Features

Sony Xperia’s Reality

Published

on

It’s been a full month since the biggest tech coverage of my life to date. Having finished Legal Management in college, and then eventually making a career in Creatives, never did I think I’d be in Spain, as a journalist, covering one of the world’s biggest tech events.

But last month I made it, as part of GadgetMatch’s two-man team covering Mobile World Congress (MWC) in Barcelona.

There was a lot to see at MWC, where almost all the biggest names in smartphones and mobile communications came out to play. Our small team didn’t have time to be at every launch event, so we instead visited as many booths as humanly possible, spending more time at those that offered more stories worth telling. Four days was not enough.

sony-xperia-mwc-20160323

Low-light selfie taken with the new Sony Xperia X, printed on Instax

One of the events we completely missed while in Barcelona was the launch of Sony’s Xperia X. We spent a significant amount of time at Sony’s booth checking out their new devices, so upon returning to Manila I knew it was one that I had to watch back online.

Sony’s keynote lacked the flashy things most brands would have to make their announcements an experience on its own and highlights that would leave a lasting impression. There were no grand stages. No dramatic lighting. No mind-blowing products or moments. No surprise appearances by tech celebrities. There weren’t even any leaks or teasers to hype it up prior to the event itself.

I don’t know how I would have felt had I been there in person – underwhelmed maybe – considering that the night before I came face to face with Mark Zuckerberg and my personal hero, Pranav Mistry, at Samsung Unpacked. (Still not over it, tbh.)

But while the likes of Samsung and LG battled it out in on stage, Sony’s no non-sense, no-frills event took a step back and reminded us of what makes smartphones and technology so great.

Sans any gaudiness, Sony’s keynote was just as insightful, its simplicity allowing me to appreciate and digest its vision more.

Sony President and CEO Kazuo Hirai was first to take the stage. Recognizing that Barcelona was home to one of the world’s best football teams, he likened Sony to football – it is all about excitement, the joy, the wonder, about providing that feeling of wow.

He then asked, “how often do you check your smartphone during the day?”

Apparently, in the United States alone, smartphones are checked 8 billion times a day. “That’s an awful lot of checking smartphones,” he remarked.

This, he says, is why smartphones and other communication devices are so important to Sony. Also maybe part of the reason the Japanese brand hasn’t stopped making smartphones despite losses year after year.

Sony’s Dream Destination

Next on stage was Sony Mobile Communications President & CEO Hiroki Totoki.

“To bring ideas to life, we’ve been continuing our journey. A journey has a destination, which is defined in our vision” Totoki said.

Sony’s destination? A world where people are looking up at the sky, not down on screens. A world where devices don’t just provide ease and convenience, but wonder and joy. A world where people and devices interact in a more meaningful way so that we can spend more time experiencing the world around us.

With the new Xperia X lineup, Sony hopes to achieve that world, but not without a bit of confusion first.

Sony’s new Xperia X line doesn’t aim for the top, but are interesting nonetheless

For years Sony’s top of the line smartphone has been the Xperia Z – a gold standard in premium design, top of the line smartphone cameras, and the industry leader in water resistant smartphones. At MWC, Sony was abandoning Z for X, introducing a new line of smartphones, that like their launch event, wasn’t as flashy.

The decision is one that Sony can justify, “Wouldn’t you rather be a part of the things happening around you and leave the worries and tasks to your Xperia?” challenged Totoki to an unresponsive crowd.

No one really expects a brand like Sony to come out with a smartphone that’s not better than its previous flagship, unless it’s a midrange phone. Sure on paper the X Performance actually bests the Z5 Premium, but there’s something about this release that feels like concessions have been made, and while bigger and better is a mantra of this tech industry, that may not be a bad thing.

Instead of adding new features to smartphones people don’t really use, Sony’s strategy was to improve things that matter most to us ordinary folk: battery life and camera. We have yet to find out how true the promises are as the phones will not be officially released until summer. But the promise of a not so high-end, top of the line smartphone appeals to me, and should to most users.

I don’t necessarily need a processor with screaming speeds, or an ultra high definition display with more pixels than my eyes can see. But I’d love a well-balanced, reasonably-priced smartphone, with a great camera and solid battery life.

I haven’t been around this industry long enough to say whether Sony’s decision to regroup, drop the Z, and launch an all-new Xperia X lineup, is a step in the right direction. Sony also has yet to make an official statement about the big change, but after time with the phones in Barcelona, I am more than hopeful.

sony-xperia-mwc-20160318-01

The Xperia Eye

At MWC, Sony also announced a bunch of concept devices, like the Xperia Eye, a life-blogging camera that has sensors smart enough to detect faces and moments so that it captures only those that truly matter. Sure you’re still capturing the moment, which we millennials have a predisposition for, but the technology is designed to take a step back so you can enjoy and experience moments instead of trying to capture them.

It’s unsure at this point whether this camera will actually hit the shelves or just remain a concept but it reiterates Sony’s destination, where technology doesn’t distract us from the world we live in.

Reality vs Virtual Reality

While companies like Samsung try to make virtual reality more attainable to the masses, Sony chose to get in touch with a different reality – the one we live and breathe.

“We want our Xperias to help you interact and connect in a closer, more natural, more meaningful way – to understand your preferences, activities, and behaviour, and to recognize the environment around you. To predict and understand what you want to do making it hassle-free so you can enjoy and experience more of the good things in life,” said Totoki.

There’s a little bit from my humanities-heavy education that helps me appreciate where Sony is going. Earlier I talked about Pranav Mistry, whose TED Talk was a requirement in my Philosophy of the Human Person class. It’s a video that stuck with me all these years, and the technology he demonstrated then continues to amaze me to this day, despite everything I’ve seen so far.

Like Sony, I dream of a world where technology allows us to do two things: a) extend our capabilities so that we can do things that weren’t humanly possible before, and b) do things with so much ease and convenience that it allows us to be more human.

It’s always been a hit or miss for Sony at events like this, and Sony Mobile’s numbers would tell you it’s been a miss for quite some time. And it’s ironic that Sony is trying to sell me more devices, as if everything I already have is not enough, just to achieve a world where interactions are more meaningful.

But if there’s one thing I know Sony got right this time, it’s this: there’s a world in front of us that’s so much bigger and I’d happily look up and be inspired by that. Now I don’t know about you, but more than the specs of a shiny new phone, that’s what I’m more excited about.

Features

ASUS ZenBook Pro 15: Is the ScreenPad worth it?

Two screens for double the fun

Published

on

At first glance, the new ZenBook Pro 15 (UX580GE) may look like an ordinary laptop. There’s nothing out of the ordinary on its solid chassis, and both the keyboard layout and screen are as plain as can be.

On the inside, my unit has some of the best specs around: an Intel Core i9-8950HK processor, NVIDIA GeForce GTX 1050 Ti graphics, 16GB of memory, 1TB SSD storage, and a mouthwatering 15.6-inch 4K touchscreen — but those still aren’t this notebook’s coolest feature.

It’s only when you turn on the device and press a button on the keyboard’s top row when the magic happens.

You can go from this…

… to this!

Yup, the touchpad is a touchscreen called ScreenPad

Besides being able to choose whatever wallpaper you want for it…

You may also play music on it

Check your calendar for upcoming events

Turn it into a handy virtual numpad

Use it as a full-fledged calculator at any time

And add any other function you might need 

It even comes with its very own settings menu

Not impressed yet? Let’s try Extension Display mode

Now you can treat it as a secondary screen!

Perfect for watching videos while “working” 😉

Or simply trying to be more productive

Here I am viewing photos while editing on Photoshop

And choosing the next clip to edit on Premiere Pro

It can even handle Photoshop and Premiere Pro at the same time!

Here’s my favorite trick: watching a YouTube walkthrough while playing games

There are a lot more things you can do with the ScreenPad, but these were the most useful ones in my own workflow. ASUS is opening up the magical touchpad to other apps, so the possibilities here are endless and it’ll only get better through time.

So, is the ScreenPad actually worth it? To be honest, I usually left it on wallpaper mode with my favorite pictures to add style to my workspace; I even turned it off completely while the laptop was unplugged to save on battery power.

It’s one of those things you never knew you needed until you got it. The ScreenPad is an evolution for laptops which have been becoming stale in the past couple of years, but not something you can’t live without.

Do I want a ScreenPad on all future laptops? Yes, definitely! Who wouldn’t want two screens at once?

If you want to learn more about the ZenBook Pro 15 and watch it in action, check out our hands-on video:

Continue Reading

Features

OPPO drops the F9, Motorola copy-pastes: Weekend Rewind

Why innovate when you can recreate, right?

Published

on

Here are this week’s top stories on GadgetMatch.

1. OPPO F9 (water)drops!

We were getting teasers of this phone two weeks ago and now it’s finally here! The OPPO F9 is official and it comes with a notch that the company is essentially calling a “waterdrop.” That aside, it’s looking like a lean, mean, midrange machine with its 6GB RAM and 64GB of storage, an AI-enhanced 16MP main shooter with a secondary 2MP depth sensor for portraits, and a 3500 mAh battery.

Our hands-on and unboxing is up on YouTube so make sure you watch it!

2. Motorola copy-pastes

Notches and gradients are all the rage in 2019, so we guess it makes sense that Motorola opted to fuse both the iPhone X and the Huawei P20 Pro. The result is the Motorola P30 because Moto probably couldn’t be bothered to think of another name. It’s powered by a Snapdragon 636 chip with 6GB memory. It will come in both a 64GB and a 128GB variant. Imitation is the sincerest form of flattery they say. Moto must really want to butter up Apple and Huawei.

3. Poco loco!

Xiaomi’s been cooking something but since this is the Internet and tech leaks are totally a thing, we already know what it is. Coming our way officially next week is the Pocophone F1. A leaked video pretty much already told us a lot of what we want to know: 5.99-inch display, Snapdragon 845, and 6GB of memory.

We’ll have our own video on this soon so definitely stay tuned for it.

4. Pies to go

Google is being generous in handing out pies. Android Go, a less data-hungry version of the mobile operating system, will also get Android Pie. The Go edition of the newest Android OS only needs half the storage space and can run fluidly, even with just a gigabyte of memory.


5. Contraceptive app

Not ready for the responsibility of raising a child? There’s an app for that! The US Food and Drug Administration recently approved Natural Cycles. It’s the very first app to be marketed as a method of contraception. It determines whether a woman is fertile or not then advises which days you should “abstain” or “use protection.”

However, the FDA warns that “no form of contraception works perfectly, so an unplanned pregnancy could still result from correct usage of this device.”


Weekend Rewind is our roundup of top news and features you might have missed for the week. We know the world of technology can be overwhelming and not everyone has the time to get up to speed with everything — and that includes us. So sit back, relax, and enjoy the rewind.

Continue Reading

Features

7 best affordable flagship smartphones of 2018

Best specs, lower prices

Published

on

Prev1 of 3
Use your ← → (arrow) keys to browse

Putting the words “affordable” and “flagship” seems like an oxymoron at first, but manufacturers have reached a point wherein this magical combination is actually possible.

Yes, affordable flagships are a thing now, and they’re taking away some of the premium segment’s long-standing thunder. Why wouldn’t you want the best specs and features in a cheaper package?

This year has been kind to us with all the affordable flagships launched thus far. Here are the best ones to date:

OnePlus 6

Let’s begin with the brand that started it all. Originally called the “flagship killer,” the OnePlus line is synonymous with high-end power without the extravagant pricing. The OnePlus 6 is the latest entry, and it’s an absolute stunner from its gorgeous display to the fluid Android interface.

Xiaomi Mi Mix 2S

This is the one time Xiaomi likes to go a little more premium, and we support it a hundred percent. The Mi Mix 2S combines a ceramic body with a massive, notch-free display and incredible hardware for the price. Each generation improves on the predecessor — this is no exception.

Prev1 of 3
Use your ← → (arrow) keys to browse

Continue Reading

Trending