Sony Electronics announced the newest lens in their G Master lineup: the FE 70-200mm F2.8 GM OSS II, which takes autofocus (AF) to the most advanced level yet.
The camera lens is poised to deliver an extraordinary combination of resolution and bokeh, as well as unequalled AF performance in the company’s G Master design.
In a nutshell, the advanced features include:
- Constant F2.8 70-200 mm telephoto zoom
- Fast, precise and quiet autofocus (AF) continuous AF tracking capabilities
- Advanced features for video creators
- World’s lightest 200 mm large-aperture telephoto zoom lens (approximately 29% lighter than the previous model)
- Up to approximately 4 times faster AF, with focus tracking while zooming improved by approximately 30% when compared to the previous model
- Professional-level control and reliability
Designed to perfectly pair with Sony’s E-mount camera bodies, the FE 70-200mm F2.8 GM OSS II is also the lightest F2.8 70-200 mm zoom in the world to allow for more control amongst photographers.
New levels of performance
The new FE 70-200mm F2.8 GM OSS II delivers outstanding image quality with high resolution and clarity throughout its zoom range, thanks to its two aspherical lens elements which focus on precision.
The FE 70-200mm F2.8 GM OSS II effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area.
To avoid color bleeding while reducing chromatic aberration significantly, the FE 70-200mm F2.8 GM OSS II also employs two extra-low dispersion (ED) spherical glass elements and two Super ED spherical glass elements.
Meanwhile, an ED aspherical element, which is a first in the Alpha system lens is driven to simultaneously suppress chromatic and spherical aberration, and other common issues in telephoto lenses.
Smooth, beautiful bokeh shots
With its large F2.8 maximum aperture and a newly developed 11-blade circular aperture unit, smooth and beautiful bokeh is made seamless.
The lens’ advanced optical design including XA elements thoroughly cancels out the unwanted “onion ring” effect, further enhancing the bokeh.
The FE 70-200mm F2.8 GM OSS II also offers excellent close-up performance with deep bokeh. The minimum focusing distance is 15.7 inches (0.4 meters) at 70 mm and 32.3 inches (0.82 meters) at 200 mm. Maximum magnification achieves 0.3x.
Users may even want to pair the new lens with a high-performance 1.4x or 2.0x teleconverter to extend the lens’ focal length to 400 mm at an F5.6 aperture, all while maintaining its G Master quality.
Sony’s original Nano AR Coating II, meanwhile, comes in play to avoid any unwanted flare and ghosting in tricky lighting conditions as it produces a uniform anti-reflection coating on the surface of the lens.
In addition, the FE 70-200mm F2.8 GM OSS II’s optical design also effectively suppresses internal reflections to improve clarity.
The FE 70-200mm F2.8 GM OSS II’s state-of-the-art lens technology brings out the best in the advanced camera body it is paired with.
The new lens uses four Sony-original extreme dynamic (XD) Linear Motors for extraordinary fast and precise AF, making it up to approximately 4 times faster and focus tracking improved by 30 percent when compared to the previous model.
When paired with Sony’s flagship Alpha 1, the FE 70-200mm F2.8 GM OSS II is capable of high-speed continuous shooting at up to 30 fps.
Fast-moving subjects aren’t a problem too, even in videos, as the lens offers smooth AF to lock and focus on such objects. The AF tracking is also available even when using teleconverters.
Advanced features for video
With its maximum aperture of F2.8 combined with its impressive AF performance and versatile controls, the FE 70-200mm F2.8 GM OSS II is an exceptional choice for video too.
The new lens was designed to dramatically reduce focus breathing, focus shift, and axis shift when zooming so that there is minimal unwanted image movement and angle of view variations.
For easy video-use operation, the FE 70-200mm F2.8 GM OSS II features independent control rings for focus, zoom, and aperture (iris), allowing precise manual operation. The aperture ring also has a click ON/OFF switch.
Additionally, Sony’s Linear Response MF ensures a responsive, low-lag manual focus control, while the lens hood features an opening that allows convenient operation of circular polarizing filters or variable ND filters for more creativity.
Designed for professionals
The FE 70-200mm F2.8 GM OSS II is the world’s lightest F2.8 telephoto zoom lens and is approximately 29 percent lighter than previous model, weighing just under 37 oz (1,045g).
Aside from being lightweight, the lens is designed to offer professionals ideal balance without much front-heaviness, ensuring the center of gravity falls directly above the tripod mount.
The new lens includes focus functions such as the Full-time DMF, natural and linear manual focus response and a focus-range limiter switch primarily supports professional needs.
The FE 70-200mm F2.8 GM OSS II also includes three customizable focus hold buttons placed 90 degrees apart for easy access and convenient control when shooting in horizontal, vertical, or just about any angle.
Easy control switches
The lens features a click ON/OFF switch and an iris lock switch for quick and flexible aperture control.
The aperture ring click stops can be turned ON to provide more emphasis to shooting stills, or OFF for smooth and silent aperture control filming.
In addition, the zoom ring torque is optimized and now includes image stabilization with MODE 3 for moving subjects.
Durable in tough environments
The FE 70-200mm F2.8 GM OSS II is designed to be reliable in even the most challenging environments.
It features dust and moisture resistance equal to the FE 400 mm F2.8 GM OSS and FE 600 mm F4 GM OSS, based on initial feedback from professionals.
The front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.
Pricing and availability
In Singapore, The FE 70-200mm F2.8 GM OSS II will be available at selected retail shops and online shops from November 2021 For a full list of specs and information,
In the Philippines, it’ll be available soon.
The Snapchat Pixy is the drone for social media creators
Light and easy to use
Amid efforts to make them easier to use, drones still haven’t evolved into must-own devices. However, the market’s plateaued demand doesn’t stop others from trying their hand at making drones more popular. Today, Snapchat is joining the market with its own drone.
Called the Pixy, the Snapchat drone touts ease of use as its biggest advantage from its rivals. Weighing at just 101 grams, the tiny drone can capture capable photos with its 12-megapixel camera, which can also shoot 2.7K video at up to 30 fps.
If you don’t know how to fly a drone, the Pixy can fly without a controller. It has four main modes of flying. Standard with most drones, it can follow to user from two to three meters behind. A Hover mode freezes the Pixy’s flight in place for up to 60 seconds. The Orbit mode takes the drone to a circular path around your hand. Finally, the Reveal mode takes the drone back to you from a distance away.
All four modes are part of the usual palette of flight paths for drone content today. It’s definitely a creator-friendly device. Adding to this ease, the drone can easily send videos back to your phone using the Snapchat app.
Under the hood, the Pixy can store up to 16GB of data in its internal storage. The drone’s battery is reportedly enough for five to eight flights. Additionally, charging the battery to 80 percent can take as little as 20 minutes.
The Pixy is currently available only in the United States and in France. The drone will set you back by US$ 229.
Sony has month-long camera and lens deals for February
Freebies include memory cards, bags
Sony has just launched a month-long sale for its range of Mirrorless Camera and Lens to allow customers to score on great deals from February 1 to 28.
For the promo period, freebies including memory cards, bags, and more will allow professionals, content creators, and even adventurous beginners alike to get their hands on topnotch products and get their imagination rolling.
Tools for different passions
The A7C full-frame camera that’s suitable for high-quality photos and videos is available for PhP 105,999 for the body, and PhP 104,999 for the silver kit lens.
With Sony’s promo bundle, a 64 GB SD card, peak design strap, and bellroy bag come with every purchase.
Meanwhile, Sony’s compact ZV-1, a handy tool to make vlogging and livestreaming much easier, is available for PhP 39,999 for the unit.
It likewise comes with a 64 GB SD card, a limited-edition windscreen, and pouch with Sony’s promo bundle.
Lens suited for beginners
The compact G Lens is perfect for exploring photography for entry-level photographers and beginners as it provides stability and an uncomplicated usage.
The SEL24105G will be available for SEL90M28G and 6 months with ZERO percent installment.
The Cameras and Lens promo also offers an outstanding option for macro lens: the SEL90M28G that is primarily built for short focusing distances. It will be available for PhP 45,000.
Accessories and more
Lastly, Sony also has customers covered with accessories to pair with their camera purchases, starting at as low as PhP 1,700 for activities such as livestreaming.
What’s your Chinese Zodiac Sign’s Sony GadgetMatch?
Here’s a fun and quirky list from Sony
Here’s a fun exercise! Celebrating Chinese New Year, Sony put together a rather intriguing listicle. The company matched Zodiac signs to products they need according to their forecast for the Lunar New Year.
If you’re curious what your sign’s GadgetMatch is, just go through the list below!
Year of the Rat — WH-1000XM4
(born in 1984, 1996, 2009, 2020)
Rats are known for being smart planners and while it seems like your plans needs to be adjusted often in this fast-paced Tiger year, remind yourself to always stay calm and avoid overreacting when coping with Murphy’s law.
Rats have lots of energy and you never give up, but you do sometimes tend to panic first. Plug in to your WH-1000XM4 Wireless Noise Cancelling Earphones and cancel away all negativity as you listen to positive beats and remember to believe in yourself for all situations that comes your way this year!
Year of the Ox — Bravia XR-X90J
(born in 1973, 1985, 1997, 2009, 2021)
A year of flourishing success and monetary rewards are on the cards for the Ox!
For individuals born in the year of the Ox, 2022 is set to be the year where you will see an upturn in all areas of your life — you may find your life partner or even consider settling down.
Perfect time for you to spruce your home with the BRAVIA XR-X90J –the World’s first Cognitive Intelligence TV which takes vision and sound to the next level with the ingenious Cognitive Processor XR. Immerse your family and friends in a multi-dimensional experience like never before as you reap the rewards of your hard work with this revolutionary product.
Year of the Tiger — Sony A7 IV
(born in 1974, 1986, 1998, 2010, 2022)
Individuals born in the year of the Tiger clash with Tai Sui in 2022, making it an arduous year ahead.
Still amidst all the downs, there are also ups to look forward to for our Tiger friends. Your courage to take on each obstacle head-on will help you make it through the year safely.
Take the time to nurture your love and capture nature’s beauty with the Alpha 7 IV full-frame hybrid camera as you head outdoors more often and continue to keep a positive outlook on life.
Year of the Rabbit — HT-A7000
(born in 1975, 1987, 1999, 2011)
It’s been a challenging time for our sensitive Rabbits but in 2022, your time has come. Opportunities abound this year and do take the time to research before you invest time and money into things that come your way.
People born in the year of the Rabbit are known for their exquisite taste. You appreciate the finer things in life and our flagship soundbar HT-A7000 is the perfect companion for your stylish home.
Enjoy music the way the artists truly intended with High-Resolution Audio for crystal clear precision. With the HT-A7000, your music comes to life like never before.
Year of the Dragon — SRS NB10
(born in 1976, 1988, 2000, 2012)
Dragons are blessed with great strength of character and real leadership qualities. No matter what 2022 throws at you, you are smart and resourceful enough to adapt to the changes.
Tough times don’t last but tough people do. For Dragons, the new SRS-NB10 Wireless Neckband Speaker is the perfect companion to tide us through this year as we walk around in comfort taking work calls and more. Just in time for Lunar New Year, the SRS-NB10 will be available locally beginning February 11, 2021.
Year of the Snake — Sony A7C
(born in 1977, 1989, 2001, 2013)
This energetic year might be a little stressful for the reserved Snake, but your calm and diplomatic nature will be a real asset in the corporate world — you may find your colleagues come asking for advice this year.
As lucky stars elevate your relationship luck, you must shed the habit of overthinking and keeping things to yourself. For the married Snakes, maintain the spark with your partner by exploring new activities together – don’t forget to capture the action as it happens, in beautiful detail with the Alpha 7C Compact full-frame camera! The Alpha 7C will ensure that you won’t miss that important split-second shot. That’s thanks to its state-of-the-art AF and speedy continuous shooting capability
Year of the Horse — WF-C500
(born in 1954, 1966, 1978, 1990, 2002, 2014)
Gallop into a year of increase as 2022 is set to be an easy race for all Horses!
Romance is in the air for single Horses and relationships will be strengthened for those attached. Hardworking Horses can expect career successes in the workplace but do remember to take care of your health while reaping the rewards of your efforts.
Soak in the sun and bring along the trusty WF-C500 Truly Wireless Headphones for all your hikes and fitness routines. With an IPX4 water resistance rating, splashes and sweat won’t stop these headphones – so you can keep on moving to the music.
Year of the Goat — Bravia KD-X80J
(born in 1967, 1979, 1991, 2003, 2015)
Great news for our friends born in the year of the Goat as the energy of the Year of the Tiger will make you the star wherever you go!
Your flourishing relationship luck means you’ll be meeting more like-minded friends and potential collaborations. You are magnetically popular this year, and everyone wants to be your friend.
Share your favorite films and feel-good shows with newfound friends and have a movie marathon on the BRAVIA KD-X80J. Discover worlds of entertainment on this Google TV, brought to life in beautiful color by the realism of our picture and sound technology. With the powerful 4K HDR Processor X1–color, contrast, and clarity are enhanced for all your favorite content.
Year of the Monkey — SRS-XP700
(born in 1944, 1956, 1968, 1980, 1992, 2004)
2022 may seem like a challenging year for the Monkey. Fret not, there is always a silver lining in every cloud.
The Monkey likes to stay busy, and your social life is packed as ever. Bring forth your sociable characteristic and meet like-minded individuals as you bond over fun activities and good food.
Whether you are hosting a party, a jamming session or just simply chilling around while listening to your favorite music, the SRS-XP700’s Omnidirectional sound and colorful ambient lighting surely makes it an ideal companion for small gatherings with friends.
Year of the Rooster — SRS RA3000
(born in 1969, 1981, 1993, 2005, 2017)
Here’s the great news – the Rooster is luckiest of all the zodiac signs in the Year of the Tiger in 2022! People born in the year of the Rooster can look forward to sustained wealth and success, with the extra benefits of possible monetary rewards.
It’s only the beginning of a year which will be full of fun and choices ahead. A you enjoy the fast-paced Tiger year, do remember to self-care and take some time out to curl up on the sofa with a good read and experience the perfect musical backdrop with ambient room-filling sound from our compact wireless speaker SRS-RA3000.
Year of the Dog — WF-1000XM4
(born in 1970, 1982, 1994, 2006, 2018)
Those who are born in the year of the Dog are known for their loyalty and courage. These great qualities are keys to your success in 2022 which is filled with opportunities.
Mundane routines can make you feel dull and lonely. Change up the usual by making use of your free time to upgrade your skills and learn something new!
With the WF-1000XM4’s advanced noise-cancelling performance, you can focus on online lectures while on-the-go and not be distracted by the surroundings. Perfect for the go-getter attitude of yours!
Year of the Pig — Sony ZV-1
(born in 1971, 1983, 1995, 2007, 2019)
Lucky stars abound for the Pig in the Year of the Tiger as you are set to sail through life and work with happy tidings in 2022!
Pigs are great networkers and known to have many ideas. For those who are seeking new opportunities, this is the time to make your #likeaboss dream a reality!
First impression counts and the ZV-1 Digital Camera is your best bet with its Product Showcase Setting which widens the angle and allows you to instantly focus on small products with just a single button – perfect for those product shots!
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