpha 7C is a similar size and weight to an APS-C camera. Sony achieves this build through upgraded 5-axis in-body stabilization and shutter units, and the utilization of monocoque construction, which is often used in the bodies of cars and aircrafts.
Full-frame image quality, Advanced Autofocus
Standard ISO extends up to 51,200 and is expandable to ISO 50-204,80012 for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output13 for natural gradations.
The Sony Alpha 7C is also equipped with Sony’s vaunted autofocus tech. It has the Real-time Eye AF for both humans and animals feature. In addition, “Tracking On + AF-On” is now assignable to a custom key. It can be activated at once while the AF-ON button is pressed.
It locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93% of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.
The Alpha 7C also features continuous shooting at up to 10 fps with AF/AE and it’s also possible to shoot continuously at up to 8 fps17 in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion.
Shoot 4K video
Full-frame full-pixel readout without the need for pixel binning makes it possible to capture
more than twice20 the amount of data required for 4K video (QFHD: 3840 x 2160). It’s then oversampled to produce high quality 4K footage with exceptional detail and depth.
In addition, the Alpha 7C supports HDR (HLG21) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps3 and other advanced video features which offer exceptional video capabilities to capture high quality video footage.
The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The Movie button has been placed on the top of the camera making it easier to operate while recording in selfie mode.
A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit to be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings.
New lens perfect for the Sony Alpha 7C
Launching alongside the Alpha 7C are the FE 28-60mm F4-5.6 and the HVL-F28RM.
The new FE 28-60mm F4-5.6 offers the world’s smallest and lightest form factor in a standard zoom lens. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments.
The FE 28-60mm F4-5.6 is dust and moisture resistant and accepts a variety of 40.5mm filters.
The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.
Pricing and availability
The new Alpha 7C compact full-frame camera will retail for US$ 1799.99 (body only)/ US$ 2,099.99 (with kit lens) and will be available at selected retail shops and online stores from October 2020.
The FE 28-60mm F4-5.6 zoom lens will retail for US$ 499.99 and will be available at selected retail shops and online stores from January 2021.
The HVL-F28RM flash will retail for US$ 249.99 and will be available at selected retail shops and online stores from November 2020.
myFirst Insta Wi lets kids take and print photos, labels
Instant camera and printer in one!
All-in-one instant cameras and printers aren’t new, but they’re not entirely kid-friendly. This is why myFirst — a kids tech collection by Oaxis in Singapore — decked out its newest product called myFirst Insta Wi.
It follows its previous models, bringing a 16-megapixel digital camera on its rear and a wide-angle selfie lens that lets you take crisp photos and print them in just 10 seconds.
Its newly added selfie camera sits above the 2.4-inch IPS screen — which also allows you to shoot full HD videos.
The Insta Wi comes with low-cost thermal paper and sticker thermal paper, perfect for printing photos and stunning labels.
There’s a dedicated app that lets you customize labels by drawing, typing text, or symbols. With an added Wi-Fi feature, you can bring the device and print stuff whenever you want.
More importantly, it comes with a memory card slot so you can save photos taken — which you can print elsewhere as colored photographs.
Since it’s designed to be lightweight for comfortable usage, kids will surely have fun using an all-in-one camera and portable printer for their adventures at home and outdoors.
Support the Kickstarter campaign
The myFirst Insta Wi is up on Kickstarter for a campaign, costing EUR 59/USD 69. The campaign’s target is to reach EUR 7250/USD 10,000 until October 14, 2021.
The official campaign starts on September 14, 2021. For more information, visit its Kickstarter page.
FUJIFILM announces the GFX50S II medium format camera
This is by far their cheapest medium format camera
It hasn’t even been a year ever since FUJIFILM announced the GFX100S, and now it has a new, yet more affordable, medium format sibling. Just a refresher, the GFX50S II (read as GFX50S Mark II) is the successor to 2017’s GFX50S.
Medium format camera for less
The FUJIFILM GFX50 S II has a 51.4-megapixel large-format sensor that’s 1.7 times bigger than a 50-megapixel 35mm full-frame sensor you’ll find on most high-end DSLRs and mirrorless cameras nowadays. This means you get better image quality whenever you take photographs.
What makes this different is its specialized design. This camera uses smaller light-collecting micro lenses on the image sensor in order to create wider gaps between pixels. Not only does this result to sharper images, it also brings better ISO sensitivity, dynamic range, and better post-processing flexibility.
With a new Pixel Shift Multi-Shot function, the FUJIFILM GFX50S II can capture and generate 200-megapixel images without lapses in color presentation. This works by recording and combining 16 RAW images into one DNG (Digital Negative) RAW file via its “Pixel Shift Combiner” software.
A GFX100S minus the 102-megapixel image sensor
Some things stay the same though — but it’s not a bad thing. Just like the GFX100S, it weighs at just 900g (1.9lb). It also has a magnesium alloy body for utmost robustness and durability without sacrificing heft. The camera is also weather-sealed, dust and moisture-resistant, and most of all, can work in cooler places under -10ºC (or 14ºF). It even has the same 3.2-inch LCD monitor with support for tilting that an EVF (electronic viewfinder) cannot always shoot in high and low-angle shooting.
Moreover, the FUJIFILM GFX50S II is powered by the similar X-Processor 4 quad-core processor which fusions its high-speed image processing together with ultra-fast and high-precision Auto Focus (AF) system. The latest algorithm brings more life to the photos captured by this camera.
Stable, sharp shots
It even has the same 5-axis IBIS (In-Body Image Stabilization) but unlike the GFX100S, the GFX50S II is able to bring up to 6.5-stops of Vibration Reduction — which is the highest in the history of its kind. This became possible with a high-performance gyro sensor and accelerometer that can both detect motions with high accuracy rate. This just means you’ll get less-blurred shots with sharp details and more precise Face / Eye Detection as well as subject tracking.
For easier operability, it has six customizable C1-C6 controls that can be modified and assigned depending on your liking. There’s even a switch between shooting Stills and Videos for added convenience so you don’t have to rotate the Mode dial all the way. There’s even a 1.8-inch sub LCD monitor at the top for better control of the EXIF settings.
Lastly, FUJIFILM’s signature Film Simulation is still here and were not left behind. You can choose between 19 different presets designed for different types of subjects and scenes. An effect can be seen directly an image through Live View.
A new FUJINON lens
The FUJINON GF35-70mm F/4.5-5.6 WR is FUJIFILM’s new interchangeable zoom lens for their large-format GFX cameras. It weighs just around 390g, making it a total of only 1300g when paired with the GFX100S or the GFX50S II. Despite it being lightweight, it’s great lens that delivers high-resolution images with fast AF performance as well.
This is an 11-elements lens with one aspherical element and two ED elements in nine groups. Paired with a stepping motor, operability is silent when shooting fast subjects while still being able to retain focus and sharpness. Just like the new FUJIFILM GFX50S II, the lens is also dust and moisture-resistant that works in sandy deserts or tropical rainforests and can withstand temperatures below -10ºC or 14ºF.
Two new XF lenses, too
Other than the new GF lens, FUJIFILM also brings two new lenses for the X Series: the FUJINON XF 23mm and XF 33mm f/1.4 II LM WR. While they’re different in the size of focal lengths, they actually share the same aperture of f/1.4 with nine aperture blades. This not only provides brighter shots with less noise at night, it also brings the best of shallow Depth of Field while still being able to preserve sharper images.
Both of these lenses consist of 15 lens elements with two aspherical and three ED elements in 10 groups that reduces chromatic and spherical aberration when shooting. They even possess a silent yet fast and highly-accurate AF system. This is meant for photographers who love to capture fast-moving subjects.
Best of all? They’re also dust and moisture-resistant at 11 locations. The ability to withstand cold temperatures is still here so you can shoot astrophotography shots even in colder nights.
More lenses to come
If you’re a heavy FUJIFILM user, there are a total of 17 G-mount lenses being developed for the GFX series. One of them is a tilt and shift lens that can correct image distortions to produce undistorted photographs — more helpful in architecture shots.
For the X-Series, the current 2021 lens roadmap will bring a total of 40 interchangeable X-mount lenses. There’s the XF 18-120mm catered for videographers who rely on versatile zoom lenses. There’s also the XF150-600mm ultra-telephoto zoom lens ideal for wildlife and sports photography. Despite the long focal distance, it will actually be compact and lightweight lens meant for the XF camera line.
Pricing and Availability
A body-only FUJIFILM GFX50S II retails for PhP 223,990 and goes up to PhP 251,990 if you’ll buy it with its GF 35-70mm f/4.5-5.6 WR kit lens. Both of these will be available by the end of September 2021. Practically speaking, it costs just like the usual full-frame cameras out there.
If you’ll compare it with FUJIFILM’s recent medium format camera releases, you’ll get a price cut of more than PhP 200,000 to 400,000. This makes it the cheapest medium-format camera available so far.
Meanwhile, you can grab it as early as September 9 until the 25th and enjoy their exclusive pre-order perks including:
- Free 1-piece NP-W235 (worth PhP 3,990)
- Free 1-piece BC-W235 Dual Battery CHarger (worth PhP 3,990)
- Exclusive GFX workshop with FUJIFILM X-Photographer
For more details, just look at the pre-order mechanics below.
If you just want the lenses, you have to wait a little bit before you get your hands on them. The pricing and availability of the new FUJINON lenses (plus one lens hood) are as follows:
- GF 35-70mm f/4.5-5.6 WR – PhP 55,990 (Late November 2021 release)
- XF 33mm f/1.4 R LM WR – PhP 45,990 (Late September 2021 release)
- XF 23mm f/1.4R LM WR – PhP 55,990 (November 2021 release)
- LH-XF23 II Lens Hood – PhP 3,990 (November 2021 release)
Dell UltraSharp Webcam promises a premium experience
A 4k webcam is on your way from Dell!
Dell introduced Dell UltraSharp Webcam, which was designed to give users a seamless webcam experience. Dependency on video conferencing is expected to continue as remote work is expected to be the norm moving forward. Additionally, Dell’s newest webcam promises best-in-class image quality, intelligence, and seamless experiences. True-to-life clarity, mounting options, and intelligence for customization and security are added features fr their 4K webcam.
The Dell UltraSharp Webcam provides 4K image quality and produces sharp video quality in any lighting condition. Taking inspiration from DSLR cameras, the Dell UltraSharp Webcam features a large 4K Sony STARVIS CMOS sensor and multi-element lens that captures more light.
Regardless of lighting conditions, the Digital Overlap HDR capability in this Dell UltraSharp webcam helps preserve true-to-life colors and balanced exposure. The 3D/2D video noise reduction eliminates grainy images, ensuring images are captured clearly even in low light.
Built-in security features
Dell is commited to developing intelligent products across its business PCs. The Dell UltraSharp Webcam is accompanied by intelligent features to adapt to any set-up and situation. Users will experience the Auto-framing feature that utilizes Artificial Intelligence (AI) to keep them in focus and center in every frame. Users can also customize their field of view from 65°, 78° and 90°, plus 5x digital zoom.
Windows Hello allows users to sign in securely using facial recognition. It is also embedded with Dell ExpressSign-in feature that enables proximity sensors on the webcam. This detects the user’s presence as they approach and automatically logs the user out when they step away.
Price and availability
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