Cameras
The Sony Alpha 7C is a compact full-frame camera
World’s first smallest and lightest full-frame camera
If you’ve been waiting for a full-frame camera that’s easy to carry around then this latest from Sony was made just for you. The Sony Alpha 7C is the world’s smallest and lightest full-frame camera.
The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop6 wide dynamic range and high-speed image data processing.
At 124.0mm x 71.1mm x 59.7mm and weighing just 509g , the Alpha 7C is a similar size and weight to an APS-C camera. Sony achieves this build through upgraded 5-axis in-body stabilization and shutter units, and the utilization of monocoque construction, which is often used in the bodies of cars and aircrafts.
Full-frame image quality, Advanced Autofocus
Standard ISO extends up to 51,200 and is expandable to ISO 50-204,80012 for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output13 for natural gradations.
The Sony Alpha 7C is also equipped with Sony’s vaunted autofocus tech. It has the Real-time Eye AF for both humans and animals feature. In addition, “Tracking On + AF-On” is now assignable to a custom key. It can be activated at once while the AF-ON button is pressed.
It locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93% of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.
The Alpha 7C also features continuous shooting at up to 10 fps with AF/AE and it’s also possible to shoot continuously at up to 8 fps17 in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion.
Shoot 4K video
Full-frame full-pixel readout without the need for pixel binning makes it possible to capture
more than twice20 the amount of data required for 4K video (QFHD: 3840 x 2160). It’s then oversampled to produce high quality 4K footage with exceptional detail and depth.
In addition, the Alpha 7C supports HDR (HLG21) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps3 and other advanced video features which offer exceptional video capabilities to capture high quality video footage.
The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The Movie button has been placed on the top of the camera making it easier to operate while recording in selfie mode.
A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit to be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings.
New lens perfect for the Sony Alpha 7C
Launching alongside the Alpha 7C are the FE 28-60mm F4-5.6 and the HVL-F28RM.
The new FE 28-60mm F4-5.6 offers the world’s smallest and lightest form factor in a standard zoom lens. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments.
The FE 28-60mm F4-5.6 is dust and moisture resistant and accepts a variety of 40.5mm filters.
The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.
Pricing and availability
The new Alpha 7C compact full-frame camera will retail for US$ 1799.99 (body only)/ US$ 2,099.99 (with kit lens) and will be available at selected retail shops and online stores from October 2020.
The FE 28-60mm F4-5.6 zoom lens will retail for US$ 499.99 and will be available at selected retail shops and online stores from January 2021.
The HVL-F28RM flash will retail for US$ 249.99 and will be available at selected retail shops and online stores from November 2020.
DJI has announced the global availability of the Osmo Pocket 4P Pearl White, a new color option for its dual-lens gimbal camera. The new edition retains the camera’s 1-inch CMOS sensor, 17 stops of dynamic range, 10-bit HDR video recording, and dual-lens system.
The Pearl White finish uses mica-infused pearlescent pigments and a multilayer spray coating that creates subtle changes in appearance under different lighting conditions. DJI designed the new colorway for creators who want a camera that complements lifestyle photography, travel vlogging, and everyday video production.
DJI Osmo Pocket 4P Pearl White features
The Osmo Pocket 4P Pearl White features two lenses with different focal lengths. Its primary 20mm wide-angle lens has a 1-inch CMOS sensor and an f/2.0 aperture. It supports video recording at up to 4K at 240 frames per second, with LOFIC technology helping preserve highlight and shadow details in challenging lighting conditions.
The camera also supports up to 17 stops of dynamic range and a 10-bit D-Log 2 color profile. These features give creators greater flexibility when adjusting colors, exposure, and contrast during post-production.
For portraits and tighter compositions, the 60mm medium-telephoto lens has an f/1.8 aperture and supports 3x optical zoom and up to 12x zoom. The camera combines both lenses with gimbal stabilization in a compact body weighing approximately 230 grams.
Other creative features include:
- Slow-motion video: Record up to 4K at 240fps for slow-motion footage.
- High-resolution photos: Capture still images at up to 37 megapixels.
- 4K Live Photos: Record 1.5-second clips alongside photos.
- ActiveTrack 8.0: Track subjects such as people, vehicles, and pets.
- Fast file transfers: USB 3.1 support enables transfer speeds of up to 800MB/s.
- Extended battery life: Record for up to 210 minutes on a single charge.
- Fast charging: Reach 80% battery capacity in as little as 18 minutes.
- Automatic iOS transfers: Transfer newly captured footage to compatible iOS devices after powering off the camera.
Automatic media transfer works best with an iPhone 16 series device or later running iOS 26.4.1 or above, provided the camera battery is above 15%.
The camera also supports HDR 10-bit video recording for footage with a wider range of colors and greater flexibility during editing.
Compatible with DJI Osmo accessories
The Osmo Pocket 4P Pearl White works with DJI’s existing Osmo accessory ecosystem. Compatible accessories include the Osmo Pocket 4 Fill Light, ND and polarizing filters, wide-angle lens adapters, battery handle, and OsmoAudio microphones.
These accessories are sold separately, allowing creators to customize their setup for different shooting scenarios.
DJI Care Refresh coverage
DJI Care Refresh is available for the Osmo Pocket 4P Pearl White. The protection plan covers accidental damage, including collisions and water damage, through a replacement service for an additional fee.
The one-year plan includes up to two replacements, while the two-year plan includes up to four replacements. Other benefits include official warranty coverage, international warranty service, and free shipping, subject to DJI’s terms and conditions.
Pricing and availability
The DJI Osmo Pocket 4P Pearl White is now available globally. The Standard Combo is priced at £529 in the UK and €599 in Europe.
For more information, visit the official DJI Osmo Pocket 4P website.
Accessories
Fujifilm’s new instax Pal 2 and Link WIDE 2 make room for more creative memories
A new pocket camera and a collage-making printer join the instax family.
Seeing a memory take shape beyond your screen changes how it feels. A favorite photo becomes a print you can tuck into a journal or pin beside your desk, and the everyday moments you capture get a little more room to live.
That was the spirit of Fujifilm’s instax Playhou2e launch in Makati, where visual artist Jill Arteche brought her signature illustrations into the event space.
Her artwork surrounded the latest additions to the instax family, the instax Pal 2 and instax Link WIDE 2. Both devices treat photography as a form of personal expression, from the snapshots you take throughout the day to the printed memories you want to keep close.
A pocket-sized camera that goes wherever you do
The original instax Pal made the case for carrying a camera without a full-sized setup. Its successor, the instax Pal 2, builds on that with a refreshed design and improved image quality.
The palm-sized camera is built for everyday adventures and can capture angles that are awkward to get with a smartphone. Its compact body also makes it easy to bring along if you like documenting your day as it happens.
Fujifilm gave the Pal 2 a semi-matte finish. A new monitor on top lets you review shots right after you take them, and the added viewfinder, control dial, and lever give it a more tactile feel to shoot with.
The specs have moved up, too. The Pal 2 captures 10-megapixel images, double the original’s five megapixels, and its internal storage holds up to 100 images compared with 50 before. A separately sold microSD card adds more room.
The creative options are where the Pal 2 gets playful. It offers 30 effects, so you can give images different moods without editing each one from scratch. Its instax Animation mode strings up to 10 consecutive shots into a flipbook-style animated video.
Transferring your photos is straightforward. The Pal 2 supports wireless Bluetooth transfers, and a USB Type-C connection offers faster transfers to compatible smartphones. From there, you can edit the images and post them to social media or keep them in your camera roll.
Because the Pal 2 is part of the instax ecosystem, its digital photos can also be printed on instant film through compatible instax printers. That means you can shoot first and decide later which moments deserve a physical copy.
Turning your camera roll into something worth keeping
Taking photos is only half the fun. The other half is deciding what to do with the hundreds of images that pile up on our phones.
The instax Link WIDE 2 is Fujifilm’s answer for anyone who collects travel photos or documents celebrations. As the brand’s WIDE-format smartphone printer, it prints at twice the image area of the instax mini format, which leaves more space for group photos and landscapes.
Its biggest new feature is Photo Mixer, which builds scrapbook-style collages from multiple images you pick in the dedicated app. Instead of printing a single photo, you can combine highlights from a trip or a gathering into one larger keepsake.
The app suggests layouts based on your chosen photos and adjusts image sizes, angles, text placement, and fonts to keep the design cohesive. You can then add your own text and stamps. A cutout function identifies people and objects in your photos so you can layer them into the collage.
With Photo Mixer, printing becomes part of the creative process, and your camera roll turns into material for building a visual record of an experience in a single print.
The Link WIDE 2 also gets a design refresh, with two-tone finishes in Duo Beige and Duo Blue. The light and dark surfaces give it a polished look on a shelf or desk, and an illuminated instax logo glows while it prints.
Connectivity has expanded, too. Beyond smartphones and tablets, the printer works with PCs, Fujifilm X Series cameras, and the instax Pal 2, so digital artwork and other compatible images can become physical prints.
A more personal way to keep your memories
The instax Pal 2 and Link WIDE 2 share the idea that photography is a way to express yourself. The Pal 2 makes it easy to capture moments as they happen, and the Link WIDE 2 gives those images a place in the physical world.
Jill Arteche’s artwork at the launch backed that idea up. Her illustrations filled the space with personality and showed how photos and art can make an environment feel more personal. The event also made a case for revisiting and reinterpreting the images we collect.
Taking a photo takes seconds, and printing one can make the memory feel more special. The instax Pal 2 and Link WIDE 2 bring that into everyday life and give your snapshots room for creativity, from the moment you press the shutter to the moment you find a place for the print.
In the Philippines, the Fujifilm instax Pal 2 retails for PhP 10,599, while the Fujifilm instax Link WIDE 2 is priced at PhP 10,999. Both devices are now available on Fujifilm’s authorized stores and retailers nationwide.
Cameras
Sony introduces its 1st Fisheye Zoom G Lens
Broad range for landscapes, architecture, sports, and video production
Sony has just launched its first fisheye zoom G Lens for full-frame Alpha E-mount cameras: the Sony FE 8-14mm F3.5 Fisheye G. It will be available from late September for an SRP of US$ 1,599.99 / SG$ 2,049.
The 8 mm to 14 mm zoom focal range covers a broad set of fisheye perspectives in one compact lens.
At 8 mm, the lens shoots circular fisheye with a 180-degree angle of view projected as a circular image on a full-frame sensor.
Meanwhile, at 14 mm, it shoots diagonal fisheye across the full frame with a 180-degree diagonal angle of view.
Users can match the angle of view and composition to the subject and creative intent, across various scenarios like landscapes, architecture, sports, and more.
An optical design with ED (extra-low dispersion) glass and aspherical elements suppresses chromatic and other aberrations across the image area.
This enables high resolution throughout the zoom range with fast and precise autofocus and Linear Response MF. All these while suppressing focus breathing and operating quietly for movie production.
Controls include a focus mode switch, zoom lock switch, and an aperture ring with switchable click stops.
A minimum focusing distance of 0.15 meters and maximum magnification of 0.22x at the telephoto end also allow close-up fisheye perspectives both for stills and movies.
The Sony FE 8-14mm F3.5 Fisheye G measures about 63.1 mm in maximum diameter and 82.8 mm in length.
It weights about 314 grams, giving it mobility for handheld, gimbal, and rig-based shooting. It is also dust and moisture-resistant with a fluorine coating on the front.
In addition, users can opt for a dual-lens configuration with the VENCE Extension System Mini.
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