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iPhone 11 Pro: The first iPhone with ‘Pro’

There’s also the iPhone 11 Pro Max

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The first thing that will jump at you about the new iPhone 11 Pro and iPhone 11 Pro Max is the triple camera module. While people will talk about whether its design and layout is attractive or otherwise, what’s not debatable is how it will perform.

Triple cameras make iPhone a pro

It’s these cameras and what they can do that put a lot of the Pro in the iPhone 11 Pro. Apple’s calling it the (hold your breath) Cutting-Edge Pro Camera System. The three cameras will give you three different views: Ultra Wide, Wide and Telephoto.

Naturally, with the three new perspectives come improved overall image quality. It promises to produce better portraits and better low-light shots with Night Mode. The next-generation Smart HDR will help a lot in improving lighting. Apple says it will intelligently relight a scene to produce a more natural-looking image with greater detail.

However, perhaps the biggest developments are in video. Apple has typically always led the way in mobile phone videography and the iPhone 11 Pro is no different. Video mode will let you seamlessly switch between all three cameras. Coupled with improved dynamic range and stabilization, this adds versatility to the shots you can take.

You can even take it to another level and use Filmic Pro when shooting. The app will allow you to use all of the iPhone 11 Pro’s cameras at the same time. Giving you even more different approaches you can take when filming a scene.

Taking things a step further, refining and putting together all your shots all on the iPhone is also just flat out better. All the editing tools — including color correction — previously only available for photos will now also work in videos. Mind. Blown. 🤯

A13 Bionic — the pro chip

All of the above mentioned are possible because of the (very android sounding) new chip — the A13 Bionic. The new processor is built for machine learning, with a faster Neural Engine for real-time photo and video analysis.

Apple is calling it their fastest ever chip performing 20 percent faster than its predecessor. The chip is supposed to outperform Qualcomm’s Snapdragon 855 and Huawei’s Kirin 990.

The chip not only boosts performance but also helps lengthen battery life. Apple is promising up to five hours more screen time with the iPhone 11 Pro and iPhone 11 Pro Max compared to the iPhone XS and iPhone XS Max.

Superior Display

Completing the trifecta of the Pro billing is the display. The iPhone 11 Pro is equipped with the new Super Retina XDR display It’s a custom-designed OLED screen that provides users an immersive HDR viewing experience for movies and other high-definition video.

It also has the rumored new taptic engine called Haptic Touch. Deeply integrated in iOS 13, the new engine provides shortcuts for things like the home screen, checking your calendar, previewing email, and taking selfies. Speaking of selfies, it also has something new.

Slofies and other features

Yes. Slofies. The same company that brought us the Animoji and Memoji is now making slofies a thing. What’s a slofie, you ask?

Apple has equipped the front-facing camera of the iPhone 11 with slow motion video. They promoted the feature in a very tongue-in-cheek manner showing a girl being assisted by a younger sibling as she takes a slofie complete with wind effect.

We’re not sure exactly how useful it will be but I’m sure people will come up with different ways to use it.

Other features include a faster and safer FaceID, a U1 chip that gives the iPhone better spatial awareness which will aid AirDrop, better audio, and a Gigabit-class LTE.

Pricing and availability

The iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models starting at US$999 and US$ 1,099, respectively. The phones will come in four colors: midnight green, space gray, silver and gold.

Customers can also get the iPhone 11 Pro for US$ 24.95 a month or US$ 599 with trade-in and the iPhone 11 Pro Max for US$ 29.12 a month or US$ 699 with trade-in from apple.com, in the Apple Store app and Apple Stores. iPhone 11 Pro and iPhone 11 Pro Max are also available through Apple Authorized Resellers and select carriers.

It will be available in the US, Puerto Rico, the US Virgin Islands and more than 30 other countries and regions. Pre-orders begin at 5AM PDT (12MP GMT) on Friday, September 13 with availability beginning Friday, September 20.

Apple Event: iPhone 11 | iPhone 11 Pro | Apple Watch Series 5 | iPad 7th Gen

India

Amazon to invest $1 billion in India’s small businesses

Jeff Bezos is convinced it’s time to double down

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Jeff Bezos is visiting India and Amazon has organized a conference to announce their plans and goals for the regional market. Dubbed “Smbhav”, it’s a collaborative event for small and medium businesses and will see the participation of senior industry executives.

Bezos said the global online retailer will invest US$ 1 billion in digitising India’s small and medium businesses. He also said the company is eyeing scaling locally produced products from India — in line with the Make in India program — to be of US$ 10 billion size on Amazon platform by 2025.

“We are doing this now because it is working. And when something works you should double down on it,” Bezos said.

The news comes just after the Competition Commission of India (CCI), started an investigation into anti-competitive practices of Amazon and its Walmart-owned rival Flipkart earlier this week.

An Amazon executive said the company has amassed over 500,000 sellers in India and thousands of merchants in the country who are selling on 12 Amazon marketplaces around the world.

India is a lucrative market for internet companies because of extremely cheap data rates and easy availability of affordable smartphones. With a population of 1.3 billion people, the potential is unmatchable. Especially because China’s markets are closed by an internal firewall and the developed markets are highly saturated.

The country is Amazon’s largest bet outside its home market and currently at the cutting edge of digital payments. In India, Amazon is able to set up a highly scaled operations unit, ensuring lower costs and better reach.

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India

POCO is now officially an independent brand

No longer affiliated with Xiaomi

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Xiaomi has announced it’s spinning off POCO as an independent brand. This means the brand will now operate on its own. POCO started in 2018 as a sub-brand of Xiaomi and the parent company has decided to bring in structural changes.

POCO branding is active in India while all other markets get Pocophone. The brand is famous for its POCO F1, an affordable phone that packs a flagship-grade processor. The phone’s arrival created a completely new category of smartphones that are built to be inexpensive, yet offer unmatchable speed.

However, POCO took the backseat in 2019 while Xiaomi rained the markets with Redmi branded phones. Fans have been asking about POCO F1’s successor ever since and the parent company consistently stayed silent about the sub-brand’s future.

Rival brand Realme was also formed as an independent company but is able to leverage OPPO’s infrastructure as “partners”. Having complete independence, the company can operate on its own and decide its own strategy. This structural divide let Realme form a new identity and within no time, it reckoned with Xiaomi as India’s leading mobile vendor.

There were reports in the second half of 2019 that suggested Xiaomi might ditch the POCO brand completely. It’s safe to say that isn’t happening anymore. POCO’s social media handles have been actively announcing discounts and deals on the POCO F1, suggesting a new product could be on the way soon.

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Hisense partners with NBA icon Dwyane Wade

It’s a multi-year deal

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Image: Dario | GadgetMatch

Hisense has been one of the fast rising brands especially in the television department. The company is now partnering with three-time NBA Champion Dwyane Wade to attract the sports-consuming market.

Wade will serve the as the company’s US Ambassador and will be prominently featured in premium product launches, in-person event appearances, and other upcoming marketing campaigns. He will be joining Hisense’s list of sports partners that include NASCAR, FIFA (2018) and UEFA (2016 and 2020).

The retired NBA star says he sees the company’s dedication to producing quality products and he’s excited for the partnership.

Hisense offers several value-for-money products especially with televisions. In CES 2020, the company launched the L5 laser TV and XD9G — the first dual-cell technology TV on the market. They also offer various other products like home appliances including refrigerators, wine coolers, portable air conditioners, and more

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