Samsung has been the smartphone market leader for half a decade now, and its flagship phones continue to be an inspiration for everyone. However, while the brand is dominating in developed markets, it has taken a massive beating in the developing ones.
Thanks to players like Xiaomi, the South Korean brand has consistently lost market share in countries like India. Samsung slowly prepared itself to change strategy by the end of last year and intends to go hard in 2019. It announced the new Galaxy M-series lineup of phones in the budget segment and the M10 and M20 are the first ones to roll off the shelf.
The M20 has been launched in India for INR 10,990 (US$ 154) and comes with 3GB RAM and 32GB internal storage. The option with 4GB RAM and 64GB internal storage costs INR 12,990 (US$ 182). The phone goes up against the Redmi 6 Pro, Realme U1, and even the Mi A2.

To start with, Samsung has opted to go with a basic design, consisting of a plastic body that is curved at the edges and is pretty glossy. The phone is extremely comfortable to hold, and the build quality is top-notch. Even the buttons are very tactile and bezels are smaller.
On the front is a 6.3-inch TFT display with a Full HD resolution and small water-drop style notch on the top. This is the first Samsung phone to feature a notch, and the display quality is surprisingly good. The color production is vivid and satisfying, while the viewing angles are perfect. It is easily visible even under direct sunlight.
For authentication, a fingerprint scanner is located on the rear and it is fast enough. You also have the option of face unlock and it works quickly in well-lit conditions. It has dual-SIM support and there’s a separate slot for microSD card, as well.

Powering the phone is an octa-core Exynos 7904 processor, which is considered to be on par with the Snapdragon 636. It is a very power-efficient processor with more emphasis on the cameras. Day-to-day tasks are handled smoothly and games like PUBG are playable with low graphics.
It has a dual-camera setup on the rear, consisting of a 13-megapixel primary shooter and a 5-megapixel wide-angle sensor. The pictures clicked during daytime are decently saturated but lack sharpness. Even focus tends to get slow in low-light conditions. The wide-angle lens works best in bright surroundings only and is a very handy tool. For selfies, it has an 8-megapixel shooter with built-in beauty enhancements.

It ships with Samsung Experience 9.5 out of the box and is actually well optimized. There is barely any lag and the UI offers a plethora of customizations and features. The company announced that the Android Pie update will be landing soon. Lastly, it has a massive 5000mAh battery that’ll get you through two days of usage.
Xiaomi has been successful because it offers users a balanced product that suits everyone’s needs. With the M20, Samsung goes down the same road. While the recently announced A-series phones were for photography enthusiasts, the M20 is good enough for everything.
The M20 is no disruptor, but an indication that Samsung is gearing up. And as a generation-one product, it’s performing fairly well.
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