Cameras
The Sony Alpha 7C is a compact full-frame camera
World’s first smallest and lightest full-frame camera
If you’ve been waiting for a full-frame camera that’s easy to carry around then this latest from Sony was made just for you. The Sony Alpha 7C is the world’s smallest and lightest full-frame camera.
The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop6 wide dynamic range and high-speed image data processing.
At 124.0mm x 71.1mm x 59.7mm and weighing just 509g , the Alpha 7C is a similar size and weight to an APS-C camera. Sony achieves this build through upgraded 5-axis in-body stabilization and shutter units, and the utilization of monocoque construction, which is often used in the bodies of cars and aircrafts.
Full-frame image quality, Advanced Autofocus
Standard ISO extends up to 51,200 and is expandable to ISO 50-204,80012 for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output13 for natural gradations.
The Sony Alpha 7C is also equipped with Sony’s vaunted autofocus tech. It has the Real-time Eye AF for both humans and animals feature. In addition, “Tracking On + AF-On” is now assignable to a custom key. It can be activated at once while the AF-ON button is pressed.
It locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93% of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.
The Alpha 7C also features continuous shooting at up to 10 fps with AF/AE and it’s also possible to shoot continuously at up to 8 fps17 in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion.
Shoot 4K video
Full-frame full-pixel readout without the need for pixel binning makes it possible to capture
more than twice20 the amount of data required for 4K video (QFHD: 3840 x 2160). It’s then oversampled to produce high quality 4K footage with exceptional detail and depth.
In addition, the Alpha 7C supports HDR (HLG21) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps3 and other advanced video features which offer exceptional video capabilities to capture high quality video footage.
The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The Movie button has been placed on the top of the camera making it easier to operate while recording in selfie mode.
A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit to be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings.
New lens perfect for the Sony Alpha 7C
Launching alongside the Alpha 7C are the FE 28-60mm F4-5.6 and the HVL-F28RM.
The new FE 28-60mm F4-5.6 offers the world’s smallest and lightest form factor in a standard zoom lens. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments.
The FE 28-60mm F4-5.6 is dust and moisture resistant and accepts a variety of 40.5mm filters.
The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.
Pricing and availability
The new Alpha 7C compact full-frame camera will retail for US$ 1799.99 (body only)/ US$ 2,099.99 (with kit lens) and will be available at selected retail shops and online stores from October 2020.
The FE 28-60mm F4-5.6 zoom lens will retail for US$ 499.99 and will be available at selected retail shops and online stores from January 2021.
The HVL-F28RM flash will retail for US$ 249.99 and will be available at selected retail shops and online stores from November 2020.
HYROX drew people from all over the world for a single purpose: finish the course. In Hong Kong, athletes showed up at AsiaWorld-Expo ready to run, row, and push through 8 stations of pure functional fitness.
So, we brought the Canon EOS R6 Mark III to capture one of the most demanding fitness races on the planet.
The Expo floor is a lighting nightmare, a mix of harsh overheads and deep shadows, but the 32.5MP sensor handled the contrast without breaking a sweat.
The 40fps electronic shutter and Pre-continuous shooting meant we were already capturing the moment half a second before we consciously decided to press the shutter.
Covering a race means staying mobile, and the 8.5-stop IBIS let us move freely alongside athletes without losing the shot. The Dual Pixel CMOS AF II stayed locked on athletes even when they were squinting through the final stretch.
What came out were stories of triumph and determination. Even when their bodies were screaming, they pushed through anyway.
This is what HYROX Hong Kong looked like from the inside.
Words by MJ Jucutan. Photos by Sky Rodillas.
Insta360 GO 3S Retro Bundle Edition is bringing a touch of nostalgia to its tiny POV camera lineup.
The company has announced the new Retro Bundle Edition for the GO 3S, combining the wearable 4K camera with accessories and software features inspired by classic film photography.
At the center of the bundle is the Retro Viewfinder. It transforms the tiny camera into a handheld shooter with a waist-level framing experience reminiscent of vintage film cameras. Instead of relying on a screen, users can compose shots through the optical finder for a more deliberate shooting style. The viewfinder also includes a built-in selfie mirror.
The bundle also includes a Battery Pack that extends recording time to up to 76 minutes while supporting charging during recording. An NFC Custom Skin allows quick access to the Insta360 app by tapping a smartphone against it.
Other accessories include a wearable strap and the Magnet Pendant for hands-free POV capture.
To match the retro-inspired hardware, Insta360 is also adding exclusive film-style filters including Negative Film, Positive Film, and Sticker Filter. Five additional built-in color profiles are also included: NC, CC, GR-F, Mono, and Vintage Vacation.
Despite the nostalgic styling, the GO 3S keeps its modern action camera features. The 39g camera can shoot 4K video with FlowState Stabilization, supports QuickCapture, and is waterproof up to 10 meters.
Price and availability
The Insta360 GO 3S Retro Bundle Edition is now available in Canvas White and Classic Red color options. Pricing starts at US$249.99 for the 64GB version and US$269.99 for the 128GB model.
@gadgetmatchWarm vibes, slow jams, Insta360 GO 3S Retro Bundle Edition time. #insta360 #retro #tinycamera
Accessories
Insta360 Flow 2 update improves Android support, adds new iOS features
Better Android lens support
Insta360 Flow 2 update improves Android support, adds new iOS features
Excerpt: Better Android lens support
Insta360 has released a major spring update for its Flow 2 series handheld gimbals, bringing wider Android compatibility and new features for iPhone users.
The update focuses on improving how the Flow 2 and Flow 2 Pro work across different devices. It expands support for flagship Android phones while adding new shooting tools for iOS, making hands-free, stabilized video easier to capture without extra gear.
Android finally gets full lens access
One of the biggest changes is native multi-lens support on Android. When paired with the Insta360 app, the Flow 2 series can now access ultra-wide and telephoto lenses on supported devices from Samsung, Google Pixel, vivo, OPPO, and more.
This means users can shoot at full resolution using their phone’s native cameras, whether capturing wide landscapes or zoomed-in details. The update brings Android performance closer to what iPhone users have been getting, especially in more dynamic shooting scenarios like concerts, sports, and vlogging.
The improved lens access also works with features like Widescreen Mode, helping users create smoother, more cinematic footage with better framing flexibility.
Faster 360 panoramas for quick sharing
The Flow 2 series continues to stand out with its ability to capture full 360-degree panoramas. With the new 360 Panorama 2.0, stitching is now 50% faster, producing results in about 20 seconds.
Users can capture everything in one go, then choose their preferred framing afterward. The feature also supports interactive sharing via links, letting viewers pan and explore the image on platforms like TikTok and Instagram.
Creative templates such as Tiny Planet are also available for quick edits, making it easier to turn panoramic shots into shareable content.
Dual View adds more angles in one take
Dual View Mode introduces multi-angle recording without the need for additional cameras. It allows simultaneous recording using the front and rear cameras, or even dual rear lenses, producing three clips in a single take.
This is useful for creators who want to capture reactions alongside the main shot or experiment with different focal lengths at once. Combined with AI tracking, the feature keeps subjects centered while adding more variety to footage.
Apple Watch control for hands-free shooting
For iPhone users, the update adds Apple Watch control, turning the watch into a remote for the gimbal.
Users can start or stop recording, adjust settings, switch modes, and even control zoom using the Digital Crown. This allows for better control during solo shoots, especially when the phone is mounted on the gimbal at a distance.
Smarter tracking and remote control tools
The update also improves several AI-powered features across the Flow 2 series.
AI Tracker now works across more Android apps, enabling subject tracking during video calls, livestreams, or hands-free recording. Multi-person tracking keeps groups in frame, while Active Zoom Tracking allows up to 15x zoom while maintaining focus on moving subjects.
There’s also a new smartphone remote control feature, which lets users operate the gimbal using a second phone. This adds flexibility for more complex shooting setups without interrupting the shot.
Availability
The update is available now through the Insta360 app and the official website. Compatibility may vary depending on the smartphone model.
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