News

iPhone 11 is the iPhone XR’s successor

Not pro but still capable

Published

on

The iPhone 11 isn’t the most powerful variant in the iPhone 11 family. That distinction belongs to the iPhone 11 Pro and iPhone 11 Pro Max. However, it may prove to be Apple’s best seller just like its predecessor, the iPhone XR.

Not at all underpowered

Inside the iPhone 11 is Apple’s newest processor — the A13 Bionic. This means it still is more capable than iPhones of the past and can perform much of the same tasks as the Pro models.

You still get all the machine learning and real-time photo and video analysis on the pro models. It also means longer battery life. Apple is promising four more hours than the iPhone XR.

One more camera than the XR

Unlike the iPhone XR, the iPhone 11 will sport dual cameras: Wide and Ultra Wide.

Because it’s equipped with the A13 chip, the cameras can also do a lot of the amazing things that are possible on the iPhone 11 Pro. That includes better overall mobile photography and a much improved video mode.

With the iPhone 11, you can quickly switch from the Wide and Ultra Wide cameras. There’s also an Audio Zoom feature that matches the audio to the video framing for more dynamic sound.

The iPhone for everybody

Part of the appeal of the iPhone 11 is the colors that it comes in. It will be available in  purple, green, yellow, black, white and PRODUCT (RED). A whole slew of colors similar to the iPhone 5c from way back in 2013.

This is an iPhone for everybody. It maintains the computing power and camera performance that people expect from an iPhone but at a lower price.

iPhone 11 Pricing and availability

The iPhone 11 will be available in 64GB, 128GB and 256GB starting at US$ 699. Customers can also get the iPhone 11 for US$16.62 a month or US$ 399 with trade-in from apple.com, in the Apple Store app and Apple Stores. iPhone 11 is also available through Apple Authorized Resellers and select carriers.

It will be available in the US, Puerto Rico, the US Virgin Islands and more than 30 other countries and regions. Pre-order begins at 5AM PDT (12MP GMT) on Friday, September 13 with availability beginning Friday, September 20.

Apple Event: iPhone 11 | iPhone 11 Pro | Apple Watch Series 5 | iPad 7th Gen

India

Amazon to invest $1 billion in India’s small businesses

Jeff Bezos is convinced it’s time to double down

Published

on

Jeff Bezos is visiting India and Amazon has organized a conference to announce their plans and goals for the regional market. Dubbed “Smbhav”, it’s a collaborative event for small and medium businesses and will see the participation of senior industry executives.

Bezos said the global online retailer will invest US$ 1 billion in digitising India’s small and medium businesses. He also said the company is eyeing scaling locally produced products from India — in line with the Make in India program — to be of US$ 10 billion size on Amazon platform by 2025.

“We are doing this now because it is working. And when something works you should double down on it,” Bezos said.

The news comes just after the Competition Commission of India (CCI), started an investigation into anti-competitive practices of Amazon and its Walmart-owned rival Flipkart earlier this week.

An Amazon executive said the company has amassed over 500,000 sellers in India and thousands of merchants in the country who are selling on 12 Amazon marketplaces around the world.

India is a lucrative market for internet companies because of extremely cheap data rates and easy availability of affordable smartphones. With a population of 1.3 billion people, the potential is unmatchable. Especially because China’s markets are closed by an internal firewall and the developed markets are highly saturated.

The country is Amazon’s largest bet outside its home market and currently at the cutting edge of digital payments. In India, Amazon is able to set up a highly scaled operations unit, ensuring lower costs and better reach.

Continue Reading

India

POCO is now officially an independent brand

No longer affiliated with Xiaomi

Published

on

Xiaomi has announced it’s spinning off POCO as an independent brand. This means the brand will now operate on its own. POCO started in 2018 as a sub-brand of Xiaomi and the parent company has decided to bring in structural changes.

POCO branding is active in India while all other markets get Pocophone. The brand is famous for its POCO F1, an affordable phone that packs a flagship-grade processor. The phone’s arrival created a completely new category of smartphones that are built to be inexpensive, yet offer unmatchable speed.

However, POCO took the backseat in 2019 while Xiaomi rained the markets with Redmi branded phones. Fans have been asking about POCO F1’s successor ever since and the parent company consistently stayed silent about the sub-brand’s future.

Rival brand Realme was also formed as an independent company but is able to leverage OPPO’s infrastructure as “partners”. Having complete independence, the company can operate on its own and decide its own strategy. This structural divide let Realme form a new identity and within no time, it reckoned with Xiaomi as India’s leading mobile vendor.

There were reports in the second half of 2019 that suggested Xiaomi might ditch the POCO brand completely. It’s safe to say that isn’t happening anymore. POCO’s social media handles have been actively announcing discounts and deals on the POCO F1, suggesting a new product could be on the way soon.

Continue Reading

News

Hisense partners with NBA icon Dwyane Wade

It’s a multi-year deal

Published

on

Image: Dario | GadgetMatch

Hisense has been one of the fast rising brands especially in the television department. The company is now partnering with three-time NBA Champion Dwyane Wade to attract the sports-consuming market.

Wade will serve the as the company’s US Ambassador and will be prominently featured in premium product launches, in-person event appearances, and other upcoming marketing campaigns. He will be joining Hisense’s list of sports partners that include NASCAR, FIFA (2018) and UEFA (2016 and 2020).

The retired NBA star says he sees the company’s dedication to producing quality products and he’s excited for the partnership.

Hisense offers several value-for-money products especially with televisions. In CES 2020, the company launched the L5 laser TV and XD9G — the first dual-cell technology TV on the market. They also offer various other products like home appliances including refrigerators, wine coolers, portable air conditioners, and more

Continue Reading

Trending